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Fashion, Lifestyle

The first-ever standalone SASSA store opens at the Festival Mall

 

The store, which is situated in the West Wing of the Festival Mall on the Upper Ground Floor, is a bright, contemporary area that displays Sassa’s whole lifestyle collection, which includes everything from intimate apparel to sportswear and swimwear. The store provides a new, welcoming ambiance for each Sassa Girl with its striking blue highlights, spotless lighting, and well-organized display areas.

The freestanding store offers greater space, better privacy, and a more laid-back shopping experience than standard department store counters. Consumers now have more possibilities to mix and match from a larger assortment of styles. Additionally, the open architecture facilitates comfortable and convenient personal styling sessions and item try-ons.

For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.

A Strategic Step Closer to Every Filipina

Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We’re not just a local brand anymore—we’re becoming a true lifestyle partner.”

After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers.  More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.

“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”

Unveiling the Latest Retail Experience

To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.

Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish, personalized approach.

Sassa Festival Mall is only the beginning of the projected number of standalone venues. The brand continues to be dedicated to empowering every Filipina to feel fashionable and self-assured in all facets of their lives, regardless of where they travel or what they do.

Come see our brand-new Festival Mall store today to see the Sassa difference for yourself! To stay updated, follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok.

To date, Sassa is available in over 100 leading department stores nationwide and online through www.sassa.com.ph and other leading ecommerce platforms.

 

 

 

Fashion, Lifestyle

SM was pleased to honor local MSMEs during the DTI Wedding Fair held at SMX Aura

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

The Bagong Pilipinas Wedding Fair 2025, which took place at the SMX Convention Center, SM Aura Premier, from June 27 to 29, featured love, tradition, and local enterprise. Over 100 Filipino MSMEs were successfully featured at the three-day event, which was organized by the Department of Trade and Industry (DTI). It celebrated Filipino ingenuity and created genuine business prospects in the wedding and events sectors.

From couture bridalwear and floral arrangements to photography, catering, and travel services, the exhibition brought together wedding planners, creatives, and couples getting ready for their special day. Day 1’s high point was a runway fashion display with Filipino bridal designers who updated sustainable design and traditional textiles for today’s bride. The creative industries—from graphic design and stationery to music and event production—were highlighted in presentations and interactive displays on days two and three, demonstrating how weddings can represent both individual narratives and cultural pride.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

The 2025 Wedding Fair was essentially a celebration of love, culture, and entrepreneurship rather than just an event. It emphasized that when Filipino MSMEs prosper, our communities—and the country—grow more robust, swiftly, and attractively.

Visit msme.smsupermalls.com to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

Fashion, Food, Lifestyle

SM Supermalls: What’s New? Firsts in Metro Manila You Must See

During the month of June, follow your desire to try new things.

With these fresh and up-and-coming jewels on their way, have fun, be carefree, and let your imagination run wild. When you decide to view each day as a blank canvas, you have the ability to transform the ordinary into the extraordinary through immersive experiences, robust international cuisines, and unique fashion pieces.

With SM Supermalls, located in Metro Manila, you can enjoy the wonders of curiosity and discovery.

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

  • JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
  • 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds.

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you’re having fun!

Savor the finest of German food while experiencing the epitome of good cheer. The world-famous German bier bar and restaurant Brotzeit, which has its roots in Singapore, just launched its first location in SM. It offers rich German beers and Bavarian fare in a warm and inviting setting that is excellent for a fun and relaxing evening. Savor a variety of dishes like pig knuckles, schnitzel, and sausage platters, all of which are expertly paired with beer, of course!

Unexpected moments of awe result from having an adventurous heart. Explore Metro Manila’s significant and intriguing attractions, and enhance your tales of exploration and wonder—only at SM Supermalls, which is ushering in a #NewEraOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

Fashion, Lifestyle

Footwear Selections for All Dads

Say goodbye to bending!

Free Slip-ins® from Skechers: Cozy FitTM – Contour FoamTM

This sneaker is ideal for dads who appreciate convenience because it is made to be comfortable. With its quilted Cozy FitTM upper, Air-Cooled Memory Foam®, and Skechers’ patented Heel PillowTM technology, this sneaker provides his feet with all-day softness without requiring him to bend over.

