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POV: You’re Falling in Love with Life Through All These Firsts in Zamboanga at SM Supermalls

Career goals, hobbies, social plans, relationships—when everything is pulling for your attention, it’s easy to forget what really counts: being present and appreciating the simple, everyday moments.

Now imagine this—a quiet Saturday stroll, an unhurried weekend, a warm cup of tea in your hands. When was the last time you truly gave yourself permission to slow down and just breathe? To see beauty in even the most ordinary parts of your day, elevating them into something meaningful—have you ever stopped to think what it feels like to fall in love with life all over again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

  • JCO Reserve
    Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

  • BOTEJYU
    Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

  • The Matcha Tokyo
    Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

  • Brique Modern Kitchen
    With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

  • FantasyWorld
    Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

  • Gashapon Bandai
    Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

At SM Supermalls, we know what truly matters to you. Inspired by the timeless French classic La Vie en Rose, sometimes all it takes is seeing the world through rose-colored glasses—through the lens of love and your own happiness. Romanticize your life and discover what it’s like to experience everything from your own unique perspective, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com

 

 

 

 

 

April 22, 2026 by
Lifestyle, News, Travel

BPI and Disney team up in a multi-year partnership to transform the everyday banking experience

BPI will become the first bank in the Philippines to bring Disney, Pixar, Marvel and Star Wars-themed offerings to its customers across Disney’s regional businesses – Disney Consumer Products, Disney Cruise Line, Disney Entertainment and Hong Kong Disneyland Resort

[L-R] Eric M. Luchangco, Executive Vice President, Chief Finance Officer and Chief Sustainability Officer, BPI; Maria Theresa “Tere” D. Marcial, President & Chief Executive Officer, BPI Wealth; Mariana Beatriz E. Zobel de Ayala, Director, BPI, and Senior Vice President, Ayala Land; Maria Cristina “Ginbee” L. Go, Executive Vice President, Head of Consumer Banking, BPI; Jose Teodoro “TG” K. Limcaoco, President and CEO, BPI; Disney’s Minnie Mouse; Mickey Mouse; Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line; Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort; Geraldine Naidu, Director of Brand Commercialization and Market Lead, the Philippines, Disney Consumer Products; Ben Cox, Vice President, Partnerships, Direct-to-Consumer, Asia Pacific, The Walt Disney Company Asia Pacific; Ivan Lee, Vice President, Corporate Alliances, Asia Pacific, The Walt Disney Company Asia Pacific

As the Bank of the Philippine Islands (BPI) celebrates 175 years of serving Filipino families, it embarks on a new milestone through a strategic partnership with The Walt Disney Company Southeast Asia and its affiliates.

Through this alliance, BPI becomes the first bank in the Philippines to unite four of Disney’s regional businesses, bringing Disney, Pixar, Marvel, and Star Wars–themed offerings to its customers across Disney Consumer Products, Disney Cruise Line, Disney Entertainment, and Hong Kong Disneyland Resort.

BPI President and CEO TG Limcaoco said the collaboration reflects BPI’s continued commitment to evolving the banking experience while remaining anchored in its core purpose of serving Filipino families.

“By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.

BPI customers may look forward to enjoying themed activations including:

  • Branded cards featuring designs inspired by fan-favorite Disney, Pixar, Marvel and Star Warsstories, along with other themed premiums and offerings
  • Special privileges for BPI cardmembers when purchasing Disney Adventureholiday vacations and Hong Kong Disneyland Resort experiences
  • Special Disney+ promotions and rewards
  • Special offers and events that will accompany select Disney film releases

Said Alex Baillie, Vice President & General Manager, South Asia Pacific, Disney Consumer Products: “Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars.”

Said Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line: “The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages.”

Said Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort: “The Philippines has long played a treasured role in the Hong Kong Disneyland Resort’s 20 years of history, with a passionate Disney fan base, millions of guests who have visited over the years, and our talented Filipino cast members who proudly represent their heritage. Through our collaboration with BPI and continued new offerings at the resort, we are excited to bring the magic closer to even more fans — whether visiting Hong Kong Disneyland Resort for the first time or returning as our dear friends and fans.”

“Disney has long been part of cherished moments for many Filipinos,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “We are excited to join hands with Disney to bring that magic into new and unexpected spaces, creating delightful experiences that families and fans can enjoy in their everyday lives.”

The partnership highlights BPI’s focus on innovation and customer-centricity, as it continues to reshape financial services to align seamlessly with the lifestyles and interests of its clients.

