Monthly Archives

February 2026

Entertainment, Lifestyle

At SM Mall of Asia, the Philippine International Pyromusical Competition 2026 offers a larger, more immersive experience

Compared to last year, the Philippine International Pyromusical Competition 2026 is larger. The nation’s largest fireworks competition steps up into a completely immersive experience designed for how Gen Z shows up, hangs out, and shares memories, and it’s located at the Seaside Boulevard of SM Mall of Asia.

An all-out worldwide display of top-notch pyrotechnics, music, and color is what this year’s event is all about. Every participating nation illuminates the night sky with powerful images that are precisely timed to music and intended to halt scrolls. larger explosions. better timing. greater responses from the crowd. Every night brings the enthusiasm of the main character, and every presentation vies for the title of Best Pyromusical Display.

The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment but the night is the story. It is social, loud, and built for repeat weekends. This is not a one and done event. It is a weekly reset.

SM Mall of Asia continues to be the venue of choice for Gen Z, families, and friend groups. The open waterfront, easy access, and mix of food, entertainment, and hangout spots make it the go to place for shared experiences. Families turn it into a tradition. Friends turn it into plans. Gen Z turns it into content.

Adding to the fully maxed out experience is SM Mall of Asia’s wide dining lineup, giving guests plenty of options before and after the show. These include RICO’S LECHON, HAIDILAO, RACKS, ITALLIANIS, WATAMI, CBTL, MODERN SHANG, OLIVE GARDEN, BULGOGI BROTHERS, LECHONERIA, YAKINIKU LIKE, PEPPER LUNCH, DOHTONBORI, JATUJAK, PAIK’S COFFEE, KIWAMI, YAKINIKU KING, MAPLE TREE, DU HSIAO YUE, ROSSOPOMODORO, GERRY’S GRILL, TGI FRIDAYS, MESA, DONG WON, FELY J’S, BBQ CHICKEN, HOSHINO, CELADON, TAJIMAYA, KRAZY GARLIC, LONGHORN, and DESSERT 39.

The Philippine International Pyromusical Competition 2026 features top pyrotechnic teams from across the globe:

  • February 21. Opening Exhibition with the Philippines and Hermanos Caballer of Spain.
  • February 28. Fireworks Spectaculars of Canada versus Steffes Olig Feuerwerke of Germany.
  • March 7. LUX Factory of France against Martarello SRL of Italy.
  • March 14. Pirotecnia Minhota of Portugal facing the Pyrotex Fireworx of the United Kingdom.
  • March 21. Polaris Fireworks of China followed by the Closing Exhibition from the Philippines.

This event demonstrates why the Philippines is a destination for large, top-notch lifestyle experiences and goes beyond a simple fireworks competition. larger gatherings. larger moments. greater power. At SM Mall of Asia, your favorite mall, SM, offers you the best possible experience.

 

 

 

 

February 9, 2026 by
Lifestyle, News

This February, SM Supermalls, in collaboration with longtime partners DTI, Philstar, and Go Negosyo, highlights the rise of MSME

MSMEs are getting their well-earned main stage moment in February, and SM Supermalls is ready for it. Through market access, mentorship, and purpose-driven platforms that support businesses’ confident growth, SM Supermalls continues to open doors for Filipino entrepreneurs in collaboration with its longstanding strategic partners, the Department of Trade and Industry, Philstar Media Group, and Go Negosyo.

The goal of these alliances, which have been developed over many years of collaboration, is to enable MSMEs to grow sustainably, compete effectively, and prosper in a changing economy. This February, a number of significant projects taking place throughout SM malls bring that shared commitment to life.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible mentorship closer to entrepreneurs—reinforcing a shared commitment to capacity-building, inclusive growth, and long-term business sustainability

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

SM Supermalls and the Department of Trade and Industry champion indigenous tribes whose intricately handcrafted furniture, bags, accessories, and apparel showcase proudly Filipino heritage and creativity—reflecting the growing community support for MSMEs.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure.

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle.A long time collaborator of SM Supermalls in advocating for MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu—with the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

Every booth tells a story of passion, perseverance, and proudly Filipino innovation.

The projects for February are a reflection of a common belief that when groups come together to assist entrepreneurs, they create more than simply enterprises; they also create more resilient economies and stronger communities. Filipino MSMEs aren’t merely taking part in the business of the future, let’s face it. They are molding it.

