Live A.I.D.S. 35 A Laugh Story Kickoff Party
In 2025, UP Diliman’s longest-running comedy variety show will return for its much awaited 35th season.
With the theme “A Laugh Story,” LIVE A.I.D.S. 35—”Ang Ika-tatlumpu’t Limang Istoryang Dinebelop ng SAMASKOM”—will take the stage once again in May at the University of the Philippines, Diliman’s IBG-KAL Theater. As U.P., it will be a highly unique show. In 2025, Samahan ng mga Mag-aaral sa Komunikasyon, or SAMASKOM, will commemorate its 50th anniversary.
SAMASKOM, which is celebrating its golden anniversary celebration in 2024-2025, kicked off preparations for its 2025 presentation at Gold A.I.D.S.: The Live A.I.D.S. 35 Kickoff Party on February 15 at the Edge Skyview Bar at Ibis Styles Hotel. Resident members, alumni and friends of the premier academic organization got together to unveil and unlock special activities at the event.
SAMASKOM Alumni
The local entertainment industry is filled with SAMASKOM alumni who have made names for themselves in front of and behind the camera, like Jervi Wrightson (KaladKaren), Giselle Sanchez, Tuesday Vargas, RS Francisco, and Director Lauren Dyogi, to name a few.
Among the special projects unveiled at the party is an album featuring songs that embody the Live A.I.D.S. experience — a mix of beloved classics from previous installments and new tunes specially created for the 35th show. The creative and production teams of this Live AIDS 35 were introduced alongside an in-depth presentation of their vision for the 35th installment. A stellar lineup of SAMASKOM alumni took the stage, bringing their signature flair and energy to celebrate the legacy and ongoing impact of their iconic show.
Live A.I.D.S. 35 marks the directorial debut of television writer Ken De Leon, known for his sharp storytelling and innovative approach to entertainment.
Live A.I.D.S. 35 Production Team and SAMASKOM Officers
Aptly titled A Laugh Story, the 35th edition reflects the spirit of SAMASKOM: “creative freedom, boldness, and a dedication to storytelling that resonates with the times”, says De Leon.
“A Laugh Story” is more than just a theme—it is a journey through the stories that shape who we are as Filipinos. From the bedtime stories that lulled us to sleep as children, to the fairy tales that sparked our imagination, to the everyday gossip that kept our curiosity alive, stories have been central to our connections and understanding of the world. Live A.I.D.S. A Laugh Story is a celebration of these narratives that give us meaning, using humor and heart to remind us of the shared experiences that unite us all,” De Leon explained.
“U.P. SAMASKOM’s 50th anniversary is a testament to its five decades of producing generations of communicators, artists, and storytellers who continue to push boundaries and redefine creative expression in the Philippines,” said MJ Karaan, Live A.I.D.S. 35 production manager.
Resident Members and Alumni of SAMASKOM at the Gold A.I.D.S., The Live A.I.D.S. 35 Kickoff Party
Live A.I.D.S. reaffirms U.P. as it commemorates its 35th edition. SAMASKOM’s dedication to free and innovative expression of opinions that address current and pertinent national concerns. Live A.I.D.S. has continued to serve as a forum for unafraid storytelling and introspection, offering anything from social commentary to political satire, and this year is no exception. De Leon provides a vibrant new approach that will undoubtedly make this Live A.I.D.S. one for the books, Karaan continued, “with a fresh perspective and a deep respect for SAMASKOM’s storied legacy.”
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