Celebrating the strength of 17,000+ thriving businesses
In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz
The micro, small, and medium businesses (MSMEs) Champions’ Wall, a visual monument to the tenacity, commitment, and excellence of the nation’s 17,000 MSMEs, was proudly launched by SM Supermalls as part of a vibrant celebration of Filipino entrepreneurship. The spectacular event, which was hosted at the SM Mall of Asia (MOA), brought together esteemed guests to honor the 2024 Presidential Awardees for MSMEs and recognize their significant contributions to the corporate landscape of the country.
A symbol of innovation and perseverance
The MSME Champions’ Wall represents the path of Filipino business owners who have persevered in thriving in the face of adversity and is a testament to their inventiveness and tenacity. The installation, which combines storytelling and art, highlights the various industries and success stories that make up the MSME sector.
(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea
Honoring the 2024 Presidential Awardees
Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”
The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.
The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.
The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.
SM Supermalls’ commitment to MSME growth
SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.
By taking this action, SM Supermalls is reaffirming its dedication to being a genuine partner in MSMEs’ development and bolstering its support for them. The MSME Champions’ Wall at SM MOA will stand as a permanent reminder of the tenacity, zeal, and brilliance of Filipino business people.
To enroll in the initiative, MSMEs can go to msme.smsupermalls.com.
Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!
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