For the dads who are always on the move!

Skechers Offers Free Slip-ins®: Elron’s Glide-Step® Pro

With these vegan sneakers, dad can move with ease throughout the day. created with a Glide-Step® midsole to give active dads’ steps natural motion!

From errands and everything in between!

Skechers Go Walk Max Cushioning Arch Fit – Jasey

For the dad who needs extra support, this style offers the ultimate underfoot comfort. Featuring a podiatrist-certified Arch Fit® arch support, Max Cushioning® for all-day comfort, and Skechers Hands Free Slip-ins convenience!

Consistent and reliable, dads know best!

Skechers Go Run® Consistent 2.0 – Champion

For the dad who clocks in miles or just enjoys staying fit, this running shoe offers ultra light cushioning, Air-Cooled Memory Foam®, and a secure Skechers Hands Free Slip-ins fit. It’s a performance-ready choice made for his daily runs.

Dads are the real champions and winners this time!

Skechers Viper Court Rally™

Sporty dads will love the Viper Court Rally™, built specifically for pickleball that’s also padel friendly! Its Goodyear® Gold compound outsole delivers enhanced traction, stability, and durability — perfect for his next rally match.

Good swing, outstanding performance!

Skechers Hands Free Slip-ins®: GO GOLF® Prestige SL

For the golf-loving dad, this Skechers Hands Free Slip-ins® style brings performance and polish. Crafted with a waterproof feature, Arch Fit® insole support, and a spikeless outsole, it’s a smart choice for dads who like to hit the green in comfort and style.

For the dad who’s always ready for action!

Skechers SKX FLOAT™

If dad loves basketball or is just a big fan of street-ready sneakers, this style is a slam dunk. With HYPER BURST® cushioning, breathable mesh, and Goodyear® outsole for traction, the SKX FLOAT™ offers serious performance and sleek style!

Give dad the comfort he deserves this Father’s Day instead of just a present. He can choose the ideal pair of Skechers shoes that suit his lifestyle, whether he’s sweating, playing golf, or simply relaxing. From the ground up, create a celebration this year that he will genuinely enjoy. Because it matters what’s on them while dad is standing all day.

From Skechers, Happy Father’s Day!

 

 

Beauty, Fashion, Food, Lifestyle

Everything She Deserves: Memorable Moments of Quality Time This #MothersDayAtSM

Only at SM Supermalls can you honor the mothers in your lives with a day filled with love, decadence, and life-changing moments. This is the perfect spot to organize a perfect day she will never forget, complete with food, presents, and well-earned pampering!

Savor the Moment: Delicious Stops and Global Feasts

From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey.

Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors

As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S Maison.

And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall.

Gift Ideas: Beautiful Finds for a Beautiful Soul

Make her smile with something she can unwrap and remember. For timeless home pieces, find thoughtful picks at Crate & Barrel—the first in the Philippines at SM Megamall, also available at SM Aura. You can also bring innovation into her everyday with premium appliances from Dyson, available at SM North EDSA, SM MOA, SM Aura, and SM Podium.

For a little extra glow, discover the must-haves at Kiko Milano, the first in the Philippines at SM MOA, also available at SM Megamall and SM North EDSA. You can also spoil her with luxury beauty from Dior Beauty, available at SM Podium, SM MOA, and SM Aura.

Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.

Pamper Ideas: The Me-Time She Deserves

Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison.

For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.

