The 30-foot catamaran is designed to efficiently collect and carry up to 1 ton of waste.
To support the continued fight against water pollution, SM Prime Holdings (SM Prime) and the Department of Environment and Natural Resources (DENR) were present to give over a cutting-edge catamaran trash boat for Manila Bay. The boat, along with necessary safety and navigational gear and cleaning supplies, was delivered to DENR on January 31st. The DENR Metropolitan Environmental Office-South Zone will run the 30-foot catamaran, which will help the agency fight water pollution and protect the important maritime habitat.
Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo- Loyzaga (middle) receives the symbolic key to a catamaran donated by SM Prime, boosting Manila Bay cleanup efforts.
This contribution adds to the DENR’s arsenal of tools for cleaning Manila Bay. The catamaran will facilitate the more effective collection of rubbish and floating debris, supporting the larger endeavor to restore the biological health of the bay and enhance water quality. The work with SM Prime serves as an excellent example of how well public-private partnerships may address intricate environmental issues.
“This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities,” said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime’s contribution complements the DENR’s ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.
From left: Department of Environment and Natural Resources (DENR) Undersecretary Jonas Leones, DENR National Capital Region (NCR) Regional Executive Director Michael Drake Matias, DENR Assistant Secretary and Environmental Management Bureau Director Jacqueline Caancan, SM Supermalls Vice President Engr. Liza Silerio, DENR Secretary Maria Antonia Yulo-Loyzaga, and SM Prime Estate Management and Development Senior Assistant Vice President Orliber Paule at the catamaran handover ceremony.
The agency’s dedication to using partnerships to further its environmental objectives was underscored by the attendance of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials. The DENR’s ongoing efforts to keep Manila Bay clean and safeguard its priceless resources for coming generations would be greatly aided by the catamaran. This partnership is an example of how the public and private sectors may cooperate to solve urgent environmental issues and make the environment healthier.
(From left to right): Atty. Dave Patacsil, Marjorie Aviso, Mark Barilea, Jay-cee Tan, andSherwin Alegre, the brilliant minds behind Salig AI CRM, enjoying a lighthearted moment asthey gear up to empower Filipino businesses through automation.
(Founders: Sherwin Alegre – Co-Founder of Salig AI, CEO & Co-Founder of MicroSource Inc.; Mark Barilea – Co-Founder of Salig AI; Atty. Jerwin Dave Patacsil – Co-Founder of Salig AI, Co-Founder and CFO of Apeiron; Marjorie Aviso – Co-Founder of Salig AI, Founder and CEO of Telework PH; Cece Tan – Co-Founder of Salig AI, CEO and Founder at Highlevelrage, Founder at HL Accelerator)
Businesses are becoming more competitive, scalable, and efficient as a result of AI automation, which is revolutionizing industries globally. While multinational corporations use technology to increase efficiency and optimize processes, many Filipino business owners continue to lag behind due to manual, disjointed systems.
The majority of business owners handle several platforms for scheduling, customer administration, payments, and invoicing in order to maintain operations. They become bogged down in routine administrative work rather than concentrating on development. Although automation is supposed to make things easier, many of the technologies that are currently available are either too costly, too complicated, or not designed with Filipino businesses’ specific needs in mind. Many Philippine businesses struggle with inefficiencies that cost them time, money, and prospects as the rest of the globe advances.
The event was truly an eye-opener, making me more aware of the modern world and the transformative role of AI tools. I gained valuable insights into how AI can enhance business industries and simplify our daily lives. I firmly believe that success comes from finding the right tools and people to support our journey, and Salig AI is undoubtedly a great choice.
Recognizing this gap, a team of Filipino entrepreneurs built Salig AI CRM—an all-in-one platform designed specifically for Filipino freelancers, agency owners, and SMEs. Unlike most automation tools that require costly integrations or complex payment gateways, Salig AI CRM seamlessly integrates client management, invoicing, workflow automation, scheduling, and payments. By using AI-driven automation, it eliminates manual processes and allows business owners to focus on what truly matters—growing their business.
Salig AI CRM is designed to drive efficiency, optimize workflows, and deliver seamless, output-driven results. It simplifies operations by automating repetitive tasks, ensuring smooth transactions, and creating a more structured way for businesses to manage clients and payments. Entrepreneurs no longer have to juggle multiple disconnected platforms. With one unified system, they can work smarter, faster, and more cost-effectively.
