Fashion

Everyone wants shoes that can effortlessly transition from casual to stylish, fit into a hectic holiday schedule, and provide comfort without sacrificing style. Skechers Hands Free Slip-ins® demonstrate how simple it is to put on shoes without disrupting your daily routine, as shown on Pia Wurtzbach in the most recent Skechers commercial. Don’t bend. Without a fuss. Just dependable comfort and effortless style.

Pia Wurtzbach newest commercial https://youtu.be/9MjuAAw39fY?si=mqOQm2uZiJSDwvUt demonstrates how these sneakers easily and stylishly integrate into her routine in her most recent Skechers commercial. Pia demonstrates how Skechers Hands Free Slip-ins® make it simple to appear put together without exerting too much effort, whether she’s getting ready to go out or dressed for a laid-back day.

“What makes Skechers stand out compared to other footwear brands is that it is really comfortable. No matter what style you choose,” Pia shared. “If you’re always on the go, you need to be comfortable. Thank goodness for these shoes.” Beyond daily wear, Skechers Hands Free Slip-ins are designed for versatility, whether it’s running errands, traveling during the busy holiday season, or even playing your favorite sport like pickleball.

Pia Wurtzbach’s latest Skechers campaign highlights her signature mix of comfort and style. In the behind-the-scenes video https://www.instagram.com/reels/DP09IG1AbLp/ and latest TVC, Pia wears standout looks from the Skechers Fall Winter 2025 collection.

Here are Pia’s top tips for nailing that effortless look with Skechers Hands Free Slip-ins®.

Style Tip #1 Pick a color theme and stick to it

Skechers Viper Court Pro 2.0

Pia knows that a balanced color story can instantly pull a look together, and when it comes to performance and style, the Skechers Viper Court Pro 2.0 stands out as the ultimate favorite among pros, celebrities, and pickleball enthusiasts alike. Designed for the court but made to move beyond it, this pair brings together high-performance comfort and versatile style. Whether you’re gearing up for a match or winding down after one, the Viper Court Pro 2.0 delivers support and standout flair, proof that true comfort never sits on the sidelines.

Style Tip #2 Mix sporty sneakers with elegant pieces for a hi-lo look

Skechers Hands Free Slip-ins®: Stamina Sport

Pia brings a fresh twist to everyday dressing this holiday season by pairing the Skechers Hands Free Slip-ins®: Stamina Sport sneakers with a structured blazer and clean neutrals. Whether she’s hopping from one gathering to another or running last-minute errands, the look strikes a modern balance of sporty and refined, perfect for the festive rush. With the Hands Free Slip-ins® feature, Pia can simply step in and go, making it easier to stay relaxed yet effortlessly put-together amid the season’s celebrations.

Style Tip #3 Don’t be afraid to explore beyond your usual look

Skechers Hands Free Slip-ins®: Hotshot

Take a cue from Pia and mix a color-block jacket with classic denim for a look that feels fresh yet grounded in retro sneaker style. The Skechers Hands Free Slip-ins®: Hotshot adds a clean, classic touch that complements playful layers, while the hands-free design and signature comfort make it easy to wear anywhere, from relaxed holiday hangouts to casual days out in the city.

Style Tip #4 Glam Up Your Athleisure

Skechers Hands Free Slip-ins®: Max Cushioning® Endeavour

For a polished, put-together look, turn athleisure into a statement with a tailored matching clothing combination. For an athletic yet stylish finish, add Skechers Hands Free Slip-ins®: Max Cushioning® Endeavour. These sneakers are ideal for an active day over the holiday break because of their incredibly comfortable cushioning, which also keeps your athleisure looking stylish.

This holiday season, Pia’s advice shows how simple it is to combine comfort and style. She demonstrates how Skechers Hands Free Slip-ins® make casual ensembles feel stylish and carefree through color play and athleisure glam.

The Cozy Fit Club is an immersive getaway at Skechers that invites visitors to stop and take a vacation from our busy world.The Skechers Cozy Fit™ collection, which combines casual design with a step so comfy you could forget you’re wearing them, made their premiere during the exclusive launch!

