The store, which is situated in the West Wing of the Festival Mall on the Upper Ground Floor, is a bright, contemporary area that displays Sassa’s whole lifestyle collection, which includes everything from intimate apparel to sportswear and swimwear. The store provides a new, welcoming ambiance for each Sassa Girl with its striking blue highlights, spotless lighting, and well-organized display areas.
The freestanding store offers greater space, better privacy, and a more laid-back shopping experience than standard department store counters. Consumers now have more possibilities to mix and match from a larger assortment of styles. Additionally, the open architecture facilitates comfortable and convenient personal styling sessions and item try-ons.
For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.
A Strategic Step Closer to Every Filipina
Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.
“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We’re not just a local brand anymore—we’re becoming a true lifestyle partner.”
After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers. More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.
“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”
Unveiling the Latest Retail Experience
To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.
Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish, personalized approach.
Sassa Festival Mall is only the beginning of the projected number of standalone venues. The brand continues to be dedicated to empowering every Filipina to feel fashionable and self-assured in all facets of their lives, regardless of where they travel or what they do.
Come see our brand-new Festival Mall store today to see the Sassa difference for yourself! To stay updated, follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok.
To date, Sassa is available in over 100 leading department stores nationwide and online through www.sassa.com.ph and other leading ecommerce platforms.
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