AJI-NO-MOTO® UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal launch at its Head Office in Makati City with (L-R) AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, Sr. Brand Specialist Ms. Lois Viray, APC’s Director of Sales, Marketing, and PR Ms. Mika Makino, and celebrity endorser Iya Villania-Arellano.
Ajinomoto Philippines Corporation (APC) proudly introduced the new global logo and updated packaging design for its flagship product, AJI-NO-MOTO® Umami Seasoning, during a launch event held at its Makati Head Office.
This milestone is part of the AJI-NO-MOTO® Rebranding Project—a worldwide initiative by the Ajinomoto Group aimed at refreshing the brand’s image for future generations. The new packaging showcases a sleek, contemporary look while preserving the brand’s iconic red bowl symbol, representing warmth and delicious flavor, and staying true to its mission of enhancing every meal.
In the Philippines, the refreshed design also celebrates local brand elements that resonate with Filipino consumers, such as the iconic “Tak-Tak-Tak®” catch phrase and the endearing AjiPanda® character, revitalizing the brand’s connection with younger audiences.
The event was joined by APC’s leaders in the Philippines, including, Ms. Mika Makino, Director for Sales, Marketing, and PR, along with AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, and Ms. Lois Viray.
Celebrity endorser Ms. Iya Villania-Arellano also graced the event, representing the personal connection of AJI-NO-MOTO® and its role among Filipino family meals. The event is sure to inspire APC’s Field Sales Team and the rest of APC to bring the revitalized AJI-NO-MOTO® closer to Filipino households, reinforcing the brand’s mission to make everyday meals more delicious and enjoyable as the importance of evolving with consumers while staying true to the brand’s roots shared insights into the design transformation was emphasized, highlighting the balance between global direction and local appeal.
As AJI-NO-MOTO® embraces a fresh new look, one thing stays the same — their mission to add more flavor, joy, and heart to every Filipino household. More than just a kitchen essential,AJI-NO-MOTO® has long been a cherished part of home-cooked meals, family traditions, and shared moments around the table. This new chapter reflects their commitment to growing alongside you — offering the same reliable taste, now in a design that speaks to today’s generation and the next.
No Comments