
With the Honda Foundation, Inc. (HFI) Tree Planting and Livelihood initiative in Barangay Magsaysay, Siniloan, Laguna, the organization has accomplished another significant goal in showcasing its dedication to environmental conservation and community well-being. Honda has adopted 28 hectares of the Sierra Madre Mountains under the DENR’s National Greening Program, and as part of this endeavor, the company has launched a 5-year Tree Planting and Livelihood program. 14,000 fruit-bearing trees are to be planted as part of the forestry initiatives. Furthermore, Honda established a formal collaboration with the Department of Environment & Natural Resources (DENR) Region IV-A and the Magsaysay Coconut Farmers Association (MACOFA) by signing a Memorandum of Agreement on March 12, 2024.
Furthermore, Honda joins the country in the celebration of Arbor Day, a day dedicated to tree planting that is undertaken as annual event in the Philippines during the month of June.

Present at the event were the HFI Board of Trustees led by the HFI President and concurrent president of Honda Parts Manufacturing Corp. (HPMC) Mr. Seiji Fujimoto; Honda Philippines, Inc. (HPI) President Ms. Sayaka Arai; Honda Cars Philippines, Inc. (HCPI) President Ms. Rie Miyake; and Honda Trading Philippines Ecozone, Corp. (HTPE) President Mr. Tomoyuki Mabuchi. The event also received strong support from Mayor Patrick Ellis Go and the community of Siniloan municipality.
The tree planting activity was participated by around 100 volunteers, including Honda employees & support team members, personnel from the Municipal Environment & Natural Resources Office (MENRO), Community Environment & Natural Resources (CENRO), Philippine National Police (PNP) and farmers from MACOFA. As of June 21, 2024, more than 2,000 trees have been planted.

Fostering Clean River for the Community
Earlier this year, as Honda continues to move towards its advocacy of protecting the environment, a collaboration with the DENR-CENRO Sta. Cruz and the Municipality of Siniloan, Laguna led to a river cleanup activity in Barangay Macatad, Siniloan, Laguna. Joining the World Water Day celebration on March 22, 2024, these collaborative efforts played a significant role in inspiring and creating awareness in the community about the importance of preserving the environment and fresh water for families. A total of 240 kg of waste was collected during the event, including 75 kg of biodegradable waste, 150 kg of non-biodegradable waste, and 15 kg of residual waste.
Siniloan River is one of the 21 tributaries of Laguna de Bay that is regularly monitored by the Laguna Lake Development Authority. The clean-up site serves as a take-off point to various waterfalls and is a popular destination among mountaineers and for recreational activities. The area is currently being developed into an ecotourism site. For these reasons, Honda recognized Siniloan River as an excellent venue choice for a clean-up drive, promoting the conservation of the river and sustaining the well-being of local residents, tourists, and visitors in Siniloan.
Also recently, the Honda Foundation, Inc. (HFI), in partnership with the Technical Education and Skills Development Authority (TESDA) Regional Training Center – NCR launched a Corporate Social Responsibility (CSR) program called TESDA RTC NCR – HONDA ROOM in TESDA center located in Taguig City.
The TESDA – HONDA ROOM is exclusively used for HONDA motorcycle and automotive learning laboratories. It equips instructors and trainees with the necessary knowledge and know-how in HONDA technology, enabling them to achieve the goal of providing access to quality education and employment opportunities. This initiative aims to uplift the lives of the Filipino workforce and improve the financial status of impoverished youth and their families. In the future, HONDA aims to utilize this facility as a TESDA Training and Assessment Center venue, streamlining the process of certifying learners in motorcycle and automotive courses.
On March 20, 2024, TESDA and HONDA signed a memorandum of agreement to formalize their partnership and commitment. Their joint endeavor aims to sustain the offering of motorcycle and automotive mechanical courses, with a maximum of 25 learners per training batch. HONDA generously donated six (6) motorcycle units and two (2) automobile vehicles, along with lifters, special tools, and classroom furnishings.

Honda Cars Philippines, Inc. (automobile products), Honda Parts Manufacturing, Inc. (manufacturer/exporter), Honda Trading Philippines Ecozone Corporation (storage/warehousing), and Honda Philippines, Inc. (motorcycle and power product manufacturer/distributor) make up HFI, the Corporate Social Responsibility (CSR) arm of Honda companies in the Philippines.
On December 23, 1992, HFI was founded and registered as a non-stock, non-profit organization. Ever since, HFI has been united with the community in its pursuit of environmental protection, youth support for the future, community needs resolution, and traffic safety promotion. Honda aims to become “a company that society wants to exist.” Through its social contribution programs, the firm will serve people globally with the joy of helping them realize their full potential in life, thereby contributing to the development of a sustainable society.
Profile of Honda Foundation, Inc.:
Establishment: December 23, 1992
Location: Batangas Province
Representative: Seiji Fujimoto, HFI & HPMC President/ Crecelle San Jose, HFI Exec. Director
Members: Honda Philippines, Inc.
Honda Cars Philippines, Inc.
Honda Parts Mfg. Corp.
Honda Trading Philippines Ecozone Corp.
For more details about HFI, contact us (02)-8581-6700 to 6799 and 0917-578-8723

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