November 2025

Globe leaders respond to questions from media attendees during The Blueprint by Globe event, sharing insights on innovation, purposeful connectivity, and inclusive digital transformation. From left to right: Jonathan Cristobal, Marketing Head of Globe Business; KD Dizon, Vice President of Globe Business; Paula Rivera-Castillo, Head of International Business; Yoly Crisanto, Chief Sustainability and Corporate Communications Officer; Roche Vandenberghe, Chief Marketing Officer; Chelo Flores, Director of Marketing Strategic Partnerships; Beverly Robles, Senior Director of Digital Strategy and Channels Activation of Broadband Business; and Anna Aranas-Baldos, Director of Portfolio Management of Globe Prepaid.

With the second episode of The Blueprint by Globe, Globe celebrated the year-end holidays at The Globe Tower, Bonifacio Global City in Taguig, marking the season of giving and unity. The event, which had as its subject “Lighting Up the Season with Purposeful Connectivity and Meaningful Connections,” demonstrated how Globe is still influencing Filipinos’ digital lifestyles with purpose and creativity.

Globe’s Blueprint outlines the ongoing architecture of a connected future in which technology is developed to empower, protect, and integrate every Filipino rather than for its own sake. Globe’s innovative strategy creates the groundwork for a fully inclusive digital nation, from seamless digital experiences to infrastructure for nation-building.

As for me, the event truly highlighted how technology can be more than just convenience, it can be a bridge that brings people closer. Seeing how Globe uses innovation with purpose made me appreciate how digital tools, when designed with intention, can truly empower Filipinos and create a more connected and inclusive future. It’s a reminder that meaningful connections matter most, especially during the holiday season.

“Through each quarter, we’ve explored the different layers of this design, from innovation and inclusion to sustainability and digital empowerment,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “And today, as we close the year, we celebrate how all these pieces come together to form something greater: a future where every connection we build becomes meaningful.”

Purposeful Connectivity

Globe spotlighted how its strategic collaborations, inclusive platforms, and customer-first solutions enable seamless, secure, and equitable access to essential services, empowering Filipinos to thrive in work, learning, and everyday life. From reliable 5G and AI-powered experiences to seamless connections at home and abroad, Globe continues to build technology with purpose, proving that real progress is driven by care.

Globe is equipping businesses with tools that drive meaningful digital transformation. Through the Globe API Ecosystem, enterprise partners gain access to secure, next-generation authentication capabilities. Anchored on the GSMA-certified Number Verification API, the multi-party ecosystem brings together Globe Business, m360 and Concati. Together, these enable new standards of trust, security, and seamless customer experiences across industries.

Complementing this is Digitest, Globe Business’s digital maturity assessment tool that helps organizations gauge their current capabilities, identify gaps, and align their digital initiatives into a clear strategy for growth. Together, these innovations enable Philippine enterprises to scale with confidence, strengthen customer trust, and drive progress across industries, business sectors and communities.

Connectivity that Brings Us Together

Globe opened the segment with the heartbeat of the nation’s digital life, its network. Whether at home or abroad, Globe ensures that every Filipino stays connected, especially during the most connected season of the year.

From GoRoam’s “roam like a local” offer for leisure travelers, and the Roam Kabayan 3-in-1 pack that empowers Overseas Filipino Workers to stay close to their families through affordable call, text, and data bundles, to Globe At Home’s AI-powered partnerships that redefine future living with secure, seamless digital experiences — Globe ensures that connection is always within reach. Whether it’s managing life abroad, sending love back home, or building a digitally enabled household, Globe makes every moment count.

This season, Globe celebrates the power of 5G to unlock everyday potential, backed by the widest 5G coverage in the Philippines according to Ookla. With smoother gaming, clearer video calls, faster streaming, and real-time content creation, 5G enables young Filipinos to stay productive, expressive, and connected wherever they are.

Through Globe Prepaid’s Go5G TURBO 50 and Go+ 99 plus AI, hyper-connected youth gain access to fast, reliable 5G and powerful digital tools that support learning, creativity, and self-expression. Together, these innovations light up Filipino lives with seamless, meaningful connections that bring us closer to who and what matters most this holiday season and beyond.

Meaningful Connections

Globe’s commitment to Meaningful Connections comes to life through campaigns, community programs, and personalized experiences that celebrate relationships that matter most. Whether connecting families, educators, creators, or changemakers, Globe transforms connectivity into community. This segment is about people: families gaining meaningful access to digital tools and opportunities, students building their dreams, local designers and entrepreneurs shaping businesses and culture, and the partners who help make these stories possible.