 

 

 

February 9, 2026 by
Lifestyle, News

SM’s commitment to bike-inclusive spaces secures a historic 36 wins at the DOTr Mobility Awards

Many of the common but essential services that Filipinos relied on were cut off as the pandemic brought the nation to a complete halt, including transportation.

Due to social isolation, public transit was practically nonexistent, making it difficult for any household to commute for necessities; for many, bicycle was their only option.

Aware of the need to help customers and the communities around them during the pandemic’s difficulties, SM Supermalls stepped up its efforts to promote Active Mobility in all of its shopping centers across the country. Since then, the leader of the mall has turned into a haven and supporter of Active Mobility, consistently creating areas that are both safe and suitable for cyclists.

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

 “What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.”

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.

For its efforts to promote and preserve cycling as a culture throughout its properties, SM received 34 awards at the recent Mobility Awards: one gold, eleven silver, and twenty-two bronze.

Furthermore, SM’s sustainable strategy was highlighted by the Department of Transportation (DOTr) as evidence of its leadership, inventiveness, and sustained dedication to enhancing the safety and accessibility of active transportation for Filipinos. This year’s Notable Advocacy campaign included its Pedal Power 2025 campaign, and the Private Sector recognized the SM Supermalls Sustainable Mobility and Bike-Friendly program with a citation for Notable Development.

 

 

 

 

February 9, 2026 by
Lifestyle, Sports

Through the third holding of the SEA Trophy, SM promotes the growth of grassroots ice sports: The highest attendance and PH victories in three years indicate a rising pool of potential skating champions

SM expects that the Philippines’ victory in the international derby would seize a critical window of opportunity to further develop local skating talent as the country makes a comeback to the Southeast Asian (SEA) Open Short Track Speed Skating championship.

Young and up-and-coming skaters get the chance to compete, learn, and receive exposure on a friendly yet regulated platform with the SEA Trophy, an international tournament designed as an entry-level event.

“We are thrilled with the results of the latest season of this international competition,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since its inaugural run, we’ve seen steady growth in participation, and this year marks our highest turnout yet, along with the country’s strongest medal haul to date. Coupled with the surge of interest in ice sports following the Philippines’ recent SEA Games successes, we see this as a pivotal moment to spotlight the potential of our young, emerging athletes and further strengthen support for the development of their talent.”

On its third local mounting, the SEA Trophy has registered its largest volume of participants at 90 athletes ages six to 24 years old representing the Philippines, Vietnam, Thailand, Singapore, Hong Kong, China, India, and Indonesia. The Philippines emerged with a total medal win of 12 gold, 11 silver, and 6 bronze medals.

“Most of the athletes who join are starting out on their skating journeys. With this international competition, they gain more than a chance of winning medals. They attain access to a professional arena, while competing against regional athletes exposing them to different styles of athleticism,” said Nikki Cheng, President of the Philippine Skating Union.

Giving young, emerging athletes a home and an arena to shine

A long-time advocate of ice sports in the Philippines, SM has been home to the SEA Trophy since 2023. Mounted by SM through its Sports and Leisure Center (SLC) and SM Skating, the competition was hosted at the Olympic-sized rink of SM Skating Mall of Asia—one of the country’s most established ice sports venues.

Backed by the International Skating Union (ISU) Development Commission and the Philippine Sports Commission, the SEA Trophy also serves as a development platform that ensures global participation in ice sports while encouraging skills progression, coaching exchange, and cross border-collaboration.

“Beyond providing conducive spaces for athletes to train and compete, SM recognizes that true skill development comes from exposure to international competition,” said Silva. “Events like this put everything they’ve trained for to the test, while fostering camaraderie and sportsmanship, values that are honed only on the ice, alongside fellow athletes.”

By taking a comprehensive approach, SM has provided a home that develops athletes into champions, whether they are up-and-coming or competitive. Hans Buemio, a podium medalist at the SEA Games, began skating at SM’s rinks. He is now getting ready for the upcoming competition in Utah and has qualified as the nation’s first domestic speed skater for the ISU Junior World Cup series. Meanwhile, the SEA Trophy has also been used to refine up-and-coming international skaters. Bingzhen Dai, a Chinese skater who has been training at SM’s Skating Rinks for the past two years, is also a product of the competition. Silva hopes that other up-and-coming athletes like them can reach their full potential with comprehensive assistance.

