Shoppers flock the UNLI-Fresh grocery pavilion of WalterMart and MAYANI as they fill their shopping bags with freshly-harvest produce for only P399
Through its different shopping formats in 2023, including its flagship innovation UNLI-Fresh 399 with quickly expanding agri-fisheries firm MAYANI, leader of the supermarket chain WalterMart is increasing its shopper relevance and casting a wider community reach.
By announcing its provincial and Metro Manila caravans for the first quarter of this year—Cavite, Batangas, and Bulacan for February, then Pampanga, Nueva Ecija, Muntinlupa, and Calabarzon region in March—WalterMart has already institutionalized this anticipated weekend shopping bonanza, which now moves metric tons of harvest per day.
Building on this enthusiasm for shopping, WalterMart Muntinlupa will host the first-ever “Palengke Day” from February 17 to 19, which aims to modernize the idea of “bagsakan” and give even the neighborhood “palengke” vendors access to freshly sourced everyday local products like onions and eggs, two of the most in-demand staples right now given the recent supply issues.
“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online,” says Rose Caalam, General Manager of WalterMart Supermarket.
“Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.”
Since its humble beginnings as a small neighborhood store in 1992, WalterMart has grown to offer more than 20,000 items at low prices as well as significant consumer-focused achievements like mounting Palengke Fresh with MAYANI at the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-day grocery delivery service — all under the banner of its service campaign, “More to Love at WalterMart.”
“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers,” said Robert Esquillo, Partnerships Manager of MAYANI.
“Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.”
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