The BPI #BestLifeRun 2025 is anticipated to attract 6,000 runners.(Photo from BPI #BestLifeRun last June 9, 2024)
On March 1, 2025, registration for the highly anticipated BPI #BestLifeRun Corporate Race 2025 will formally open!
This year’s marathon, the nation’s first and only corporate-focused running event, is expected to be bigger and better, bringing together professionals from different industries in the goal of corporate wellness, fitness, and friendship.
As it enters its third year, the BPI #BestLifeRun Corporate Race furthers the collective commitment to UN Sustainable Development Goal 3: Good Health and Well-Being while promoting workplace health and wellness. What began as a way for BPI employees to unite has grown into a multi-company fitness movement that now includes teams from huge firms and run clubs of all sizes as well as micro, small, and medium-sized businesses (MSMEs).
Run for a cause, race for wellness
Happening on June 8, 2025, at Ayala Triangle Gardens, Makati City, the BPI #BestLifeRun Corporate Race will feature four race categories—3KM, 5KM, 10KM, and 21KM—ensuring that runners of all fitness levels can participate. It expects to draw 6,000 participants, consisting of a mix of employees from various companies.
Companies and organizations can register teams with a minimum of four members, competing not just for speed, but for the title of the fastest, fittest, and most competitive organization.
“At BPI, we believe that a thriving workforce starts with a focus on wellness and well-being. The #BestLifeRun is more than just a race—it’s a celebration of teamwork, resilience, and the collective pursuit of a healthier lifestyle,” said Gina Eala, BPI Chief Human Resources Officer.
Beyond the excitement of competition, the BPI Foundation’s partner communities around the country will benefit from this year’s race’s net revenues.
“We extend an invitation to businesses and organizations to participate in this significant endeavor, where we enhance our business communities and significantly improve the lives of others,” Eala continued.
Special registration perks!
Early bird registrants from March 1 to 15, 2025, can enjoy discounted rates, with registration fees starting at P800 for 3KM; P1,000 for 5KM; P1,200 for 10KM; and P1,600 for 21KM.
Participants can register by visiting @bpibestliferun on Instagram, BPI’s official Facebook page, or RUNRIO’s social media pages. BPI corporate clients are encouraged to coordinate with their relationship managers for team registration.
More than a race – a celebration of corporate teamwork!
The excitement doesn’t stop at the finish line! Runners can enjoy post-race activities in the race village, connect with peers, and explore booths from event sponsors. Special awards await top-performing corporate teams, competitive individuals, and standout run clubs.
Don’t miss out on this extraordinary race for health, camaraderie, and purpose. Gather your colleagues, lace up your running shoes, and be part of the BPI #BestLifeRun Corporate Race 2025!
For more information, follow @bpibestliferun on Instagram.
The nation’s first e-commerce site, Lazada, is starting March with premium products at cheaper prices during its 3.3 Pasabog Sale, which runs from March 2 at 8 PM to March 7. Take advantage of up to 90% OFF LazFlash offers, 100% free shipping with no minimum buy, and up to P2000 Lazada coupons when you switch to the better 3.3 sale!
Customers can use Lazada’s array of GenAI services, such as AI Lazzie—Southeast Asia’s first eCommerce chatbot—for a more smart and tailored buying experience. Customers’ decision-making process is streamlined by this application, which offers virtual try-ons, image-based searches, customized recommendations, product review summaries, and a skin analyzer.
In order to provide more flexibility and satisfaction, Lazada has enhanced its return and refund policy. It now offers 30-day free returns, which is twice the industry standard, as well as a simple refund procedure with more categories for Change of Mind returns.
Shop Lazada’s 3.3 Pasabog Sale from March 2 at 8 PM to March 7 and follow Lazada Philippines on Facebook and Instagram for additional daily pasabog offers.
