Coca-Cola Philippines receives the company’s awards during the Synergy-YouGov Awards night in Bonifacio Global City.
Coca-Cola Philippines was honored with two awards at the Synergy-YouGov Awards on April 24, 2026. The company ranked first in Net Reputation among Sustainability Advocates and was recognized as the Most Improved brand in Net Perceived Value within the Non-Alcoholic Beverages category.
These achievements highlight Coca-Cola Philippines’ strong standing among Filipino consumers, reflecting the brand’s commitment to meaningful initiatives, lasting community engagement, and its dedication to providing quality products and value in everyday experiences.
Trust built through consistent action
Coca-Cola Philippines ranked first in Net Reputation among sustainability advocates, a measure that reflects whether people feel proud or hesitant to be associated with a brand. The result underscores the role of consistency and accountability in building trust.
Maria Christine Ponce-Garcia, Director for Public Affairs, Sustainability and Communications at Coca-Cola Philippines, said the recognition speaks to something the company has long worked toward.
“This award isn’t just recognition. It’s a reflection of trust. The kind that takes years to build and speaks louder than any campaign ever could. To be seen as a company people are proud to be part of — that means everything,” Ponce-Garcia said after receiving the award.
Coca-Cola Philippines’ sustainability work—including waste management, water stewardship, and wellbeing initiatives—is central to that trust. The recognition highlights how these efforts contribute to stronger credibility and long-term relationships with consumers.
“Being a trusted company means contributing in ways that are meaningful not just to our business, but to the communities we serve,” Ponce-Garcia added.
Value rooted in everyday Filipino Life
Coca-Cola Philippines also ranked as the Most Improved brand in Net Perceived Value in the Non-Alcoholic Beverages sector, recording the highest year-on-year improvement between 2024 and 2025. Net Perceived Value measures whether consumers believe a brand offers genuine value for money in terms of meaningfully delivering on what it promises, not just its price point.
Ponce-Garcia said value is about more than the product itself: Value was never about the price tag. It’s about what people feel when they choose you — the confidence that they made the right call. That means delivering quality without compromise, staying within reach, and being there for the everyday moments that shape people’s lives.
In the Philippines, this connection is shaped by strong local relevance. Coca-Cola continues to engage communities and remain part of daily routines, reinforcing its role beyond refreshment.
“We believe value is built by consistently delivering what people expect, showing up in ways that are reliable, relevant, and part of daily life. That’s what allows Coca-Cola to be not just a product, but part of everyday moments, shared meals, celebrations, and simple, everyday connections,” Ponce-Garcia noted.
Continuing to earn trust and deliver value
Presented by Synergy Market Research + Strategic Consultancy, the Synergy-YouGov Awards combine Synergy’s brand and communications expertise with YouGov’s data and insights platform to measure brand health and perception, including reputation, value, and consumer sentiment. These rankings are grounded in consumer data, reflecting how people assess brands over time.
Coca-Cola Philippines’ consistent efforts in sustainability and visible action for community wellbeing contribute to strong positive sentiment within these categories.
The dual recognition also strengthens Coca-Cola Philippines’ focus on trust and value as core to its relationship with consumers. It reflects the collective efforts of its employees, partners, and communities in delivering consistent impact.
According to Ponce-Garcia, the recognition serves as both a validation of the company’s efforts and a reminder of its responsibility moving forward. “Trust is something that must be continually earned. We remain committed to improving, listening to our consumers, and creating meaningful value for both communities and society as we strive to refresh the world and make a positive impact,” she shared.
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