Achieving Highest Year-on-Year Global Market Share Growth in Q1 2024
Trendy tech company Infinix, designed for younger people, reports remarkable growth in the first quarter of 2024. Among all the major smartphone brands globally, Infinix has the biggest year-over-year rise in global market share, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. In Q12024, Infinix’s year-over-year rise in market share jumped from 1.7% to 3.7%, and its shipments of smartphones worldwide climbed by an astounding 150.6%, marking four quarters of steady and fast growth.
“We are absolutely thrilled with our exceptional performance in the first quarter of 2024,” said Tony Zhao, General Manager at Infinix. “Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points. The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market.”
Infinix’s parent company, Transsion Holdings, has also benefited from the brand’s success, now ranking 4th in global smartphone shipments with an estimated 10% market share. Infinix’s exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in smartphone market share in over 20 countries around the world and recorded impressive year-over-year growth rates. This remarkable achievement underscores Infinix’s unwavering commitment to making advanced technology accessible to a broader global audience.
Strong Regional Performance
Infinix’s exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured top 5 positions in over 20 countries around the world and recorded impressive year-over-year growth rates. In the Philippines, a key market in Southeast Asia, Infinix achieved a remarkable 27.1% market share in Q1 2024, ranking first amongst all the smartphone brands. This is a significant increase of 19.7 percentage points year-on-year. The brand’s success is driven by its active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations, bringing new energy and competitiveness to the smartphone market.
Leading the Market with Q1 2024 Triumphs
In 2023, Infinix earned a spot in Kantar and Google’s Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World’s Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on this prestigious list.
Behind Infinix’s robust global market share performance lies its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. During the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.
These offerings included the introduction of the All-Round FastCharge 2.0, which aimed to address consumers’ demands when it comes to charging capabilities. Some of these remarkable features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes. Infinix GT 20 Pro, being the only smartphone in its price segment that offers a dedicated gaming display chip, strives to offer users an immersive gaming experience.
Looking Forward
The outstanding results Infinix achieved in the first quarter of 2024 are a testament to its dedication to providing cutting-edge and reasonably priced goods, utilizing a multipronged marketing strategy, and advancing technological developments. The brand’s outstanding performance and reputation around the world are a result of its varied and youth-focused marketing techniques. Infinix wants to provide people better products and services going forward. It will also be establishing new standards and aiming for even more success in the upcoming quarters. The Infinix GT 20 Pro, the greatest reasonably priced option for gamers of all skill levels, is also soon to be released. It boasts a vibrant 144Hz display for fluid gameplay and breathtaking visuals
For more updates on the Infinix Series, check out Infinix’s Facebook page and Facebook Community.
For more information, please visit: http://www.infinixmobility.com/
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