The picturesque shores of Boracay Island are set to welcome the grand finale of the longest-running kiteboarding tournament in Asia, the Philippine Kiteboarding Association or PKA Tour on its 10th Season. Over 80 elite kiteboarding athletes from across the globe gather for three days of high-octane action at the beach front of Aqua Boracay, Bulabog Beach from March 14-16, 2025. This final stop of the tour promises to be a spectacular showcase of skill, speed and style, featuring top riders from the Philippines, USA, Europe, the Middle East, and Asia.
The Philippine Kiteboarding Association, often known as the PKA Tour, is the oldest kiteboarding competition in Asia, and its tenth season will culminate on the beautiful sands of Boracay Island. From March 14–16, 2025, more than 80 top kiteboarders from across the world come together for three days of intense competition at Bulabog Beach, which is located on the shores of Aqua Boracay.
Top riders from the Philippines, USA, Europe, the Middle East, and Asia are expected to put on a magnificent display of talent, speed, and style at this tour’s last stop. Yo Pudla of Thailand, the eight-time Asian Cup champion and current IKA Asian Champion in Twin-Tip Racing, is part of the all-star lineup. He will face off against other local athletes and top contenders like Stefan Vance of Northern Ireland.
Among the top athletes representing the Philippines is Warner Janoya, a Boracay-born kiter and one the country’s most promising talents. Janoya, a standout in both Men’s Freestyle and Foil Racing, is poised to make his hometown proud as he competes against the world’s best.
Adding the excitement, Triina Trei from Estonia, the reigning Season 9 Overall Champion in Women’s Freestyle and Foil Racing will be defending her title against a fierce field of competitors from Japan, China and Australia.
Paris 2024 Summer Olympics marks the debut of the kite foil races as part of the sailing competitions. This milestone made the organization pumped up together with the international kitesurfing community to promote more the sport with hopes of sending representatives to the LA 2028 Olympics.
The competition will feature four adrenaline-pumping disciplines: Foil Racing, Twin-Tip Racing, Freestyle and Hangtime, ensuring a diverse and thrilling spectacle for spectators and fans alike.
Watch in awe as competitors defy gravity in the Hangtime competition, vying for the title of being airborne for the longest duration without their boards touching the water. This jaw-dropping display of skill and control will keep spectators on the edge of their seats.
The tournament will feature a freestyle competition that pushes the boundaries of creativity and athleticism. Athletes will showcase an array of gravity-defying tricks, spins, and flips, adding a visual feast for spectators and judges alike.
Whether you’re a fan of the classic twin tip board or the cutting-edge foil boards, the racing segments will cater to all preferences. Feel the rush as competitors navigate the azure waters, demonstrating speed, precision, and tactical prowess.
“We are thrilled to mount our final leg of our Kiteboarding Tournament in Boracay, known for its perfect conditions and breathtaking scenery. This event will not only showcase the incredible talent within the kiteboarding community but also highlight Boracay’s commitment to adventure sports and environmental conservation,” said Jay Ortiz, President of the Philippine Kiteboarding Association and the chief organizer of the tournament.
He also quipped: “that energy here in Boracay, as the Island once again host the biggest yearly kiteboarding event in Asia.”
Don’t miss the chance to witness the world’s best kiteboarders in action as they push the limits of the sport in one on the most beautiful destinations on the planet. Boracay’s world-renowned turquoise waters and consistent winds provide the perfect backdrop for this premier kiteboarding event, which is expected to draw not only athletes but also enthusiasts, media and tourists from around the globe.
The PKA Tour Season 10 Boracay stop is powered by ICTSI, together with tour sponsors Aqua Boracay, Neutra K, ICT Cloverleaf Trading, ZIV, Under the Sun, Sun Zapper, Manila Water and Boracay Water, Lazy Dog Bed and Breakfast, and our tour hosts – Borongan, Eastern Samar, Roxas City, Cagbalete Island and Malay LGU and the Boracay Island community.
Take part in this unique occasion that blends Boracay’s natural beauty with the exhilaration of kiteboarding. Zander Servando can be reached by media inquiries at 09166885852 or [email protected].
