The new Hyun Bin and Son Ye Jin TVC provided the opportunity to place a Filipino band behind soundtrack and musical scoring, although it was necessary for Smart to fulfill its subscriber’s wishes when it comes to getting customers closer to their foreign idols.
This is where Ben&Ben comes in, offering “Inevitable,” the song that is heard in the background, while in this romantic sci-fi TVC, Hyun Bin and Son Ye Jin follow each other. Ben&Ben members simply happen to be CLOY fans with songs influenced by real-life events, as well. In a partnership between the band, Smart, and Sony Music, when it came to lending the soundtrack and musical score for this collaborative campaign, things began to fall into place.
Lead singer Paolo Benjamin said during an official statement released by Sony Music, “Inevitable” is a song that seeks to define the nature of fate, and how all our actions somehow lead us to some better place that is intended for us. “This is also a song about being honest to someone, and no matter how frightening it might feel at times, there’s freedom to bar your true nature from someone you love, even if it’s yourself.
“The songwriting itself presents a concept of the state that is both a surreal mystery and a peaceful assurance, so we wanted to create an aural representation of what these lyrics felt like,” Miguel Benjamin added. Our method began with a mixture of acoustic guitars, which I tweaked as the main intro riff with sitar effects; kind of like a reflection of the two opposing feelings functioning together.
Details about the Smart 5G Campaign
BinJin
The TVC, a joint venture led by Korean drama stars Hyun Bin and Son Ye Jin, is part of the latest Smart 5G push to make achievable what appeared unlikely. “Hyun Bin and Son Ye Jin took chemistry to a much new level in the Smart 5G TVC from “The Captain Has Landed” to landing with each other’s arms as they start chasing each other on the road and through multiple dimensions just to fulfill each other again as Bin asks, “Do you think it’s possible? “Which Ye Jin responds to, “I do!”
It is indeed perfect that Smart placed together Hyun Bin and Son Ye Jin in one project for the first time much from the latest development with Smart 5G, it gives the subscriber idea for us to do things we didn’t think we could do.
Thus, “Inevitable” by Ben&Ben made TVC even more powerful and strong complementing the top-tier material.
