Browsing Category

Lifestyle

Lifestyle, News

Rex Education Celebrates 75 Years of Commitment to Education at AECON 2025

Ms. Amy Berry (Director, EngagED Consulting, Author of Reimagining Student Engagement: From Disrupting to Driving) and Atty. Dominador Buhain (Chairman & President, Rex Education)

Rex Education marked its 75th anniversary at AECON 2025, held on January 16-17 at the Gallio Events Hall in Parañaque. The theme, celebrating 75 Years of Commitment to Quality Education: Seamless and Meaningful Learning Experiences Through Assessment, Intervention, and Enrichment, highlighted the company’s dedication to education. Nearly 1,000 educators, school leaders, and stakeholders attended the two-day event, which focused on addressing key educational challenges through insightful discussions and knowledge-sharing.

Gathering of Change Makers in Education

Each year, AECON addresses pressing issues in education, equipping teachers and leaders with valuable insights and solutions. This year, as part of its 75th anniversary, the focus is on creating seamless and meaningful learning experiences for every learner and educator.

In his opening remarks, REX COO Roger John Y. Fontelera highlighted that education is not a one-size-fits-all approach. He stated, “This year’s AECON isn’t about giving ready-made solutions. Instead, it’s about creating a space for reflection, learning, and collaboration. We want to provide you with stepping stones—resources, strategies, and ideas—that you can adapt to meet the specific needs of your schools, communities, and learners.”

Department of Education (DepEd) Undersecretary Peter Irving Corvera delivered a keynote address emphasizing the urgency of preparing Filipino learners for an increasingly digital world. He reaffirmed the agency’s commitment to developing future-ready learners by integrating technology, enhancing critical thinking, and strengthening public-private collaborations.

One key session featured a panel discussion with respected education experts and policymakers:

  • Karol Mark Yee, Executive Director o of the Second Congressional Commission on Education (EDCOM
  • Dina Joana Ocampo, Professor at the University of the Philippines and former DepEd Undersecretary for Curriculum and Teaching
  • Rhodora Ferrer, Executive Director of the Private Education Assistance Committee (PEAC)
  • Joseph Noel Estrada, Legal Counsel of the Coordinating Council of Private Educational Associations (COCOPEA)

Moderated by Dr. Edizon Fermin, Vice President for Academic Affairs at National Teachers College, the discussion focused on improving learning outcomes in the Philippines. It emphasized evidence-based policy decisions, stronger accountability among education leaders, and the importance of authentic assessments to accurately measure student progress.

In the afternoon, Dr. Amy Berry, Director of EngagED Consulting, led a plenary session on student engagement. She challenged traditional approaches and introduced innovative methods that empower both teachers and students to co-create meaningful learning experiences.

A Moment of Gratitude and the Symphony of Learning

The second day of AECON began with a Thanksgiving Mass celebrated by Most Reverend Jesse Mercado, Bishop of Parañaque, reflecting on the journey of Rex Education and its mission to support Filipino education.

Mr. Don Timothy Buhain (Chief Executive Officer, Rex Education), Dr. Karol Mark Yee (Executive Director, 2nd Congressional Commission on Education – Phils) and Atty. Dominador Buhain (Chairman & President, Rex Education)

After the mass, REX CEO Don Timothy Buhain introduced the Symphony of Learning Solutions, a suite of educational resources supporting lifelong learning, from early childhood to professional development. This initiative highlights REX’s commitment to integrating assessment, intervention, and enrichment for educators and learners.

Buhain compared learning to a symphony, where every effort, resource, and voice comes together to create something meaningful. He assured, “The symphony will improve—with practice, continuous learning, change, and execution. In the future, there will be additions when they are necessary. We will listen and count on our Edukampyon community, including the voice of our learners.”

The Symphony of Learning Solutions includes lesson exemplars, learning instruments, digital platforms like Schoology, and targeted assessments to ensure well-rounded education at every stage.

A Unified Pledge for Quality Education

As the congress concluded, a spirit of unity filled the hall as attendees stood for the Edukampyon Pledge. Led by Jeanne Marie Tordesillas, Chief Marketing Officer of REX, this solemn moment reaffirmed the commitment of educators and education stakeholders to advancing quality education, advocating for policies that support meaningful learning, and prioritizing the best interests of Filipino learners.

