Tech

This year’s GS1 Standards Week 2024, which will take place from April 23 to 26, 2024 Philippine time, will feature a global discussion on the newest barcode technology and the push for the switch from the traditional linear barcode to the 2D QR code. GS1 Philippines, the leading organization on local barcode standards, is set to join industry experts and stakeholders in supply chain and digital transformation.

Over 5,000 member organizations from GS1 Philippines and several of GS1’s global partners will be present at this three-day virtual conference. A number of industries, including retail, marketplaces, consumer packaged goods, fresh foods, healthcare, and transport and logistics, will be covered in a series of educational seminars that will highlight the most recent advancements in barcode technology.

A key highlight at the GS1 Standards Week 2024 will be the opening plenary session focused on the global push for the adoption of the 2D barcode, most popularly known as the “QR code.” The next generation of barcodes will leverage web technologies and the current barcode system to store extensive product information in just one scan, promising limitless possibilities set to further improve operational efficiency in the supply chain industries and benefit brand owners, retailers, and consumers.

By 2027, GS1 Philippines aims to have prepared all sectors nationwide for a complete transition to 2D barcodes, anticipating that all global retail POS scanners will be equipped to read and process these advanced codes, supported by widespread adoption among brand owners.

“GS1 Standards Week 2024 marks a transformative milestone in our mission to drive the global supply chain industry forward. Amid rapid technological advancements, we are spearheading a new era of digital integration where enhanced barcode connectivity significantly boosts efficiency and sustainability worldwide. Join us as we chart the course for tomorrow’s industry standards, celebrating groundbreaking innovations that are reshaping how the world does business,” said Roberto “Bobby” Claudio, President of GS1 Philippines and the Philippine Retailers Association (PRA).

In addition, GS1’s Global Standards Management Process (GSMP) working group sessions will be held throughout the event. These sessions aim to bring together global thought leaders from diverse sectors. These talks will explore innovative, industry-wide standards, policies, and solutions, giving participants insightful knowledge.

Featuring a distinguished roster of GS1’s top specialists along with other prominent industry personalities, the occasion is expected to cultivate a cooperative atmosphere with the goal of transforming retail supply chains using globally acknowledged barcode technology.

GS1 Philippines currently has 5,000 member organizations, but by the end of 2024, it hopes to have 30,000 firms nationwide.

Visit the event’s official website to register and find out more about GS1 Standards Week 2024.

Eastern Communications, a trailblazing telecommunications business with a rich 145-year history, proudly celebrates this momentous milestone alongside the country as it honors the 30th anniversary of the Internet in the Philippines. Eastern Communications, which has a history of providing ICT solutions and inclusive, dependable internet connectivity, reiterates its commitment to becoming a Partner in Progress for every Filipino.

In the Philippines, the internet was first introduced on March 29, 1994. The combined efforts of public and commercial entities allowed for this important transition into the digital era. This ground-breaking accomplishment made it possible for the Philippines to join the global internet community, which revolutionized commerce, education, and communication throughout the country.

Since the internet’s inception in the Philippines, Eastern Communications has been at the forefront of technological innovation, ensuring that communities across the nation have access to the tools and resources needed to thrive in a digital age. As we celebrate three decades of internet connectivity, Eastern Communications is more committed than ever to delivering groundbreaking solutions that meet its customers’ evolving needs.

“In a world where the internet has become a cornerstone of daily life, Eastern Communications is honored to have played a pivotal role in the digital transformation of the Philippines,” said Edsel Paglinawan, Vice President and Head of Product and Innovation of Eastern Communications.

“Our journey over the last 145 years has been marked by a relentless pursuit of excellence and innovation. As we celebrate this milestone, we are excited to continue our mission of connecting Filipinos and empowering communities through advanced and reliable ICT solutions,” he added.

Testament to this is the company’s continued expansion efforts and the completion of its latest Philippine Domestic Submarine Cable Network (PDSCN) Express Route, a joint venture project of Eastern Communications, Globe Telecom, and Infinivan Inc., aimed to bridge the digital divide and foster a more connected society.

