Fashion

The New Year demands a more ambitious start and exciting new experiences. It’s heartbreaking to say goodbye to 2025 and start over, but it’s unquestionably exciting, and SM Supermalls is here to make sure you start the year as high and thrilling as possible.

With a spectacular tour of SM J Mall, the newest shopping gem in Cebu, let’s celebrate 2026 together. This carefully chosen selection of essentials is sure to please your daring, always changing taste, from eye-catching discoveries to lifestyle enhancements that create a stir. Together, let’s light up the New Year with eruptive possibilities and flaming new energy!

Trendy Finds and Explosive Surprises

With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!

Megawatt Glam For The New Year

Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.

Full Charge Into The Year

Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.

Cue The Sweet Explosion

Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.

• Carmen’s Best

Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.

New Stores For Amped-up Fun

Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.

• UGreen

Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.

• WATCHprofile

Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.

• Wilson

Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials.

Let’s say it again: 2026 is YOUR year to succeed! Leave the past behind as your taste continues to change and enter a bolder, more optimistic “new you” age, driven by the carefully chosen items at SM Supermalls. We’re providing you with all the energy, flair, and spark you need to take over the year with SM as your guide.

Additionally, there are more reasons than ever to shop at SM J Mall now that even more eagerly awaited stores are opening. Have fun and let SM Supermalls light up your New Year and beyond!

Everyone wants shoes that can effortlessly transition from casual to stylish, fit into a hectic holiday schedule, and provide comfort without sacrificing style. Skechers Hands Free Slip-ins® demonstrate how simple it is to put on shoes without disrupting your daily routine, as shown on Pia Wurtzbach in the most recent Skechers commercial. Don’t bend. Without a fuss. Just dependable comfort and effortless style.

Pia Wurtzbach newest commercial https://youtu.be/9MjuAAw39fY?si=mqOQm2uZiJSDwvUt demonstrates how these sneakers easily and stylishly integrate into her routine in her most recent Skechers commercial. Pia demonstrates how Skechers Hands Free Slip-ins® make it simple to appear put together without exerting too much effort, whether she’s getting ready to go out or dressed for a laid-back day.

“What makes Skechers stand out compared to other footwear brands is that it is really comfortable. No matter what style you choose,” Pia shared. “If you’re always on the go, you need to be comfortable. Thank goodness for these shoes.” Beyond daily wear, Skechers Hands Free Slip-ins are designed for versatility, whether it’s running errands, traveling during the busy holiday season, or even playing your favorite sport like pickleball.

Pia Wurtzbach’s latest Skechers campaign highlights her signature mix of comfort and style. In the behind-the-scenes video https://www.instagram.com/reels/DP09IG1AbLp/ and latest TVC, Pia wears standout looks from the Skechers Fall Winter 2025 collection.

Here are Pia’s top tips for nailing that effortless look with Skechers Hands Free Slip-ins®.

Style Tip #1 Pick a color theme and stick to it

Skechers Viper Court Pro 2.0

Pia knows that a balanced color story can instantly pull a look together, and when it comes to performance and style, the Skechers Viper Court Pro 2.0 stands out as the ultimate favorite among pros, celebrities, and pickleball enthusiasts alike. Designed for the court but made to move beyond it, this pair brings together high-performance comfort and versatile style. Whether you’re gearing up for a match or winding down after one, the Viper Court Pro 2.0 delivers support and standout flair, proof that true comfort never sits on the sidelines.

Style Tip #2 Mix sporty sneakers with elegant pieces for a hi-lo look

Skechers Hands Free Slip-ins®: Stamina Sport

Pia brings a fresh twist to everyday dressing this holiday season by pairing the Skechers Hands Free Slip-ins®: Stamina Sport sneakers with a structured blazer and clean neutrals. Whether she’s hopping from one gathering to another or running last-minute errands, the look strikes a modern balance of sporty and refined, perfect for the festive rush. With the Hands Free Slip-ins® feature, Pia can simply step in and go, making it easier to stay relaxed yet effortlessly put-together amid the season’s celebrations.

Style Tip #3 Don’t be afraid to explore beyond your usual look

Skechers Hands Free Slip-ins®: Hotshot

Take a cue from Pia and mix a color-block jacket with classic denim for a look that feels fresh yet grounded in retro sneaker style. The Skechers Hands Free Slip-ins®: Hotshot adds a clean, classic touch that complements playful layers, while the hands-free design and signature comfort make it easy to wear anywhere, from relaxed holiday hangouts to casual days out in the city.

Style Tip #4 Glam Up Your Athleisure

Skechers Hands Free Slip-ins®: Max Cushioning® Endeavour

For a polished, put-together look, turn athleisure into a statement with a tailored matching clothing combination. For an athletic yet stylish finish, add Skechers Hands Free Slip-ins®: Max Cushioning® Endeavour. These sneakers are ideal for an active day over the holiday break because of their incredibly comfortable cushioning, which also keeps your athleisure looking stylish.