As BPI reinforces its role as a trusted financial partner for generations of Filipinos, its collaboration with Disney reflects a broader goal to make banking not just reliable and secure, but also more engaging, relevant, and rewarding.

April 21, 2026 by
Lifestyle, Travel

The Department of Trade and Industry (DTI) partners with 2GO Travel to transport OTOP products across the Philippines via sea routes

(From left) Assistant Secretary Nylah Rizza D. Bautista of the Competitiveness and Innovation Group of the Department of Trade and Industry; Undersecretary Blesila A. Lantayona of the Regional Operations Group; Francis John Chua, Business Unit Head of 2GO Travel; and George Clayton Narag, Head of Product Development of 2GO Travel.

2GO, the country’s leading sea travel provider, has entered into a partnership with the Department of Trade and Industry (DTI) through a Memorandum of Agreement (MOA) aimed at boosting the development of Filipino micro, small, and medium enterprises (MSMEs). This collaboration seeks to help MSMEs access broader markets by offering cost-effective sea transport for trade activities and by introducing OTOP Nooks on board 2GO Travel passenger vessels.

Under the agreement, DTI-endorsed MSMEs participating in official trade fairs can take advantage of specially discounted sea travel rates. Entrepreneurs are also granted up to 50 kilograms of baggage allowance, making it easier to transport various products across destinations. In addition, OTOP Nooks will be established on all 2GO Travel passenger ships, serving as onboard retail spaces where MSME products under the OTOP Philippines Program can be displayed and sold. This initiative not only opens new sales channels for locally made goods but also allows travelers to discover and purchase Filipino products while on board.

DTI Undersecretary Blesila Lantayona emphasized the importance of expanding opportunities for MSMEs, noting that “this initiative strengthens the presence of proudly Filipino products beyond their home regions and enables MSMEs to reach more consumers nationwide, with sea travel supporting their growth and mobility.”

2GO will offer special discounted rates for DTI-endorsed MSMEs joining official trade fairs, along with exclusive travel and cargo support to streamline their participation.

Francis John Chua, Business Unit Head of 2GO Travel, shared that “this collaboration allows both established and aspiring MSMEs to tap into our sea travel network, and we hope that they take advantage of their 50kg baggage allowance that comes with every 2GO Travel ticket. This actually means that starting and growing your own business has never been easier. Now, you can carry the trade you want to sell with you, bring your products directly to passengers across key routes, and strengthen your visibility while maximizing our onboard retail platform.”

The first OTOP partnership between DTI Region XII and 2GO Travel was launched onboard MV 2GO Masinag. With the signing of this nationwide MOA, the initiative now expands to cover all 2GO Travel passenger vessels, further connecting local entrepreneurs to a broader customer base.

For questions about travel deals exclusively available to MSMEs, you may reach out via [email protected].

For more information, please visit www.sminvestments.com.

 

April 14, 2026 by
Lifestyle, Travel

A record 36 DOTr and Mobility Awards are obtained in the pursuit of a more biker-inclusive SM

Transportation was one of the many essential daily activities that Filipinos were denied as the pandemic brought the nation to a complete halt.

Every household’s ability to commute for necessities was severely restricted by the lack of public transportation brought on by social distancing, and many relied on biking as their lifeline.

Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

“What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.”

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.

This in turn earned SM a total of 34 accolades at the recent Mobility Awards: One Gold, 11 Silver and 22 bronze for nationwide mall efforts in promoting and protecting cycling as a culture across its properties.

The Department of Transportation (DOTr) also highlighted SM’s sustainable strategy as an example of its creativity, leadership, and sustained dedication to improving the safety and accessibility of active transportation for Filipinos. The SM Supermalls Sustainable Mobility and Bike-Friendly initiative was cited for Notable Development by the Private Sector, and its Pedal Power 2025 program was highlighted for this year’s Notable Advocacy initiative.

 

 

 

 

 

 

 

 

March 31, 2026 by
Travel

A Trip Through Japan’s Chubu Region in Three Days with Sakura, Beginning in Nagoya

Not all about flowers, but timing, movement, and memories that linger

The Chubu region will be at the forefront of the entrance of spring, with blossoms projected to open in Nagoya around March 20th, according to the Japan Meteorological Corporation’s second cherry blossom projection for 2026. What does this entail for visitors arriving by plane? This makes it possible to take advantage of a unique opportunity: a cherry blossom tour that starts in Nagoya and travels outward through festival towns, serene riverbanks, and mountain scenery before returning easily and with more memorable experiences.