Bolstering innovative solutions and sustainable digital transformation nationwide, Eastern has maintained longstanding partnerships with the Philippine Network Operators Group (PHNOG), alongside other digital and carrier organizations.

Additionally, the telco actively engaged with Filipino communities, offering free internet access through the MNLKonek kiosks in Manila, and donating routers to universities and Mayon Volcano evacuees in Albay, Bicol, thus expanding support and connectivity to underserved areas.

“Eastern Communications’ vision extends beyond providing superior internet services. We are deeply committed to being an integral part of the nation’s progress, ensuring that every Filipino has the opportunity to benefit from the digital revolution,” added Paglinawan

Eastern Communications is eager to introduce new partnerships and technology that will further influence the Philippines’ digital landscape as it looks to the future. For future generations, Eastern Communications is well-positioned to spearhead the development of a more digitally connected and inclusive Philippines, owing to its unwavering dedication to innovation, inclusivity, and dependability.

For additional information regarding Eastern Communications’ offerings, reach out to them at 5300-7000 or at their website, www.eastern.com.ph.

Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

Cutting-edge technology company TECNO unveiled its new brand manifesto video, “Never Not Ready,” to commemorate the start of its “Don’t Stop Rising” campaign in the Philippines today. TECNO, which has a pulse on Filipino youth, emphasizes the remarkable determination of young Filipinos to carve out their own niche and seize their own opportunity. The campaign is a powerful call to action, encouraging youth nationwide to seize each moment, personalize it, and never give up on becoming the best versions of themselves.

https://drive.google.com/file/d/1QRLB6RG-ATI7WMpDCVuG-HcfwTiCW0-l/view?usp=sharing

With the catchy and imaginative song “Never Not Ready,” this campaign soars beyond conventional brand videos. The video captures the essence of the modern Filipino youth: they don’t wait for the ideal moment to take action, but rather, they seize the chance to succeed. For example, a fashionista can use light from a CD to find creative ways to express herself on social media; a game lover never passes up the chance to improve his gaming skills, even while waiting for coffee; a passerby can pick up a basketball that comes to him, shoot, and score; and a dancer can choreograph and produce engaging TikTok content on the fly, no matter where or when.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, “In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter.”

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own “Don’t Stop Rising” stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

The ad “Don’t Stop Rising” is essentially a live representation of the brand’s overall philosophy, which is embodied by the unwavering will to “Stop at Nothing.” It also fits in perfectly with TECNO’s international initiatives, as seen by the company’s previous ad, “Don’t Stop Exploring Life’s New Angles,” which encouraged young people in India to discover their genuine passions. Taken as a whole, these programs embody the spirit of TECNO’s brand, going beyond words to become a driving force in regional operations. In addition to being a source of cutting-edge technology, TECNO is recognized as a major force behind significant advancements and a trailblazer in the development of tools that help young people throughout the world realize their full potential.

Please visit TECNO’s official site: www.tecno-mobile.com

TECNO’s first-ever flip phone, the chic, trendsetting PHANTOM V Flip lets you live your dream life and pocket your memories

The first fashionable flip smartphone under PhP30k

With the stylish and innovative PHANTOM V Flip, live the lifestyle of your dreams and cherish every moment. PHANTOM V Flip is the ideal travel companion whether you’re traveling with your pet, enjoying tiny pleasures, discovering new locations, or leading a stylish lifestyle.

The unique, aesthetically pleasing features, design, and seamless performance of the PHANTOM V Flip, the first stylish flip smartphone under PhP30,000, complemented the stylish lifestyle of young fashion trendsetters. It is portable, lightweight, ergonomic, and aesthetically pleasing. Its superb camera records life events from every angle and in full color. The foldable phone has a high-quality, less-creased hinge and fits well in your pocket.

The newest high-end flagship phone from TECNO, a leading global mobile phone company, is the PHANTOM V Flip. It is the first flip smartphone priced under P30,000, with a price tag of P29,999.

