The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour’s participation underscored its commitment to empowering bakers and driving the industry forward.
“Innovation is at the heart of everything we do,” stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.
This year’s theme of “Rise and Shine,” perfectly aligned with URC Flour’s dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.
SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.
One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.
In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product.
The company’s representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.
URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to “rise and shine” with their exceptional creations.
The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.
The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.
This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.
Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance. Choosing the Right Flour
Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.
Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.
The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.
In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations,that were given to booth attendees to take home and recreate.
URC Flour: A Partner in Success: Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.
They have not only exemplified grit, discipline, and teamwork – but have passed these on to the next generation
International Women’s Month, observed annually in March, is a global commemoration of women’s accomplishments and contributions across a range of areas. In 2025, MILO® will be proud to honor women who have not only played important roles in sports but have also cleared the way for others who aspire to be elite athletes.
These individuals, who have been recognized by MILO® as shining examples of sports inclusivity, have inspired and given back to the nation’s champions regardless of their backgrounds and identities, as well as using their influence for the greater good.
Sports inclusivity through MILO® partner schools
Hand-in-hand with the 60-year history of MILO® is their enduring relationship with various sports partners, furthering the cause in building the next wave of champions. Often, at the forefront of such partnerships are women committed to broadening sports inclusivity – training athletes from the grassroots level and providing opportunities for them to shine and take flight.
For one, heading the renowned basketball clinic and MILO®-backed BEST Center is Monica Jorge, continuing her father Nic Jorge’s legacy. Under her leadership, the center has trained over 60,000 young athletes in basketball and volleyball, and as a board member of the Small Basketeers of the Philippines, Jorge also advocates for the development of women’s basketball.
Commissioner Bong Coo has also had an illustrious career in and out of sport. Beyond bowling, Coo has always been vocal about her plans to pay it forward, where she vowed to “help develop junior bowlers who could bring honors to the country.” True enough, Coo now works with the Philippine Sports Commission, playing a role in furthering sports excellence in the country.
Mary Joy “MJ” Tabal-Jimenez made history as the first Filipina marathoner to qualify for the Olympics, and a 6-time National MILO® Marathon Queen. Now, she heads Mandaue’s grassroots sports program, sharing, “Our Mandaue City Grassroots Sports Development Program has reached around 400 kids from across 27 barangays of Mandaue. The program is not limited to children aged 12 and below but also involves parents, coaches, youth, and the wider community,” showing her commitment to spreading sports far and wide.
Gathering Champions from all walks of life
There are others, too, who teach sports to a greater community and weave inclusivity at the heart of everything they do. Whether empowering those in far-flung communities, Indigenous Peoples, or Persons with Disabilities, they have had the ability to see athletic potential in every single person and continue to extend the opportunity for sports to serve as one’s teacher in life.
One of them is Adeline Dumapong-Ancheta, the first Filipino to win a Paralympic medal. All these years later, she shares her victories with others, saying, “[I am committed to give] back as part of the national coaching staff for the para powerlifting team. I also advocate for the inclusion and empowerment of persons with disabilities, especially women across diverse communities.”
Alongside the growth of running in the country, Nicole Wuthrich-de la Cruz founded Women’s Run PH in 2023 to provide a venue for women in running and to also serve as a platform for like-minded organizations, such as those that heed to women with disabilities, cancer survivors, and kids with autism. Says Nicole of her advocacy, “One’s transformation serves as a powerful reminder of the impact we can have on individuals. Even then, their growth doesn’t end during our events as their journey transforms not only their perspectives but also their lives.”
Angel Otom is a true testament to the power of perseverance. Born without arms, she has since earned seven gold medals at the ASEAN Para Games and made history as the first Filipina para-swimmer to compete at the Paralympics. Angel’s journey serves not just as a symbol of inclusivity but of grit, discipline, and resilience that define true champions.
Akiko Thomson-Guevara has also etched her place in Philippine history, competing in the Olympics thrice and earning seven gold medals at the 1987 and 1991 SEA Games and now serving as President and National Chairperson of the Special Olympics Pilipinas. Inspired by her experience as a mother of a child with Down syndrome, Akiko is dedicated to showing how every individual has the chance to be a champion in life – with contributions including holding Unified Sports events across Luzon, Visayas, and Mindanao (with the program serving as a platform for persons with and without intellectual disabilities on the same team), and training coaches and teachers to enhance grassroots inclusion efforts.
