Automotive

In Idemitsu Asia Talent Cup Round 5, Daquigan wins back-to-back, placing him at the top of the podium

Photo credits to Asia Talent Cup: Center – Alfonsi Daquigan

At Indonesia’s Pertamina Mandalika International Circuit, Honda Philippines, Inc., the country’s top motorcycle manufacturer, keeps working to nurture young riders and find fresh talent for the country’s future racing champions.

The 16-year-old Filipino rider #22 Alfonsi Daquigan once again showed his tenacity, diligence, and self-control by winning two back-to-back races in Round 5 of the Idemitsu Asia Talent Cup in Indonesia.

Alfonsi was given a double lap penalty in Race 1, but his unwavering determination and spirit of perseverance allowed him to secure his first-ever podium finish, making him the first Filipino to win the Idemitsu Asia Talent Cup.

Following his back-to-back win in Race 2, Alfonsi successfully climbed to 3rd place in the Overall Rider Standings after Round 5. it is a testament to his consistency, focus, and drive to reach the top.

Competing head-to-head against the best young riders from across Asia, Alfonsi continues to embody the true spirit of a champion, proudly waving the Philippine flag on the international racing stage.

Photo credits to Asia Talent Cup

His outstanding performance inspires young Filipino riders to be proud of their abilities and represent the country in upcoming international racing events by fostering discipline and passion via constant practice and training in addition to putting forth a lot of effort and hard work.

To learn more, go to www.hondaph.com. Follow Honda Philippines, Inc. on Facebook at facebook.com/hondaph, Instagram at instagram.com/hondaph_mc/, YouTube at Honda Philippines_Motorcycle, and TikTok at tiktok.com/@hondaphilippines to stay up to speed on the company’s latest offerings and promotions. For questions, call 0917-884-6632 and (02)-8581-6700 to 6799.

 

 

 

 

 

 

 

October 10, 2025 by
Entertainment

Jolianne and Arthur Nery reunite in “Palayo Sa Mundo”

Following their 2024 collaboration, the pair deliver another heartfelt tune steeped in emotion, chemistry, and grace

Chart-topping R&B artist Arthur Nery and Filipino singer-songwriter Jolianne collaborate on the song “Palayo Sa Mundo” which is distributed by Sony Music Entertainment. A image of passionate love that is powerful enough to keep the world waiting is painted by the soulful yet smooth pop song.

The two Bisaya musicians flawlessly mix their vocals in “Palayo Sa Mundo,” their second collaboration after “Lullaby,” off Arthur Nery’s 2024 album II: The Second. The duet is endearing and intimate at the same time.

“Working with Arthur came so naturally,” Jolianne shares. “For one, we’re both Bisaya, so that was an effortless connection. Musically, we also speak the same language. We share a lot of the same influences, and we’re both deeply rooted in R&B.”

Written during a songwriting camp with producer Luke April (James Reid, Playertwo), the song evolved from an English concept titled “The World Can Wait” into an emotionally arresting Tagalog piece that pays homage to classic OPM romance.

“Arthur is a real poet,” the rising newcomer recalls. “And he wrote the song so quickly. It felt like a masterclass watching him in his element.”

Arthur Nery reveals that the song wasn’t intentionally written as a love song at first. “Joli wanted a track about self-reflection or identity crisis,” he shares. “The direction of the song changed after I wrote the first two lines. While Luke let us listen to his guitar sample and production, I wrote and arranged the lyrics freely and we just let the song take us to where it is now. It was a fun experience.”

For what it is, “Palayo Sa Mundo” reflects on the bittersweet nature of love that persists even when fate intervenes.

“This song is about that bittersweet feeling of loving somebody you know loves you too,” Jolianne explains. “But sometimes fate has its own plans, and things don’t turn out as we hope. Still, love in its purest form is worth offering, because love isn’t about guarantees. It’s, I love you because I do, not because I expect it back.

The track’s stripped-down but warm arrangements highlight the duo’s vocal chemistry while retaining the melodic pop appeal of the material.

“We honored ‘Lullaby’ by taking the acoustic pop approach,” Jolianne continues. We were looking for something classic and personal. It’s always a duet when Arthur and I sing together, not a sing-off.” 

“Palayo Sa Mundo” by Jolianne and Arthur Nery is currently available on all digital music platforms through Sony Music Entertainment.

