On Thursday, August 25, 2022, the first-ever Real Estate Salespersons Congress will take place in Cebu City with over 700 participants, the majority of whom are PRC-registered salespersons from across the nation. The Accredited Real Estate Salespersons in the Philippines (ACRES Philippines), which is registered with the Securities and Exchange Commission (SEC), will host the congress to bring together professionals in the real estate selling industry to formally introduce ACRES Philippines and its Vision and Mission, recognize its interim officers across the country, honor charter members, and raise awareness of and address current issues in real estate selling. The first and biggest association for accredited real estate salespeople in the nation is ACRES. It was established in 2021 to promote salespeople’s efforts to advance their knowledge, ethical standards, protection of their rights to free and fair practice, improvement of their well-being, and appropriate representation and inclusion on issues affecting their trade and success.
Founded in 2021, it supports the endeavors of salespersons in furthering their learnings, ethical standards, protection of their rights to free and fair practice, upliftment of their well-being, and due representation and inclusion on matters of their trade and prosperity. At present the association has already set up nationwide chapters with interim officers in Metro Manila, Makati, Mandaluyong, Camarines Sur, Cavite, Bicol, Sorsogon, Legaspi, Pampanga, Palawan, Tacloban, Ormoc, Bohol, Dumaguete, Bacolod, Kabankalan, Iloilo, Roxas, Aklan, Calbayog, Samar, Leyte, Cebu, Lapu-Lapu, Northern Cebu, Southern Cebu, Talisay, Mandaue, Catbalogan, Davao, General Santos, Caraga, Cagayan de Oro, Bukidnon, Surigao, Ozamis, Dipolog, Pagadian, Digos, Iligan and Gingoog.
These interim officers will take oath during the congress. Cebu was picked as the host for this year’s Congress to showcase the city’s progressive real estate industry whose vibrance could only be kept and achieved by proactive industry practitioners, including real estate salespersons. According to Anthony Gerard Leuterio, president of A Better Real Estate Philippines (ABREP), the advisory group of ACRES, the formation of ACRES came timely as the real estate sector experiences a rebound from the economic stresses brought about by Covid-19 pandemic.
He said unifying all the salespersons involved in real estate will further advance the country’s real estate sector and make it one of the strongest economic pillars amid the headwinds. “Since real estate is a selling business, we also need to get the salespersons onboard and actively involved them in advancing the sector alongside the brokers,” he said. Leuterio stressed that since real estate salespersons are significant contributors in the continued expansion of the sector, they must be well represented. “These practitioners need to have a voice too, especially when policies and laws are crafted. We need to include them so we could really a ‘Better Real Estate’,” he said.
Real estate salespersons comprise the biggest number of professionals in the real estate service. Moreover, ACRES seeks to work harmoniously and collaboratively with the professionals in the real estate service, regulatory agencies, real estate organizations, property companies, policy makers and advocacy groups.
In order to take part in campaigns against unauthorized developers and salespeople, Leuterio stated that the association is eager to collaborate with the Department of Human Settlements and Urban Development (DHSUD). The group also hopes to encourage accreditation for all salespeople engaged in real estate selling operations by collaborating with the Professional Regulation Commission (PRC).
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