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Food

Basta Baon, Bounty Fresh: Melai Cantiveros Proves Baon Is Perfect for Every Day, All Day

For Filipinos, baon has always meant more than simply bringing food from home. It can be a homemade meal prepared with care, a quick snack packed for a busy day, or an extra serving to share with friends. At its heart, baon combines convenience and comfort with a distinctly Filipino expression of love.

Bounty Fresh is now putting a fresh take on this beloved tradition with the return of its “Basta Baon, Bounty Fresh!” campaign. The campaign highlights that baon isn’t limited to lunchtime—it can be enjoyed at breakfast, merienda, dinner, or whenever hunger strikes in between.

Baon feels like one of those simple Filipino traditions that carries more meaning than it seems. It’s not just about having something to eat—it can be a small reminder of home, a way to make a busy day a little easier, or something you can enjoy and share with the people around you. I also like how Bounty Fresh is showing that baon doesn’t have to follow a specific time or occasion. Whether it’s breakfast, merienda, dinner, or a quick snack in between, there’s always room for a little baon.

Under the campaign idea “All Day, Every Day,” Bounty Fresh is expanding the meaning of baon to fit the realities of today’s busy Filipino families: food that is delicious and nutritious, convenient to prepare, and versatile enough to keep you energized throughout the day. “Baon has always been part of Filipino life, but today, it goes beyond the traditional packed lunch. With Basta Baon, Bounty Fresh!, we want to show families that delicious and nutritious food can be convenient and accessible throughout the day—whether it’s for breakfast, lunch, merienda, dinner, or any moment in between,” said Stephanie Balois Guerrero, Vice President – Head of Marketing of Bounty Plus Inc.

Melai makes the “impossible” possible

Bringing the campaign to life once again is well-loved actressand host, Melai Cantiveros, who returns as the face of Basta Baon, Bounty Fresh!.

Beyond the cameras, the Prinsesa ng Masa is also a busy mom balancing hosting, shoots, personal appearances, and family life. Amid her packed schedule, making sure her husband and two daughters have delicious and nutritious meals remains a priority. In the campaign’s new digital video, Melai finds herself in a hilariously impossible situation: cooking inside a van.

While preparing a full meal on the road may be impossible, the film lands on a much more relatable truth for busy Filipino families: preparing delicious and nutritious baon doesn’t have to feel impossible.

With Bounty Fresh’s wide range of easy-to-prepare food choices, families can put together satisfying meals for different occasions—from the morning rush and school or office lunch breaks to afternoon cravings and family dinners.

It’s a playful premise made even more relatable by Melai, whose signature humor, authenticity, and experience as a busy working mom make her a natural fit for the campaign. “My schedule is talagang over-over busy,” Melai shared. “That’s why I need to stock up on meals that are easy to prepare, fresh and filling, taste delicious, and nakaka-energize the whole day. I’m always looking for food na hindi boring—yung mae-excite yung family ko sa breakfast, lunch, or dinner, whether they enjoy it at home or as a packed meal. Of course, dapat healthy and nutritious din.” Melai previously starred in Bounty Fresh’s “Laman ng Isip”video ad and now returns to help take the baon conversation beyond the traditional lunchbox.

A Bounty Fresh choice for every baon moment

At the heart of the campaign is a diverse portfolio designed for different meals, cravings, and occasions throughout the day. For Easy Everyday Faves, families can choose from products such as the new Bounty Fresh Marinado Chicken Tapa and Marinado Chicken Tocino, alongside Chicken Cut-ups, Chicken Popcorn, Chicken Nuggets, Pork Adobo Cut, Ground Beef, and more.

For Better-For-You Faves, families can choose from Bounty Fresh Cage-Free Specialty Eggs, No Antibiotics Ever Chicken varieties such as Family Feast and Young & Tender, and Bounty Fresh Free Range Cut-ups—giving them more wholesome options for everyday meals.

And for moments meant for sharing, Shareable Faves such as Bounty Fresh Gourmet Chicken, K-Fried Chikin, Saucy Torikaraage, Pork Sisig, and Beef Samgyeopsal bring exciting flavors to the table, making everyday meals feel a little more special when enjoyed together. Whether it’s breakfast before a busy day, a packed lunch for school or work, an afternoon merienda, or dinner shared at home, the campaign reinforces one simple idea: there’s always a Bounty Fresh option for every baon moment.

Because for Filipinos, food has always been one of the simplest ways of showing care. And with delicious, nutritious, and convenient choices ready whenever they’re needed, the comfort of a good baon no longer has to be limited to lunchtime.

From breakfast to dinner and everything in between, Bounty Fresh makes baon possible—all day, every day!

Bounty Fresh products can be found in major supermarkets across the country, as well as online through bountyfreshmarket.ph.

For more “Basta Baon, Bounty Fresh!” inspiration, recipes, latest product news, and other updates, follow @bountyfreshph on Facebook, Instagram, YouTube, and TikTok.

 

Food, Lifestyle

A More Comfortable Getaway: Discover The Executive Escape at Grand Westside Manila Bay

Executive One-Bedroom Suite

Having a little extra space can transform the way you experience a stay — offering more room to unwind, take a break, finish some work, or simply make the most of your time away.

