Globe’s first-ever GDay Family Day, which transformed the recently refurbished Museo Pambata into a cheerful space where childhood memories met new beginnings, gave the 917 GDay 10th anniversary celebration a touching twist. The museum, which used to be a popular field trip destination for millennial parents, became the setting for a full-circle experience as they showed their kids the same hallways they had previously explored while watching a marathon of classic Disney+ movies.
“This wasn’t just a nostalgic reunion—it was a heartfelt celebration of family, connection, and shared joy. True to our promise, we created rewarding experiences tailored for our partners, employees, and their loved ones, sparking laughter, bonding, and lasting memories across generations,” said Roche Vandenberghe, Chief Marketing Officer at Globe.
Globe mobile customers with Globe At Home accounts, along with their family and loved ones, were treated to a curated experience with exclusive bonding moments and immersive activities designed to spark wonder across generations. From Philippine Biodome + Ocean Park tickets to Hotel H2O stays, Ayala Cinema vouchers, and Disney On Ice: Magic in the Stars passes, the day was filled with memory-making opportunities that families will cherish for years. Adding to the festive atmosphere, Max’s Restaurant, Jamba Juice, and Krispy Kreme provided delicious treats, refreshing beverages, and fun freebies that kept spirits high and smiles wide throughout the day.
Denise Fabella, Executive Director at Khan Academy Philippines, facilitated the introduction and the use platform as one of the highlight activities of the event.
Beyond entertainment, GDay Family Day also embraced learning and safety. Parents and children aged 7–14 engaged with Khan Academy Philippines, Globe’s Digital Thumbprint Program, and the Safe Spaces book initiative, gaining valuable insights on digital safety, cybersecurity, data privacy, and internet ethics. These sessions were part of Globe’s commitment to nurturing responsible digital citizens and empowering families with tools for safer online experiences.
Driven by its purpose and mission, Globe extended the GDay Family Day experience to children from underserved communities through a meaningful partnership with Project PEARLS. Accompanied by their parents, guardians, and organization representatives, the children enjoyed a day filled with wonder and discovery, including a guided tour of the museum, movie marathon, face painting, and other engaging activities. This initiative reflects Globe’s ongoing commitment to inclusive, community-centered experiences that bring joy, learning, and connection to Filipino families.
“GDay Family Day was a powerful reminder that family isn’t just defined by a household, it is shaped by the communities we uplift together,” said Denisse Arao, Director for Marketing, Family Segment at Globe. “Through shared experiences, inclusive joy, and meaningful partnerships, Globe continues to show that connection goes beyond technology, it is about creating moments that truly matter.”
GDay 2025 underlines that remarkable things can happen every day. And those ordinary times become GDay moments worthy of celebration when families unite, whether via laughter, education, or legacy.
Go to www.globe.com.ph to learn more about Globe.
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