The second phase of the music program celebrates the strength of Filipino indie music with 20 standout acts and the partners who keep the scene alive.
The second part of Jack Daniel’s Tennessee Whiskey’s multi-year music program, Jack Daniel’s On Stage, has officially begun, with the overarching theme being Road to Indiefest. This chapter continues to highlight Filipino independent musicians, bringing together fans, producers, and musicians to celebrate the local indie music scene’s collaboration and liveliness.
Me at the event
I love how Jack Daniel’s On Stage continues to uplift the Filipino indie scene. It’s more than just music — it’s about uniting artists, producers, and fans in celebrating creativity, passion, and collaboration. Excited to see the journey towards Indiefest 2026!
Through carefully selected Jack Daniel’s On Stage experiences, fans may interact with their favorite performers as they await the third Jack Daniel’s Indiefest in 2026. Jack Daniel’s continued support of the indie spirit is highlighted, and the local indie music scene is celebrated.
As Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia, puts it, “This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie music scene while opening its doors to the wider community of independent creatives. It celebrates collaboration between indie artists, indie production groups, and the broader indie creative community, bringing together diverse voices that embody the true spirit of independence and authenticity.”
For this chapter, the current lineup was handpicked from the 35 indie acts nominated by the program’s production group partners during last year’s Jack Daniel’s On Stage: Playlist Live. A distinguished panel of music industry experts and partners, previous “Chosen One” artists, and the Jack Daniel’s team selected 20 acts to advance. This curated pool showcases the distinct voices, creativity, and diversity of today’s Filipino indie music.
This year’s roster of 20 standout indie artists includes Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo — each bringing a fresh perspective and energy that defines the indie music scene.
“What truly guided our choices was the quality and energy of the artists’ live performances. The passion and authenticity they bring on stage, as well as the originality of their music,” Fajardo shares. “Equally important was their willingness to move forward with the program, showing openness to growth and collaboration. It’s this raw connection and genuine spirit that sets them apart.”
Jack Daniel’s On Stage will unfold through quality pocket shows, offering artists and audiences opportunities to engage with grassroots communities and the broader indie music scene. Highlights include PROD NIGHTS, running from September 2025 to March 2026, featuring 23 sponsored shows from the program’s indie production partners, whose efforts are recognized and supported by Jack Daniel’s On Stage as essential to keeping the indie scene thriving.
Fans can also experience MIXTAPE, happening on November 15 and December 13, 2025, where the 20 championed indie artists are paired up to perform reimagined full-set collaborations of each other’s songs, highlighting the sense of community and creative versatility within the indie music scene.
Another key initiative, SOUNDCHECK, will feature three interactive voting events from January to March 2026, giving audiences a meaningful voice in shaping which artists advance. SESSIONS, also set for January to March 2026, allows the 20 acts to showcase their music live online via the official radio partner, Jam 88.3.
The Jack Daniel’s On Stage Media & Trade Mix event was hosted at Monarch Manila, the official venue partner, with Jam 88.3 as the official radio partner and Billboard Philippines as the official music media partner.
Doc Def Productions, Funky Beat Entertainment, GNN, Locked Down Entertainment, Otelik Presents, SYQL, The Flying Lugaw, and Red Ninja Productions are the proud indie production partners of Jack Daniel’s On Stage – Road to Indiefest.
Music is there wherever Jack is.
Visit Jack Daniel’s Facebook page for additional details about On Stage: Road to Indiefest. And for more information visit www.jackdaniels.com.
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