WalterMart Supermarket, one of the Philippines’ largest supermarket chains, has launched Palengke Fresh with Mayani, the fastest-growing farm-to-table digital platform, to improve its agricultural supply chain while alleviating the plight of our local farmers.
WalterMart will purchase directly from Mayani’s network of over 12,000 smallholder farmers as part of this scheme, providing fresher produce at a better value to all of its customers.
“Our commitment to the communities and our customers is to win through malasakitfrom farm to market,” says Rose Caalam, General Manager of WalterMart Supermarket. “Malasakitto ensure a sustainable income for our farmers during this pandemic through Mayani, malasakitto our customers by providing them quality and affordable fresh produce assortment, and malasakit to employees by making our proud local ambassadors of fresh and healthy products.”
WalterMart has been helping various farmers cooperatives and associations since the roll-out of Palengke Fresh in 2019. Given WalterMart’s expansive network of community shopping malls across Metro Manila, Central Luzon, and South Luzon, the program sought to leverage such footprint to aid more rural farming communities by integrating Mayani into WalterMart’s responsible, “support local” value chain.
“This team-up is a huge leap forward for our smallholder farmers not only in terms of higher rural incomes for them, but the predictability of it during these volatile times,” remarked JT Solis, the Co-Founder & Chief Executive Officer of Mayani.
Solis also pointed out that because of Mayani’s role as the direct platform conduit between farmers and big commercial customers such as WalterMart and other reputable retailers, the pricing of fresh produce on supermarket shelves becomes even more competitive drawing from supply chain efficiencies and lowered transaction costs.
WalterMart Supermarket hosts a “bagsakan” market in the parking lot of WalterMart malls on Palengke Fresh weekends, making it a convenient and favored buying option for shoppers.
Furthermore, WalterMart is sponsoring numerous community pantries that have sprouted in various parts of Luzon for the entire month of May. It allows all of its customers to buy local produce from Palengke Fresh and donate it to various community pantries in the areas where WalterMart operates. Customers can purchase a Chopsuey Pack for as little as P50 to help uplift grassroots communities.
WalterMart is available both online at www.waltermart.com and in-store with 39 WalterMart Supermarket branches in Luzon.
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