Executive One-Bedroom Suite 2

Grand Westside Manila Bay presents The Executive Escape, a stay experience designed for guests who value extra space and thoughtful perks. Whether visiting for business, enjoying a weekend getaway, extending a holiday, or spending more time in the city, the experience brings added comfort and convenience to every stay.

Available for stays from 1 October 2026, The Executive Escape features a 50 sqm Executive One-Bedroom Suite at ₱9,888 net. With a separate living area, the suite gives guests the flexibility to work, meet or simply unwind in comfort — whether catching up on work, planning the day ahead, spending time together or making the space their own.

“We wanted The Executive Escape to give our guests more freedom to enjoy their stay in the way that works best for them,” said Joe Xavier Fijardo, General Manager of Grand Westside Manila Bay. “Whether they’re here for business, spending a weekend in the city or staying a little longer, it’s about having more space, thoughtful privileges and the flexibility to make the most of their time with us.”

Breakfast at Executive Club Lounge 

A la minute favorites

Cocktail Station

Guests can start the morning with daily breakfast for two at the Executive Club Lounge, complemented by freshly prepared à la minute favourites. Made-to-order choices include classic omelettes and eggs Benedict, alongside a rotating sweet selection such as fluffy pancakes, Belgian waffles or brioche French toast. In the evening, guests can return to the lounge for cocktails for two — a relaxed way to wind down after meetings, sightseeing, shopping or a day spent exploring the city.

Combining suite accommodations, exclusive lounge access, and useful added amenities, The Executive Escape provides a more comfortable and convenient way to enjoy Manila — whether for business travel, a longer visit, or a relaxing city getaway.

Situated in Westside City, Parañaque, Grand Westside Manila Bay offers guests easy access to major entertainment, shopping, leisure, and business hubs, while also being conveniently located near Ninoy Aquino International Airport.

More Space. More Privileges. More to Enjoy.

The Executive Escape includes:

  • Overnight stay in a 50 sqm Executive One-Bedroom Suite at ₱9,888 net
  • Daily breakfast for two at the Executive Club Lounge
  • Evening cocktails for two at the Executive Club Lounge
  • Welcome drink and welcome amenity
  • Early check-in and late check-out, subject to availability
  • Complimentary two-hour boardroom use for up to six guests, subject to availability
  • 15% off laundry and dry cleaning

Booking Period: 15 September–8 November 2026
Stay Period: 1 October–30 December 2026

For reservations, contact [email protected] or +63 917 123 3974.

Food, Lifestyle

Coca-Cola Philippines Teams Up with Biñan LGU and DILG to Boost PET Bottle Collection in Laguna

Officials from DILG Laguna, the City Government of Biñan, Coca-Cola Philippines, and BEST Inc. during the MOU signing for the Tapon to Ipon program.

Coca-Cola Philippines is expanding its Tapon to Ipon PET bottle collection program to Biñan City, Laguna, through a new collaboration with the City Government, the Department of the Interior and Local Government (DILG) Laguna, and Basic Environmental Systems and Technologies, Inc. (BEST Inc.).

The initiative was officially launched with the signing of a Memorandum of Understanding, followed by an Information, Education, and Communication (IEC) session and registration activity held in Barangay Canlalay. For its initial implementation, the program welcomed 50 store owners from 10 barangays, with five participating stores from each barangay.

Present at the event were DILG Laguna Provincial Director Jay-Ar Beltran, Biñan City Mayor Angelo Alonte, Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability Ma. Christine Ponce-Garcia, Senior Manager for Public Affairs, Communications and Sustainability Misha Rabat, and BEST Inc. Senior Vice President for Business Development Jan Vincent.

Bringing Tapon to Ipon to more communities

The partnership aims to make PET bottle collection more accessible within communities by bringing collection points closer to residents. Under Tapon to Ipon, participating sari-sari stores and local retailers serve as community-based collection hubs where residents can bring their used clear PET bottles of any brand.

Participating retailers collect and consolidate PET bottles brought by members of their communities. Store owners can earn points based on the PET bottles they collect, which can then be redeemed for a range of rewards, including Coca-Cola products, online shopping vouchers, food products, and credits toward utility bill payments.

The program aims to collect and divert recovered PET bottles for recycling, with the goal of bringing collected materials to PETValue Philippines in Cavite, the country’s first bottle-to-bottle, food-grade PET recycling facility.

An IEC and registration activity was also held to orient partner retailers on the Tapon to Ipon program and proper PET bottle collection. Retailers also received their Cashback Cards, collection bins, and other program materials to equip them as community-based collection hubs.

Each partner brings a distinct role to the program. The City Government of Biñan will help mobilize city and barangay officials and communities, while Coca-Cola Philippines will provide collection tools and Tapon to Ipon kits to partner retailers. BEST Inc. will support program operations and collection activities, with the Philippine Association of Stores and Carinderia Owners (PASCO) supporting engagement with participating store owners and the local retail community as well as the DILG taking lead in monitoring the program’s outcomes.

“We assure that the city government of Biñan is committed to this project and ensure that our communities will be deeply involved in the program. The community’s active participation is key to bringing this project to life and ensuring its success,” said Alonte.

Ma. Christine Ponce-Garcia, Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability, echoed the importance of collaboration in strengthening local collection systems.