75 Years and Beyond: The Edukampyon Commitment

Reaching 75 years is a testament to Rex Education’s dedication to every learner and educator it has served. The journey continues.

Dr. Edizon Fermin (Vice President for Academic Affairs, National Teachers College), Dr. Dina Joana Ocampo (Professor, UP College of Education, Former Undersecretary of Curriculum & Instruction, DepEd), Ms. Rhodora Angela Ferrer (Executive Director, Private Education Assistance Committee – PEAC), Atty. Dominador Buhain (Chairman & President, Rex Education), Atty. Joseph Noel Estrada (Legal Counsel for COCOPEA, Managing Partner of Estrada & Aquino Law, Education Law expert) and Mr. Don Timothy Buhain (Chief Executive Officer, Rex Education)

In his message of gratitude, REX Chairman and President Atty. Dominador Buhain thanked all the Edukampyons and shared, “Seventy-five years, and our work is not yet done. The future demands more from us, and we accept that challenge with open hearts and minds… We vow to continue listening, learning, and innovating to provide high-quality learning solutions for every Filipino learner.”

As Rex Education looks beyond 75 years, its commitment remains—to be the trusted katuwang of every Filipino educator, school, and learner, fostering lifelong learning for generations—para sa bata, para sa mamamayan, para sa bayan, for life.

 

 

 

 

 

Lifestyle

Paynamics x Sterling Bank of Asia: Empowering Businesses Together!

Sterling Bank of Asia (SBA) and Paynamics Technologies have renewed their partnership to enhance the accessibility of digital payments for SBA’s business clients. Attending the event were (L-R) SBA Retail Banking Group Head and EVP Ralph Cadiz, along with President and CEO Cecilio San Pedro; Paynamics CEO Mylene Chua-Magleo, Board Member Esther Magleo, CFO Ronald Magleo, and Chief Revenue Officer Allan Condino.

We’re thrilled to announce our strategic partnership with Sterling Bank of Asia! Through this collaboration, Sterling Bank will introduce Paynamics’ cutting-edge payment solutions to its merchant clients—helping businesses streamline transactions and drive growth.

Together, we’re making digital payments more accessible, seamless, and efficient for merchants across industries. This is just the beginning of financial innovation at work!

Stay tuned for more updates as we build the future of payments!

Lifestyle, News

Sterling Bank of Asia Grants Php 370 Million Credit Facility to Skyro

Sterling Bank of Asia and Skyro solidified their partnership by signing a Memorandum of Agreement (MOA) for a ₱370 million credit facility. This strategic collaboration aims to contribute to economic growth and financial inclusivity in the Philippines.
Standing (L to R): SBA Marketing Assistant Ms. Patricia Cabas, SBA Relationship Manager Ms. Jessa Mahinay, Skyro Head of Funding Ms. Victoria Tupaz, and Skyro Treasurer Mr. Vicente Dela Cruz.
Seated (L to R): SBA Senior Vice President Commercial Lending 1 Head Mr. Jose Ison, Jr., SBA Executive Vice President for Commercial Lending Group Head Mr. Benson Hari-Ong, Skyro Co-Founder and Co-CEO Mr. Nasim Aliev and Skyro President Mr. Anthony Co
Sterling Bank of Asia (SBA) has granted a Php 370 million credit facility to Skyro, one of the fastest-growing fintech companies specializing in financial lending services. This strategic partnership aims to support Skyro’s expansion and enhance its ability to provide seamless digital lending services to consumers nationwide.
“We are committed to empowering fintech companies like Skyro, which are driving financial inclusion and digital transformation in the Philippines,” said Mr. Jose S. Ison, Jr., Senior Vice President of the Commercial Lending Group of Sterling Bank of Asia. “By extending this credit facility, we reaffirm our confidence in Skyro’s vision and its potential to reshape the financial technology landscape.”
The Php 370 million credit line will enable Skyro to scale its operations, expand its digital lending infrastructure, and strengthen its capabilities. This funding will accelerate Skyro’s mission of providing fast and accessible financial lending solutions to underserved communities.
“We are grateful for the trust and support of Sterling Bank of Asia,” said Mr. Nasim Aliev, Co-Founder and Co-CEO of Skyro. “This credit facility will help us drive financial accessibility and continue delivering secure, efficient, and customer-centric digital lending solutions.”
Sterling Bank of Asia remains committed to supporting the growth of the fintech sector by fostering collaborations that drive economic progress and financial inclusivity in the Philippines.
Health and Wellness, Lifestyle

A Female Leader’s Path to Empowerment and Health

As a woman who has broken barriers in business, Rebecca Bustamante knows that true success begins with good health—and her journey with Fullerton Health proves it.

