Eastern Communications (EC) representatives with the Governor of Negros Occidental. [From L to R:] EC Sales Regional Operations Group Head Anthony Co, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales senior Account Manager Cathelyn Delariarte, Hon. Negros Occidental Governor Eugenio Jose Lacson, EC Segment Marketing Manager Daniella Banzon, EC Business Consultant Mike Castañeda, and EC Segment Marketing Head Gian Conde.
Over 2,000 people were temporarily housed by family members in the city main and surrounding areas, while over 4,000 people were displaced by the eruption and placed in eight evacuation shelters. Together with the local government unit (LGU) of Canlaon City, Eastern Communications promptly organized a fundraising campaign to support continuing relief efforts.
Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.
Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.
“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.
This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023.
Eastern Communications (EC) representatives at the official Kanlaon donation turnover with the Provincial Treasurer of Negros Occidental. [From L to R:] EC Business Consultant Mike Castañeda, EC Segment Marketing Manager Daniella Banzon, EC Sales senior Account Manager Cathelyn Delariarte, Negros Occidental Provincial Treasurer Atty. Amy Bolivar, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales Regional Operations Group Head Anthony Co, and EC Segment Marketing Head Gian Conde.
Eastern’s assistance to Mt. Kanlaon evacuees reinforces its position as a reliable partner, guaranteeing not just connectivity but also sincere care during times of need, as it continues to uphold its brand values of maaasahan and malasakit.
Visit www.eastern.com.ph or follow Eastern Communications on Facebook to find out more about Eastern’s CSR initiatives.
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