“We know that strong and effective recycling value chains cannot be built by one organization alone. It takes collaboration. We look forward to seeing this partnership grow, and more importantly, become part of the habits and practices of communities across the city of Biñan. May this partnership inspire more communities to see every bottle returned. It is an opportunity to create lasting environmental and social impact,” Ponce-Garcia noted.

The rollout in Biñan City marks Tapon to Ipon’s expansion into South Luzon, adding to a program that has reached more than 170 cities and municipalities nationwide since its launch in 2021.

Equipping more store owners on the ground

The Tapon to Ipon team provided participating retailers with an orientation on the program, including proper PET bottle disposal and collection practices, as well as their role as community-based collection hubs. Store owners were also given Tapon to Ipon kits and tools to support their participation in the bottle collection initiative.

According to Coca-Cola Philippines, the partnership highlights the importance of collaboration among local government units, government agencies, retailers, and private organizations in improving local PET bottle collection and building a more organized recycling value chain. The company plans to continue working with its partners to broaden community-based collection initiatives and identify opportunities to introduce Tapon to Ipon in more cities and communities.

More information about Coca-Cola Philippines’ packaging collection and recycling initiatives is available through the Coca-Cola Sustainability Hub.at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

Food, Lifestyle

BAMBINO REINTRODUCES A BELOVED CLASSIC WITH ITS NEW BANANA COOKIES

A beloved Filipino flavor gets a crunchy new twistfor everyday merienda

Some flavors simply bring a sense of home. For generations of Filipinos, banana has remained a well-loved favorite—sweet, comforting, affordable, and easy to enjoy anytime.

Now, this familiar flavor takes on a fun new form with Sucere Foods Corporation’s introduction of Bambino Banana Cookies, a fresh take on the classic banana cookie made with today’s Filipino families in mind.

Featuring crunchy banana-flavored cookies in a golden flower-shaped design and convenient three-piece packs, Bambino Banana Cookies combines a familiar taste with a playful and affordable snacking experience. It is made to be an easy everyday merienda or baon that both kids and adults can enjoy.

A Familiar Filipino Flavor

In the Philippines, banana is more than just a fruit—it is a well-loved and familiar part of Filipino food culture. Bambino brings this beloved flavor into a new form by turning the classic taste of banana into a crunchy and enjoyable cookie.

The flavor taps into familiar associations such as sweetness, nostalgia, childhood memories, fun, and affordability.

The country’s strong banana industry further reinforces this opportunity. The deck highlights that the Philippines produces around 2.31 million metric tons of bananas, reflecting how deeply connected Filipinos are to the fruit.

More Than a Snack: Every Merienda Matters

At the heart of Bambino Banana Cookies is a simple Filipino idea: merienda is more than simply having something to eat—it is one of the small ways Filipinos show care every day.

This idea comes to life through Bambino’s new platform, “Every Merienda Matters,” which recognizes how Filipino parents and providers want to give their families something enjoyable during merienda while still staying within budget.

Bambino Banana Cookies meet this everyday need by combining a familiar banana flavor with an affordable cookie that families can enjoy anytime.

Whether included in a child’s baon, enjoyed during an afternoon break, or shared with family at home, Bambino Banana Cookies aims to make simple merienda moments more enjoyable.

A New Chapter for a Familiar Favorite

The comeback of Bambino Banana Cookies is also a story of refreshing a product that consumers already know.

Bambino’s previous banana cookie offering gained positive consumer acceptance, especially during its stronger years in the market. However, distribution difficulties and limited availability eventually slowed its momentum.

Now, Sucere is building on that existing familiarity with a refreshed brand identity, improved distribution strategy, wider availability, and stronger marketing support.

This time, the goal is to make Bambino Banana Cookies more accessible in stores and bring them closer to Filipino consumers wherever their everyday merienda takes place.

The strategy is focused on establishing Bambino Banana Cookies as a go-to everyday merienda while creating a stronger and more lasting presence in the banana cookie market.

Made for Everyday Filipino Moments

Bambino Banana Cookies are packed in a convenient 9-gram serving containing three cookies and have a 12-month shelf life when stored properly. The product is designed as a practical choice for baon, merienda, and everyday snacking.

Its handy format makes it easy to enjoy wherever the day takes you—from school and work to quick afternoon breaks at home.

With its bright and playful packaging and distinctive flower-shaped cookies, Bambino Banana Cookies are also designed to catch attention both on store shelves and when enjoyed by consumers.

A Little Taste of Bambino for Our Media Partners

To let media partners experience the product firsthand, Sucere Foods Corporation will provide each invited media partner with a Bambino Banana Cookies loot bag containing product samples.

The samples offer an opportunity to experience the cookie’s satisfying crunch, familiar banana flavor, and the qualities that make Bambino Banana Cookies a delightful addition to everyday merienda.

More than just a product sample, it is Sucere’s way of sharing a small part of the Bambino merienda experience with the people who help bring meaningful food and lifestyle stories to Filipino consumers.

So, open a pack, take a bite, and make every merienda matter.

Bringing Banana to Every Merienda

Bambino’s goal goes beyond introducing another cookie to the market. It is about bringing a familiar and well-loved flavor back into the everyday lives of Filipino families—one pack, one shared moment, and one merienda at a time.

The vision is simple: to bring Bambino Banana to more stores, more shelves, more merienda moments, and more Filipino homes.

