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Increased foot traffic at SM is driven by improved mall activities


A crowd gathers to watch their favorite characters at the Grand Mascot Parade in SM Mall of Asia.
 

According to SM Supermalls, foot traffic increased from 3.3 million in the same period last year to an average of almost 4 million daily visitors in the first quarter of 2024. This consistent expansion demonstrates SM’s dedication to enhancing the mall experience with a variety of interesting events that meet changing customer demands.

According to SM Supermalls President Steven T. Tan, “The increase in foot traffic reflects our steadfast commitment to meeting the daily needs and wants of our customers. Our malls serve as dynamic hubs that blend modern retail services with vibrant entrepreneurial environments.”

SM has turned its shopping centers into destinations that provide immersive experiences catered to each and every member of the Filipino family through its integrated property developments.

Amid a shift towards discretionary spending, Filipino consumers increasingly visit malls for leisure and dining experiences. Food tenants now constitute 30% of mall spaces leased, up from 10% a decade ago while non-food tenants including entertainment now occupy 50%. Other service-related tenants complement the diverse offerings.


The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.
 

Recent innovations include the Space & Time Cube+ at S Maison, an immersive art museum featuring 20 themed attractions such as LED tunnels and holographic displays, exemplifying SM’s commitment to blending art with entertainment.  

SM Supermalls also provides a platform in support of fandoms, whether you stan your favorite K-pop group, anime, and artists. SM is excited to support these communities and be the go-to place for these celebrations of fan gatherings of all ages and backgrounds.

One of the places fans can express themselves is the newly launched Cosplay City at SM City Fairview. It’s a hub for the community where they can be creative and be immersed in this multiple district spot filled with toy exhibits and anime themed zones wrapped with that Tokyo City vibe for Instagram-worthy posts.


Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out the Cosplay City.

A 1,947 square meter indoor entertainment complex featuring amenities like a basketball court, bowling alley, e-darts, and an indoor archery range is also available at the flagship Game Park of SM Mall of Asia, which opened in November 2023 and caters to a variety of interests.

As stated by Mr. Tan, “SM keeps innovating and improving customer experiences. Our objective is to create enduring memories through dynamic destinations that complement traditional shopping.”


A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex.

For more information, please visit www.sminvestments.com

For inquiries, please contact: [email protected] 

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