Paving the way for the next generation of Champions
Sports is a great teacher not only for the values it instills, but also in how it gathers together those who share the same passion. In this final portion are stories of more figures who, while from different generations, have made their own contributions to sport one way or another – again, prioritizing inclusivity at the core of everything they do for sport.
Former Olympic swimmer turned coach Jenny Guerrero has been key in shaping the future of Philippine sports, having trained over 100 young athletes. Guerrero notes, “With my swimming background and now my coaching experience, I have reached kids in the provinces through swim clinics,” illustrating her commitment to broadening sports access to all – including athletes who have since made their way to the prestigious Palarong Pambansa and Batang Pinoy.
Darlene Berberabe’s story is another example of how champions are built with the help and energy of those around them. Juggling her roles as Dean of the prestigious UP College of Law and mother to 2-time SEA Games kumite gold medalist and academic achiever, Jamie Lim, Berberabe was instrumental in the ups and downs of Jamie’s journey – from encouraging her to never give up to being present in every moment. When asked of her motivation to consistently be by her daughter’s side, she shares, “When one wins, many people share one’s joy; but when one loses, it certainly helps when there is at least that one person who is just with you – who continues to believe in you, win or lose.”
As the first Filipino to win a World Jiu-Jitsu Championship title, Maybelline Masuda is one of today’s leading figures in sport. While she remains an active athlete, she now also splits her time coaching the next generation of champions while also providing support to her daughter, Aielle, a second-generation athlete and youngest world Jiu-Jitsu champion at just 5 years old. Through her coaching and advocacy, Masuda continues to shape the future of the sport, inspiring more athletes to follow in her footsteps.
Chloe Cherish Cheng is a young athlete slowly and steadily making her mark in basketball, showing that young girls can step foot in and excel anywhere they set their hearts and minds to. A champion in and out of sport, Cheng currently serves as a MILO® ambassador and a BEST Center Sports Inc. scholar while being an academic excellence awardee. In opening the door for young girls like her to enjoy more opportunities as athletes, Cheng has surely been an inspiration to young athletes to pursue their dreams through grit and dedication.
As we begin a new year, let us remember the remarkable women who have gone above and beyond their accomplishments to fervently and selflessly clear the path for others who have followed them. These women include mothers, sisters, classmates, co-athletes, and many more. Even while each of these individuals may be unique, their influence on sports is unquestionably enormous, and their contributions to sports inclusivity will be felt for years to come through today’s champions who exemplify perseverance, self-control, and teamwork both inside and outside of the game.
In addition to being a proud partner of regional athletes and winners, MILO® supports the idea that everyone should have access to sports. Visit the official MILO® official website and the MILO® Facebook page to be informed about future activations and events.
Showcasing True Braveheart Excellence. PCPPI Quality Control Manager Jackielou De Guzman (center) was joined by PepsiCo executives (from left to right) Senior Vice President and Head of Supply Chain & Operations (Asia Pacific and Greater China) Fred Li, Global Chief Commercial Officer Wern-Yuen Tan, Chairman & Chief Executive Officer Ramon Laguarta, and Executive Vice President and Chief Operations Officer Gregg Roden on stage as she receives her award for PepsiCo’s 2024 Chairman’s Circle of Champions.
For Pepsi-Cola Products Philippines, Inc. (PCPPI), the year 2024 was a significant one. One of its emerging leaders, the Tomas production facility, was named a member of PepsiCo’s 2024 Chairman’s Circle of Champions. One of the top worldwide operations associates who has shown exceptional success in the areas of safety, quality, service, and cost management is Quality management Manager Jackielou De Guzman. De Guzman attended the award ceremonies in New York last October 2024 along with other prominent workers from throughout the world.
“Representing PCPPI is a great honor. As I aspire to become a better leader, this recognition motivates me to continue being a good example to my colleagues and helping them become the best versions of themselves,” De Guzman said.
Leading the Sto was one of her most noteworthy accomplishments. internal food safety assessments at the Tomas factory and helping the group obtain its first FSSC 22000 Certification in 2019. The manufacturing sector uses this model for safety certification. With her direction, Sto. Throughout their recertification audit cycles and other safety checks and evaluations, Tomas continually delivered quality work.