Because sometimes, the best merienda doesn’t have to be complicated. It simply needs to taste familiar, remain affordable, and make an ordinary moment a little sweeter.

Food, Lifestyle

Discover a World of Flavours at Café by Westside

From Filipino favourites and international comfort food to an abundant Saturday dinner buffet, Café by Westside gives diners more reasons to gather around the table.

Some dining occasions call for familiar favorites, while others are perfect for discovering something different. At Café by Westside, the all-day dining restaurant at Grand Westside Manila Bay, guests can enjoy the best of both experiences.

Open daily from 6:00 AM to 10:00 PM, Café by Westside welcomes diners throughout the day, from hearty breakfasts and leisurely lunches to relaxed evening meals. Its à la carte selection features a diverse mix of Filipino favorites alongside Asian, Indian, Arabic, and Western specialties. On Saturday evenings, diners can explore even more international flavors through the restaurant’s World of Flavours Dinner Buffet.

Whether it is breakfast before the day begins, lunch with colleagues, an afternoon meal with the family or a Saturday dinner with friends, the restaurant is designed around one simple pleasure: good food shared around the table.

From familiar favourites to something new: the à la carte menu

Café by Westside’s à la carte menu brings together dishes from home and farther afield, giving diners plenty to explore throughout the day.

 

Filipino flavours have a natural place on the menu. Kare-Kare, one of the restaurant’s chef signatures, pairs slow-cooked oxtail with a savoury peanut sauce and shrimp paste, while Home Style Sinigang brings the familiar comfort of a sour broth with a choice of shrimp, salmon, US beef or pork belly. Adobo, Crispy Pata, Lechon Kawali, Pinakbet with Bagnet and Pancit add to the line-up of well-loved local favourites.

Then the menu begins to travel.

Guests can move from Seafood Laksa, with prawns, squid and mussels in Malaysian coconut broth, to Pad Thai and Black Pepper Beef. Indian and Arabic selections include Murgh Makhani, Chicken Masala, Vegetable Korma, Chana Masala and Biryani, layered with spices, herbs and caramelized onions and offered with chicken, egg, seafood, vegetables or lamb.

For those craving something more familiar, the Signature Westside Burger, made with US Angus beef on a charcoal brioche bun, joins a selection of pasta, sandwiches and classic comfort food. Lighter choices include Lumpiang Sariwa, Thai Prawn and Pomelo Salad and Vietnamese Vegetable Spring Rolls.

“Good food should feel familiar, but there should always be something new to discover,” says Chef Chris Lugtu, Executive Chef of Grand Westside Manila Bay. “At Café by Westside, we bring together flavours our guests know and love with dishes they may be trying for the first time. For us, it’s about cooking food people genuinely enjoy and giving them a reason to come back for another plate.”

Save room for something sweet

The journey does not have to end with the main course. Café by Westside’s à la carte dessert selection includes Dulce de Leche Cheesecake, 24-Carat Moist Chocolate Mousse Cake, Sugar-Free Tiramisu and Westside Homemade Gelato, with flavours changing according to the day’s selection.

Whether stopping in for a favourite or choosing something new, the à la carte experience gives diners the freedom to make Café by Westside their own — from a quick lunch to a long catch-up over dessert.

Saturday nights become a World of Flavours

The à la carte menu may take diners around the world throughout the week, but on Saturday evenings, that spirit of discovery takes on a different form with Café by Westside’s World of Flavours Dinner Buffet.

Designed for diners who enjoy variety, the buffet brings different cuisines together in one generous spread. Guests can explore Filipino and Asian favourites, Indian and Middle Eastern flavours, Western classics, freshly prepared selections and desserts, building their own journey around the buffet one plate at a time.

There is no prescribed way to experience it. Start with something familiar, venture into a dish you have never tried before, return for a favourite — or discover something good enough to deserve a second helping.

Rather than centring the experience around any one cuisine, World of Flavours reflects the same approach that shapes Café by Westside: plenty of choice, familiar flavours alongside international discoveries, and food made to be enjoyed together.

It is an easy invitation to turn Saturday dinner into an occasion — gather the family, catch up with friends after a long week, or simply arrive hungry and see where the evening takes you.

“Dining has always been one of the ways people come together, and that sense of connection is very much part of the experience we want to create at Grand Westside,” says Joe Xavier Fijardo, General Manager of Grand Westside Manila Bay. “Café by Westside welcomes families, friends, travellers and our local community to share a table, enjoy good food and spend time together. World of Flavours gives them another reason to do just that.”

An all-day table in Westside City

Situated in Westside City, Parañaque, Café by Westside is conveniently located near Entertainment City, SM Mall of Asia, and Ninoy Aquino International Airport. Its accessible location makes it a practical dining option for hotel guests, local residents, families, and groups.

Whether it’s a morning meal to start the day, a relaxed à la carte lunch or dinner, or a Saturday evening exploring flavors from around the world, Café by Westside provides a welcoming place to come together while giving diners the chance to discover a new favorite along the way.