Instead than using the typical routes, this three-day journey allows visitors to follow the sakura at a leisurely pace while learning about the seasons, tastes, and customs of central Japan.

Day 1: Aichi — Celebrations and Good Vibrations

After arriving at Chubu Centrair International Airport, the journey begins in Aichi, where cherry blossom season arrives with the most vibrant hue of pink. Kickstarting the trip as you celebrate Inuyama Festival with the locals, one of Japan’s oldest festivals, held each spring just as the cherry trees reach full bloom. Ornately carved wooden floats roll through the streets while lanterns glow soft. The setting feels theatrical, a result of tradition shaped by centuries of continuity.

Inuyama Festival – photo credit: Tourism Aichi

Just beyond the festival routes is Inuyama Castle, one of Japan’s oldest surviving castles. Just below the iconic landmark is the Urakuen Garden, where visitors can find Jo-an, more than a teahouse, it is one of Japan’s Natural Treasures. For those who are looking for something filling after beautiful walks, the castle’s Jokamachi, which is a town at the base of the castle, restaurants fill the streets along with cafes and souvenir stores against a backdrop of old traditional buildings frozen in time.

Shinsakai River – photo credit: Gifu Prefecture Tourism Federation

Before leaving Aichi, explore the shopping complexes around Nagoya Station, where the Osu Shopping District is located. Vibrant, trendy but with cultural relevance, original, and uniquely Nagoya. Distinct specialties from Nagoya you shouldn’t miss is the Hitsumabushi, grilled fish over rice, Miso Katsu, pork cutlet with miso sauce, and Tebasaki, spicy chicken wings, that as simple as they sound, are just all simply impossible to ignore.

Day 2: Gifu — Sakura at a Slower Tempo

Within a stone’s throw away via train, the Gifu Station is just 19 minutes away from Nagoya Station, while from Inuyama station, in less than an hour, you’ll find yourself in a new destination to enjoy.

From Aichi, the journey shifts west into Gifu, where cherry blossom viewing takes on a quieter tone. Along the Shinsakai Riverbanks, rows of cherry trees stretch beside the water, forming tunnels of blossoms. This is not a festival site, but a place of daily life, locals pause, walk, cycle, and linger beneath falling petals. The atmosphere is unhurried, ideal for travelers who prefer observation over spectacle. Gifu Park is at the foot of Mount Kinka, another worthy location to experience. Gifu is home to the world renowned Hida beef, recognized as Japan’s Best Beef for a while now, can be enjoyed in many ways of dish interpretation, from your classic seared steak to shabu-shabu style.

Day 3: Nagano — Mountain Blossoms and a Grand Final

This final stop is a culmination shaped by movement, contrast, and perfect timing. Opt to travel to Nagano as you drive through a scenic view, only within 2 ½ hours. Nagano is the place to be for nature centric experiences that’s distinctly Japanese. The Daio Wasabi Farm in Kamilkochi is the largest producer of wasabi in Japan. Out of the greens, and into the haunting beauty of the cold. In the Tateyama Kurobe Alpine Route, a ski resort known for its ice walls awaits, and if you go further north, right at the end of the Nagano basin, is the Hakuba Valley, where outdoor activities happen throughout the year. While these offerings suggest long walks along the park, those who would love to immerse themselves in sightseeing areas such as the Kiso Valley to the south and the Venus Line to the east.

The final leg leads north into Nagano, where cooler air and higher elevations hold off  the blossoms just enough to make their arrival feel momentous and more intentional. The highlight of the day is Takato Castle Site Park, revered as one of Japan’s most beautiful cherry blossom destinations. Cherry trees bloom across former castle grounds, their pale pink tones set against stone walls and distant mountain ridges.

As evening approaches, soft illuminations transform the park into a quieter, more contemplative space, less spectacle, more atmosphere. Another stop could be spent at Matsumoto Castle, where black castle walls reflect in waters edged by blossoms.

Takato Castle Park – photo credit: Nagano Prefecture Official Tourism Site

Returning to Nagoya And Beyond

Travelers can simply complete the loop by returning to Nagoya from Nagano. With its well-functioning transportation system and international airport, Nagoya facilitates a seamless departure or a longer stay for individuals who want to do more exploring. This voyage is appealing because it is balanced as well as efficient. Stillness and festival. both rural and urban areas. Festivity and introspection. Chubu offers a cherry blossom season that develops with intention, rewarding those who are eager to follow the flowers, one mindful stop at a time, for those planning their spring getaway in 2026.