PCPPI Quality Control Manager Jackielou De Guzman proudly receives her award from PepsiCo Chief Executive Officer Ramon Laguarta for PepsiCo’s 2024 Chairman’s Circle of Champions.
The Sto. Tomas manufacturing team also received high Quality Assurance Systems (QAS) ratings from 2020 to 2023. De Guzman also delivered over 1,300 hours for in-house training programs, such as those on Quality and Food Safety, Good Manufacturing Practices and Good Hygiene practices.
“Through constant knowledge transfer and people engagement, our team ensures all products being produced are within quality standards and comply with regulatory and food safety requirements while maintaining customer satisfaction,” she added.
Her expertise in regulatory compliance was a key factor in the plant’s mission to earn a Certificate of Authority to Operate (CATO) a Chemical Laboratory, which is in pursuant to Republic Act No. 10657 otherwise known as the “Chemistry Profession Act”. She also introduced a project to reduce product loss for PET products, allowing PCPPI to realize significant savings in 2023.
PepsiCo executives celebrate another year of excellence with the 2024 Chairman’s Circle of Champions awardees, including PCPPI’s Quality Control Manager Jackielou De Guzman (2nd row, 6th from left).
De Guzman was chosen as Food Safety Hero of the Sto. Tomas plant during the 2023 World Food Safety Month celebration, and was recognized as a Gold Crown Awardee at the 2024 PCPPI National Summit of Bravehearts. The Gold Crown Award is given to employees who best exemplify PCPPI’s core values of Integrity, Innovation, Care & Respect, Empowerment and Excellence (ICARE).
For PCPPI, the employees are its most valuable assets. “Our Bravehearts are pivotal to our commitment to product and service excellence,” said PCPPI President and Chief Executive Officer Phyo Phyu Noe. “We are proud of Jackie’s achievements. Being recognized as part of the PepsiCo Chairman’s Circle of Champions serves as an inspiration for our team to create more opportunities that enable the growth and success of our employees,” he added.
With brands like Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier, PCPPI is the exclusive producer of PepsiCo beverages in the Philippines. You may find out more about PCPPI and its products at www.pepsiphilippines.com.
A former Ajinomoto Foundation scholar, Dr. Giselle Grace Lim-Co Yu Kang , led the discussion on Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice at NDAP’s 70th Annual Convention in Manila Hotel.
From February 18–20, 2025, in the Manila Hotel, the Nutritionist-Dietitians’ Association of the Philippines (NDAP) celebrated its 70th Annual Convention, marking a significant milestone. Leading nutrition experts throughout the nation convened at the event to talk about the most recent developments in nutrition for health and wellness.
Ajinomoto Philippines Corporation (APC), a Platinum Sponsor of this historic occasion, proudly reaffirmed its dedication to public health, sustainable diets, and nutrition. With decades of experience in taste innovation and food science, APC is attending this year’s convention to highlight the value of nutrition without sacrificing flavor. Umami and its connection to healthier eating habits were the main points of interest.
A key highlight of APC’s participation is the symposium “Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice,” featuring Dr. Giselle Grace Lim-Co Yu Kang, an esteemed expert in biochemistry and a proud former scholar of the Ajinomoto Foundation through APC. The session focused on how umami flavors can enhance vegetable consumption, addressing a crucial challenge in improving dietary habits by moving them towards a well-balanced, more sustainable lifestyle.
Beyond the symposium, APC also welcomed Ms. Andrea Wakita from Ajinomoto Co., Inc. or AJICO Global Communications Department, along with 15 members of the Asian Young Dietitians Network (AYDN), fostering international collaboration among nutrition professionals. The delegation collaborated with local experts to exchange knowledge and share best practices in sustainable nutrition.
Ajinomoto Philippines Corporation used the occasion to reaffirm its position as a reliable partner in health and wellness as NDAP commemorates 70 years of leadership in nutrition and dietetics. APC keeps up its goal of giving Filipinos wholesome, sustainable, and tasty dietary options by collaborating with nutritionists, medical professionals, and wellness advocates.
Delegates from Asian Young Dietitians Network (AYDN), led by Ms. Andrea Wakita (right most) from Ajinomoto Co., Inc. Global Communications Department at Ajinomoto Philippines Corporation’s booth during NDAP’s 70thConvention
This initiative combines the power of innovation and nutrition to create a better future for the Philippines, embodying the “Eat Well, Live Well” motto of the Ajinomoto Group.