Café by Westside

All-Day Dining
Open daily | 6:00 AM–10:00 PM

À La Carte Menu
Available daily

Breakfast Buffet
Daily | 6:00 AM–10:00 AM
PHP 1,500 nett per person

World of Flavours Dinner Buffet
Saturdays | 6:00 PM–10:00 PM
PHP 2,298 nett per person

For reservations and inquiries:
+63 917 120 2815
+63 2 8230 8880 | +63 2 8230 8808
[email protected]

Food

Familiar Yet Fresh: How URC Continues to Delight Filipinos After Seven Decades

Some favorites remain timeless, finding new ways to bring joy to consumers. For 70 years, Universal Robina Corporation (URC) has been part of Filipino households through trusted and beloved brands such as Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among many others. Guided by its commitment to delighting everyone with good food choices, URC continues to adapt to the changing tastes, preferences, and lifestyles of consumers.

Today, URC keeps engaging different generations by offering new flavors, innovative formats, and exciting product experiences. Its journey shows that innovation can thrive even within the familiar brands that Filipinos have grown to know, enjoy, and love.

The iconic tasty hexagon snack keeps offering exciting flavours

As a staple in daily snacking moments of Pinoys, Piattos is widely loved for its signature hexagon shape, satisfying crunch, and classic flavors such as Cheese, Sour Cream & Onion, Roadhouse Barbeque, Nacho Pizza, Roast Beef and Spicy Cheese. To excite today’s adventurous palates and satisfy evolving snack cravings, the brand continues to introduce more flavor options—from limited-edition creations like Beef Bulgogi and Truffle Cream, to exciting flavor combinations like its latest Cheddar & Sour Cream variant.

Here’s how some of URC’s popular brands are continuously evolving to excite and delight everyone:

Piattos Cheddar and Sour Cream

Alongside Piattos, other Jack ‘n Jill favorites—including Nova, Mang Juan, and VCut—as well as classics like Chippy and Chiz Curls, continue to roll out exciting new flavor profiles, giving Filipinos even more reasons to look forward to snack time.

From sandwich cookie to full chocolate experience

Cream-O has long been the go-to treat for chocolate lovers, but URC has reimagined the brand to go way beyond the traditional cookie format. To satisfy modern cravings for premium and indulgent textures, the brand has expanded into an entire ecosystem, featuring Cream-O Cake Bar, Cream-O Cakewich, and Cream-O Premium. Its newest is the Cream-O Dark Choco, an indulgent cookie sandwich that offers a rich and bold chocolate experience.

Cream-O Dark Choco

The spirit of variety extends across URC’s biscuit favourites with Dewberry, Presto, and Magic Crackers, continuously adapting their formats to fit every kind of modern snack craving.

Reimagining the chocolate enjoyment with a new crunch

Known for its signature combination of nougat, caramel and peanuts, URC’s Cloud 9 chocolate has been a go-to treat for several chocolate lovers. The brand has been introducing new ways to satisfy sweet cravings by offering products like the new Cloud 9 Crunchies that bring a fun and crispy texture to a familiar favourite.

Cloud 9 Crunchies

Alongside Cloud 9, other fun treats like Nips chocolate introduce vibrant flavors and formats, proving that chocolate moments can make any day a little sweeter.

Fruity freshness, now with a chewy twist

Maxx has always been a pocket essential for on-the-go freshness. Recognizing a growing consumer preference for playful, chewy textures, URC expanded its candy lineup with Maxx Chews. This chewy menthol candy comes in a convenient, value-packed three-piece stick that is tailor-made for the fast-paced routines of modern commuters and professionals.

Maxx Chews

Together with URC’s other candy favourites like XO, Dynamite and Lush, Maxx offers something for every candy craving and every moment that calls for a refreshing treat.

Offering refreshing tea favorites, and flavor innovations

As the pioneer of ready-to-drink green tea in the Philippines, C2 Cool and Clean introduced a refreshing tea experience to Filipinos. Alongside its Classic Green Tea, Apple, and Lemon variants, C2 continues to evolve its product lineup, introducing flavor innovations such as Raspberry, Dalandan and Peach. Its latest flavor, C2 Freeze Melon, brings an innovative twist on fruity tea with a delicious melon flavor and a refreshing coolness that lingers in every sip.

C2 Cool and Clean

Brewing modern coffee moments, one cup at a time

As one of the country’s most chosen beverage brands (based on Kantar’s Brand Footprint report), URC’s Great Taste has a history of delivering innovative products – most notably by introducing White Coffee in the Philippines.

Great Taste Premium Roast

URC continues to elevate Pinoy’s daily coffee ritual with the new Great Taste Premium roast, a coffee mix that’s designed to give everyone a delicious afternoon coffee break companion with its Tapang-Sarap blend of dark-roasted robusta coffee, palm sugar and real milk – para Balik Lakas Sigla.

Bigger, bolder flavours for instant happiness

Payless continues to redefine value-for-money meals by giving consumers MORE at a sulit price, through its delicious range of instant noodle variants and bold innovations.

Payless Instant Mami

Its newest Payless Chili Garlic Mami offers a flavorful twist on a Filipino comfort food favorite. Made with rich chili oil and real garlic bits, this crave-worthy meal delivers a balanced blend of Anghang-Linamnam that elevates your everyday noodle cravings. Experience the kakaibang Anghang-Sarap na Tumatatak goodness of Payless Chili Garlic, available in Beef and Chicken flavors.