 

 

 

February 25, 2026 by
Lifestyle, Travel

THE ESSENCE OF PALAWAN

Banwa Private Island continues to refine its guest experience with the introduction of a purpose-built pickleball court. The addition reflects the growing global interest in racket sports and responds directly to guest demand.

With its arrival, Banwa will offer world-class facilities for both pickleball and tennis, further enhancing its land-based leisure portfolio. These sit alongside a dedicated table-tennis area and a carefully curated selection of sporting and wellbeing experiences.

Guests may also enjoy the island’s 9-hole short game golf course, as well as beach volleyball, basketball, and 5-a-side soccer.

For restoration and balance, yoga, Pilates, and massage therapies are available, seamlessly integrated into the island’s daily rhythm.

On the water, guests can enjoy Hobie Cat sailing, kayaking, stand-up paddleboarding (SUP), and fishing. The island’s fleet includes the Iguana, the only amphibious guest-experience vessel of its kind in Southeast Asia, providing access to signature experiences such as sandbank sundowners and sunset river cruises.

Banwa also offers scuba diving and snorkelling, supported by highly experienced dive masters, with nearby reefs providing excellent visibility and marine life. A short boat journey further opens access to tropical hiking trails and elevated viewpoints.

Together, these experiences reflect Banwa’s ongoing commitment to delivering world-class guest activities.

https://banw-zcmp.maillist-manage.eu/click/12912c82cd7057cb/12912c82cd704398

For further information please visit, www.banwaprivateisland.com

 

February 23, 2026 by
Travel

Seven Decades of Friendship and the Seasons of Japan

Strengthening Cultural Ties as seen on The Travel Tour Expo 2026

(from L-R, JNTO Manila Office representatives: Kawamura Hisashi, Yosuke Togezaki, Hakuryo Rin, Belden Yñiguez)

The Japan National Tourism Organization (JNTO Manila Office) took center stage on the first day of the PTAA Travel & Tour Expo 2026, presenting a captivating picture of the country in the spring and summer, complete with its charm, local treasures, and growing friendship with the Philippines, which has now lasted seven decades.

The morning’s main attraction was the entrance of Naobumi Yokota, Minister of Economic Affairs at the Japanese Embassy in the Philippines, whose attendance represented a significant turning point in the 70th anniversary of diplomatic ties between Japan and the Philippines.

“Tourism is not only about visiting places. It is about connecting people, cultures, and generations,” shared Minister Yokota during his keynote speech. “Each journey creates understanding. Each visit builds trust. And each shared experience opens new possibilities for both our peoples.”

Japan’s Seasons and Stories Take the Spotlight

As visitors poured into SMX Convention Center, JNTO Manila welcomed guests into a beautifully curated pavilion that evoked Japan’s beauty during the spring and summer season, highlighting how the seasons create a new reason to explore.

From summer festivals and flower fields that turn vibrant during the summer in Hokkaido to cherry blossoms in Kyoto and Fukuoka, the JNTO booth became a hub for travel inspiration. Staff were on-site to answer queries, distribute maps and regional guides, and share insights on lesser-known prefectures waiting to be discovered by Filipino travelers.

“Japan is only a few hours away by air,” said Minister Yokota. “It is safe, efficient, and increasingly friendly to international visitors, including families, first-time travelers, and repeat visitors from the Philippines.”

Japan and its many friendships made

Key airline partners like All Nippon Airways (ANA) and Japan Airlines (JAL) also supported JNTO in the expo, offering special promotions and packages tailored to Filipino tourists. During the event, JNTO’s co-exhibitors including the Fukuoka Prefecture Tourism Association, Osaka/Kyoto/Nara, Railway Trip in KANSAI, the Japan Local Government Office, the City of Sapporo, Premium Outlets Japan, Mitsui Outlet Park, and Tokyu Snow Resort X Shibuya Style added more experiences that visitors can immerse themselves in. Complete with necessary information in every pamphlet, representatives from each co-exhibitor were ready to meet excited Filipino travelers to create their own Japan story.

Celebrating 70 Years of Japan–Philippines Friendship

As 2026 marks seven decades of diplomatic ties between Japan and the Philippines, JNTO’s participation in the Expo is more than promotional,  but a testament of a long-standing and evolving partnership. The day closed with a renewed invitation to all Filipino travelers.