SM Supermalls is your one-stop shop for the newest flavors, the hottest lifestyle items, and unique collectibles. Come see what’s new and what’s next. There’s always plenty to look forward to, including forthcoming must-see locations and exciting new openings!
SM North EDSA
Flavors to Savor Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.
Trendsetting Styles & Lifestyle Must-Haves
Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.
Epic Fun, Unforgettable Memories
For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!
Collector’s Paradise
Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.
SM Mall of Asia
Flavors to Savor
Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.
Trendsetting Styles & Lifestyle Must-Haves
Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.
Collector’s Paradise
Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!
SM Podium
Flavors to Savor
All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.
Trendsetting Styles & Lifestyle Must-Haves
Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.
SM Megamall
Flavors to Savor
Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.
SM City Dasmarinas
Flavors to Savor Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!
Trendsetting Styles & Lifestyle Must-Haves Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.
Epic Fun, Unforgettable Memories
Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you’re looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.
SM City Fairview
Flavors to Savor
Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you’re craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.
SM Seaside City Cebu
Flavors to Savor
At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.
SM CDO Downtown
Trendsetting Styles & Lifestyle Must-Haves
Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.
SM J Mall
Trendsetting Styles & Lifestyle Must-Haves
Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.
No need to wait—exciting discoveries are always around the corner at SM Supermalls!
Every visit to SM Supermalls, the #HomeOfFirsts offers something new and unique. Every visit offers something new and remarkable, from must-try delicacies and the newest styles to exhilarating entertainment and unique treasures. You can anticipate first-to-market brands, innovative experiences, and fascinating trends that are unique to Luzon, Visayas, and Mindanao, whether you’re in the busy city or touring SM malls throughout these regions.
Make plans to visit SM Supermalls, the #HomeOfFirsts, right now to avoid missing out and be among the first to experience everything that’s brand-new! Download the SM Malls Online app from Google Play and the Apple App Store for additional special discounts and offers.
You can visit www.smsupermalls.com or follow @smsupermalls on social media to be informed about the most recent events.
Taiwan’s well-known milk tea company, Milksha, is pleased to open its first concept store in the Philippines!
Prepare yourself for a delicious taste of milk tea concoctions produced with just the best ingredients that are pure, fresh, and natural. With its official debut at SM North EDSA, the Milksha concept store is extending an invitation to more Filipinos to sample its freshest and tastiest milk tea from Taiwan.
Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.
Fresh. Pure. Authentic.
Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:
Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.
Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.
Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.
Made to Savor, Made to Share
The first Milksha concept store, located in SM North EDSA, City Center, Level 2, provides a space where every visit becomes a moment to remember, whether you’re treating yourself to something special, taking a break from shopping, or just need a quick pick-me-up with friends.
Milksha is poised to become a must-visit location for milk tea enthusiasts in the center of Quezon City because of its emphasis on authentic ingredients and creative tastes.
Visit www.smsupermalls.com or follow @smsupermalls on social media to learn more about the intriguing brands and more delicious treats at SM Supermalls, the home of firsts.
With a diverse range of new tenants spread throughout its wide mall, SM North EDSA is continuing to reinvent the dining and shopping landscape. Here’s what’s in store for you at The Block and beyond, including major shop openings and Milksha’s first-ever concept store in the Philippines.
The Block: A Hub of Exciting New Stores
Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.
Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.
Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.
Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.
Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!
Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.
From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.
Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.
It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.
Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.
Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.
Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.
Beyond The Block: New Experiences Across the Mall
Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.
Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.
Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.
From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.
Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.
Coming Soon
While many new stores are already open, there’s more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.
Now is the ideal moment to check out the newest shops, restaurants, and chic ideas at SM North EDSA, which offers an extensive range of discoveries from The Block to the city center and beyond. SM North EDSA is your starting point for new and exciting experiences, offering everything from genuine culinary experiences to amusing items and literary treasures. Plan your visit now to be the first to experience everything that’s new and don’t miss out on these upcoming and new openings!
Visit www.smsupermalls.com or follow @smsupermalls on social media for news and updates.
URC and Goodday Gogo share-lebrate joy with the SOS Foundation in Cebu.
Universal Robina Corporation (URC), a snack and beverage manufacturer, shared and celebrated happiness with its partner foundations as it ushered in the new year. To provide children with an enjoyable movie-screening experience, URC organized its “Share-lebrate Joy UR Way” event in partnership with Robinsons Supermarket and Metro Supermarket.