Moving into modern pet care

Beyond making everyday snacking moments more enjoyable for Filipinos, URC also supports joyful moments shared by pet parents and their fur babies. Through its award-winning pet care brand, TopBreed, URC has been supporting fur parents’ journey by offering quality pet care products including dog and cat food, and other pet essentials. This 2026, TopBreed brand started expanding its portfolio from dry dog and cat food to other formats like wet and treats, also TopCare cat litter.

Always something new to discover

For seven decades, URC has been part of the lives of generations of Filipinos, adapting to their changing tastes, lifestyles, and daily experiences. As a trusted part of everyday living, URC remains committed to its long-standing promise of delivering quality, great flavor, and simple moments of joy to Filipino households.

 

 

 

 

 

Food, Lifestyle

Abi Marquez Brings Farm-to-Table Lessons to Kids with Kiddie Kitchen 2026

Abi Marquez with Kiddie Kitchen participants

Filipino food content creator Abi Marquez, popularly known online as the “Lumpia Queen,” brought together children and their families for Kiddie Kitchen 2026, a hands-on cooking experience designed to introduce kids to food, creativity, and learning in a fun and meaningful way.

Held on June 4, 2026 at Aruga by Rockwell, this year’s Kiddie Kitchen carried the theme “Farm to Fun,” inviting young participants to discover the journey of food from farm to table through interactive activities centered on fruits, vegetables, and local produce.

Kids participating in activities

Known to millions online for making Filipino food more approachable and exciting, Abi shared that Kiddie Kitchen is deeply personal to her own journey as someone who discovered her love for cooking at a young age.

“Kiddie Kitchen is very close to my heart because I started cooking when I was just five years old,” shared Abi. “I wanted to create something that would encourage kids to try new things, be creative, and believe in themselves. You never know where a simple hobby can lead.”

Throughout the day, participants wore their own Kiddie Kitchen aprons and stepped into the role of young chefs as they prepared three dishes: vegetable pizza, palitaw, and turon. Through these hands-on cooking activities, the children learned more about fruits and vegetables while building confidence, creativity, and appreciation for the food they made.

Parents and guardians watched proudly as the young chefs explored new skills, expressed their creativity, and celebrated their accomplishments throughout the program.

Kids preparing their dishes

Sierrezza

Beyond the cooking activities, Kiddie Kitchen 2026 also highlighted the importance of local agriculture. Through an inspiring session with partner organization Sierezza, led by its founder Cherrys “Che” Abrigo, participants were introduced to the farmers behind the food they eat and the role local communities play in bringing fresh produce to Filipino homes.

The experience continued at a mini market setup, where children selected their own ingredients before using them to prepare their dishes. This allowed them to better understand where food comes from, how it reaches their tables, and why supporting local farmers matters.

The event was also shared online by fellow creators and parent personalities, including Wonder Momma, Delightful Himig, Mommy Chelle Blogs, Beyi Reyes, Mommy Nicole, Papa Nics and Mommy Prax who captured their own Kiddie Kitchen moments and helped bring the experience to a wider community of parents, kids, and food lovers.

Kiddie Kitchen 2026 was brought to life with the support of valued sponsors and partners, including NYMA Talent Management, who shared the vision of creating meaningful, enriching, and memorable experiences for Filipino children.

Abi interacting with participants

As one of the country’s most recognized food creators, Abi continues to use her platform to make food more approachable, enjoyable, and inspiring for audiences around the world. Through initiatives like Kiddie Kitchen, she hopes to encourage more young people to stay curious, embrace learning, and discover the joy that food can bring.

GROUP PHOTO OF PARTICIPANTS, SPONSORS, AND ABI

To learn more about NYMA, visit nyma.ph

Food, Lifestyle

RMHC Philippines’ BACK-to-BAKuna Wins Top Health CSR Award at 2026 LCF CSR Guild Awards

From left: CJ Villaester (Manager, AHA! Behavioral Design) Marie Angeles, Executive Director, and Christian Tandoy, Assistant Manager of Ronald McDonald House Charities (RMHC) Philippines, Lei Ramos (Principal & CMO, AHA! Behavioral Design), receive the 2026 Outstanding CSR Project for Health award at the League of Corporate Foundations (LCF) CSR Guild Awards for RMHC Philippines’ BACK-to-BAKuna initiative.

Ronald McDonald House Charities (RMHC) Philippines’ flagship community health program, BACK-to-BAKuna, has been named the 2026 Outstanding CSR Project for Health at the League of Corporate Foundations (LCF) CSR Guild Awards. The recognition highlights the program’s innovative efforts to improve childhood immunization completion rates.

BACK-to-BAKuna responds to a key challenge in routine childhood vaccination: although many families start the immunization process, some are unable to complete all the required doses because of missed schedules, concerns, and practical barriers. To address these challenges, the program complements existing public vaccination services with behavior-based strategies that encourage caregivers to keep track of vaccination schedules, prepare for appointments, seek assistance when needed, and return for succeeding doses until their children complete the recommended immunizations.

Piloted in Iloilo City and the Municipality of Janiuay in August 2025, the initiative combined behavioral research, community collaboration, and practical tools such as group vaccine cards, milestone calendars, digital reminders, transport support, and health promotion activities.

