In an effort to create a more sustainable future, the Chamber of Cosmetics Industry of the Philippines (CCIP) plants 500 trees

At Mt. Purro, Antipolo Rizal, the Chamber of Cosmetics Industry of the Philippines (CCIP), a leading body that represents the personal care and cosmetics sectors in the country, organized a tree-planting event with the theme “Rooted in Beauty, Committed to the Future.”

With the enthusiastic support of their member companies, CCIP was able to meet their 50th anniversary goal of planting 500 trees, and this event represents an important milestone in that mission. Representatives from 98 member companies participated in the active tree planting event.

Among the notable attendees were well-known local clean beauty firms such as Ever Bilena Cosmetics, Ellana Cosmetics, and Pili Ani.

Well-known personal care companies like Biogenic Alcohol, Splash Wipro, Personal Collection, and Bevi Manufacturing Inc. also joined the initiative. Leaders in the manufacturing industry such as DJM Corporation, Connell Caldic, Bestpak, and Zizmore, among many others, lent their support as well.

CCIP’s vice president for CSR, Linda Yu of Amchem, expressed hope that this activity would inspire a new generation to advocate for sustainability and environmental protection. “These 500 tree seedlings are just the beginning,” Yu said. “We foresee a new era where various companies in the industry join hands to create a better world for the future!”

Ever Bilena, a CCIP member company, echoed this sentiment. Denice Sy, Ever Bilena’s chief sales & marketing officer, revealed the company’s aspiration to become a net zero company. “This year, we are on track to achieve our recovery and plastic footprint offset goal of 40%,” Sy shared.

One strong deed that has enormous environmental effects is planting trees. In addition to being visually pleasing, trees are essential in the fight against climate change because they absorb carbon dioxide, one of the main greenhouse gases.

Tree planting is a method to assure the sustainability of the very materials that go into the products we love and give back to the environment in the context of the beauty business, which heavily depends on natural resources.

A more sustainable future for the industry and the environment is made possible by this initiative by CCIP and its members.