The initiative aims to engage the country in a fight to alleviate food insecurity
In order to help the underprivileged people in Manila impacted by the recent typhoon and economic difficulties, Sony Music Entertainment Philippines, in partnership with Justin of SB19, has partnered with Rise Against Hunger Philippines (RAHP).
As part of the global ‘Season of Giving’ campaign, Sony Music Group (SMG) and its artists are contributing to the nations where the global music label conducts business. The campaign reflects the label’s steadfast dedication to improving the globe and assisting local areas where music is produced and enjoyed.
For the children at Better World Tondo, Christmas arrived early on November 7, 2024, when Justin, a member of SB19 and a rising solo artist, came to town for a day of fun games, amazing shows, and healthy food. Before giving them two more incredible performances—his solo smash “surreal” and SB19’s “Ikako”—the kids were clearly thrilled when their idol serenaded them with his mesmerizing rendition of Maroon 5’s “Sunday Morning.”
In addition to his performances, Justin of SB19 brought even more joy to the kids with interactive games like Bring Me, and even personally served their healthy menudo rice meals with papaya slices.
Justin of SB19 expressed happiness in taking part of the campaign, which is focused on providing much-needed food aid to local communities and offering a sense of joy and relief through entertainment. “I’ve been involved in several advocacies before, but working closely with Sony Music Entertainment Philippines and RAHP has somehow expanded my understanding of the power of using my platform for positive change. There was something incredibly fulfilling about seeing the children’s faces light up during my performance, and it was a special moment to personally serve them the food. This experience will always be a core memory for me, and I’m looking forward to being part of more initiatives like this in the future.”
“Justin of SB19 is incredibly warm, caring and generous with the children,” said Leni Renton, Program Lead at Rise Against Hunger Philippines. “They connected with him instantly, enjoying his performances and having a blast playing games together. This special experience, thanks to Sony Music, will remain a cherished memory for these kids for years to come. We are deeply grateful to Sony Music for their continued support and generosity.”
Renton also commended SMG’s Season of Giving initiative for not only providing the attendees with much-needed nourishment, but also for creating an unforgettable experience. She adds that Sony’s commitment to support Rise Against Hunger Philippines advocacies serves as a “powerful demonstration of their commitment to communities in need.”
“Beyond providing healthy meals, their involvement brings something truly special—an unforgettable moment of music and fun with the children,” Leni Renton shares. ‘Through this partnership, Sony Music not only nourishes their bodies but also inspires and uplifts their spirits by connecting them with aspiring artists who ignite their hopes and dreams.”
The global record label has made enduring memories and demonstrated the value of helping people in need by sponsoring the food program and providing live performances for the kids. Sony Music Group has demonstrated through our partnership how kindness and the power of music can have a significant influence.
No Comments