Behind this innovation is a team of industry experts who saw firsthand the struggles of Filipino businesses and took action. Leading the platform’s development is Sherwin Alegre, CEO and Co-Founder of MicroSource Inc., the tech architect ensuring smooth and efficient automation. Jay-cee Tan, CEO and Founder of HighLevelRage and Founder of HL Accelerator, is the mastermind behind the vision, mapping out how Salig AI CRM bridges the automation gap for Filipino businesses. Mark Barilea, the finance expert, ensures sustainability and scalability while keeping the platform accessible and affordable. Marjorie Aviso, Founder and CEO of Telework PH, is the power connector, expanding Salig AI’s reach and impact to benefit more Filipinos. Atty. Dave Patacsil, Co-Founder and CFO of Apeiron, serves as the legal backbone, guaranteeing compliance, security, and trust within the platform.
“For too long, Filipino entrepreneurs have been overlooked—treated as just anothernumber in a system that doesn’t work for them. If you don’t want to be just anothernumber, it’s time to level up,” says Jay-cee Tan, one of the founders of Salig AI.
Salig AI CRM isn’t just about technology—it’s about empowerment. It’s about breaking barriers and making sure no Filipino is left behind in the automation revolution. “Thestrongest Filipinos aren’t those who made it to the top alone. They’re the ones whoreached back, extended their hand, and said, ‘Tara, sabay tayo!'” Tan adds. “Becausewhen you share opportunities with your kababayan, you’re not losing your piece of thepie – you’re building a bigger kitchen. That’s how we rise as one.”
The message is unmistakable: AI automation should benefit all Filipinos attempting to launch and expand their businesses, not only large firms. Salig AI CRM aims to provide Filipino business owners with the resources they need to succeed in a world that won’t wait for them to catch up, not to replace humans with AI.
The revolution in automation has arrived. Will Filipino business owners participate in it?
Go to https://www.salig.ai/ to find out more about Salig AI CRM and how it’s revolutionizing the business landscape for Filipino enterprises.
(L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co
500 book enthusiasts of all ages attended the SM Book Nook Reading Festival, which took place at the Book Nook in SM Aura on January 31, 2025, as a vibrant celebration of Filipino literature and creativity. The festival provided a wide range of literary experiences, from colorful performances and educational workshops to captivating author meet-and-greets.
Interactive storytelling and inspiration
One of the festival’s highlights was the launch of SM Book Nook’s innovative “Pass the Plot” board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.
The “Pass the Plot” board at the SM Book Nook Reading Festival ignites collaborative storytelling, inviting participants to build a narrative sentence by sentence.
A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.
National Artist for Literature Virgilio Almario (Rio Alma) inspires readers and shares his literary journey at the SM Book Nook Reading Festival at SM Aura.
A celebration of community and shared passion
A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.
Authors and publishers, with SM Book Nook pioneer Shereen Sy (8th from right), unite to donate books at the SM Book Nook Reading Festival, promoting a love of reading.
Engaging activities for all ages
The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.
The audience is enthralled as author Bambi Rodriguez reads from her latest work.
There was more to the SM Book Nook Reading Festival than just books. It was a vibrant community event that honored Filipino storytelling and served as motivation for both seasoned and up-and-coming authors.
Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.
On January 27, the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex, hosted the first annual general meeting for 2025 of the United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, one of the nation’s premier resilience networks. ARISE Philippines, which now has 156 private sector enterprises, civil society organizations, non-governmental organizations (NGOs), and academic institutions as members, is well-positioned to make a big difference in disaster resilience initiatives across the country.
The meeting’s subject, “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” was based on the statement, “Innovate, Integrate, Elevate,” which exhorted participants to adopt novel strategies, work together across industries, and raise the bar for disaster resilience standards.
ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)
The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation.
Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”
Member companies pledge their participation in ARISE Philippines’ seven new programs.
ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.
Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.
Mr. Hans Sy, Chairperson for the Private Sector at ARISE Philippines, urged the members and observers in attendance to act, work together, and remain together in his closing remarks. In order to build a stronger and more resilient Philippines for future generations, he called on everyone to cooperate in order to “co-create bridges for resilience.”