This Mother’s Day, Make her Feel Loved at SM

Everything Mom needs is right here at SM Supermalls, from comforting meals and thoughtful presents to leisurely moments created exclusively for her. So this #MothersDayAtSM, celebrate love, laugh, and make more significant memories. ‎

SM is bringing you a #NewEraOfFirsts, so make it a day she won’t soon forget.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

 

 

 

Fashion, Lifestyle

Pia Wurtzbach Leads Skechers GO WALK 7 Launch with Confidence and Better Steps

Style icon Pia Wurtzbach in her GO WALK 7, ready to take effortless steps and radiant confidence

As Skechers enthusiastically ushers in the season with the release of the Skechers GO WALK 7, the newest creation from the multinational comfort technology firm, the warmth of summer is made even more enjoyable! Pia Wurtzbach enters the picture, leads the campaign, and is a well-known figure when it comes to fashion, travel objectives, and confidence. For Filipinos who know that Skechers never sacrifices style or practicality, this collection not only combines effortless style with unrivaled comfort!

Made for a whole day’s adventure from city streets or neighborhood walks to spontaneous journeys,  embrace that feeling of freedom to go further and go farther, because  the Skechers GO WALK 7 is the right pair to bring to every adventure with its lightweight construction, perfect for travel and everyday wear during warmer days. The Skechers Hands Free Slip-ins® technology is there, so you can slide in and out effortlessly—ideal for going to the office or just spending a casual day out at the mall or lounging in cafes with your friends. On top of all this, it is designed to be machine-washable, making it low-maintenance even during high-activity months. The high-rebound Hyper Pillars™ provides you with that added support and comfort for  long walks or when you reach that new personal fitness goal.

Skechers Hands Free Slip-ins®: GO WALK 7™ – Adel

Sunshine for days, lightness for miles, the perfect Spring/Summer 2025 season is here, and with Pia Wurtzbach bringing her energy to the collection, it is indeed a celebration of how effortless style and functional design can coexist in the most radiant way! With the options from Skechers like the GO WALK 7 and its newest addition, the Skechers Hands Free Slip-ins®: GO WALK 7™ – Adel, this line has ultra-lightweight cushioning, and ergonomic features that will make you walk with purpose.

The style legend Pia’s recent Instagram post, shared her thoughts on comfort and confidence. “True confidence doesn’t just come from success, it comes from being comfortable in who you are,” she says, referring to the way she continues to go forward. Because comfort is about how you feel, not just what you wear, this moment with Skechers feels unique! You move through life with confidence, fortitude, and empowerment when you’re feeling fantastic! Pia concludes.

The Skechers GO WALK 7 is now available in Skechers shops and partner retailers around the country, so visit the Skechers location that is nearest to you! Follow the official Skechers Philippines Facebook and Instagram accounts to be informed about the newest Skechers merchandise.

 

 

Fashion, Sports

The Philippines’ Skechers Football Launches the New Electrum Pack

The Philippines has finally seen the arrival of Skechers Football! With an expanding line of performance football boots, led by the new Electrum Pack, the brand enters a new market following a successful global launch last summer. Every time you go onto the field, Skechers football boots, which stand for durability and style on the field, provide unparalleled comfort, agility, and accuracy. The Philippines can anticipate that its top athletes will have early access to the top-tier footwear they so richly deserve at Bootcamp stores, Skechers Outlet stores, and a few partner merchants!

Skechers’ world-renowned football ambassadors add even more significance to the company’s influence. Harry Kane, Mohammed Kudus, and other players from professional leagues throughout the world are on the team and can attest to Skechers’ state-of-the-art technology, which is further enhanced by their fashionable designs that improve every game. Filipino football players and supporters can now enjoy the same elite performance designed for international celebrities who depend on the same Skechers Electrum Pack to win more games!

More precious than gold and cooler than silver – electrum is a mixture of both signifying to players around the globe that they can shine, thrive, and dominate every moment of the game. Arriving as the brand’s first release of the year, the Electrum Pack introduces bold metallic gold and silver color combinations to the SKX_01 and Skechers Razor football boots.

Academy & youth/kids boots from the Electrum pack

The new Electrum Pack includes Academy boots perfect for all levels of play with maximized performance and comfort; as well as Youth and Kids boots for the next generation of players that want to emulate their favorite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges will be available in both firm ground and turf styles.