Turning vaccination from solo tracking into social follow-through. The ‘group vaccine card’ evolved the usual individual vaccine record into a shared coordination tool, encouraging caregivers to remind one another, plan together, and practice “sabay-sabay” vaccination behavior.

Using a quasi-experimental approach, BACK-to-BAKuna demonstrated significant improvements in vaccination completion, with intervention groups showing greater gains compared to control groups. Findings also showed that caregivers who engaged peers, invited others, and attended vaccination activities together were more likely to complete their children’s vaccination schedules.

“The recognition of BACK-to-BAKuna reflects our commitment to creating meaningful and sustainable solutions that respond to the real needs of Filipino families. By helping caregivers overcome barriers and supporting them throughout their children’s vaccination journey, we are able to strengthen community health outcomes and help more children receive the protection they need,” said Marie Angeles, Executive Director of Ronald McDonald House Charities Philippines.

The program’s innovation lies in recognizing that improving health outcomes requires more than access to services — it requires understanding and supporting the behaviors that influence follow-through.

By tackling the challenges that often extend beyond the initial vaccination visit, BACK-to-BAKuna helped turn access to vaccines into complete childhood immunization. To ensure the program’s long-term impact, RMHC Philippines worked closely with local government units to incorporate its proven tools and strategies into existing immunization processes. With capacity-building assistance and an Adaptation Playbook, local health teams are better equipped to apply the approach as part of their regular health promotion efforts.

The LCF CSR Guild Awards honors organizations that exemplify outstanding corporate citizenship through meaningful and sustainable social development programs. The recognition reinforces RMHC Philippines’ dedication to building healthier communities and helping more Filipino children achieve complete protection through timely and consistent vaccination.

 

 

 

 

 

 

 

 

Food

Angel’s Pizza Unveils New Mobile App and Blessings Loyalty Program

Angel’s Pizza is giving customers even more reasons to enjoy their favorite meals with the launch of its new mobile app on September 4. The app features a built-in loyalty program that lets customers earn and redeem points with every purchase.

Now available on the Apple App Store and Google Play, the new Angel’s Pizza app replaces its previous version and introduces Blessings, the brand’s new loyalty rewards system created to give customers more value every time they order.

Under the Blessings program, customers earn one Blessing for every PHP 100 spent on transactions made through the app. Each Blessing is worth PHP 1 upon redemption, allowing customers to use their accumulated points for future Angel’s Pizza purchases.

New users will also receive 100 Welcome Blessings upon registration, giving them an immediate introduction to the app’s rewards program.

For Angel’s Pizza, the addition of a loyalty program goes beyond offering another digital way to order. It is part of the brand’s effort to recognize the customers who continue to choose Angel’s Pizza and make their experience with the brand more rewarding over time.

“Our community has always been an important part of Angel’s Pizza, and we wanted the new app to give us another way to serve them better,” said Murielle Lucas, Digital Marketing Manager of Angel’s Pizza. “With Blessings, every purchase made through the app can become part of something customers can enjoy on their next order. It is our way of rewarding loyalty while making their experience with Angel’s Pizza more convenient and worthwhile.”

The new application also continues to accommodate the use of the APC, allowing existing members to continue enjoying its benefits alongside the features introduced through the new platform.

With the launch of its new app and Blessings loyalty program, Angel’s Pizza continues to enhance its digital customer experience by providing customers with a convenient way to connect with the brand while earning rewards for their continued support.

The Angel’s Pizza mobile app can now be downloaded through the Apple App Store and Google Play Store, offering customers a convenient platform for mobile ordering and access to the new Blessings loyalty program.

 

Fashion, Food, Lifestyle

7 Reasons You Can’t Miss BÚTLAK: The 40th Negros Trade Fair

Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets.

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

  1. Because the Big 4-0 is going BIG!

Forty years doesn’t happen every day. More than 115 Negrense entrepreneurs are preparing to fill 178 booths with the best of the island—from beloved food and fashion to handcrafted furniture, home accents, art and more. For longtime NTF fans, it’s a homecoming. For first-timers, this may be the best year to finally discover why generations of shoppers keep coming back. Six days. 178 booths. One island’s creativity under one roof.

Hot off the griddle—and always worth the wait! One of the most sought-after experiences at the Negros Trade Fair is watching the iconic piaya freshly heated and served warm on-site. Crisp on the outside with its sweet, gooey filling inside, this beloved Negrense delicacy proves that some favorites are simply best enjoyed fresh, warm, and straight from the fair.

  1. Come hungry. Very hungry.

Ask an NTF regular what they’re looking forward to and chances are, food is somewhere near the top of the list.

  • 21 Restaurantis bringing Bacolod favorites including its Signature Batchoy, Spanish-style Boquerones and Lola Nitang’s Bibingka.
  • Quan Delicaciesbrings the ultimate Negrense comfort-food haul: classic kakanin, napoleones, chicken pie and Frozen Sud-an—including Cansi—alongside newer creations such as Puto Sorbetes and Batuan Focaccia.
  • Then there’s Sir and Ma’am Restaurant’sheirloom Morcon, a family tradition dating back to 1962.
  • Casa Carmela’ssmall-batch Negrense dishes and culinary staples made for stocking the pantry.

Come hungry. Leave with enough pasalubong to make everyone at home very happy.

