The reality is that no two people experienced the COVID-19 pandemic the same way. The epidemic was a solitary time of self-discovery, emotional development, and paradigm-shifting insights. It altered people, and in the process, it influenced how many of us perceive ourselves and the outside world.
As a result, consumer preferences and habits have changed. Studies reveal that consumers today want a different experience, one that is kinder and more accepting of the changes that each individual had gone through in the previous two years, as opposed to a pre-pandemic world where people frequently spent on luxuries and experiences that allowed them to celebrate their accomplishments. People increasingly place a higher priority on their own well-being and support goods and services that promote development.
Brands are beginning to adjust to the shifts in consumer tastes. And as the entire company is getting ready for a revamp this year, SM is prepared with a slew of new items, staying true to its core commitment to making people happy.
“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls President, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”
SM Supermalls: Welcoming Every Change in You
SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.
There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.
“I believe that now more than ever, it is important to recognize the new changes to our world,” adds SM Supermalls President Steven Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”
Ushering the Future with the Transformation of SM Supermalls
In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more.
Curiosity seekers, foodies, friends, and families will have a lot to rediscover as the Philippine mall experience is refreshed by SM’s brand refresh campaign. You’re always welcome here, so come on in!
Follow SM Supermalls on Facebook at https://www.facebook.com/smsupermalls for additional details, and visit any SM Supermall today to see what’s new!
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