The ARISE Philippines network’s secretariat office, SM Prime Holdings, promotes a corporate culture that is resilient to both natural and man-made hazards. Visit www.arise.ph or send an email to [email protected] for additional information.
A united commitment for brighter communities! Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.
The Global Peace Foundation (GPF) Philippines and SM Cares, SM Supermalls’ corporate social responsibility division, have partnered to assist the ground-breaking All Lights Village project. The signing of a Memorandum of Agreement (MOA) at the SM Prime Headquarters on February 14, 2025, strengthened this collaboration and represented yet another important advancement in empowering marginalized groups in off-grid areas and advancing sustainable development.
The All Lights Village project, led by GPF Philippines, is a creative endeavor aimed at enhancing the standard of living for households without access to electricity in rural areas. The program is promoting clean energy solutions and sustainable growth while giving these communities better futures by offering solar illumination, educational materials, and livelihood chances.
A Shared Commitment to Uplifting Communities
As part of this collaboration, SM Cares will supply locations for fundraising kiosks devoted to the All Lights Village project in SM Aura, SM Megamall, and SM Mall of Asia. More households will be able to take advantage of solar illumination, improved education, and sustainable livelihoods thanks to the money raised from these booths.
During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”
Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”
Impacting Lives Through Clean Energy and Sustainability The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.
The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.
Looking Forward: Building a Better Future Together This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.
For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.
About SM Cares SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.
About Global Peace Foundation Philippines The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.
Taiwan’s well-known milk tea company, Milksha, is pleased to open its first concept store in the Philippines!
Prepare yourself for a delicious taste of milk tea concoctions produced with just the best ingredients that are pure, fresh, and natural. With its official debut at SM North EDSA, the Milksha concept store is extending an invitation to more Filipinos to sample its freshest and tastiest milk tea from Taiwan.
Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.
Fresh. Pure. Authentic.
Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:
Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.
Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.
Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.
Made to Savor, Made to Share
The first Milksha concept store, located in SM North EDSA, City Center, Level 2, provides a space where every visit becomes a moment to remember, whether you’re treating yourself to something special, taking a break from shopping, or just need a quick pick-me-up with friends.
Milksha is poised to become a must-visit location for milk tea enthusiasts in the center of Quezon City because of its emphasis on authentic ingredients and creative tastes.
Visit www.smsupermalls.com or follow @smsupermalls on social media to learn more about the intriguing brands and more delicious treats at SM Supermalls, the home of firsts.
With a diverse range of new tenants spread throughout its wide mall, SM North EDSA is continuing to reinvent the dining and shopping landscape. Here’s what’s in store for you at The Block and beyond, including major shop openings and Milksha’s first-ever concept store in the Philippines.
The Block: A Hub of Exciting New Stores
Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.
Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.
Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.
Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.
Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!
Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.
From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.
Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.
It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.
Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.
Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.
Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.
Beyond The Block: New Experiences Across the Mall
Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.
Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.
Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.
From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.
Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.
Coming Soon
While many new stores are already open, there’s more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.
Now is the ideal moment to check out the newest shops, restaurants, and chic ideas at SM North EDSA, which offers an extensive range of discoveries from The Block to the city center and beyond. SM North EDSA is your starting point for new and exciting experiences, offering everything from genuine culinary experiences to amusing items and literary treasures. Plan your visit now to be the first to experience everything that’s new and don’t miss out on these upcoming and new openings!
Visit www.smsupermalls.com or follow @smsupermalls on social media for news and updates.
In 2025, UP Diliman’s longest-running comedy variety show will return for its much awaited 35th season.
With the theme “A Laugh Story,” LIVE A.I.D.S. 35—”Ang Ika-tatlumpu’t Limang Istoryang Dinebelop ng SAMASKOM”—will take the stage once again in May at the University of the Philippines, Diliman’s IBG-KAL Theater. As U.P., it will be a highly unique show. In 2025, Samahan ng mga Mag-aaral sa Komunikasyon, or SAMASKOM, will commemorate its 50th anniversary.
SAMASKOM, which is celebrating its golden anniversary celebration in 2024-2025, kicked off preparations for its 2025 presentation at Gold A.I.D.S.: The Live A.I.D.S. 35 Kickoff Party on February 15 at the Edge Skyview Bar at Ibis Styles Hotel. Resident members, alumni and friends of the premier academic organization got together to unveil and unlock special activities at the event.