Discover old favorites and new finds from Quan Delicacies, Casa Carmela, 21 Restaurant, Sir and Ma’am Restaurant, and more—proof that at the Negros Trade Fair, there’s always something worth coming back for seconds.

  1. Wear Negros differently.

This isn’t heritage that stays behind glass. At BÚTLAK, traditional craftsmanship finds its way into pieces made for today’s wardrobe.

Behind every contemporary Negrense fashion piece are skilled hands transforming fabric, texture, and tradition into something made for today. Negrense makers transform craftsmanship and tradition into fashion designed for today.

  • Tia Lacson The Label’s Medina Collectionbrings effortless resort dressing in natural linen, lace, fine piña and recycled materials, with selected pieces supporting mother-embroiderers in Silay and local seamstresses across Bacolod and Talisay.
  • Ellege Handcrafted Fashionkeeps Negros Occidental’s intricate hand-smocking tradition alive, translating a painstaking heritage technique into elegant contemporary clothing.
  • And Arêtebrings handcrafted island-style accessories made with indigenous Philippine materials and created in partnership with local Local fashion, but make it unmistakably Negrense.
  • Negrense style, reimagined. From contemporary fashion to handcrafted accessories, local makers bring heritage, artistry, and modern design together—unmistakably Negros.

  1. Bring a little bit of Negros home.

Consider this fair dangerous territory for anyone who says, “I’m just looking.”

  • Hacienda Craftstransforms abaca, rattan, bamboo and coconut twigs into export-grade lighting and home décor while providing livelihoods to sugarcane communities during tiempo muerto. Around 90% of its artisans are local mothers who weave from home.
  • Hacienda Crafts: Woven with purpose. Local materials become beautiful home pieces while creating livelihoods for Negrense artisan communities.

  • Tumandok Crafts Industriesturns carefully treated capiz shells into premium houseware and statement décor, preserving a craft it has developed since 1988.
  • Meanwhile, Artisana Island Craftscombines ceramics with wild pandan harvested from the foothills of Mt. Kanlaon to create eco-luxury table décor while supporting livelihoods for wives of local sugarcane farmers.

Crafted by nature, shaped by Negros. Capiz, ceramics, and wild pandan are transformed into distinctive pieces that bring Negrense artistry home.

These aren’t simply beautiful objects. They’re pieces of Negros—and the communities behind them—that you can bring home.

  1. Be among the first to discover what’s new.

Here’s where the 40th gets particularly exciting. Five product specialists from the Design Center of the Philippines went directly into Negros workshops to collaborate with ANP makers, exploring local raw materials and combining time-honored skills with contemporary design perspectives. The result? Fresh, market-ready collections debuting at the 40th Negros Trade Fair, alongside the 2026 Bulawan Awards pieces.

After four decades, Negros isn’t simply looking back. It’s designing what comes next.

  1. Find something you never expected to buy.

One of the best things about NTF has always been discovery.

  • A typhoon once stripped Chef Mae Selene Puentespina-Resultay’s Sarisa trees of their fruit. Instead of looking at what was lost, she looked at what remained—the leaves—and eventually transformed them into Rensel’s crispy Sarisa Chips.
  • Come for your favorites, leave with a new discovery. From Sarisa chips and mosaic art to clay sculptures, NTF is full of unexpected finds shaped by creativity, resourcefulness, and purpose.

  • Artist Ramon De los Santosmakes his official NTF debut with Lutak Art Sculptures, combining clay and raw earth in textured works inspired by the nostalgia of Larong Pinoy.
  • And NVC Foundationtransforms discarded materials such as broken tiles and used Nespresso capsules into intricate mosaic art, with every purchase helping fund nutrition, education and livelihood initiatives in Negros Occidental.

Made in Negros, designed to stand out. Natural and repurposed materials are handcrafted into one-of-a-kind décor and art pieces—showcasing the ingenuity behind Negrense craftsmanship.

Come looking for your favorites. Leave having discovered a new one

  1. Because when the right partners open doors, local businesses can go further.

The Negros Trade Fair has always been more than a place to shop. For four decades, it has helped give Negrense entrepreneurs a marketplace for their creativity, craftsmanship and products. This milestone edition builds on that legacy by bringing together ANP, the Provincial Government, SM Supermalls through the SM for MSMEs program and SMX Aura around a shared opportunity: helping more Filipino enterprises reach more people.

Through SM for MSMEs, SM helps bring platforms such as the Negros Trade Fair closer to a ready, high-traffic market—providing entrepreneurs with greater market access, business visibility and opportunities to connect with customers.

It’s an idea at the heart of SM for MSMEs: when Filipino entrepreneurs are given the right marketplace and the right opportunities, small businesses have more room to grow.

After 40 years, NTF offers plenty of proof of what can happen when communities, entrepreneurs and partners grow together. 40 years brought them here. Come see where they go next. BÚTLAK is more than an anniversary. It’s a chance to taste recipes passed through generations, wear craftsmanship reimagined for today, bring home extraordinary Filipino design, meet the people behind the products—and support businesses helping keep Negrense culture and enterprise thriving. So come hungry. Come curious. And perhaps come with an extra shopping bag!

  • BÚTLAK: The 40th Negros Trade Fair
  • September 22–27, 2026
  • SMX Convention Center Aura

Taste it. Wear it. Bring it home. And be part of the next 40 years of Negros.