Celebrity host Suzi Entrata-Abrera, Celebrity mom and Tiger Biscuit KOL Jolina Magdangal-Escueta, Dr. Mary Ann Prudencio of St. Luke’s Medical Center-BGC, Kristine Enriquez and Margaret Mercado
Believe it or not, good parenting, parenting styles and general child care are actually a relatively new phenomenon. The interest in parenting or what is the best mode to raise a child’ has come about in recent years.
The responsibility of raising healthy, happy, well-adjusted kids can sometimes feel overwhelming for parents. They’re bombarded with expert advice and societal expectations, yet often miss out on the informal support that parents half a century ago received from neighbors and extended family.
We often ask ourselves,“why is it so hard to parent today?” Was it always difficult?
Whatever the answers may be, there is no doubt that the standards of “good parenting” have changed dramatically.
Kids today have become more active than our generation. Kids going to school keep getting younger and younger that even 3-year-olders are already enrolling for Day Care, and Day Care also already changed from simple games and other fun activities to now having a curriculum and lesson plans to follow.
For parents, it might be difficult to let them go that early, but to go with the flow, they need to send them to school. Keeping them nourished while they are away from home has been one of their concerns but thanks to snack providers these days, children can already get good nutrients through their simple snacks they eat at school.
Tiger Biscuits by Mondelez International, the maker of Eden Cheese, is setting their record straight in making snacking right. It launched a campaign to help moms provide the important nutrients to their kids to keep them healthy even when they are away from home where full, cooked meals are served.
Through the movement #InnerStrength, Tiger hopes to teach parents about the importance of inner strength in children and how to use it to overcome challenges in life as young as their kids are. Children are no exemptions to trials and it can be a bit difficult to make kids understand that at a young age, they can already experience hardships, most especially when they start interacting with the world by going to school. Tiger believes that the values of courage, humility, friendliness, resilience, and confidence will be their best armors to get through any challenges they’ll encounter as they grow.
Brand Manager of Tiger Biscuit from Mondelez Philippines Kristine Enriquez shares their company’s stand in this topic, saying:
“Today’s world presents many challenges that can break a child’s spirit. With inner strength, they will e able to withstand more effectively every obstacle, and thrive.”
While moms prepare their kids mentally and emotionally to face any kinds of trials, Ms. Enriquez believes their Tiger Biscuit can equip them with physical strength to face these challenges. She continued:
“Kids these days also have many activities in school and outside of school, through extra-curricular activities like sports lessons, art classes, among others. That’s why they need proper nutrition to face the challenges and seize the opportunities that come their way.”
Tiger Energy Biscuit isn’t unlike any biscuit. It is the only snack that contains 9 vitamins and 6 minerals which help provide the release of energy that children need for the day. Not only will moms love that it’s nutritious, it has a milky taste that kids will enjoy snacking on too!
We all know that kids need three nutritious meals a day, but are they getting nutritious snacks too? To support this campaign, actress, singer, and host Jolina Magdangal joins other moms at the event to share about her own struggles of being a mom who’s searching for the right snacks to give to her children. She shared at the event:
“Developing a child’s inner strength should start early. This is the time when parents help shape the overall well-being of their child.
It can be in the way you discipline them or as simple as the kind of food you serve them. I think I’m not alone when I say everything matters when it comes to our children.”
She added:
Celebrity Mom Jolina Magdangal-Escueta
“I want to make sure that my kids know that they have power over their mind, and whatever storms they go through, they can always reach deep down and find the inner strength to overcome them. I’m happy that Tiger sets things in motion to give importance to it.”
Healthy kids are the strongest kids. And when they are healthy, they gain focus to absorb their lessons and strength to enjoy physical activities. Proper nutrition has a big contribution too in a sound mind and inner strength.
Moms and kids can now rediscover nutritious snacking with the delicious taste of wheat and milk through Tiger Energy Biscuits. Tiger believes that “to create a brighter future for all, the world needs a new breed of resilient and confident children who can overcome challenges through inner strength.”
