Pru Life UK and Prudence Foundation have reaffirmed their commitment to promoting financial literacy among Filipino youth by expanding the Cha-Ching program throughout the National Capital Region (NCR) and fully integrating it into the Bicol Region (Region V) DepEd curriculum in collaboration with the Department of Education (DepEd) and Junior Achievement (JA) Philippines.
A significant milestone in the growth of financial literacy education through Cha-Ching has been reached when the Bicol area (Region V) became the first area in the Philippines to institutionalize and completely incorporate Cha-Ching into the Department of Education’s school curriculum. Additionally, the program is still growing throughout the NCR. In the Philippines, more than 47,000 teachers have received training and retraining in Cha-Ching, and more than 1.5 million students have been taught the art to date.
Over 100 people attended an event on June 25th at the Marquis Events Place in Bonifacio Global City with the theme “Cha-Ching: Creating a Financially Literate Future Together.” The event brought together representatives from Pru Life UK, Prudence Foundation, program partners, and the Insurance Commission of the Philippines to commemorate these milestones, fortify collaborations, and highlight the program’s long-term goals.
Attending the Cha-Ching event was truly inspiring. It made me realize how important financial literacy is, especially for the younger generation. Seeing how the program has grown—especially its full integration into the Bicol Region’s curriculum—shows the impact of long-term commitment to education. I’m hopeful for a future where more Filipino youth are empowered to make smart financial decisions early in life.
Paul Mandal, Chief Legal and Sustainability Officer of Pru Life UK, highlighted the company’s strong commitment to financial education and its partnership with DepEd in driving sustainable impact and building a resilient future.
“When we teach children the value of money early on, we are empowering a generation to make smarter choices and build a financially secure future,” Mandal said.
Created by Prudence Foundation, the community investment arm of Prudential plc, Pru Life UK’s parent company, Cha-Ching is an award-winning global financial literacy programme that empowers the next generation with the financial knowledge and skills to make informed decisions that build financial wellbeing and a resilient future. In collaboration with JA Asia Pacific, a school curriculum programme was developed for children aged seven to 12 to instill money smart values, knowledge, and behaviour. Over 3 million children have been taught the curriculum across 16 markets in Asia and Africa with over 87,000 teachers trained so far.
At the event, a panel discussion covering best practices in financial education was held in support of ongoing efforts in advancing financial literacy in the Philippines. The panel included Dr. Gilbert T. Sadsad, Regional Director of DepEd-Region V; Dr. Miguel Mac Aposin, Assistant Regional Director, DepEd Region VI, and Mr. Jed Velarde, President of the JA Philippines Board of Trustees.
The Prudence Foundation also gave a presentation to wrap up the evening, discussing the future of the Cha-Ching program and the value of teamwork in closing the worldwide financial literacy gap.
Through these collaborations, Cha-Ching keeps inspiring change that starts in the classroom and spreads to households and larger communities, while also empowering the next generation.
Visit www.prulifeuk.com.ph/en/contact-us/ and https://www.cha-ching.com/en/.
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