“With SM, our skating industry will always have a home one that provides inclusive and accessible pathways for our talents to grow and succeed. Through the 2026 SEA Trophy, we look forward to discovering our future champions and showcasing their excellence to the world.”

 

 

February 8, 2026 by
Food, Lifestyle

Matcha Madness Is Here at SM Supermalls for You

SM Supermalls takes Matcha Fest nationwide

Building upon the inaugural Matcha Fest, which took place at the Mall of Asia last year, your favorite SM Supermalls is back with a bigger, better, and more extravagant celebration of all things matcha! Matcha Fest 2026 at SM Supermalls is a fantastic opportunity for specialized cafes to meet matcha enthusiasts. Local producers have the opportunity to show off their inventiveness to curious consumers who wish to try the various types of the well-liked Japanese green tea at their favorite shopping centers.

SM Supermalls continues to transform malls into places for community, discovery, and food and lifestyle experiences in addition to being places for shopping through the Matcha Fest. As a present to the matcha-loving community, SM elevates the festivities with a festival full of even more delicious matcha that has been carefully chosen just for you.

SM J Mall, Upper Ground Level Atrium (February 1 to 15)

The first-ever Matcha Fest in Cebu at SM J Mall brings together celebrated brands such as Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. These cafes offer a modern twist to matcha, including lattes, whisked variants, and decadent desserts. The festival also features interactive experiences such as Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14.

SM City Davao, Annex Event Center (February 1 to 10)

At SM City Davao, the festival aptly named Find Your Match-a, caters to matcha-loving couples who want to celebrate the month of hearts with a cup of matcha in their hands. Exhibitors include Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and so many more. These cafes will sell a plethora of variants, including Dirty Matcha for those who want a caffeine kick, the finest Uji matcha lattes from Kyoto, Japan, and even some tropical flavors.

SM CDO Downtown, 5th Level (February 6 to 28)

At SM CDO Downtown, tenants are gearing up for the festival with beloved local matcha shops and cafes. Matcha in different forms — sweet beverages, leche flans with matcha sauce, and even unique desserts will be offered for almost the entire month of February!

SM Podium, 2nd Level Atrium  (February 5 to 8)

At SM Podium, matcha lovers can savor exciting creations from cafes such as Betcha! By Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip. Patrons can choose from a slew of matcha and hojicha flavors while dancing to live DJ sets or shopping for accessories, perfumes, and other trinkets.

In addition to celebrating flavor, SM Supermalls’ Matcha Fest raises a glass to local companies, creativity, and culture. Only at your favorite mall, SM, the Matcha Fest is designed for both seasoned matcha enthusiasts and eager newbies who wish to become part of a burgeoning community brimming with love, curiosity, and a shared passion for learning everything there is to know about matcha.

 

 

 

 

 

February 8, 2026 by
Lifestyle

Drops That Are Worth Your Hard Launch At SM Supermalls In The Metro

Officially, the year has begun, and things are going well. 2026 is already beginning to take shape through routines, plans, and everyday occurrences.

It’s a difficult start to show up, go out, and confidently march through the year; this isn’t a quiet reset or a low-key start.

With firsts and novel ideas that can effortlessly be incorporated into your daily routine, new lifestyle and fashion spaces are popping up in your favorite SM Supermalls, giving you more places to visit, more things to try, and more reasons to go out and about.

Time to show off our best selves with the year ahead!

Your Upgrades That Don’t Go Unnoticed

These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks.

At Bath & Body Works at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not to mention, the White Barn section adds home fragrances and candles that can set the mood and instantly make any room feel nicer.

Moments You’ll Put Out There

Some moments are meant to be seen, not just saved.

At Beyond Studio, the first in SM at the Centralwalk Basement of SM City Fairview, everyday moments turn into something you can actually bring out and show. Forget just posting, here’s three cheers to photos you can print, frame, and actually put out there.

Activities You’ll Show Off

These aren’t one-time trial activities. These are the ones you’ll actually keep coming back too, less about being performative and more about following through, because spoilers: you’ll enjoy it.

  • Prime Golf

Show off your athletic side this 2026. At Prime Golf–the first premium golf simulator in SM at level 5 SM Podium, you can sharpen your swing on the simulator, aim for a hole-in-one, and indulge in premium dining.

  • Lulou Wellness

For 2026 and beyond, it’s time to prioritize your health. Work up a sweat and flaunt a fitter, better you at Lulou Wellness–the first in SM, now opened at the 4th Level of SM Podium, a space designed for adults who take their routines seriously.

