Coffee is more than just a classic beverage. For many, it is a pastime, a way of life, or even a culture. Many will concur that, as we continue to ride the great third coffee wave, we are now in the golden age of appreciating and enjoying this drink, despite the fact that many trends have come and gone for everyone’s favorite morning pick-me-up.
To quickly review, the third wave of coffee began in the 1980s when attention turned more to the coffee beans and the roasting techniques used to create the brew. The movement’s straightforward mission was to initiate a whole new level of appreciation for coffee by bringing unusual flavors from well-grown beans. Third wave coffee was a complete 180 degree swing from first wave coffee, which was heavily commercialized for quick consumption with little emphasis on quality (think 3-in-1 and instant packets), and second wave coffee, which saw the development of cafe culture.
Vanessa Caceres, a pro in the field, has this to say to describe the third wave movement: “It represents a shift from the mass production and standardization of coffee to a focus on the unique characteristics of individual beans, cultivation methods, and brewing techniques. Third wave coffee enthusiasts often prioritize direct trade relationships with farmers, sustainable farming practices, and meticulous roasting and brewing methods to highlight the flavors and nuances of the coffee. This movement has led to an increased appreciation for coffee as a craft beverage, similar to the way wine or craft beer are appreciated.”
As third wave coffee continues to evolve, the appreciation for its culture continues to grow.
Unlike the early years when the understanding of third wave coffee was limited to a certain niche, however, access to it has now become more open to everyone. Breville Philippines, the leader in premium lifestyle home and kitchen partners, is one brand that has definitely helped unlock the appreciation for third wave coffee with its top-of-the-line range of espresso machines. For Breville, their mission was simple—give everyone a chance to bring home their love for third wave coffee through their products.
Proof of their dedication to this market promise is their wide range of espresso machines that fit the needs of every kind of coffee lover. Regardless of your love for the drink or your skill in making it, Breville has a kitchen partner that can blend in perfectly with your lifestyle.
The Barista Express is for those who feel more confident of exploring more ways to enjoy their coffee with its features that allow easier customization while the Barista Touch is recommended for coffee lovers who still need help in other aspects of coffee brewing with its auto milk function, user-friendly touch screen for customization and personalized brewing settings.
Patricia Villegas, a third wave coffee enthusiast who considers herself a newbie still when it comes to the culture has this to say about her love for the drink.“The greatest challenge would be not knowing where to begin. I just knew I love coffee and I wanted to deepen my knowledge about it. Thankfully, there is a lot of great content and online groups dedicated to this topic which enabled me to learn more about third-wave coffee one day at a time.”
Vanessa adds to this, saying, “With the third wave coffee, it’s not only about educating the people about the drink, but sharing the story behind the cup. [A big part of it] is all about providing genuine experience for those who want to experience it. From the consumer’s perspective, that means having a good espresso machine they can use. What I like about Breville is that it was able to design models that opened up this possibility for everyone–and without compromising the quality of the drink.”
The emergence of companies like Breville has completely transformed the third wave coffee culture game by opening it up to the public while preserving the “romance” and finesse that go along with it. Regardless of their level of cultural familiarity, all coffee drinkers can anticipate the same high level of quality in terms of taste and experience. Anyone may enhance their present love of coffee with the Breville Barista Line by bringing home kitchen partners that can let them experiment more with their favorite drinks.
It’s good to know that Breville has more interesting things planned for this year that will make the hearts of all caffeine-lovers beat faster for those who want to improve their home coffee experience. By following their Facebook, Instagram, and Tiktok profiles, you can stay up to date with brand news and discover how you can #BringBrevilleHome. Visit their website to find out more about their offerings.
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