Warm, joyful service. Jollibee earned another triumph with its recent inclusion in the Top 10 brands for customer satisfaction in Kuwait. The awards program by Service Hero surveyed over 500 brands in the country.
According to the 2023 Service Hero Customer Satisfaction Index (CSI) Awards, local food chain Jollibee has been named one of Kuwait’s Top 10 Brands for Customer Satisfaction.
An annual recognition program called the Customer Service Index Awards rewards Kuwait businesses who provide outstanding customer service. It gauges important aspects of the service, like overall satisfaction, expectations, and recommendation likelihood. It also evaluates several aspects of the services, including personnel, location, value for money, staff quality, speed, and dependability. For this list, more than 500 brands in 20 categories were assessed.
“Being recognized among Kuwait’s Top 10 brands for customer satisfaction from over 500 brands is a testament to our commitment to providing customers with great-tasting food served with the warmth and joyful service that the Jollibee brand is known for. This citation is not only a badge of honor for us, but it also means we are fulfilling our promise to our customers,” said Joseph Tanbuntiong, Jollibee Group Chief Business Officer and Head, Jollibee Global.
Meanwhile, Dennis Flores, President of Jollibee Group’s business in Europe, Middle East, and Asia, and Australia (EMEAA), congratulated the Jollibee Kuwait team and franchisee for this milestone recognition: “We celebrate this achievement with all our store and operations teams in Kuwait whose passion and dedication to our mission of serving great-tasting food and bringing the joy of eating to everyone has made this recognition possible. We are also grateful to our customers in Kuwait for their continued support and loyalty to Jollibee.”
“We extend our deepest gratitude to our franchisee Yacoub Aljajery for his steadfast belief in our brand. His hands-on approach not only ensures operational excellence, but also fosters a culture of passion and commitment, making exceptional customer service at Jollibee Kuwait possible,” Flores added.
The Jollibee Group opened the first Jollibee store in Al Watya, Kuwait City in February 2012 through franchisee Yacoub Aljajery of the Al Musaifra Catering Company. Today, Jollibee has seven stores in Kuwait, with loyal fans craving for bestselling products such Chickenjoy and Jolly Spaghetti.
Jollibee as a franchisor of choice
“I chose Jollibee as a franchise because of its strong brand recognition, delicious menu offerings, and the opportunity to introduce Jollibee to Arab/Kuwaiti customers, which has proven to be a successful venture,” said franchisee Yacoub Aljajery. “As a franchisee, I appreciate Jollibee’s comprehensive support system, including marketing assistance, ongoing operational guidance and training programs which have been instrumental in the growth and success of our franchise operations in Kuwait.”
“Being cited as one of the Top 10 brands in Kuwait is a recognition for our dedication and hard work in upholding Jollibee’s standards and values. This award also serves as our source of pride and motivation to continue delivering exceptional service and quality to our customers in Kuwait,” he added.
Jollibee also has stores in other Middle East countries such as the United Arab Emirates (UAE), Kingdom of Saudi Arabia, Qatar, Bahrain, and Oman.
Recently, Jollibee has been ranked Top 5 Strongest Restaurant Brand in the World, overtaking more established Quick Service Restaurant brands, according to the latest annual brand ranking report by Brand Finance, the world’s leading independent brand valuation agency. Jollibee has elevated its rating from AA- to AAA. In addition, Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.
The brand has also been cited as the Top 2 fastest-growing restaurant brand in the world. Surging by an impressive 51% to USD2.3 billion in brand value, Jollibee ascended from rank 20 to rank 17 in this year’s Global Restaurant Rankings.
Serving joy. The Jollibee Kuwait team has shown passion and dedication in providing exceptional customer service to customers who crave for bestsellers Chickenjoy and Jolly Spaghetti.
Outside of the Philippines, mainstream customers are still gravitating for Jollibee. Mainstream non-Filipino locals make up around 100% of the clientele in Vietnam and Brunei, 81% in Malaysia, 80% in the UK, 70% in Singapore, and 60% in Hong Kong. This demonstrates the brand’s attractiveness on a worldwide scale.
Jollibee Group flagship brands in the ranking
The Coffee Bean and Tea Leaf TM, another brand owned by the Jollibee Group, is ranked among Kuwait’s Top 10 Brands for Customer Satisfaction. In the café category, it likewise came out on top. The flagship brand for the coffee and tea industry under the Jollibee Group is CBTL.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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