The Globe Student Program and The Globe Caravan embody this mission. The Student Program, co-created with Filipino youth stakeholders, empowers over 30 million students nationwide to turn ambition into action through mentorship, real-world opportunities, and access to telco tools. From student-led events to digital literacy and career-building experiences, Globe helps young Filipinos grow as creators and community builders.

Meanwhile, the Globe Caravan brings digital know-how to families and aspiring social entrepreneurs in underutilized communities, showing them how to turn connectivity into livelihood. Through hands-on learning and practical demonstrations, it transforms hesitation into hope and simple connections into stepping stones for progress.

In the spirit of bringing the nation together, Globe proudly supports the FIFA Futsal Women’s World Cup 2025, the world’s international women’s futsal tournament, hosted for the first time by the Philippines. As our national team competes, Globe brings the global stage closer to the Filipinos through heartfelt hospitality, ticket giveaways, and providing strong and reliable connectivity to the delegates and their supporters. More than a game, this historic moment unites fans, inspires young athletes, and celebrates Filipino excellence and sportsmanship.

Globe of Good

To cap off the event, Globe of Good took center stage as a testament to the company’s compassion in action. In the wake of devastating typhoons and earthquakes that displaced millions and triggered a national state of calamity, it stood as a beacon of hope and collective resilience. By transforming everyday connectivity into an opportunity to directly help our vulnerable kababayans, Globe empowers customers to turn data usage, Rewards points, and digital engagement into sustained support for their communities and chosen advocacies.

Through the GlobeOne app’s platforms like Globe Rewards, over 300,000 Globe customers have already donated their rewards points to collect over Php5 million to support programs of our Globe of Good Community Alliance NGO partners to address disaster relief and recovery, hunger alleviation, child stunting, livelihood assistance,, education, persons with intellectual disabilities, child protection, environmental conservation, animal welfare, health and well-being, and other advocacies proving that small acts such as donating their rewards points can drive lasting impact. For our Prepaid customers, Globe offers GoGIVE, which is impact without interruption. Prepaid customers can sign up for free in the GlobeOne app to automatically send hearts to their chosen causes every time they use mobile data. In addition, this year’s G-Gantic Goals campaigns brought together 150,000 customers through the GlobeOne app, proving that even one Rewards point can make a difference, whether it’s feeding rescued animals or donating tablets to public schools in need. Globe of Good perfectly captured the heart of The Blueprint, showing that true progress shines brightest when powered by compassion and collective care.

“This holiday season, The Blueprint by Globe celebrates how technology and connectivity, when guided by purpose, can spark meaningful connections, empower communities, and light up lives through inclusive, intuitive, and intentional innovation,” said Darius Delgado, Chief Commercial Officer at Globe. “We believe in purposeful connectivity, where every product, service, and initiative is designed to provide meaningful connections to Filipino lives.”

The event highlighted how Globe’s innovations—from mobile platforms to fiber broadband and digital solutions—enable meaningful connections at the most connected time of year, reinforcing Globe’s leadership in influencing the Filipino digital lifestyle.

Go to www.globe.com.ph to learn more about Globe.

TM formally introduces its “Iba ‘Pag TeaM” campaign, a revitalized brand movement that highlights small victories and demonstrates how overcoming obstacles together makes life easier. TM is more than simply a prepaid SIM; it is a trustworthy partner that keeps Filipinos connected with reasonably priced, dependable services.

TM is bringing the UlTEAMate Challenge on-site with a massive interactive phone installation that allows consumers to participate in the fun and display their TeaM spirit in an effort to make the campaign more widely known. Charlie Fleming, the newest ka-TeaM, is in charge of the event, accompanied by Jayat Gaming and Baninay Bautista, two TM ambassadors. As TM prepares for its 25th anniversary in 2026, more “Iba ‘Pag TeaM” touchpoints will open across the country, each showcasing the resilience and power of the TM community.

Ibang Level na Power Network

Across the country, Filipinos continue to push forward despite high prices, unstable work, and unpredictable weather. TM recognizes these everyday realities and continues to boost its network to make sure customers stay connected whenever and wherever they need it. Guided by user feedback, TM is expanding its coverage and activating more 5G sites nationwide to provide stronger, more consistent connectivity, whether for school, work, gaming, or bonding online with loved ones. TM is boosting its network to keep connectivity strong and consistent across more locations, when people need it most. Guided by user feedback and true to its promise of accessible and dependable service wherever people are, TM continues to build new cell sites and activate 5G in key areas nationwide, so customers can rely on TM through their daily grind, from school, to work, to family life on mobile.