Happiness You’ll Put On Display

Sometimes the most practical things are the ones that keep you happy.

With the first POP MART in BGC at the 2nd Level of SM Aura, collecting is something you’ll proudly commit to, smiling over trinkets you pick, unbox, and keep out for display for everyone to see.

The hard launch is finished. Stepping into what works for you and making it visible is the key going forward.

As new areas keep popping up across SM Supermalls, it continues to be a part of daily life, where plans, errands, and in-between times already occur. You can always attempt something new and incorporate it into your daily routine.

To find out what’s new and what’s coming up next, visit www.smsupermalls.com or follow @smsupermalls on social media.

February 8, 2026 by
Food, Lifestyle

Get Your Must-Have 2026 Items at SM Supermalls in the Metro

Let’s set the bar higher for the upcoming year.

In terms of your desires, this is the year you will no longer compromise. Don’t make sudden decisions. No more “this is good enough.” More significantly, no more meals that seem like they were prepared as an afterthought.

As the year begins, SM Supermalls is introducing new dining establishments that will take you to a new age with better options, bolder flavors, and fresher concepts. It repeatedly demonstrates why it is deserving of being your favorite mall by having areas that challenge conventions, elevate expectations, and restore the fun of dining out.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling.

NON-NEGOTIABLE 1: Snacks Shouldn’t Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop.

  • Pizza Planet

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

  • Shihlin Taiwan Street Snacks

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors.

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last.

  • King’s Feast Luxury Buffet by Buffet 101

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens.

  • Mo-Mo Paradise

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal.

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan.

  • Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to.

  • Thaiwadee

When the craving is Thai, you don’t experiment… you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that

mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise.

  • Royal Indian Curry House Bistro

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should.

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out.

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You’ll know when you’re hungry, so you don’t need a plan for this stage. With more new locations, fresh names, and greater food selections than ever before, your favorite SM Supermalls has already responded when your craving eventually arises.

No settling, no overthinking. Just doing what feels right at the time, with knowing that there will always be something fresh to discover when you return.

For the most recent information on events and updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

February 8, 2026 by
Lifestyle, News

SM makes significant progress toward genuine inclusiveness as it commemorates National Autism Awareness Week

First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum

This year’s National Autism Consciousness Week (NACW) saw the inauguration of groundbreaking milestones that mark the beginning of SM Supermalls’ new era as a fully inclusive Mall for All.

In an effort to improve the mall experience for Filipinos on the autism spectrum by creating welcoming environments that are meant to be loved, SM celebrated acceptance and gratitude through its Corporate Social Responsibility division, SM Cares.

“This year’s celebration of the NACW is a great step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the very first ‘SM Sensory Lab’–the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM.”

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM’s launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country’s first-ever calming corner.

“Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that’s never been done before,” said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming.

In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

“Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together,” said Tan.

LUSD was a one-mall event when it was originally held at SM Supermalls. The initiative has already expanded to include screenings in other malls throughout the Philippines for over 5,000 participants and their families. By joining the network of SM Supermalls and holding its own screenings, SM City BF Paranaque and SM City Butuan broadened the event’s audience this year.

Additionally, SM Cares continuously implements inclusion initiatives across the country. Informational campaigns encourage compassion and a broader understanding of people with autism. Additionally, mall front-line staff, including security officers, tenants, and operations, receive training and refresher courses on how to assist patrons on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

 

February 8, 2026 by
Lifestyle, News

SM Supermalls’ 2026 Programs Are Set Up for Success by Strong MSME Engagement

Nationwide malls drive MSME upskilling, growth, and sustainable enterprise

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Utilizing its nationwide mall network to generate real growth prospects for micro, small, and medium-sized businesses (MSMEs), SM Supermalls is entering 2026 with a renewed and sharpened focus on empowering Filipino entrepreneurs, building on the strong momentum of MSME in 2025.

In 2025, SM Supermalls enabled 920 new MSMEs and start-ups through its SM for MSMEs initiative; of them, about 10% successfully converted into normal mall tenants through kiosks, counters, or in-line stores around the country. With 2,288 distinct MSMEs assisted since its expanded rollout in March 2024, the initiative offers entrepreneurs practical venues to test, improve, and grow their enterprises.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence

The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact.

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide.

