With the introduction of LIFT Berry Bolt in Cebu, a new taste designed for today’s competitors who are constantly on the go, Coca-Cola Philippines expands LIFT throughout Central Visayas. LIFT Berry Bolt’s “berry bold ang flavor” provides a vibrant, tasty boost that adapts to every transition, whether it’s from work mode to school mode or everything in between.
LIFT Berry Bolt’s distinctive berry-bodied flavor explodes in every sip, making it ideal for ambitious people who transition between modes. Now offered in a handy, recyclable PET bottle, it’s simple to grab, carry with you, and savor whenever you need a burst of berry-flavored refreshment throughout the day.
LIFT Berry Bolt showed up where everyday moments happen in the days leading up to the launch. Crate Drop teasers popped up from February 20 to 22, 2026 at Mandaue Public Market and SM City Cebu, sparking curiosity across the city. Vendo sampling followed from February 20 to 21, 2026 at Puso Village and Cebu South Bus Terminal, giving Cebuanos their first taste of LIFT Berry Bolt as they moved through their day.
The energy carried into the main event on February 21, 2026 at SM City Cebu, where the full LIFT Berry experience came to life. Guests got first dibs on the new flavor, took on exciting booth challenges, and caught live performances.
Attendees struck creative poses at the LIFT Art Photo Wall, tested their strength at the LIFT Up Bar, and experienced LIFT with Ruru Madrid.
Leading the way, Ruru Madrid leapt into the action and joined guests in taking on various tasks. The grand revelation of LIFT Berry Bolt, which formally introduced its berry-bodied flavor to Cebu, marked the event’s culmination.
The LIFT Berry Bolt, designed for daily challengers and ambitious individuals, blends in perfectly with people’s frequent mode switching. With its Citrus Blast flavor currently accessible in sari-sari stores in Western Visayas and Southern Luzon, this most recent release expands LIFT’s expanding national footprint.
Take a chance on switching. To find out what’s coming up, follow LIFT on Facebook and Instagram.
No Comments