Skechers Football™: Razor 1.5 Academy TF™

The Skechers Football™: Razor 1.5 Academy TF™ is sure to amplify every athlete’s power moves. This lightweight turf speed boot is designed for acceleration with a responsive, patterned rubber bottom supporting multi-directional grip and movement, plus a soft upper and Skechers Move Foam™ cushioning for added comfort. This style is designed with precision to up one’s game and achieve peak performance. Agility is best paired with footwear that can handle a player’s drive, and with a rubber bottom to start, stop and accelerate in all directions designed for the turf surface, the Skechers Football™: Razor 1.5 Academy TF™ does not disappoint. When it comes to design, the synthetic upper with lace-up front offers a patterned, rubber grip for maximum response. 

Skechers Football™: Razor 1.5 Academy FG™

One can make a mark on the pitch with Skechers Football™: Razor 1.5 Academy FG™. This lightweight firm ground speed boot is designed for acceleration with a responsive TPU plate, a soft upper, and Skechers Move Foam™ cushioning for added comfort.

Skechers Football: SKX_1.5 Academy FG

Get ready to strike with precision like never before with Skechers Football™: SKX_1.5 Academy FG™! This lightweight firm ground boot features upper molding engineered for precise ball control, a responsive TPU plate, a soft upper and Skechers Move Foam™ cushioning for added comfort. The Responsive TPU plate is designed help you to start, stop and accelerate in all directions over firm ground with cleats for natural grass surfaces. This means explosive track-inspired traction for maximum acceleration that not only looks good but feels good too! 

Skechers Football™: SKX_01 Gold TF™
 

By using the Skechers FootballTM: SKX_01 Gold TF™, one can find the back of the net. This lightweight turf boot has a soft upper, Skechers Move FoamTM cushioning for additional comfort, a responsive, patterned rubber bottom that supports multidirectional grip and movement, and top shaping designed for perfect ball handling.

Bootcamp stores, Skechers Outlet stores, and a few partner retailers currently carry the Skechers Football Electrum Pack line. Skechers stores across the country will eventually carry it as well. By following Skechers Philippines on Instagram and Facebook, football fans may gain exclusive access to Skechers Football product launches and more.

Fashion, Lifestyle

JGoldcrown x Skechers: Find Your Match

Wearing Skechers x JGoldcrown: Skechers Street™ Uno – Twin Hearts will make hearts skip a beat. This lace-up fashion sneaker has a synthetic durabuck upper, Skech-Air® airbag midsole, Skechers Air-Cooled Memory Foam® insoles, and a print of artist James Goldcrown’s iconic “#Lovewall” heart pattern.

Are you a lover? Then display it when you put on a pair of Skechers x JGoldcrown: Skechers Street™ UNO – Golden Heart.  This lace-up style sneaker has a synthetic Durabuck top, a Skechers Air-Cooled Memory Foam® footbed, a visible Skech-Air® airbag midsole, and golden mylar embroidery with the artist’s distinctive heart motif.

No matter your love language, you’ll speak it perfectly wearing Skechers Street™ x JGoldcrown: Uno – Love All Around. This take on the signature Skechers UNO silhouette features a fresh print of the iconic Goldcrown heart design, a synthetic durabuck upper with visible Skech-Air® airbag midsole, and a Skechers Air-Cooled Memory Foam® insole that will have you head over heels for the max level of comfort.

Wear your heart on your sleeve – or rather, your footwear – when you put on a pair of Skechers x JGoldcrown Eden LX – Gleaming Hearts. This low-profile court style lace-up features a smooth duraleather upper with metallic heart print and embroidery details, a platform midsole, and a Skechers Air-Cooled Memory Foam® cushioned comfort insole.

When you put on a pair of Skechers Arch Fit® Go Foam® – Eternal Love, you can elevate your love of comfort and style. You can dress in love and walking comfort with these Skechers Foamies, which are designed with podiatrist-certified arch support and feature artist James Goldcrown’s famed heart design!

Fashion, Lifestyle

Uno Chaos Is Started by Skechers

A little chaos is inevitable when two iconic Skechers shoe styles are combined.

The Skechers Uno and D’Lites silhouettes are coming together for the first time in The Comfort Technology Company’s® more than three decades to develop the Skechers Uno Chaos, a line of high-end shoes that will be sold in a few Skechers retail locations across the country.