This holiday season, Pia’s advice shows how simple it is to combine comfort and style. She demonstrates how Skechers Hands Free Slip-ins® make casual ensembles feel stylish and carefree through color play and athleisure glam.

The Cozy Fit Club is an immersive getaway at Skechers that invites visitors to stop and take a vacation from our busy world.The Skechers Cozy Fit™ collection, which combines casual design with a step so comfy you could forget you’re wearing them, made their premiere during the exclusive launch!

Under the direction of Pia Wurtzbach, Skechers brand ambassadora, attendees were urged to rediscover balance in daily life and appreciate quiet.

Comfort was the main focus at The Cozy Fit Club. Guests took a break from the hustle and bustle of the city and relaxed in comfortable nooks. Skechers’ renowned comfort was evident in every aspect, from the calming atmosphere to the delicate textures.

The highlight of the afternoon was the Cozy Conversations with Pia Wurtzbach, where she shared her personal approach to balance and intentional living.

“It’s not about escaping the rush, but creating little pauses that remind you to breathe, reset, and keep moving forward,” Pia shared. “Sometimes, it’s as simple as slipping into that one pair that feels like home, soft and secure. For me, that’s the Skechers Hands Free Slip-ins in the Cozy Fit style. They make the everyday feel lighter and the steps easier.”

The day unfolded. Guests stepped out of their shoes before the sound bath, a symbolic gesture of letting go and stepping into stillness, perfectly echoing the effortless convenience of Skechers Hands Free Slip-ins®.

The afternoon flowed with the calming hum of singing bowls, followed by quiet laughter and conversations over coffee and snacks, as guests explored every cozy detail at the event.

The Skechers Cozy Fit™ embodies the brand’s signature comfort. With its Skechers Hands Free Slip-ins® technology that lets wearers slide in and out of the shoes without using their hands, and Contour Foam™ midsole cushioning for max comfort levels. Every pair is crafted with premium soft quilted materials that wrap your feet in luxury, creating a cozy natural fit for all-day ease. This is the perfect union of innovation and intuition, where comfort complements every step.

“This event is really special to us because it’s all about slowing down, relaxing, and celebrating something we often take for granted: comfort. And that’s exactly what Skechers is all about,” shared Suzette Pasustento, Skechers Philippines Country Manager. “We’re very proud to share our new Skechers Hands Free Slip-ins in the Cozy Fit Style with you. It’s designed to make life a little easier, a little lighter, and to remind us that comfort should never be complicated.”

Skechers continues to provide comfort, ease, and balance with every step.

Are you eager to meet your new fixation? Maybe more excited to intensify your current ones even further? So, stop running errands on the weekends and prepare to add all these new crazes at SM Supermalls to your list of must-sees.

Thanks to all these new firsts and flagship stores in Metro Manila, we really have it all for you this July as we continue to provide you with top-notch shopping experiences.

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you’re dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

• 8seconds at SM Mall of Asia– Want to emulate your K-pop idols’ incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you’ll step out looking ready for your next world tour!
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• JD Sports at SM Mall of Asia– Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.
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• Another Sole at SM Megamall & SM Mall of Asia– Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.
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• Bocu at SM Aura– Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

Metro Manila is about to get more exciting for you—only at SM Supermalls, offering you a #NewEraOfFirsts—with everything from pop culture icons to designs that inspire your lifestyle goals.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

The store, which is situated in the West Wing of the Festival Mall on the Upper Ground Floor, is a bright, contemporary area that displays Sassa’s whole lifestyle collection, which includes everything from intimate apparel to sportswear and swimwear. The store provides a new, welcoming ambiance for each Sassa Girl with its striking blue highlights, spotless lighting, and well-organized display areas.

The freestanding store offers greater space, better privacy, and a more laid-back shopping experience than standard department store counters. Consumers now have more possibilities to mix and match from a larger assortment of styles. Additionally, the open architecture facilitates comfortable and convenient personal styling sessions and item try-ons.

For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.

A Strategic Step Closer to Every Filipina

Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We’re not just a local brand anymore—we’re becoming a true lifestyle partner.”

After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers.  More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.

“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”

Unveiling the Latest Retail Experience

To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.

Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish, personalized approach.

Sassa Festival Mall is only the beginning of the projected number of standalone venues. The brand continues to be dedicated to empowering every Filipina to feel fashionable and self-assured in all facets of their lives, regardless of where they travel or what they do.

Come see our brand-new Festival Mall store today to see the Sassa difference for yourself! To stay updated, follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok.

To date, Sassa is available in over 100 leading department stores nationwide and online through www.sassa.com.ph and other leading ecommerce platforms.