For sponsorship options, please get in touch with Azenith Resurreccion at 09166902030 or [email protected]. Keep an eye out for real-time updates on social media by following the excitement with #PKATourSeason10 on the Philippine Kiteboarding Tour-PKA Tour Facebook page or PKATour on Instagram.
Event Details:
Date: March 14 – 16, 2024
Location: AQUA Boracay, Bulabog Beach, Boracay Island
Schedule:
Livestream by PCTV and Arkimagine from 9:00AM to 4:00PM Mar 14-16
March 13, 3:00-5:00PM Registration with a welcome program
March 14 Friday 8:00 to 4:00PM Competition and races with evening socials
March 15 Saturday 8:00 to 4:00 PM Competition (hangtime and freestyle) with evening socials
A former Ajinomoto Foundation scholar, Dr. Giselle Grace Lim-Co Yu Kang , led the discussion on Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice at NDAP’s 70th Annual Convention in Manila Hotel.
From February 18–20, 2025, in the Manila Hotel, the Nutritionist-Dietitians’ Association of the Philippines (NDAP) celebrated its 70th Annual Convention, marking a significant milestone. Leading nutrition experts throughout the nation convened at the event to talk about the most recent developments in nutrition for health and wellness.
Ajinomoto Philippines Corporation (APC), a Platinum Sponsor of this historic occasion, proudly reaffirmed its dedication to public health, sustainable diets, and nutrition. With decades of experience in taste innovation and food science, APC is attending this year’s convention to highlight the value of nutrition without sacrificing flavor. Umami and its connection to healthier eating habits were the main points of interest.
A key highlight of APC’s participation is the symposium “Transforming Taste and Nutrition: Practical Innovations for Dietetic Practice,” featuring Dr. Giselle Grace Lim-Co Yu Kang, an esteemed expert in biochemistry and a proud former scholar of the Ajinomoto Foundation through APC. The session focused on how umami flavors can enhance vegetable consumption, addressing a crucial challenge in improving dietary habits by moving them towards a well-balanced, more sustainable lifestyle.
Beyond the symposium, APC also welcomed Ms. Andrea Wakita from Ajinomoto Co., Inc. or AJICO Global Communications Department, along with 15 members of the Asian Young Dietitians Network (AYDN), fostering international collaboration among nutrition professionals. The delegation collaborated with local experts to exchange knowledge and share best practices in sustainable nutrition.
Ajinomoto Philippines Corporation used the occasion to reaffirm its position as a reliable partner in health and wellness as NDAP commemorates 70 years of leadership in nutrition and dietetics. APC keeps up its goal of giving Filipinos wholesome, sustainable, and tasty dietary options by collaborating with nutritionists, medical professionals, and wellness advocates.
Delegates from Asian Young Dietitians Network (AYDN), led by Ms. Andrea Wakita (right most) from Ajinomoto Co., Inc. Global Communications Department at Ajinomoto Philippines Corporation’s booth during NDAP’s 70thConvention
This initiative combines the power of innovation and nutrition to create a better future for the Philippines, embodying the “Eat Well, Live Well” motto of the Ajinomoto Group.
AICI President Olen Juarez-Lim with AICI Punta Cana 2023 attendees
The AICI Global Conference 2025, which will take place in Manila from April 24 to 27, will bring together image consultants from around the world to discuss issues ranging from fashion choices and the power of communication to etiquette and protocol to personal image, visual branding and industry strength, networking and the necessity of presence, and more.
Olen Juarez-Lim
The first Asian president of the 35-year-old Association of Image Consultants International (AICI), Ms. Olen Juarez-Lim, founder and president of OJL Consulting Group, is hosting the 2025 global conference of the international professional association.
The largest and most prominent association of image consultants in the world is called AICI.
Members from 38 AICI chapters across 60 countries will be present at the event. The worldwide conference will take place in Asia, namely in the Philippines, for the first time in AICI’s history.