Among important Philippine sectors and companies, Rebecca Bustamante, CEO of Asia CEO Events, has long been a formidable presence. She has cleared the ground for professionals to take control of their lives and forge their own route to success as a motivational keynote speaker and the host of the nation’s biggest business forums and summits.

She is undoubtedly one of the best representations of what it means to be an empowered woman—one who inspires and brings about change while assisting others in achieving success. Beyond her career achievements, however, Bustamante is aware that taking control of one’s health is the first step towards true empowerment, and for her, working with Fullerton Health has been an essential component of that process.

With the intention of taking control of her health, she turned to Fullerton Health, a leading vertically integrated healthcare platform in Asia with a proven track record of providing enterprise healthcare solutions. As a woman who believes in the power of preventive care, she shares her story of health challenges and triumphs—all fueled by her trust in Fullerton’s executive health screening facility.

A Wake-Up Call to Prioritize Health

Bustamante’s journey to prioritizing wellness began with a moment that changed everything. In 2005, at just 38 years old, she was diagnosed with a brain tumor and only given six months to live. The news was devastating.

“I was paralyzed, I couldn’t function,” she recalls. “It was the biggest turning point of my life.”

Against all odds, Bustamante survived. But the experience left a lasting impact, reshaping her entire perspective on health. She realized that no matter how successful one becomes, it all means nothing if one’s health is compromised. That wake-up call made her more intentional about wellness, sparking a lifelong commitment to proactive healthcare and preventive measures.

Since then, taking care of her health has been at the forefront of her priorities. She knew that while she had achieved great success, maintaining her well-being was just as important as building her career.

Discovering Fullerton Health

In her search for a healthcare provider that aligned with her commitment to long-term wellness, she was introduced to Fullerton Health by her colleague and friend, Carmie De Leon, who happens to be Radlink Philippines’ Country General Manager and EHS Lead. Fullerton’s executive health screening offered a seamless, thorough, and personalized approach—something Bustamante knew was essential in maintaining her well-being.

“Upon learning about it, my husband and I were excited to experience Fullerton Health because we wanted to see if we were really looking after ourselves properly,” Bustamante explains. She added that her first executive check-up exceeded all expectations.

“It’s truly a five-star experience,” Rebecca shares. “We didn’t have to wait for the whole day just to get our results because Fullerton Health is efficient and personalized. In just three hours, we completed a full-body assessment. It felt like a business-class health experience.”

Taking Charge of Her Health with Fullerton

Through Fullerton’s comprehensive executive check-up, Bustamante, along with her husband, gained valuable insights into her health—all consolidated into one detailed report and thoroughly explained by Fullerton Health’s doctors. These results served as a guide for her wellness journey, helping her make necessary lifestyle adjustments.

“Fullerton doesn’t just give you test results—they guide you on what to improve and maintain,” Bustamante says. “It’s not just about diagnosing problems but about taking control of your health before issues arise.”

She also emphasized the convenience and efficiency of Fullerton’s services, which allowed her to focus on making meaningful lifestyle changes while balancing the demands of being a CEO and a mother. She shared how her experience with Fullerton Health made her realize the importance of treasuring time with family.

“If you love your family, you owe it to them to stay healthy. You don’t want to be a burden. Instead, you want to be present for your children and grandchildren,” she emphasizes.

When asked what advice she would give to others looking to take charge of their health, she states: “Don’t wait for a wake-up call. Your health is your greatest investment. Fullerton Health has given me clarity, confidence, and control over my well-being—and that’s priceless.”