 

 

 

 

 

 

 

October 10, 2025 by
Lifestyle

AT THE AGE OF 20, BELLE DE JOUR: DEVELOPING A BIG DREAMS JOURNEY

Where small steps turn dreams into a life fully lived.

The Belle de Jour (BDJ) Power Planner has been more than just a productivity tool for 20 years. For many aspirants, it has served as a map, a confidante, and a mirror of their goals.

In addition to launching Big Dreams Journey, a reinvention and evolution of what empowerment looks like today, BDJ embarks on an exciting new chapter as the legendary brand marks its 20th anniversary.

The story of Belle de Jour’s 20-year journey inspires me to see that growth and reinvention are essential parts of pursuing our dreams. I realized that empowerment isn’t just about setting goals—it’s also about reflecting, connecting with others, and continuously evolving. The Big Dreams Journey reminds me that I can create my own path by combining purpose, action, and community support to live a more meaningful and fulfilled life.

By combining organized tools, immersive experiences, and a purposeful community, Big Dreams Journey enables people to imagine, contemplate, and take concrete steps toward their goals in order to help them reach their greatest potential.

Held on October 8, 2025, at The Astbury in Makati City, the launch marked this milestone evolution: from a beloved planner brand into a purpose-driven movement that continues to inspire a new generation of dreamers.

“We’re expanding what we’ve always stood for,” says Darlyn Ty-Nilo, founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”

This evolution introduces Big Dreams Journey—a Dreampowerment System built on three pillars: tools, workshops, and community. It begins with the Vision Board Kit, Dreampowerment Journals, and of course, the Planner, a trifecta designed to help dreamers move from vision to action and from inspiration to real-life transformation.

From its first planner launch to its annual BDJ Fairs, BDJ has become a cultural touchstone for a generation redefining ambition, self-worth, and what it means to live with intention. Over the years, it has grown to include vision boards, guided journals, affirmation decks, workshops, and Dreampowerment challenges, transforming the act of planning into a joyful, creative practice of designing one’s life.

“Every season of BDJ brought us closer to what we were truly meant to be: not just a planner brand, but a movement,” Ty-Nilo shares. “This 20th year marks an expansion and a reaffirmation of our mission to support dreamers in even more powerful ways.”

The 2026 BDJ 20th Edition serves as both a celebration and a springboard. It honors two decades of stories, milestones, and dreams, while introducing the next evolution of BDJ’s Dreampowerment tools for transformation.

Big Dreams Journey will roll out new Dreampowerment experiences, from goal-setting challenges and community Spark Sessions to journaling and visioning workshops—all designed to turn reflection into action and dreams into reality.

“Dreams aren’t meant to be pursued alone,” Ty-Nilo adds. “They flourish in the community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream.”

While the iconic planner steps off center stage to share the spotlight, BDJ’s mission continues stronger, wider, and more intentional than ever.

“If the first 20 years were about empowering people to plan their dreams,” Ty-Nilo concludes, “the next phase is about supporting them in truly living their dreams. Our North Star is no longer just putting out a planner year on year; we’re in the business of supporting dreams and taking action and steps towards them. That’s the legacy we want to carry forward.”

Big Dreams Journey, a live empowering ecosystem of resources, connections, and experiences that assist everyone in creating the life they envision, is BDJ’s transition from product to mission.

 

 

 

 

 

 

October 9, 2025 by
Automotive

Honda Philippines Celebrates One Million, Strengthening Its Two-Wheel Legacy

New milestone reinforces Honda’s long-standing commitment to performance, safety, and rider satisfaction

The nation’s top motorcycle manufacturer, Honda Philippines, Inc. (HPI), has strengthened its position as the market leader by reaching the 1 million cumulative retail sales from October 2024 to September 2025. This accomplishment demonstrates HPI’s dominance of the two-wheel market and reaffirms the company’s dedication to producing dependable, high-quality motorcycles. Additionally, this indicates that HPI simultaneously fulfilled the aspirations of one million clients, bolstering the company’s objective of enabling every Filipino to experience the joy of mobility.