SAMASKOM Alumni
The local entertainment industry is filled with SAMASKOM alumni who have made names for themselves in front of and behind the camera, like Jervi Wrightson (KaladKaren), Giselle Sanchez, Tuesday Vargas, RS Francisco, and Director Lauren Dyogi, to name a few.
Among the special projects unveiled at the party is an album featuring songs that embody the Live A.I.D.S. experience — a mix of beloved classics from previous installments and new tunes specially created for the 35th show. The creative and production teams of this Live AIDS 35 were introduced alongside an in-depth presentation of their vision for the 35th installment. A stellar lineup of SAMASKOM alumni took the stage, bringing their signature flair and energy to celebrate the legacy and ongoing impact of their iconic show.
Live A.I.D.S. 35 marks the directorial debut of television writer Ken De Leon, known for his sharp storytelling and innovative approach to entertainment.
Live A.I.D.S. 35 Production Team and SAMASKOM Officers
Aptly titled A Laugh Story, the 35th edition reflects the spirit of SAMASKOM: “creative freedom, boldness, and a dedication to storytelling that resonates with the times”, says De Leon.
“A Laugh Story” is more than just a theme—it is a journey through the stories that shape who we are as Filipinos. From the bedtime stories that lulled us to sleep as children, to the fairy tales that sparked our imagination, to the everyday gossip that kept our curiosity alive, stories have been central to our connections and understanding of the world. Live A.I.D.S. A Laugh Story is a celebration of these narratives that give us meaning, using humor and heart to remind us of the shared experiences that unite us all,” De Leon explained.
“U.P. SAMASKOM’s 50th anniversary is a testament to its five decades of producing generations of communicators, artists, and storytellers who continue to push boundaries and redefine creative expression in the Philippines,” said MJ Karaan, Live A.I.D.S. 35 production manager.
Resident Members and Alumni of SAMASKOM at the Gold A.I.D.S., The Live A.I.D.S. 35 Kickoff Party
Live A.I.D.S. reaffirms U.P. as it commemorates its 35th edition. SAMASKOM’s dedication to free and innovative expression of opinions that address current and pertinent national concerns. Live A.I.D.S. has continued to serve as a forum for unafraid storytelling and introspection, offering anything from social commentary to political satire, and this year is no exception. De Leon provides a vibrant new approach that will undoubtedly make this Live A.I.D.S. one for the books, Karaan continued, “with a fresh perspective and a deep respect for SAMASKOM’s storied legacy.”
Welcome to the Golden Seagulls Hotel, which opened its doors in September 2024 and boasts a prime location close to Manila Bay. Our seaview balcony offers stunning sunset views, adding to the tranquility and memorability of your stay.
Our hotel has 75 well furnished rooms that can accommodate a variety of visitors:
created by photogrid
King Rooms – Perfect for couples (2 pax)
Twin Rooms – Ideal for small groups (4 pax)
Executive Rooms – Designed for business or leisure travelers (4 pax)
Family Rooms – Spacious accommodations for big groups (up to 6 pax)
We provide complimentary airport shuttle service for pick-up and drop-off, ensuring a hassle-free arrival and departure.
Facilities & Amenities:
8th Floor – Pool, Gym, and Restaurant with stunning views
Ground Floor – Spa, Salon, Restaurant, and Convenience Store
Nearby Establishments – Just a minute’s walk to additional 24-hour restaurants and convenience stores to meet your needs.
Prime Location
Golden Seagulls Hotel is conveniently located near top entertainment and shopping destinations:
Okada Manila – For those who enjoy casino gaming and events.
Solaire Resort – Another premium casino and entertainment hub.
Ayala Malls & SM Mall of Asia – Just a short drive for shopping and dining.
Ninoy Aquino International Airport (NAIA) – Only 15-20 minutes away, perfect for travelers.
Comfort, convenience, and a memorable experience by Manila Bay are provided by the Golden Seagulls Hotel, whether you’re here on business, vacation, or with your family.
