Strengthening Cybersecurity Awareness
The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.
Through the signing of a Memorandum of Agreement (MOA) today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City, the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) and SM Supermalls have formally established their collaboration.
The agreement demonstrates SM Supermalls’ dedication to promoting security and public safety by aiding the PNP-ACG in its endeavors to increase awareness regarding the prevention of cybercrime. PNP’s educational and awareness programs will receive free airtime from SM Supermalls and SM Cinemas under the deal, with their video ads being shown on cinema and LED screens in shopping centers across the country. These programs aim to raise awareness of the dangers of cybercrime, encourage responsible online conduct, and motivate proactive community participation in maintaining online safety.
Cinema Screens for Cyber Safety
Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.
The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.
Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.
Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.
Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.
“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.
A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.
This program is a component of SM’s larger campaigns to uphold public welfare, support government services, and create a community that is safer and more informed.
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