It will take place from April 24 to 27 at the Makati Shangri-La Manila, where delegates and conference participants will experience Philippine culture and fashion and visit tourist destinations.
“Image consultants from the USA, Latin America, China, Malaysia, India, Australia, the UK, and other regions will fly here to exchange ideas, share success stories, push the boundaries of image consulting, and strengthen global collaborations. The conference aims to propel our profession to new heights as we seek effective strategies to help our clients succeed in this challenging, constantly changing marketplace,” Ms. Juarez-Lim said.
The theme of the 2025 conference is “Elevating Excellence: Breakthrough Strategies for Image Consulting Mastery”. “It is a call to action for image consultants to hone their craft and find ways to push the boundaries of innovation,” she added.
AICI Punta Cana 2023
Image consultancy has been acknowledged as an important profession in the modern world. Celebrities, athletes, politicians, business leaders, and brands recognize the value of managing how markets and audiences perceive them.
“The AICI Global Conference offers an outstanding networking experience for ongoing professional development. The Manila conference will foster meaningful exchanges regarding trends, technology, and innovative practices in image consulting. This 2025 edition represents the most dynamic array of educational opportunities in our organization’s history, featuring keynotes and special guests alongside the full conference experience,” said Rosario Diz of Argentina, vice president of the global conference.
“AICI aims to provide an immersive experience that highlights Filipino hospitality, cuisine and the arts. This unique backdrop provides an excellent opportunity for attendees to experience the warmth and friendliness of the Filipino people, making the conference both educational and culturally entertaining. We are proud and delighted to welcome everyone to our country and showcase our rich culture,” Ms. Juarez-Lim said.
This February, Enchanted Kingdom, the Philippines’ first and only top-tier theme park, will celebrate the season of love with a fantastic Valentine’s Day festival called Forever Enchanted Love Stories.
This 2025, guests and their loved ones may enjoy the magical performances, enjoyable activities, and sweets created with love by Eldar the Wizard across the Park as part of EK’s 30th anniversary celebrations.
Last February 15, several lucky Park guests were given the chance to share their own Forever Enchanted Love Stories at the Bandstand during the annual Hug-A-Palooza event. Eldar and Princess Victoria also joined the crowd for the event’s highlight — the hugging tradition.
After the Hug-A-Palooza, the featured guests received special giveaways and were led to an intimate Valentine’s dinner treat at EK’s very own restaurants Amazon Grill and LaunchTime.
EK Serenade at Victoria Park 2025
Further spreading the Valentine vibe, violinist Dominique Casacop serenaded everyone at the Victoria Park last February 21 and 22. Sparkle GMA Artist Center stars Sofia Pablo and Allen Ansay also spread more kilig at the Park on their grand fans day last February 23 at the Bandstand.
EK Sofia & Allen Fans Day 2025
With the Forever Enchanted Photowall, park goers can capture their magical memories with their loved ones at this colorful installation located near the Rialto 4D.
At nighttime, scroll along the streets of the Brooklyn Place and fall in love with the vibrant display in sync with classic romantic ballads at the Forever Enchanted Love Symphony during Fridays to Sundays.
To complete your romantic EK itinerary, EK brought back Forever Love: Enchanting Dinner in the Sky for all weekends in February. This iconic Valentine’s offering featured a unique dining experience for groups and couples while riding the Wheel of Fate ride.
ENCHANTED HEARTS: A VALENTINE’S DAY PROMO
EK Enchanted Heart’s Promo 2025
Create more Forever Enchanted memories filled with thrill and fun only here at EK with the Enchanted Hearts Promo.
Up until March 9, walk-in visitors may get two Regular Day Passes and four Skill Games Tickets for just Php 2,400. Additionally, when you reserve this limited-time deal through the EK Online Store, you will receive four extra Skill Games Tickets as a special surprise.
Visit https://www.enchantedkingdom.ph and follow EK’s official social media pages @enchantedkingdom.ph on Facebook and Tiktok, and @ek_philippines on Twitter and Instagram, for additional details and updates about these and other upcoming events and offers.