Top-performing dealers, marketing professionals, and service advisers honored during annual Toyota Dealer Awards and TOPS Awards
At the annual Toyota Dealer Awards, which took place during the 2025 Dealer Conference, Toyota Motor Philippines (TMP) recently honored its top-performing dealers for 2024. The Toyota Outstanding Performers in Sales and Service (TOPS) Awards also recognized exceptional service advisors and marketing specialists.
For the big business division, Toyota Marilao, Bulacan, Inc. (TMR) received the esteemed President’s Award of Excellence; for the medium business division, Toyota Nueva Ecija, Inc. (TNI); and for the small business division, Toyota Tarlac City (TTA). The dealers who have the highest rating among all dealers in their respective divisions and have attained overall excellence in all facets of dealer operations are given this honor.
Toyota Marilao, Bulacan, Inc. also received the President’s Value Chain Award, while Toyota Nueva Ecija, Inc. was presented with the President’s Customer Satisfaction (CS) Cup of Excellence Award.
During his speech, TMP Chairman Alfred V. Ty shared, “I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”
The major awards went home to the following winners:
President’s Award of Excellence
Champion
1st Runner-up
2nd Runner-up
Large Business Division
Toyota Marilao, Bulacan, Inc.
Toyota San Fernando, Pampanga, Inc.
Toyota Pasig
Medium Business Division
Toyota Nueva Ecija, Inc.
Toyota Silang, Cavite, Inc.
Toyota North EDSA
Small Business Division
Toyota Tarlac City
Toyota Subic, Inc.
Toyota Plaridel, Bulacan
President’s CS Cup of Excellence Award
Toyota Nueva Ecija, Inc.
President’s Value Chain Award
Toyota Marilao, Bulacan, Inc.
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Marilao, Bulacan, Inc. (TMR) Chairman Atty. Reginaldo Oben, TMR General Manager Gina Loo, TMR President Don Juan Miguel Oben, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Nueva Ecija, Inc. (TNI) Executive Vice President Katherine Ivy Tan, TNI General Manager Christian Lawrence Dizon, TNI Chairman Jose B. Tan, Jr., TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Tarlac City (TTA) Chairman Jose B. Tan, Jr., TTA General Manager Emilton Sampang, TTA Executive Vice President Mary Evangeline Tan, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Nueva Ecija, Inc. (TNI) General Manager Christian Lawrence Dizon, TNI Executive Vice President Katherine Ivy Tan, TNI Customer Relations Manager Aileen Catahan, TNI Chairman Jose B. Tan, Jr., TMP President Masando Hashimoto, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Marilao, Bulacan, Inc. Toyota Financial Services Philippines (TFSPH) President Rommel Ocampo, TFSPH Chairman Carmelo Bautista, TMR President Don Juan Miguel Oben, TMR General Manager Gina Loo, TMR Chairman Atty. Reginaldo Oben, TMR T-Sure Head Jesse Miguel, TMP Chairman Alfred V. Ty, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
TMP also acknowledged awardees for the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and various Special Awards.
“2024 was indeed a year of challenges and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” shared TMP President Masando Hashimoto in his address to the Toyota dealer network.
The following Marketing Professionals and Service Advisers were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards:
TOPS Club Elite Members
Richard Taqueban Amanse of Toyota Quezon Avenue, Inc.Janine Eugenio Mendoza of Toyota North EDSAAldrin Hernandez Garcia of Toyota Marilao, Bulacan, Inc.Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan, Inc.Marvin Balason Aloria of Toyota Batangas City, Inc.
TOPS Finest Marketing Professional of the Year
Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc.
TOPS Finest General Job Service Advisor of the Year
Vladimir John Pangilinan Yutuc of Toyota Tarlac City
TOPS Finest Body and Paint Service Advisor of the Year
Ma. Precious Claire Perez Castro of Toyota Isabela, Inc.
(L-R) TOPS Club Elite Members Richard Amanse, Ivy Marie Latosquin, Janine Mendoza, Aldrin Garcia, and Marvin Aloria
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice Chairman for Marketing Division Jose Maria Atienza, TOPS Finest General Job Service Advisor of the Year Vladimir John Yutuc, TOPS Finest Body and Paint Service Advisor of the Year Ma. Precious Claire Castro, TOPS Finest Marketing Professional of the Year Ramil Angelo Tantay, TMP President Masando Hashimoto, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
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