The achievement was powered by five of Honda’s most popular models, each known for its performance, style, and reliability. Four (4) of this models: CLICK125, BeAT, XRM125 and TMX 125 Alpha is locally manufactured in the Philippines. In the Automatic Category, one of these models is the very famous CLICK125 that definitely changed the game with its bold and sporty design, reliable and fuel-efficient engine, and digital meter panel that is perfect for urban riders, and The BeAT continues to win young and playful riders with its compact and lightweight design, giving a sleek look. Adventure seekers turn to the ADV160, which combines powerful performance with advanced safety features like Honda Selectable Torque Control (HSTC) and enhanced comfort for long rides. For the underbone category, the iconic XRM125 continues to dominate both rural and urban roads, offering versatility, style, and toughness that fit different riding needs. HPI also remains a trusted companion for work and business with the iconic TMX125 Alpha, built for durability, excellent fuel efficiency, and easy handling.

“This milestone is not just a reflection of our sales success, but also of the strong bond we’ve built with our Riders through the years. HPI remains committed to introducing innovative and reliable motorcycles that match the lifestyle and aspirations of Filipinos,” said Takeshi Kobayashi, President of Honda Philippines, Inc.

Honda’s accomplishment demonstrates its commitment to enhancing two-wheel mobility for all Filipinos, including professionals, students, big bike fans, and entrepreneurs. As the firm commemorates this significant achievement, it looks to the future and promises to produce additional models that combine comfort, efficiency, and performance for today’s riders.

For more information, visit www.hondaph.com. Follow Honda Philippines, Inc. on Facebook at facebook.com/hondaph, Instagram at instagram.com/hondaph_mc/, YouTube at Honda Philippines_Motorcycle, and TikTok at tiktok.com/@hondaphilippines to stay up to speed on HPI’s latest offerings and promotions. For questions, call 0917-884-6632 and (02)-8581-6700 to 6799.

 

 

 

 

October 8, 2025 by
Lifestyle, Tech

Globe Champions Use Pettr and PAWS to Take Care of Pets

Nowadays, a lot of Filipino houses and families have pets, and their welfare has grown equally significant. Through its cooperation with Pettr, the nation’s first all-in-one digital pet care platform, Globe hopes to make pet care necessities affordable for all Filipino pet parents. Globe is merging daily connectivity with pet wellness. Pet-parents may obtain the services they require by using its Go+99 offerings, which give users a ₱100 discount voucher for teleconsultations with registered veterinarians and other essential services.

The Philippine Animal Welfare Society (PAWS), a non-profit, volunteer-based organization committed to sheltering rescued animals, preventing animal cruelty, and promoting the humane treatment of animals, is partnering with Globe to launch a number of pet-care initiatives. The first will be employee engagement programs like volunteer activities, donation drives, and awareness campaigns to support PAWS’ advocacies. Globe recognizes the opportunity to authentically demonstrate its commitment to animal care and welfare.

The initiative kicked off with Volunteer Day last September 25, 2025, at the PAWS Shelter in Katipunan, Quezon City, where up to 50 Globe employees donated pet-care amenities and spent the day feeding, cleaning, and reading to the shelter’s cats and dogs. This hands-on experience reflects Globe’s belief that care begins within, living out the same values of compassion and community that the company advocates externally.

“This initiative is about showing our people and our partners that care is not just a campaign – it’s a culture,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “We try to uplift Filipino lives everyday at Globe and with pets as part of people’s found families, we’re extending that culture of care into everyday life, making sure that even our customers’ companions receive the attention and support they deserve.”

With these efforts, Globe continues to evolve as more than a connectivity provider, fostering a culture of care within its own community.  By celebrating pets as part of Filipino homes, Globe affirms that compassion lives in everyday bonds that truly matter.

Please visit https://www.globe.com.ph/ to find out more.

 

October 8, 2025 by
Lifestyle, News

To encourage the adoption of digital payments by Philippine SMEs, HitPay and Ingenico have launched a “all-in-one” system

  • The integrated Ingenico smart terminal and BSP-regulated HitPay platform empower Filipino merchants to accept all major transaction types, including GCash and Maya, via one device, simplifying compliance and reconciliation.
  • HitPay and Ingenico aim to onboard 10,000 Filipino SMEs over the next 2 years across high-growth sectors like Retail, F&B, and Tourism, signaling a major investment in the nation’s digital economy.

Hitpay Ingenico

A new all-in-one payments system introduced by BSP-regulated HitPay and world payment acceptance leader Ingenico is expected to provide Filipino SMEs with easier operations and quicker access to cash flow. The partnership gives local businesses the ability to easily accept credit cards and well-known e-wallets, among other major payment methods.