🌸✨ Vibrant colors, joyful smiles, and cultural pride! 🎉 The Panagbenga 2025 celebration comes alive with stunning performances, festive outfits, and creative floral displays. #ColorsInBloomAtSM 🌺🌻
A vibrant display of Baguio’s arts and culture, this year’s Panagbenga has been nothing short of spectacular.
One striking piece is a dynamic lightning bolt, expertly crafted from brilliant yellow and blue tile fragments. This work honors Baguio photographer and artist Kidlat de Guia, who passed away in Madrid, Spain.
An onlooker admires the captivating pieces at The Mighty Bhutens Art Exhibit, a key highlight of the event that brings the spirit of the Cordilleras to life.
The Mighty Bhutens Art Exhibit, a major event feature, uses its artistic talent to capture the essence of the Cordilleras. Works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively referred to as The Mighty Bhutens—are on exhibit. Their works, which draw inspiration from National Artist Kidlat Tahimik, exhibit an impromptu, lighthearted style that honors the area’s rich cultural legacy.
Savor the flavors of Panagbenga 2025 at the Food Truck Fest! 🍔🌮 A must-visit for foodies, this vibrant gathering showcases mouthwatering delights from local MSMEs, bringing together great food, good vibes, and a feast for the senses! 🌟🚚 #Panagbenga2025
Discover unique handcrafted treasures at the Food & Crafts Fair! From artisanal accessories to local delicacies, it’s the perfect place to find one-of-a-kind pasalubong.
The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.
Painting Panagbenga memories together! Families join in the colorful fun at Family Art Day, celebrating the festival’s vibrant spirit through creativity and laughter. #Panagbenga2025 #ColorsInBloomAtSM
The Painting Competition at Panagbenga 2025 brings artists together to capture the beauty and spirit of the festival on canvas.
The Panagbenga Festival at the mall was bursting with creativity as participants of all ages embraced the artistic spirit! From vibrant paintings to hands-on family fun, the art activities brought inspiration and color to the celebration. 🎨✨
The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.
Bringing the Panagbenga 2025 festival spirit to life, cultural performers from various local groups fill the mall with energy, rhythm, and tradition—celebrating the heritage of the Cordilleras in a vibrant display of music and dance.
The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble.
A tail-wagging good time! Pawstival brings together pet lovers and their furry friends for a day filled with fun, games, and adorable moments.
Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.
Guided by skilled artisans, participants discover the beauty of traditional weaving—one thread at a time.
The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.
Art that speaks to the soul—visitors find inspiration and meaning in every masterpiece at ‘Hiraya: Dreams in Bloom.
Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.
From loom to runway—celebrating the craftsmanship of our local weavers in the Blooming Weaves fashion show and Exhibit.
Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.
A feast for the senses! Fireworks, glowing lights, and dreamy floral décor come together to create a truly enchanting atmosphere.
Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.
A masterpiece of artistry and agriculture! This year’s float parade was a spectacular tribute to the beauty of harvest season.
Residents and tourists flocked to see the much-anticipated Grand Float Parade on February 23. The crowd was mesmerized by the 44 exquisitely painted floats.
With a gorgeous design modeled after a cornucopia of abundant harvests, SM City Baguio’s non-competing entry as a hall-of-famer brought this year’s festival theme, “Blossoms Beyond Boundaries,” to life.
SM City Bataan and its 4,060-piece solar photovoltaic (PV) panels have a peak capacity of 2,376,000 kW
There has never been a greater pressing demand for renewable energy as the globe struggles with diminishing resources. Since malls use a lot of energy, they have a special chance to take the lead in creating a more sustainable and greener future by implementing renewable energy solutions that can drastically lessen their environmental effect.
Recognizing this, SM has been implementing strategies to reduce its carbon impact and increasing its renewable energy efforts steadily. Adoption of solar photovoltaic (PV) systems, which directly convert sunlight into electricity, is one such alternative. PV systems offer clean, sustainable energy. As a result, SM is able to lessen its dependency on fossil fuels, cut energy expenses, and promote environmental sustainability.