A Commitment to a Healthier Future

Bustamante demonstrates through Fullerton Health that self-care is the first step towards real achievement. Her experience serves as evidence that putting one’s health first can result in a more fulfilled and capable life.

Her experience with Fullerton Health, which went beyond a simple executive check-up, strengthened her conviction that the best care is preventive care. She now looks forward to her yearly physicals, viewing them as a necessary step on her path to a better, more independent life rather than a chore.

 

 

 

Lifestyle, News

Haier has been named the top major appliance brand in the world of 2024

Officially, Haier has been named the top major appliance brand in the world for 2024. Based on 2024 volume sales data across important appliance categories, Euromonitor International Limited has awarded this honor. The brand’s dominant position in the worldwide market has been cemented by its unwavering dedication to innovation, quality, and customer happiness.

Haier has continuously fulfilled the demands of contemporary homes with an emphasis on energy efficiency, technology-driven solutions, and user-friendly designs. Customers all across the world have responded favorably to its innovative appliances and leadership in smart home integration, which has helped the brand keep its top spot in the market.

The claim, “Haier is the number one brand globally in major appliances in 2024,” is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

Haier continues to set industry standards, and this recognition as the top worldwide brand for major appliances is another significant milestone. Haier continues to lead the way in contemporary home solutions thanks to its continuous commitment to innovation and quality.

More Creation, More Possibilities.

 

Lifestyle, News

Collaboration fosters resilience, as demonstrated by the National Resilience Council’s colloquium

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of
support, reiterates that resilience is a continuous journey and is a collective responsibility to build on
progress, promote innovation, and ensure lasting impact.

In order to further the interrelated goals of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other international commitments, the Philippines’ National Resilience Council (NRC), a science and technology-driven public-private partnership, brought together national and local governments, academia, civil society, and the private sector for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.”

As part of the NRC’s Adopt a City (AAC) Initiative, the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium featured updates and developments from participating cities and municipalities. Through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs, this strategy allows firms to participate in risk reduction rather than just catastrophe relief. AAC encourages teamwork to create safer, more resilient communities by giving local governments more authority.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the
academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for civil service
organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress
towards disaster resilience.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

At the National Resilience Council (NRC) Colloquium, local government units in the Adopt-a-City Initiative deliver a public narrative and take part in a panel discussion with leading resilience experts.

Public officials take the opportunity to proudly expound on the programs developed together with the
support of the National Resilience Council (NRC) and other partners.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies. Baguio City Mayor Benjamin Magalong emphasized, “Baguio’s resilience journey highlights the power of collaboration and national support.” Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides. Ormoc City Mayor Lucy Torres-Gomez shared, “I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.”

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment
(CompAss) at the colloquium together with representatives of the Department of Environment
and Natural Resources, Department of National Defense, the United Nations ARISE Private
Sector Alliance for Disaster Resilient Societies – Philippine network, and the City Mayor of
Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime
Villanueva.

More than 150 members, partners, supporters and participants of the National Resilience Council
(NRC)’s programs came together to celebrate the achievements of local government units in the
realm of disaster risk resilience.

The introduction of the Resilience Competency Assessment (CompAss), a tool intended to improve local government capacities in disaster resilience, was one of the event’s highlights. The colloquium emphasized the value of multi-stakeholder collaboration in bringing about transformative change, drawing on the NRC’s mandate. The NRC and its partners are creating a resilient Philippines by fostering innovation and linking sectors.

 

 

 

Lifestyle

Happy Walk 2025: A Step Toward Inclusion That Brings Communities Together Across the Nation

Two Happy Walkers take small, but meaningful steps with support and fanfare from the SM community.

A national effort to promote awareness, inclusion, and empowerment for people with Down syndrome, Happy Walk 2025 will bring together thousands of families, advocates, and supporters on March 30, 2025.

This year’s event, which is being hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center in Manila. Simultaneous celebrations will be held at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, ensuring that the event is a truly national endeavor to showcase the abilities and goals of people with Down syndrome.

More Than Just a Walk: A Movement for Inclusion

For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations.

Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations,” said Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.

Participants come together to show love and support for individuals with Down Syndrome.