A New and Improved TM EasySURF50 5G

TM is also making its products more accessible and sulit given what consumers are facing today. To help Filipinos make every peso count without cutting their digital habits, TM launched the improved EasySURF50 5G, now with 9GB for ₱50 good for 3 days, plus unlimited texts to all networks. The bigger open-access data is made for everyday use like messaging, gaming, streaming, and video calls, so users don’t have to hold back their data the whole week.

“With ‘Iba ’Pag TeaM’, the message is that people are not facing their challenges alone,” said Bea Lacson, TM Brand Head. “TM is here para may solid silang nasasandalan.”

Filipinos are asked to take advantage of new value offers, a more robust network, and the encouragement of a common “TeaM” community. “Iba talaga ‘pag may TeaM, mas buo ang loob kapag hindi mag-isa,” Lacson continued.

Go to www.tmtambayan.ph to learn more about TM.

Merchant displays for G Fair 2025 held at the BGC Amphitheater, with the theme “Building Local Businesses. Strengthening Community.”

Globe Business highlighted Filipino entrepreneurs whose companies demonstrate that passion and purpose can coexist as part of the 917 GDay 2025 festivities. In addition to recognizing local SME partners for their products, the inaugural G Fair Awards recognized them for their commitment to sustainability, creativity, and community.

“Through G Fair, we see how small businesses bring innovation, heart, and resilience to every challenge,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer. “The winners remind us that success is not just about growth, but about the impact you create for people and the planet.”

KD Dizon, Head of Globe Business, added: “These entrepreneurs embody the courage to innovate and the commitment to do better. Their success inspires others to scale their business and amplify their positive impact in the communities they serve.”

For two days, G Fair served as a dynamic platform for local businesses. It transformed into a stage where stories of grit and creativity came to life, offering inspiration to entrepreneurs and aspiring business owners alike.

Brewing Passion Into Progress

L-R: Jonathan Cristobal, Marketing Head, Globe Business; George Narag, Senior Brand Manager, 2Go; Harley Keith Yu, Owner, H Proper Coffee Roasters; and Armelie Aiko Go, Assistant Director for Customer Lifecycle Management, Globe Business.

The Breakthrough Award went to H Proper Coffee Roasters, a specialty coffee roastery born from one man’s search for the perfect cup. What started as a personal passion project is now a growing business where every detail, from sourcing green beans at origin to perfecting roast profiles, carries the founder’s uncompromising standards. Judges recognized H Proper not only for its craft, but also for demonstrating that when entrepreneurs pour themselves fully into their work, they can carve out a distinct place in a competitive industry.

Winning Hearts Through Authentic Craft

L-R: Jonathan Cristobal, Marketing Head, Globe Business; George Narag, Senior Brand Manager, 2Go; ⁨Cristine Ong-Chan⁩, Owner, The Good Poison; and Mark Jason Alcantara, Manager for Sustainability and Social Responsibility, Globe.

The People’s Choice Award was given to The Good Poison, a premium iced tea brand that has captured the public’s imagination in less than a year since launch. Crafted with real brewed tea and fresh fruit, every bottle speaks of mindful sourcing and a dedication to quality. Consumers’ votes showed that when a product is rooted in authenticity, customers respond with loyalty and trust.

Lighting the Way for Sustainable Practices

L-R: Jonathan Cristobal, Marketing Head, Globe Business; Nesza and Rich Asuncion, Owners, Lumi Candles; George Narag, Senior Brand Manager, 2Go; Mark Jason Alcantara, Manager for Sustainability and Social Responsibility, Globe; and Armelie Aiko Go, Assistant Director for Customer Lifecycle Management, Globe Business.

The Sustainability Champion Award was awarded to Lumi Candles PH, a homegrown brand that has turned a small hobby into a movement. Known for its soy candles and refillable home essentials, Lumi doesn’t just sell décor, it advocates for responsible consumption. Its booth at G Fair demonstrated waste-reduction practices, while its ongoing support for non-profit organizations shows that businesses of any scale can spark social change. Globe recognized Lumi for championing sustainability across both their digital presence and on-ground activation, based on their reduced environmental impact, ethical and responsible business practices, and long-term commitment to sustainability.

Globe demonstrates its dedication to supporting SMEs as engines of equitable and sustainable growth by honoring these recipients. G Fair is an opportunity for communities to prosper together, for consumers to support local companies, and for entrepreneurs to share their story.

As Globe looks to the future, it is evident that the next generation of Filipino SMEs is prepared to take the lead, and Globe Business is available to assist them as they embark on their digital transformation.