Under the direction of Pia Wurtzbach, Skechers brand ambassadora, attendees were urged to rediscover balance in daily life and appreciate quiet.

Comfort was the main focus at The Cozy Fit Club. Guests took a break from the hustle and bustle of the city and relaxed in comfortable nooks. Skechers’ renowned comfort was evident in every aspect, from the calming atmosphere to the delicate textures.

The highlight of the afternoon was the Cozy Conversations with Pia Wurtzbach, where she shared her personal approach to balance and intentional living.

“It’s not about escaping the rush, but creating little pauses that remind you to breathe, reset, and keep moving forward,” Pia shared. “Sometimes, it’s as simple as slipping into that one pair that feels like home, soft and secure. For me, that’s the Skechers Hands Free Slip-ins in the Cozy Fit style. They make the everyday feel lighter and the steps easier.”

The day unfolded. Guests stepped out of their shoes before the sound bath, a symbolic gesture of letting go and stepping into stillness, perfectly echoing the effortless convenience of Skechers Hands Free Slip-ins®.

The afternoon flowed with the calming hum of singing bowls, followed by quiet laughter and conversations over coffee and snacks, as guests explored every cozy detail at the event.

The Skechers Cozy Fit™ embodies the brand’s signature comfort. With its Skechers Hands Free Slip-ins® technology that lets wearers slide in and out of the shoes without using their hands, and Contour Foam™ midsole cushioning for max comfort levels. Every pair is crafted with premium soft quilted materials that wrap your feet in luxury, creating a cozy natural fit for all-day ease. This is the perfect union of innovation and intuition, where comfort complements every step.

“This event is really special to us because it’s all about slowing down, relaxing, and celebrating something we often take for granted: comfort. And that’s exactly what Skechers is all about,” shared Suzette Pasustento, Skechers Philippines Country Manager. “We’re very proud to share our new Skechers Hands Free Slip-ins in the Cozy Fit Style with you. It’s designed to make life a little easier, a little lighter, and to remind us that comfort should never be complicated.”

Skechers continues to provide comfort, ease, and balance with every step.

Are you eager to meet your new fixation? Maybe more excited to intensify your current ones even further? So, stop running errands on the weekends and prepare to add all these new crazes at SM Supermalls to your list of must-sees.

Thanks to all these new firsts and flagship stores in Metro Manila, we really have it all for you this July as we continue to provide you with top-notch shopping experiences.

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you’re dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

• 8seconds at SM Mall of Asia– Want to emulate your K-pop idols’ incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you’ll step out looking ready for your next world tour!
• 
• JD Sports at SM Mall of Asia– Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.
• 
• Another Sole at SM Megamall & SM Mall of Asia– Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.
• 
• Bocu at SM Aura– Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

Metro Manila is about to get more exciting for you—only at SM Supermalls, offering you a #NewEraOfFirsts—with everything from pop culture icons to designs that inspire your lifestyle goals.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

The store, which is situated in the West Wing of the Festival Mall on the Upper Ground Floor, is a bright, contemporary area that displays Sassa’s whole lifestyle collection, which includes everything from intimate apparel to sportswear and swimwear. The store provides a new, welcoming ambiance for each Sassa Girl with its striking blue highlights, spotless lighting, and well-organized display areas.

The freestanding store offers greater space, better privacy, and a more laid-back shopping experience than standard department store counters. Consumers now have more possibilities to mix and match from a larger assortment of styles. Additionally, the open architecture facilitates comfortable and convenient personal styling sessions and item try-ons.

For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.

A Strategic Step Closer to Every Filipina

Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We’re not just a local brand anymore—we’re becoming a true lifestyle partner.”

After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers.  More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.

“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”

Unveiling the Latest Retail Experience

To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.

Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish, personalized approach.

Sassa Festival Mall is only the beginning of the projected number of standalone venues. The brand continues to be dedicated to empowering every Filipina to feel fashionable and self-assured in all facets of their lives, regardless of where they travel or what they do.