A Nationwide Call for Participation

With the theme “321 & Beyond”, Happy Walk 2025 is expected to draw thousands of participants, from individuals with Down Syndrome and their families to volunteers, educators, corporate partners, and inclusivity advocates. The event will feature various activities, including performances, inspirational stories, and community-building initiatives that reinforce the importance of inclusivity in society.

SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share,” said Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.

Join the Movement: How to Be Part of Happy Walk 2025

Everyone is welcome to participate in this motivational event, whether it be by volunteering, walking, or just lending a hand. Please go to https://portal.dsapi.ph/dsapi/Register/RegParticipant, the official Happy Walk 2025 registration page, to register. Visit the social media channels of SM Cares for additional information on how to participate.

 

 

 

Lifestyle, News

SM Job Fairs: Expanding employment prospects around the country

SM Retail’s Job Fair at SM North EDSA bridges thousands of job seekers with leading employers.

Job searching is now quicker, simpler, and more fulfilling thanks to SM Supermalls! The SM Retail Job Fair at SM North EDSA successfully connected over a thousand job seekers with leading employers, setting the groundwork for 2025. A statewide series of job fairs in March will maintain the momentum and provide Filipinos with even more chances to advance their professions.

The March schedule includes:

  • March 21 (Friday) – SM City Trece Martires and SM City Naga
  • March 25 (Tuesday) – SM City Bacoor
  • March 27 (Thursday) – SM City Daet
  • March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
  • March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact

SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:

John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” John Paul Arido, a newly hired Stock Clerk at SM Hypermarket

SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.

“Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!” Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket

Joselito Oniza joins the Watsons team as a proud pharmacist assistant.

“I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” – Joselito Oniza, hired pharmacist assistant at Watsons

Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.

“I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!” – Teresa Enriquez, Cashier at Toy Kingdom

Hassle-free job hunting with on-site government services

Having everything you need in one location makes finding a job easy! In order to ensure a seamless hiring process, SM Job Fairs include government agency booths to help applicants with necessary prerequisites like the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG Fund.

SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.

Driving growth, building the nation

SM Job Fairs are more than just hiring events; they also support community development and economic rehabilitation. The dedication of SM Supermalls to employment is helping more Filipinos secure better futures. Don’t pass up this opportunity to begin your next major professional move!

 

 

 

 

 

Lifestyle, News

Women on Fire 2025: Strengthening Women and Creating Resilient Societies

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

Women on Fire, a celebration of the extraordinary leadership, bravery, strength, and tenacity of women in fire prevention, disaster response, and community safety, was introduced by SM Cares in honor of National Women’s Month and Fire Prevention Month. Across all programs, Women on Fire reached approximately 25,000 participants and provided a platform for empowerment, education, and awareness through partnerships with important public and private entities.

The Purple Illumination Ceremony, held on February 28 by SM Cares in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country to mark the beginning of Women’s Month. In the Philippines, purple, a color often associated with justice, dignity, and women’s rights, signified the beginning of National Women’s Month, reaffirming SM’s dedication to gender equality and female empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

“Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,” said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

Over 12,000 people attended SM Cares’ 3rd Nationwide Safe Spaces Act Orientation, which was hosted in 86 SM malls across the country on March 4 and 6, to reaffirm the company’s dedication to establishing safe spaces. Students, staff, renters, and security guards were all taught the value of preserving harassment-free environments in stores and businesses through this program.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

Visit the official website or follow @SMCaresOfficial on social media for additional updates on SM Cares’ efforts

 

Lifestyle

The Ultimate Bucket List for Youniverse—Remembering #WomensMonthAtSM

March is all about YOU! At SM, we’re honoring strong women with joyous experiences, wellness, and beauty this Women’s Month. Experience enjoyable outings with friends, self-care, and confidence boosting. With glow-ups, indulgences, and life-changing experiences, enter your girlboss age. Only at SM Supermalls, begin crossing things off the ultimate Women’s Month bucket list!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls’ Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls’ day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

This Women’s Month is no exception to our mission at SM Supermalls to provide you with first-rate experiences.

SM offers everything you need to make it a memorable occasion, whether you’re celebrating with your best friends, giving yourself a well-earned glow-up, or taking a much-needed getaway for yourself.

You deserve this month, so make it all about you! Everything may be found at SM, the #HomeOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!