
(From left to right): Atty. Dave Patacsil, Marjorie Aviso, Mark Barilea, Jay-cee Tan, and Sherwin Alegre, the brilliant minds behind Salig AI CRM, enjoying a lighthearted moment as they gear up to empower Filipino businesses through automation.
(Founders: Sherwin Alegre – Co-Founder of Salig AI, CEO & Co-Founder of MicroSource Inc.; Mark Barilea – Co-Founder of Salig AI; Atty. Jerwin Dave Patacsil – Co-Founder of Salig AI, Co-Founder and CFO of Apeiron; Marjorie Aviso – Co-Founder of Salig AI, Founder and CEO of Telework PH; Cece Tan – Co-Founder of Salig AI, CEO and Founder at Highlevelrage, Founder at HL Accelerator)
Businesses are becoming more competitive, scalable, and efficient as a result of AI automation, which is revolutionizing industries globally. While multinational corporations use technology to increase efficiency and optimize processes, many Filipino business owners continue to lag behind due to manual, disjointed systems.
The majority of business owners handle several platforms for scheduling, customer administration, payments, and invoicing in order to maintain operations. They become bogged down in routine administrative work rather than concentrating on development. Although automation is supposed to make things easier, many of the technologies that are currently available are either too costly, too complicated, or not designed with Filipino businesses’ specific needs in mind. Many Philippine businesses struggle with inefficiencies that cost them time, money, and prospects as the rest of the globe advances.
The event was truly an eye-opener, making me more aware of the modern world and the transformative role of AI tools. I gained valuable insights into how AI can enhance business industries and simplify our daily lives. I firmly believe that success comes from finding the right tools and people to support our journey, and Salig AI is undoubtedly a great choice.

Recognizing this gap, a team of Filipino entrepreneurs built Salig AI CRM—an all-in-one platform designed specifically for Filipino freelancers, agency owners, and SMEs. Unlike most automation tools that require costly integrations or complex payment gateways, Salig AI CRM seamlessly integrates client management, invoicing, workflow automation, scheduling, and payments. By using AI-driven automation, it eliminates manual processes and allows business owners to focus on what truly matters—growing their business.
Salig AI CRM is designed to drive efficiency, optimize workflows, and deliver seamless, output-driven results. It simplifies operations by automating repetitive tasks, ensuring smooth transactions, and creating a more structured way for businesses to manage clients and payments. Entrepreneurs no longer have to juggle multiple disconnected platforms. With one unified system, they can work smarter, faster, and more cost-effectively.
Behind this innovation is a team of industry experts who saw firsthand the struggles of Filipino businesses and took action. Leading the platform’s development is Sherwin Alegre, CEO and Co-Founder of MicroSource Inc., the tech architect ensuring smooth and efficient automation. Jay-cee Tan, CEO and Founder of HighLevelRage and Founder of HL Accelerator, is the mastermind behind the vision, mapping out how Salig AI CRM bridges the automation gap for Filipino businesses. Mark Barilea, the finance expert, ensures sustainability and scalability while keeping the platform accessible and affordable. Marjorie Aviso, Founder and CEO of Telework PH, is the power connector, expanding Salig AI’s reach and impact to benefit more Filipinos. Atty. Dave Patacsil, Co-Founder and CFO of Apeiron, serves as the legal backbone, guaranteeing compliance, security, and trust within the platform.
“For too long, Filipino entrepreneurs have been overlooked—treated as just anothernumber in a system that doesn’t work for them. If you don’t want to be just anothernumber, it’s time to level up,” says Jay-cee Tan, one of the founders of Salig AI.
Salig AI CRM isn’t just about technology—it’s about empowerment. It’s about breaking barriers and making sure no Filipino is left behind in the automation revolution. “The strongest Filipinos aren’t those who made it to the top alone. They’re the ones who reached back, extended their hand, and said, ‘Tara, sabay tayo!'” Tan adds. “Because when you share opportunities with your kababayan, you’re not losing your piece of the pie – you’re building a bigger kitchen. That’s how we rise as one.”
The message is unmistakable: AI automation should benefit all Filipinos attempting to launch and expand their businesses, not only large firms. Salig AI CRM aims to provide Filipino business owners with the resources they need to succeed in a world that won’t wait for them to catch up, not to replace humans with AI.
The revolution in automation has arrived. Will Filipino business owners participate in it?
Go to https://www.salig.ai/ to find out more about Salig AI CRM and how it’s revolutionizing the business landscape for Filipino enterprises.
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