Ajinomoto Group, a well-being leader in Southeast Asia for over 50 years, today announced its official Gold Sponsorship of the 33rd SEA Games and the 13th ASEAN Para Games, both of which Thailand will host later this year. This collaboration builds on the success of the regional ASEAN Victory Project®, already active in several ASEAN countries. Through this initiative, Ajinomoto delivers nutrition support powered by ‘AminoScience’ to enhance athletic performance while honoring local food cultures to promote health and well-being.
Dr. Gongsak Yodmani, Governor of the Sports Authority of Thailand and Board Member and Assistant General Secretary of the Organizing Committee for the 33rd SEA Games 2025 and the 13th Asian Para Games 2025, said that this year’s SEA Games and ASEAN Para Games are held under the theme “Ever Forward, Create Pride Together,” reflecting a shared commitment to progress through unity and cooperation toward collective advancement as one ASEAN region. He expressed his honor in partnering with the Ajinomoto Group, a global leader in food and nutrition, noting their shared vision to promote sports nutrition and well-being across ASEAN and emphasizing that proper nutrition is essential in helping athletes reach their full potential and succeed on the global stage. He added that this collaboration marks a significant regional milestone that enhances athletic performance, promotes balanced nutrition, preserves cultural traditions, supports economic growth, improves quality of life, and encourages the ASEAN community to prioritize health.
Mr. Ichiro Sakakura, President of Ajinomoto SEA Regional Headquarters Co., Ltd. and President of Ajinomoto Co., (Thailand) Ltd. added, “Ajinomoto Group has a long-standing legacy and deep commitment to supporting ASEAN. We are proud to serve as the Gold Sponsor of the 33rd SEA Games and 13th ASEAN Para Games. These events are more than just sporting spectacles, they are profound symbols of the passion, dedication, and unity that defines the people of this region. Our support includes providing nutritional assistance to sports associations, athletes, and sports academies in several countries under the ASEAN Victory Project®.”
“As a pioneer in amino acid research, we leverage our proprietary ‘AminoScience’ to deliver on our promise of ‘Eat Well, Live Well.’ through a wide array of products and solutions that improve lives. We have applied over 20 years of ongoing expertise in the sports sector across our Southeast Asian subsidiaries. Now in its eighth year, the ASEAN Victory Project® empowers athletes to achieve their peak performance. This initiative includes nutritional support for national sports associations, athletes, and sports academies. In addition to amino acid-based products such as ‘aminoVITAL®,’ we also provide comprehensive nutritional guidance and promote our Winning Meals Kachimeshi® program, which integrates seamlessly with ASEAN’s diverse culinary cultures.”
In Thailand, the Winning Meals Kachimeshi® program has been adapted in collaboration with the Sports Authority of Thailand we support the renovation of the Ajinomoto Victory Canteen, a dining and activity space for Thai national athletes. The initiative combines nutrition education with well-being support to help athletes reach their full potential.
In keeping with this ethos, the SEA Games and ASEAN Para Games foster camaraderie and unity throughout ASEAN in addition to encouraging young people to lead healthy lifestyles. Ajinomoto Group is pleased to contribute to the regional realization of the “Eat Well, Live Well” concept through the power of sport and science-based nutrition.
The Winning Meals Kachimeshi® program provides wholesome, delectable meals to athletes throughout intense training and competitions. It uses items like AJI-NO-MOTO®, RosDee®, Takumi Aji®, and YumYum® to make menus that are carefully tailored to the many ASEAN culinary traditions.
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