The Bold New Era of SM Supermalls: Everything for You

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

In celebration of its 40 years as a leader in retail, SM Supermalls has a daring plan to build one flagship mall annually between 2026 and 2030, converting shopping centers into cutting-edge venues that serve as the backbone of regional expansion. In addition to these historic initiatives, SM is spending more than PHP150 billion on 12 new lifestyle malls and 16 significant redevelopments, guaranteeing that by 2030, its whole portfolio will transform into greener, smarter, and more people-centered travel destinations.

The way Filipinos connected, dined, and shopped was permanently altered by the 1985 launch of SM North EDSA. From that one idea, a nationwide network of 88 malls was born, holding thousands of local and international companies and drawing millions of people each week. As a shopping center, a reliable partner, a community builder, and a symbol of continuity for generations to come, SM honors this heritage today.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.”

He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

Over 4,000 exclusive partner-powered discounts are being offered countrywide to commemorate the milestone, making this SM’s largest shopping event to date. The accomplishment highlights SM’s distinct position as a business that has developed with its tenants and is still the most adored retail outlet, intricately interwoven into Filipino families’ everyday lives.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”