Travelers and trend-setters have been using the PHANTOM V Flip since its release in the Philippines, and they are blown away by its excellent performance.

Elevating stylish living with pet advocacy

Photographer and content creator Mark Kelvin does not just capture and tell stories of strangers. He also shares photos of furry pets, just like the cat Kuring, bringing good vibes into the social media world while advocating for animals. For him, pets bring joy and leave a positive impact on our wellbeing. He is right, and his followers flip over Kuring’s “cuteness overload” images taken from his PHANTOM V Flip smartphone.

Followers of content creator Show Suzuki are familiar with his pet dog Gonta, the star in his many videos. Gonta also plays a leading role in his life. His pet is instrumental to his healing, according to him. A true love story between a pet and his master, perfectly captured and treasured using the PHANTOM V Flip smartphone.

Content creator Jai Asuncion loves to share snapshots and reels of her life with her viewers, and she found a perfect travel companion with the PHANTOM V Flip. Her vlogs feature her passions – travels and the latest trends. She epitomizes the PHANTOM V Flip’s mantra – exploring the best that life could offer, while having fun.

Colz Vidal is deeply and madly in love with traveling and a devotee for endless journeys. Consumed by boundless wanderlust, her PHANTOM V Flip fits perfectly inside her cute, small bag. She generously shares her experiences and adventures with her viewers. She flips over her discoveries. The sheer beauty she sees is preserved in her memories and in her vlogs taken from using PHANTOM V Flip.

An award-winning solo female travel blogger (and also a vlogger) who has been to all seven continents, Aileen Adalid loves that her PHANTOM V Flip lets her seamlessly capture memories and handle work simultaneously. She also loves its stylish design and portability – the chic phone fits in her small shoulder bag, which she brings everywhere she goes. Her videos feature travel guides, resources and tips on traveling the world, as well as a week in her life on the rare occasions she’s home.

Flip over the PHANTOM V Flip’s features

PHANTOM V Flip is the latest innovation from TECNO’s “Go Premium” strategy. This global business strategy sets TECNO apart with its focus on building a product range that integrates the most state-of-the-art technologies with unparalleled stylish designs to deliver uniquely premium devices. It is likewise the latest revolutionary smartphone from TECNO’s premium sub-brand, PHANTOM, a pioneer in pushing the boundaries of creative and innovative smartphone design.

PHANTOM V Flip is a trendy pocket-sized device that integrates an ultra-clear 5-lens photography system into an exceptional foldable form factor with an optimally sized flagship dual screen. It features a 64MP rear camera and a 32MP front camera. Made of aircraft-grade materials, the self-developed drop shaped hinge is a superbly tight fit for seamless closing while providing a larger screen space and a shallower crease.

PHANTOM V Flip 5G features a 6.9” ultra big, ultra flat, versatile immersive AMOLED main screen that displays true-to-life colors and vivid, realistic hues.  

The smartphone also features MediaTek Dimensity 8050, a cutting-edge 6nm 5G chipset that delivers a smooth user experience; an 8GB RAM 256GB ROM that is perfect to fulfill everyday storage needs, while also offering up to 8GB extended memory (RAM).

The Hi-Res Certified Stereo Dual Speakers and improved gaming capabilities round off the excellent performance, making this smartphone a really adaptable and stylish lifestyle choice for gamers, vloggers, and everyday users alike.

The first foldable smartphone available in the Philippine market is the PHANTOM V Flip 5G, which costs PhP29,999. The stylish, innovative foldable gadget is offered at all TECNO Concept Experience Kiosks, TECNO Partner Retail Stores around the country, the TECNO Mobile Store in Lazada, TECNO Mobile PH Official Store in Shopee, TECNO Mobile PH  in TikTok Shop, and the TECNO Mobile PH on TikTok Shop. It is also available in Iconic Black and Mystic Dawn hues.

Please send inquiries about connected media to [email protected].