In the Philippines, FUJIFILM, one of the world’s most trusted firms, ushers in a new decade amidst the ongoing global epidemic. The Japanese brand continues to make major contributions to society by providing products and services across a wide range of industries, all while leveraging distinctive technology developed and refined in the photographic industry. Materials (provides industry efficiency such as graphic systems, inkjets, semiconductor materials, and recording media); Business Innovation (digital color multifunction devices and printers for office use and services for business solutions); and Imaging (digital color multifunction devices and printers for office use and services for business solutions) (photo and electronic imaging such as mirrorless cameras and photo printing services).
Fujifilm Philippines was founded in 2012 as a sales subsidiary of Fujifilm’s Asia Pacific regional headquarters. The company provides high-quality electrical, photo imaging, industrial, graphic, and medical goods and services to the Philippine market. To meet expanding demand and ensure the quality and consistency of its products and services throughout the Visayas and surrounding Mindanao regions, the company built its first branch in Cebu in 2019. Fujifilm has been serving people’s needs in the Philippines for ten years, offering a comprehensive range of innovative consumer and business goods, as well as solutions and services.
Beyond Photography – Fujifilm Medical Systems
While Fujifilm has long been synonymous with superior-quality photographic films, Fujifilm Philippines as a company has evolved into so much more. Fujifilm leveraged on its expertise in pushing healthcare, and business innovation growth. Throughout the years, Fujifilm Philippines has created businesses providing total solution in multiple high-tech fields and has come to be known as a technology-oriented company.
Fujifilm Philippines steadily penetrated and made significant contributions in enhancing the local healthcare industry. As a global pioneer in diagnostic imaging and information systems for healthcare facilities, Fujifilm’s Healthcare segment has helped address the country’s most pressing challenges. Its Healthcare technology and Medical Business Systems has contributed in the pursuit of operational efficiency of the local healthcare system.
In 2020, at the height of the pandemic, Fujifilm Philippines continued its support towards the local hospitals. The company installed FDR Go PLUS at various hospitals in the country. The FDR Go PLUS is a digital mobile x-ray that gives significant contribution to the Radiology Team frontliners in doing the chest x-ray needed for patients having signs and symptoms of COVID-19.
FUJIFILM Corporation expanded the product lineup through the acquisition of Diagnostic Imaging-related Business of Hitachi, Ltd in 2020, covering CT, MRI in addition to X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems and Picture Archiving and Communications System (PACS). Fujifilm Philippines has also started offering these products in the local market, giving the much-needed service and medical equipment to the country.
Moreover, Fujifilm Philippines recently secured Food and Drug Administration (FDA) approvals for two of its key products that have aided healthcare workers in responding to COVID-19 cases. The FDR nano, a mobile digital X-ray system that allows medical professionals to diagnose COVID-19 signs and at the same time aid in reducing COVID-19 infection risks; and the FUJIFILM COVID-19 Ag Test Kit, a testing kit that provides quick screening for COVID-19, got FDA’s nod. Both products are expected to help in the government’s heightened efforts to put an end to the COVID-19 pandemic.
Fujifilm will continue to supply various products and services that meet the needs of the medical frontline to contribute to the advancement of medical care around the world, and the maintenance and promotion of human health.
Leading the Industry
Solidifying its position as a global leader in photographic imaging, Fujifilm Philippines has introduced and popularized a diverse range of game-changing products such as the X-series mirrorless digital cameras and instax or instant cameras.
In 2017, Fujifilm Philippines introduced the FUJIFILM GFX50S, the first medium format mirrorless camera. The GFX systems offers versatility to a wide audience from commercial to landscape photography. Currently, the company has been actively promoting the FUJIFILM GFX100S, the fourth large format mirrorless camera in Fujifilm’s GFX System.
Apart from introducing pioneering technologies, Fujifilm Philippines has closely reached out to its audience by creating various relevant and memorable touchpoints. These are workshops, shooting events, customer interviews, symposiums, and tradeshows. Among the company’s significant milestones is the first-ever Fujifilm Photofest in 2016; and the Fujifilm Nationwide Photowalk in 2019. The Nationwide Photowalk was one of the country’s biggest photography related event, with over 4,000 registrants from all over the Philippines. Fujifilm’s photowalk continues to drive leading photographers, enthusiasts, and encourage the continuing passion for film photography.
Moreover, in response to the COVID-19 pandemic and anticipation of the “new normal”, Fujifilm Philippines launched the Fujifilm Online Academy in 2020. This free online academy has provided knowledge about photography, videography, and vlogging.
Besides the company’s significant achievements in the mirrorless camera market, Fujifilm Philippines with its Graphic Business Division remains as one of the stronger players in the offset business in commercial and publishing segments. Fujifilm has never stopped to be one of the leading companies in digital printing market as well. Fujifilm invested in the digital printing technologies and started to sell digital printing machines in the 2000s, and a lot of Fujifilm digital printing machines are used and marketed around the world. In the country, the company sells wide-format inkjet printer and has plans to expand the digital machine line up.
Fujifilm seeks to create a sustainable society and contribute to social challenges by producing new value in a wide range of business fields through innovation in products, services, and technical advancement, as part of its global branding campaign “NEVER STOP.” The campaign also aims to raise awareness of Fujifilm’s diverse commercial operations and forays into new industries. Fujifilm will continue to explore and develop innovative technologies in a proactive manner. Fujifilm will never stop taking on the challenge of using its core technologies to produce excellent new products, build new businesses, and grow the firm as a whole as a technology-oriented organization.
Fujifilm Philippines strives to not only stay up with the times, but also to reinvent itself in order to provide better products and services and to improve the quality of life in the Philippines. Visit www.fujifilm.com/ph for more information on Fujifilm Philippines. On social media, you can find us at: https://www.facebook.com/fujifilmphilippines/ https://www.facebook.com/TeamInstaxPh/ https://www.linkedin.com/company/ffphms/ https://www.youtube.com/c/FUJIFILMPHILIPPINESOFFICIAL
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