“Japan warmly invites you, to explore, to discover, and to return again and again,” Minister Yokota said. “Not only as visitors, but as partners in weaving our shared future together.”

What’s Next

JNTO keeps coming up with new ways to give people access to travel trivia games, cultural exhibits, and expert talks about Japan’s best-kept secrets. a center where Filipino tourists are welcome to drop by, talk to officials, and start planning their own trip through Japan’s seasons.

Follow JNTO Manila on Facebook Visit Japan Philippines and Instagram @VisitJapanPH for updates.

 

February 12, 2026 by
Lifestyle, Travel

Vietjet reports impressive 2025 results, including a 47% increase in Q4 revenue and an expansion of its global network

*Launched Manila – Ho Chi Minh service in Q4/2025

Strong revenue and profit gains in the fourth quarter and the entire year of 2025 were announced by Vietjet Aviation Joint Stock Company (HOSE: VJC), highlighting the airline’s adaptable and efficient operational capabilities. These outcomes give Vietjet a strong base on which to build its ambitious worldwide expansion plans for 2026.

Effective operations sustain profit growth momentum

According to its financial documents, Vietjet achieved consolidated revenue of VND82.093 trillion (about. US$3.16 billion) for the full year, an increase of 14% YoY. Separate revenue increased 47% year over year to VND29.035 trillion (about US$1.11 billion) in Q4 of 2025.

The airline’s separate gross profit for 2025 stood at VND8.213 trillion (approx. US$316.2 million), driven by network expansion and lower fuel costs compared to the previous year.

The airline’s profitability increased in 2025. For the full year, consolidated post-tax profit reached VND2.123 trillion (approx. US$81.7 million), growing 51.2%, and exceeding 120% of the annual plan.

As of December 31, 2025, Vietjet’s total assets reached VND139.459 trillion (approx. US$5.37 billion). The net debt-to-equity ratio stood at 2.25, while the liquidity ratio reached 1.53, among the strongest in the aviation industry.

During the year, Vietjet successfully issued 50 million shares, increasing equity by VND5 trillion (approx. US$192.6 million), to support long-term growth.

Expanding flight network drives market leadership

In 2025, the airline carried 28.2 million passengers on 153,000 flights, representing YoY growth of 9% and 11.2%, respectively. In Q4/2025 alone, Vietjet transported more than 6.7 million passengers across 36,100 flights.

Vietjet continues to hold the leading market share in Vietnam by passenger volumes across both domestic and international markets.

The airline currently operates 254 routes, including 52 domestic and 202 international services, and launched 22 new routes last year, connecting Vietnam to key destinations, including Central Asia and China. Notably, this included the launch of weekly direct flights between Manila and Ho Chi Minh City in Q4/2025.

Strengthening international cooperation and long-term investment

Q4/2025 marked major milestones in the Vietjet’s long-term investment strategy, with the delivery of 22 new aircraft, representing the airline’s largest fleet expansion since its establishment.

During the year, Vietjet signed an agreement with Airbus to buy 100 A321neo aircraft, along with a separate contract with Rolls-Royce for 92 Trent 7000 engines and comprehensive maintenance services, valued at US$3.8 billion.

Strengthening customer experience through innovation, technology and global awards

Vietjet continued to expand its service offerings, including Business class tickets, the SkyJoy loyalty program, in-flight retail, multi-channel booking and payment platforms, and its AI virtual assistant, Amy. Operational upgrades included the adoption of biometric identification at check-in to improve service efficiency.

In 2025, Vietjet received several international recognitions, including:

  • World’s Safest Airlines and Best Ultra Low-Cost Airline (AirlineRatings)
  • Asia’s Leading Airline for Customer Service (World Travel Awards)
  • Most Valuable Airline Brands in ASEAN 2025 (Brand Finance)
  • Gold Award at ESG Transport Sustainability Awards (Taiwan)

Vietjet is well-positioned to pursue sustainable growth and global expansion in 2026 thanks to its solid financial performance, quickly growing fleet, strengthened operational capabilities, and increased international partnerships.

Further information at www.vietjetair.com

 

February 3, 2026 by
Lifestyle, Travel

Sulit Vietnam Getaway: Vietjet offers 30% off Deluxe tickets for Vietnam trip in 2026

Hopon hopoff bus in HCMC

Your calendars need to be synchronized! Vietjet is assisting Filipinos in making their travel plans a reality as a new round of holidays approaches. From January 27 to 29, 2026, Vietjet is giving up to 30% off Deluxe tickets, enticing tourists to begin making holiday plans for Vietnam in 2026.