In order to assist merchants in accepting a variety of payment methods, including major credit/debit cards, QR-based payments such as GCash and Maya, and international cross-border payments, HitPay’s software platform is coupled with Ingenico’s smart terminal. This solution provides speedier access to cash flow and frequently settles payments faster than traditional models, which is beneficial for SMEs with limited margins.

Beyond access, the smart terminal also provides an affordable and simple way for SMEs to manage end-to-end operations from a single platform. These include unifying online and offline payment methods, issuing invoices, automating recurring billings, and accessing business insights to help inform key decisions.

The partnership also combines Ingenico’s global payments network, and HitPay’s extensive network made up of 25 regional payment partners, enabling SMEs to serve both domestic customers and tourists seamlessly.

Aditya Haripurkar, founder & CEO of HitPay

“As the Philippines accelerates its ‘cash-lite’ goal, SMEs need to provide choice, speed, and security at checkout without being overwhelmed by complex software, multiple reconciliation steps, and high integration costs.,” said Aditya Haripurkar, Co-Founder and CEO of Hitpay. “Our collaboration with Ingenico goes beyond terminals and transactions; it is about democratizing access to enterprise-grade tools, giving SMEs the confidence to play their full part in the Philippines’ digital future.” 

“Ingenico’s mission has always been to simplify payments for businesses of every size. By working with HitPay and leveraging a comprehensive network of payment and banking partners, we’re giving Filipino SMEs access to secure and innovative tools that allow them to grow and stay relevant in a fast-changing market.”said Xavier Michel, Head of Southeast Asia Channel Markets, Ingenico

Businesses in important sectors like retail, food & beverage, and travel, where the transition to digital payments has been noticeable, have already started to use the partnership. Within the next two years, the collaboration hopes to empower 10,000 SMEs in the Philippines.

Serving more than 20,000 small businesses in the Philippines, HitPay is a BSP-regulated payment network that guarantees adherence to regional financial law

October 7, 2025 by
Entertainment

The new single “World on Fire,” featuring Taylor Hill is released by KING + COUNTRY

The Christian pop duo’s new song ushers in a new era of passion and purpose

Photo by Jeremy Cowart

With 13 No. 1 hits, four Grammy Awards, and more than 3 billion career streams, for KING + COUNTRY has established itself as one of the most prestigious musical duos. Joel and Luke Smallbone, who recently signed to Curb Records, are embarking on a new chapter in their lives. They have a fresh sound, a fresh artistic vision, and the same drive to put on incredible live shows that have packed arenas all over the world.

“World on Fire (with Taylor Hill),” their most recent hit, is currently accessible around the country. The success of their Top 10 Billboard album, Dove Award, and Lionsgate feature film UNSUNG HERO is being built upon with this first taste of a daring new chapter.

“It’s been quite the year for all of us, hasn’t it!? For us, it’s been a time to re-create, be with family, pray, recalibrate, and let God breathe fresh vision into our hearts,” said Joel and Luke Smallbone. ‘Out of that refining has come a renewed clarity and passion. ‘World on Fire’ is an anthem of joy and hope set to a global rhythm — marking the start of a brand new era. We cannot wait to embark on this joyous journey with you.”

KING + COUNTRY have established themselves as one of the most influential duos in music, with 13 No. 1 hits, over 3 billion career streams, and over 6 million social media followers. The statement was made just before the brothers’ restricted “A Drummer Boy Christmas” performances, which will be their final live engagements of 2025, take place in December.

“World on Fire feat.” is what fans can anticipate. Taylor Hill” to officially mark the start of KING + COUNTRY’s next era and set the tone for a slew of new songs, images, and announcements in the months to come.

Watch the music video here.

Connect Online:

Website | Instagram | Facebook | X | YouTube

 

 

 

October 7, 2025 by
Lifestyle, News

The 2025 Award-Winning Link VIP Club Program Goes Above and Beyond for Customers

Eastern Communications named the Brand Experience of the Year and Customer Experience of the Year at the Asian Experience Awards 2025. [From L to R:] Eastern Communications Customer Experience Manager Francris Caspe, Brand Communications Manager Tricia Barrera, Chief Marketing and Experience Officer Jed Estanislao, Segment Marketing Manager Dindo Cabatingan, and Customer Experience Manager Maricris Santos-de Guzman.