Expanding solar power across SM malls
As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.
SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally.
Industry recognition for SM’s sustainability efforts
For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy—enough to power 1,790 households for an entire year.
Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.
Supporting the DOE’s Renewable Energy Roadmap
Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country’s renewable energy installed capacity to at least 20,000 MW by 2040.
SM City Tanza is one of the 45 SM malls with solar photovoltaic (PV) panels, numbering 2,286 units, which will produce 1,257.30 kW peak solar power.
Public-Private Partnerships for a sustainable future
SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM’s adoption of renewable energy.
“At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners,” shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.
“Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.
SM City Butuan with its solar photovoltaic (PV) panels.
A model for sustainable development
Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.
DOE’s support for sustainable energy development
“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards.
Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio from February 19-25, 2025.
SM City Baguio will host the eagerly awaited second phase of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan from February 19–25, 2025, bringing together a vibrant shopping experience and a diverse range of MSMEs and community people. Viyline and SM’s partnership seeks to support local companies and encourage community involvement, and the event has a chance to transform MSMEs in the area.
Viy Cortez, a well-known influencer and wife of well-known YouTuber CONG TV, will be a highlight of the event. She will attend the opening ceremony and provide enthusiasm and celebrity power to the occasion. Viy Cortez is well-known for her large online following and impact. Her participation in this project highlights how important the MSME Caravan is as a chance to improve the community.
A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.
The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement.
The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. Photo from the Viyline Media Group.
The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 – 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth.
The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan’s triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio. Photo from the Viyline Media Group.
The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.
Empowering MSME success at SM Supermalls
By offering premium retail locations and powerful promotions, SM Supermalls supports the expansion and sustainability of MSME’s. With the largest MSME community in the nation, SM provides comprehensive support from incubation to nationwide expansion, ensuring local companies prosper in a fiercely competitive environment.
SM Supermalls is your one-stop shop for the newest flavors, the hottest lifestyle items, and unique collectibles. Come see what’s new and what’s next. There’s always plenty to look forward to, including forthcoming must-see locations and exciting new openings!
SM North EDSA
Flavors to Savor Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.
Trendsetting Styles & Lifestyle Must-Haves
Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.
Epic Fun, Unforgettable Memories
For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!
Collector’s Paradise
Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.
SM Mall of Asia
Flavors to Savor
Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.
Trendsetting Styles & Lifestyle Must-Haves
Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.
Collector’s Paradise
Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!
SM Podium
Flavors to Savor
All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.
Trendsetting Styles & Lifestyle Must-Haves
Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.
SM Megamall
Flavors to Savor
Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.
SM City Dasmarinas
Flavors to Savor Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!
Trendsetting Styles & Lifestyle Must-Haves Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.
Epic Fun, Unforgettable Memories
Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you’re looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.
SM City Fairview
Flavors to Savor
Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you’re craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.
SM Seaside City Cebu
Flavors to Savor
At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.
SM CDO Downtown
Trendsetting Styles & Lifestyle Must-Haves
Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.
SM J Mall
Trendsetting Styles & Lifestyle Must-Haves
Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.
No need to wait—exciting discoveries are always around the corner at SM Supermalls!
Every visit to SM Supermalls, the #HomeOfFirsts offers something new and unique. Every visit offers something new and remarkable, from must-try delicacies and the newest styles to exhilarating entertainment and unique treasures. You can anticipate first-to-market brands, innovative experiences, and fascinating trends that are unique to Luzon, Visayas, and Mindanao, whether you’re in the busy city or touring SM malls throughout these regions.
Make plans to visit SM Supermalls, the #HomeOfFirsts, right now to avoid missing out and be among the first to experience everything that’s brand-new! Download the SM Malls Online app from Google Play and the Apple App Store for additional special discounts and offers.
You can visit www.smsupermalls.com or follow @smsupermalls on social media to be informed about the most recent events.