DTI and SM Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

LEFT PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.”

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth.

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products.

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth.

Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events.

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A.

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming)

SM La Union, January 28–February 10, 2026 MSMEs are given more exposure in a place that is primarily driven by tourism thanks to a carefully planned lifestyle and artisan market.

As SM Supermalls enters 2026, SM for MSMEs keeps developing as a platform for scalable growth, turning participation into opportunity and opportunity into sustainable business for Filipino entrepreneurs all throughout the country.

Be part of this success story—visit msme.smsupermalls.com or email [email protected] to grow your business with SM today.

 

February 8, 2026 by
Lifestyle, Sports

SM Supermalls strengthens its nationwide footprint in pickleball, set to host the country’s largest network with 61 courts across 25 properties by the end of 2025

Pickleball continues to find its home in SM Supermalls.

Through the SM Sports and Lifestyle Center (SLC), SM has expanded its roster of permanent pickleball courts with new locations at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more spaces for casual games and competitive play. By the close of 2025, SM reached 61 pickleball court locations nationwide, including 37 permanent courts, marking the largest network among mall operators.

Further strengthening the local pickleball community, SM delivers elevated sports experiences for picklers and the wider active lifestyle crowd across the country. With the launch of SM Active Hub—the Philippines’ largest sports playground—aligned with SM SLC’s goal to transform fitness and sports participation, SM continues to foster tournaments, friendly rivalries, and shared moments on and off the court.

“SM launched SM Active Hub in March last year with the strong intention of giving athletes, sports enthusiasts, and even casual players alike high-quality and easily accessible spaces that can house their best sports experiences—whether that’s lighthearted fun or high adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest pickleball court locations while adding two new permanent courts in SM Center Shaw and SM Center Muntinlupa in Metro Manila is evidence that sports remains not just a strong interest, but a new way of life for our customers.”

Opened in partnership with Paloo, the pickleball court locations of SM Center Shaw and SM Center Muntinlupa boast three outdoor and four indoor permanent courts respectively, both intuitively designed to accommodate experienced and novice players, with accessible rates.

The Home of Elevated Sports Experiences

Through Active Hub, SM gave local picklers the ultimate spot to maximize movement and active lifestyles, meeting the athletic appetite of customers through its modular court approach. With the integration of the SM Malls Online app, players can easily sign up to be part of the community, discover upcoming events, and gain exclusive access to the best deals that maximize experiences they’ll love.

“On top of the permanent courts, we also have 24 semi-permanent courts all over the country to accommodate the maximum amount of activity our customers seek,” said San Agustin.

This holistic approach has made SM the favorite go-to pickleball hangout place for customers, almost doubling the 44 courts initially constructed through the rise of interest in the sport. Also following strong demand and fully booked courts until the end of 2025, SM’s upcoming thrust focuses on building more permanent courts to increase its inventory to close to 80 in 2026.

“The high volume of bookings across all our courts hints that pickleball isn’t an exclusive sport—anyone can play. And because it is inclusive and easy to learn, SM saw this as an opportunity to naturally drive active lifestyles for our customers,” said San Agustin.

A Favorite for Maxed-out pickleball gatherings

Active Hub caters to a wide group of picklers—from competitive enthusiasts to casual first timers looking to play or find a new and fun bonding activity with their friends, every kind of player can find an event that encourages them to keep playing.

Out-of-the-box creative concepts like the Glow Ball pickleball event giving the game a fun and exciting glow in the dark twist, while enrichment activities such as free coached Pickleball Clinics encouraged newbies and young players to try the sport out.

The SM Pickleball Super Series, a major competition organized by Active Hub in collaboration with Toby’s Sports, is held there in addition to regional competitions and events.

World-ranked pro-athlete Lauren Mercado, a Filipino-American, started the Pickleball Power Tour, inspiring the next generation of players to take up the sport. Because the event was so successful, SM plans to hold a second one in the first half of 2026.

“This is a testament to SM’s desire of hosting the most creative and commercially attuned sports events that our customers can always look forward to. As long as the Filipino desire for community and activity remains ablaze, SM is determined to continually give that passion for sports a home,” said San Agustin.

Don’t miss out! Discover a range of SM Active Hub events on the SM Malls Online app and be the first to earn rewards, discounts, and freebies: http://click.smmallsonline.com/DFqS/SMACTIVEHUB

 

 

February 8, 2026 by