Eastern Communications distinguishes itself in a time when price wars and automation rule the telecom market with a potent differentiator: human-touched, individualized service. Eastern’s distinctive strategy was recently acknowledged at the Asian Experience Awards 2025 in Singapore, where its Link VIP Club customer loyalty program and 2024 “Partners in Progress” brand campaign won awards for Customer Experience of the Year and Brand Experience of the Year, respectively.

Launched in 2018 to foster Eastern’s connections with its most valued B2B clients, the Link VIP Club has now expanded into a full-fledged experience delivering unique incentives, elevated service touchpoints, and access to premium lifestyle events targeted to the demands of modern organizations.

Elevated experiences through the Titanium Tier

Eastern Communications treats loyal partners to an exclusive movie premiere of The Fantastic Four: First Steps

Unveiled in April at the Metropolitan Museum of Manila in Bonifacio Global City, Taguig, the Titanium Tier launch was a celebration of partnership and progress. This newest Link VIP Club level offers premium benefits such as 24/7 priority care, managed connectivity solutions, exclusive event access, and curated learning sessions. Designed to deepen client relationships and elevate the customer experience, these perks align with Eastern Communications’ “High Tech, High Touch” philosophy.

“Customer-centric innovation is at the heart of everything we do,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “Through the expanded Link VIP Club perks, we’re elevating the way we serve with smarter solutions, faster resolution time, and exclusive access to experiences to empower our clients for the future. Our goal is not just to meet expectations but to stay ahead of them and anticipate challenges before they’re even felt. Because at Eastern, every client journey deserves excellence.”

Eastern Communications holds first-ever golf tournament exclusively for Link VIP Club Members

Furthering its client-first approach, the telco provider hosted its first-ever golf tournament exclusively for Titanium members on July 17, 2025, in Laguna. This inaugural event brought together some of Eastern Communications’ most loyal clients for a day of friendly competition, networking, and shared celebration.

“Our company has been with Eastern Communications since 2015, and we really feel special. This event is more on engagement and relationship building, which I think is the key to being long-time partners,” said Yeng Molero, owner of APN Philippines Inc.

Recognized commitment to client engagement

Aside from the 2025 Asian Experience Awards, Eastern’s “high touch” service has garnered significant acknowledgment across various regional marketing platforms.

Eastern Communications earned recognition at the 2025 Carrier Community Global Awards in Berlin, winning the Best Sales and Marketing Team of the Year award, highlighting the strength and impact of its customer engagement initiatives. The telco also took home a bronze award for Excellence in B2B Marketing at the Marketing Excellence Awards Philippines.

Most importantly, Eastern Communications’ dedication to exceptional service is reflected in the feedback of its clients.

“As an Eastern client, I really enjoyed the after-sales and pre-sales services. Most businesses really need reliability and fast connection, and in case there are downtimes, the team has to be very approachable. It’s truly great that we are partnered with Eastern. I would really recommend Eastern based on our company’s overall experience, knowing that we can confidently stand by our recommendation,” said Shin Enriquez, Network Operation Section Head at Bank of Commerce.

Ross Garcia, Head of Public Relations at San Miguel Holdings, shared, “Eastern Communications is very proud of their service, [and] as they say, it is very personalized and exceeds every client’s expectations. They go the extra mile and they provide services that really can’t be matched by other competitors.”

This illustrates how Eastern sees its clients as long-term partners in success and reflects the company’s branding message of being Partners in Progress. Through custom events, priority support, milestone sharing, and fostering relationships beyond business, the telco keeps showcasing this value.

Visit www.eastern.com.ph or call 5300-7000 to find out more about Eastern Communications’ dedication to providing High Tech, High Touch service and the Link VIP Club Program.

 

October 7, 2025 by
Lifestyle

Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

From Left to Right: KOL – Ms. Valerie Tan; Haier Senior Marketing Manager – Ms. Angeli Patricio; Haier AC Product Manager – Mr. Wang Kangning; Haier Vice President – Mr. Xuhong Yan; Haier President & CEO – Mr. Sun Liangjun; Automatic Merchandising Head – Ms. Cheng Del Mundo; Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada; Mr. Herrick Soneja – Automatic Centre District Manager; Haier Strategic Channel Sales Director – Mr. Eric Pabustan; and Haier Product Manager – Mr. John Torres

Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

Visit: https://www.haier.com/ph/air-conditioners/

 

October 6, 2025 by
Lifestyle, Sports

Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier’s values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club’s history.

Haier’s Expanded Sports Portfolio

In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier’s role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

Haier’s sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

 

October 6, 2025 by