McDonald’s PH x Leo Burnett
Out of 130 entries, McDonald’s, and its creative agency Leo Burnett, once again dominated the stage during the 2019 PANAta Awards. Recognitions—including five Golds, four Silvers, three Bronzes, and three People’s Choice Awards. McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.”
The Philippine Association of National Advertisers (PANA) hosts its annual awards show called the PANAta Awards which showcases the industry’s best brand campaigns that have exhibited excellence in strategy, execution, and results.
Earlier this year, McDonald’s also won Gold for Advocacy for “Hope for Marawi” during the 2019 Asia-Pacific Tambuli Awards and last year, McDonald’s won the Brand Builder of the Year Award for its McDelivery Pin campaign, following its induction into the “PANAta Hall Of Fame” the year before—a distinction held by no other brand in the industry.
McDonald’s Marketing Director, Christina Lao says, “We always aim to deliver campaigns that showcase feel-good moments through stories that strongly resonate with the Filipino people. Our goal is to create strong and authentic connections with our customers, ensuring they have more and more reasons to love the brand and what it stands for.