Come see our brand-new Festival Mall store today to see the Sassa difference for yourself! To stay updated, follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok.

To date, Sassa is available in over 100 leading department stores nationwide and online through www.sassa.com.ph and other leading ecommerce platforms.

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

The Bagong Pilipinas Wedding Fair 2025, which took place at the SMX Convention Center, SM Aura Premier, from June 27 to 29, featured love, tradition, and local enterprise. Over 100 Filipino MSMEs were successfully featured at the three-day event, which was organized by the Department of Trade and Industry (DTI). It celebrated Filipino ingenuity and created genuine business prospects in the wedding and events sectors.

From couture bridalwear and floral arrangements to photography, catering, and travel services, the exhibition brought together wedding planners, creatives, and couples getting ready for their special day. Day 1’s high point was a runway fashion display with Filipino bridal designers who updated sustainable design and traditional textiles for today’s bride. The creative industries—from graphic design and stationery to music and event production—were highlighted in presentations and interactive displays on days two and three, demonstrating how weddings can represent both individual narratives and cultural pride.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

The 2025 Wedding Fair was essentially a celebration of love, culture, and entrepreneurship rather than just an event. It emphasized that when Filipino MSMEs prosper, our communities—and the country—grow more robust, swiftly, and attractively.

Visit msme.smsupermalls.com to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

Say goodbye to bending!

Free Slip-ins® from Skechers: Cozy FitTM – Contour FoamTM

This sneaker is ideal for dads who appreciate convenience because it is made to be comfortable. With its quilted Cozy FitTM upper, Air-Cooled Memory Foam®, and Skechers’ patented Heel PillowTM technology, this sneaker provides his feet with all-day softness without requiring him to bend over.

For the dads who are always on the move!

Skechers Offers Free Slip-ins®: Elron’s Glide-Step® Pro

With these vegan sneakers, dad can move with ease throughout the day. created with a Glide-Step® midsole to give active dads’ steps natural motion!

From errands and everything in between!

Skechers Go Walk Max Cushioning Arch Fit – Jasey

For the dad who needs extra support, this style offers the ultimate underfoot comfort. Featuring a podiatrist-certified Arch Fit® arch support, Max Cushioning® for all-day comfort, and Skechers Hands Free Slip-ins convenience!

Consistent and reliable, dads know best!

Skechers Go Run® Consistent 2.0 – Champion

For the dad who clocks in miles or just enjoys staying fit, this running shoe offers ultra light cushioning, Air-Cooled Memory Foam®, and a secure Skechers Hands Free Slip-ins fit. It’s a performance-ready choice made for his daily runs.

Dads are the real champions and winners this time!

Skechers Viper Court Rally™

Sporty dads will love the Viper Court Rally™, built specifically for pickleball that’s also padel friendly! Its Goodyear® Gold compound outsole delivers enhanced traction, stability, and durability — perfect for his next rally match.

Good swing, outstanding performance!

Skechers Hands Free Slip-ins®: GO GOLF® Prestige SL

For the golf-loving dad, this Skechers Hands Free Slip-ins® style brings performance and polish. Crafted with a waterproof feature, Arch Fit® insole support, and a spikeless outsole, it’s a smart choice for dads who like to hit the green in comfort and style.

For the dad who’s always ready for action!

Skechers SKX FLOAT™

If dad loves basketball or is just a big fan of street-ready sneakers, this style is a slam dunk. With HYPER BURST® cushioning, breathable mesh, and Goodyear® outsole for traction, the SKX FLOAT™ offers serious performance and sleek style!

Give dad the comfort he deserves this Father’s Day instead of just a present. He can choose the ideal pair of Skechers shoes that suit his lifestyle, whether he’s sweating, playing golf, or simply relaxing. From the ground up, create a celebration this year that he will genuinely enjoy. Because it matters what’s on them while dad is standing all day.

From Skechers, Happy Father’s Day!