Through a variety of entertaining events, unique presents, and an exciting movie showing at the Ayala Center in Cebu and the Opus Mall in Quezon City last January, URC delighted children from SOS Children’s Village, Norfil Foundation, and its partners, Grace to Be Born and the House of Refuge.
Before the screening started, the kids were invited to join the energizing Hot Potato Hustle game, and to happily dance with URC’s adorable mascots – Goodday Gogo in Cebu, Goodday Ori, and Cloud 9 Captain Choco in Manila.
Then, it was time to watch Mufasa: The Lion King, a movie which traces the origins of Simba’s father in the Lion King. The movie captured the kids’ imagination with its colorful cast of characters and catchy tunes. Of course, they rooted for the titular character as he goes on a heroic journey from lost cub to the brave lion king that many know and love.
When asked about their favorite character in the movie, Mufasa was the hands-down favorite. “I loved how Mufasa values his home and family so much,” said Kurt, one of the young kids in attendance. This was echoed by other kids like Zyra, who praised Mufasa for being “very brave and strong, and defending his friends and family all the time.”
URC surprised guests from the foundations with URC goodies
As the children avidly discussed the film with their guardians and one another, the noises of joy filled the movie theater’s corridors. Additionally, they were given goodie bags including C2, Goodday, Cloud 9, and other ready-to-drink beverages, as well as URC’s delectable snacks and beverages, including Jack ‘n Jill Knots, Jack n Jill Roller Coaster, and Jack n Jill Nips.
URC executives, including URC President and CEO Irwin Lee (second row, third from left), were in attendance during the Share-lebrate Joy held in Opus Mall.
Through its events, URC hopes to provide guests with enjoyable and unforgettable experiences in addition to pleasing them with delicious culinary options. URC aims to give back to communities and provide them with memorable, joyous experiences through initiatives like “Share-lebrate Joy UR Way.”
Ajinomoto Philippines Corporation and ASEAN-Japan Centre forge sustainable solutions to reach sustainability goals for 2030
As part of the Second Philippines-Japan Environment Week, which took place from January 13–15 at the Dusit Thani Hotel in Manila, Ajinomoto Philippines Corporation (APC) participated with grace in the workshop on Unwrapping Sustainable Packaging with Promotion of Circular Design in the Philippines. The workshop was co-organized by the ASEAN-Japan Center and Design Center of the Philippines and provided a comprehensive three-day opportunity to strengthen environmental endeavors and efforts between the Philippines and Japan. Along with sessions designed to improve different areas that address the expanding green business and promote the development of a resilient and decarbonized society, the event also featured an Environmental High Level Policy Dialogue between participating governments, which was a discussion that was duly taken seriously.
APC Group answered the call by the ASEAN-Japan Centre to partake in a momentous event made possible by joint efforts of stakeholders locally and internationally, with Mr. Ernie Carlos, APC’s Director for Supply Chain Management and Chief Sustainability Officer representing the company. As one of the leading corporate businesses and a frontrunner in driving sustainable efforts and conversations in the country, his message highlighted APC’s commitment to reduce its environmental impact towards 2030 and beyond, with the hopes of imparting relevant information and action plans, ultimately inspiring stakeholders to make the move and begin replicable efforts. These steps toward a greener future included efforts like their sustainable packaging (which includes the AJI-NO-MOTO® Umami Seasoning 45g paperpack), a testament to how mono-materialization, down-gauging, calendarization, and removal of secondary plastic packaging materials can contribute to a multitude of ways. The SariCycle® Program was also presented as an example of how inclusivity of all members of society and circularity prove to render positive outcomes.
Both Japan and the Philippines are now dealing with a number of environmental issues, but like any problems, they may always be lessened and finally resolved. One of the many ways that coming together demonstrates that building a more sustainable and green future is possible is through the cooperation that has been established by the two nations’ ongoing efforts. Society is in fact making the right steps toward a more realistic sustainable future for everyone, not just in the Philippines and Japan, but all over the world, by increasing awareness and educating the public, starting with businesses that can be environmental stewards through circular packaging, reiterating the importance of EPR, and offering more avenues conducive to the creation of potential business partnerships that adapt sustainable packaging and labeling. And that’s the Eat Well, Live Well strategy of the Ajinomoto Group for a sustainable future.