Travelers purchasing Deluxe tickets and using the special code DLXVJ through www.vietjetair.com or the Vietjet Air mobile application will receive a 30% discount on base rates (excluding taxes and fees) from 00:00 on January 27 to the end of January 29, 2026 (GMT+8). All Vietjet domestic and international routes, including the Manila-Ho Chi Minh City route with travel dates from February 1 to December 31, 2026 (*), are eligible for the deal.

Whether you’re eyeing a quick three-day food crawl in Ho Chi Minh City or a grand family vacation across Hanoi and Da Nang, this 71-hour flash sale is the sign you’ve been waiting for to book that 2026 escape. The airline operates daily direct flights to Ho Chi Minh City from Manila, offering extensive connections across Vietnam and the wider Asia-Pacific region through its broad flight network.

Vietjet understands Filipinos don’t travel light, especially when there’s world-class coffee and affordable shopping involved. Vietjet’s Deluxe fare is designed for a stress-free barkada or family trip.

Vietjet_cabin crew

Vietjet’s Deluxe fare is designed to provide passengers with a comfortable and flexible travel experience, including 20kg of baggage allowance, complimentary seat selection, free flight schedule changes, and additional included benefits (**).

Spring is one of the most appealing times to visit Vietnam with pleasant weather and a festive atmosphere across the country. From cultural celebrations during the Lunar New Year month to exploring Vietnam’s diverse landscapes, vibrant cities, rich heritage, and renowned cuisine, the season provides an ideal setting for memorable travel experiences.

Vietjet provides simple flight alternatives to help tourists make the most of every trip to Vietnam, from extended holidays to cultural excursions and spring escapes.

Vietjet aircraft

On Vietjet’s contemporary, fuel-efficient aircraft, travelers may savor a variety of hot meals, including Vietnamese specialties and international cuisine, provided by skilled staff. Additionally, over 250 partner brands in travel, dining, shopping, and lifestyle services allow members of the SkyJoy loyalty program to accrue and redeem points.

(*) Travel periods may vary by route, blackout dates apply, and public holidays are excluded

(**) Terms and conditions apply

Further information at www.vietjetair.com

 

 

January 26, 2026 by
Travel

In honor of its 80th anniversary, Ethiopian Airlines is offering special fares with discounts of up to 80%

On January 18, 2026, Ethiopian Airlines, the biggest airline in Africa, will formally begin its 80th anniversary celebration. The airline is launching an unprecedented 80-day campaign with fare savings of up to 80% for specific flights from Singapore to Africa and South America to commemorate eight decades of aviation leadership.

With 130 destinations across Africa, Asia, Europe, the Americas, and beyond, Ethiopian Airlines has expanded from a regional carrier to a worldwide powerhouse since its first trip to Cairo in 1946. On April 8, 2026, the airline will celebrate its 80th anniversary. This milestone emphasizes the airline’s crucial role in linking the Asia-Pacific region with Africa and beyond.

Throughout the campaign, travellers from Singapore will enjoy exclusive anniversary fares on selected routes via Addis Ababa. These promotional fares offer a unique opportunity to explore key destinations within Ethiopian Airlines’ vast network.

The 80th Anniversary campaign will run in four 20 day phases, with savings decreasing as the promotion progresses. Discounts will start from up to 80% in the first phase, with seats available on a first come, first served basis in each phase. Please also find the media video here.

Campaign Details:

Promotional Phases: 

  • 18 January – 6 February 2026: Up to 80% discount
  • 7 February – 26 February 2026: Up to 60% discount
  • 27 February – 18 March 2026: Up to 40% discount
  • 19 March – 8 April 2026 – Up to 20% discount
  1. Eligible Destinations: Johannesburg, Cape Town, Nairobi, Kilimanjaro, Victoria Falls, Seychelles, Antananarivo, São Paulo, Buenos Aires
  2. Booking Period: 18 January to 8 April 2026
  3. Travel Period:  1 February to 30 June 2026 (Monday and Wednesday flights only)
  4. Eligible Cabins: Available for Economy Class base fares only
  5. Booking Channels: Available on all Ethiopian Airlines booking channels, including the website, mobile app, and authorised travel agents

Visit www.ethiopianairlines.com or get in touch with your local Ethiopian Airlines office for additional details, to reserve your cheap flight, or to find out more about this special offer.

 

 

January 16, 2026 by