Fashionistas and sneakerheads alike will be able to put their best trend-driven, and comfortable, foot forward this season – undoubtedly the height of fashion season – stepping out in the new Uno Chaos. Y2K-inspired style isn’t going anywhere, thanks to the Chaos’ more modern take on the always beloved D’Lites upper, which is crafted from a mix of mesh, suede, and leather materials. All of this sits atop a reimagined Skechers Uno outsole, which replaces the best-selling silhouette’s existing visible dual Skech-Air® midsole with a chunky, translucent, shock-absorbing one that runs the length of the sneaker, giving a funky, futuristic and fashion-forward vibe to the shoe. And as comfortable as they are chic – the Uno Chaos is colored in eye-catching shades of lavender and sage green– each pair is engineered with a signature Skechers Air-Cooled Memory Foam® cushioned comfort insole.

When you enter the new Uno Chaos this season, be prepared to raise some commotion—or chaos, to be exact. The Uno Chaos are the ideal shoes to complement any Fashion Month ensemble and are available at a few Skechers retail locations both locally and globally.

SKECHERS UNO CHAOS

**Available in women’s sizes**

The Skechers Uno Chaos will transform both your shoe collection and your sense of style. With its lace-up mesh, suede, and leather upper, thick translucent Skech-Air® midsole, and signature Skechers Air-Cooled Memory Foam® cushioned comfort footbed, the redesigned version of two classic, fan-favorite silhouettes—the Skechers Uno and D’Lites—features a fashion-forward design.

Fashion, Lifestyle

With the announcement of Heart Evangelista as their newest brand ambassador, Genteel Home ushers in a new era of Filipino furnishings

One of the top producers of custom furniture in the nation, Genteel Home is dedicated to promoting the home furnishings sector in the Philippines and highlighting the extraordinary skill and inventiveness of Filipino artisans. They have teamed up with Heart Evangelista, the leading international fashion and style icon in the nation, to set the path.

Founder of Genteel Home, Katrina Blanca de Leon, officially named Heart Evangelista as the brand’s newest ambassador. She views Heart Evangelista as a representation of the development and expansion of their brand. “We’ve been crafting beautiful furniture for over a decade, and now, with Heart on board, we’re blooming like never before,” Katrina stated. She went on to say that Heart Evangelista personifies all that Genteel Home values, including enthusiasm, pride in one’s Filipino heritage, and a commitment to leaving an impact on the world.

Looking ahead, Genteel Home is set on expanding its reach to international markets, showcasing the Philippines’ rich talent in home furnishings. Heart Evangelista’s global recognition, not only for her fashion sense but also her social media influence, makes her an ideal representative for the Genteel Home’s global aspirations. “Heart’s involvement with Genteel Home signifies our readiness to make our mark on the international stage,” Katrina emphasized.

Heart Evangelista, known for her global acclaim in the world of fashion and beauty, affirmed and expressed her admiration for the international quality of Genteel Home pieces, “Genteel Home is super at par with international furniture. Not a lot of people talk about it, that’s why it’s so nice that Kat and Genteel Home are here to show the world what we’ve got. Most furniture suppliers that you see in the global scene are actually from the Philippines. We are world class. It’s important that we’re trying to celebrate that,” she said.


Host Bianca Valerio, Heart Evangelista, Genteel Home’s Katrina Blanca de Leon

Genteel Home’s journey began in 2013, when Katrina received a special commission that ignited her passion for furniture design. Since then, the brand has been dedicated to crafting pieces that inspire beauty and creativity in every home.

Beyond design, Genteel Home is dedicated to community involvement and sustainability. By making an investment in a mahogany farm, they support local communities with employment possibilities and environmental preservation in addition to guaranteeing a consistent supply of materials.


Genteel Home Collection showcase, styled by Robert Blancaflor

Every piece of furniture made for Genteel Home is lovingly and thoughtfully constructed. A bright future is ahead thanks to their partnership with Heart Evangelista, which symbolizes a common dedication to quality, sustainability, and Filipino workmanship.