Quezon City, Philippines – April 12, 2026 — Families gathered for a fun-filled and meaningful celebration as Bounty Fresh launched Chicky’s Easter Camp 2026 at the U.P. Town Center, transforming the holiday into a vibrant experience centered on joyful mornings, family bonding, and delicious breakfast moments.
Anchored on the campaign “Sarap Mornings! Basta Breakfast, Bounty Fresh!”, the Easter Camp served as a dynamic extension of the brand’s mission to make breakfast more enjoyable, nutritious, and convenient for Filipino families. The event highlighted how Bounty Fresh products—from chicken and eggs to ready-to-cook meals—help create better starts to the day, whether at home or on the go.
“The Easter season is all about fresh beginnings and togetherness, making it the perfect time to bring our campaign to life,” the brand shared. “Through Chicky’s Easter Camp, we aimed to create moments that inspire families to enjoy mornings that are not only quick and filling, but also meaningful and fun.”
Held at the mall’s Ground Floor Indoor Activity Area, the whole-day event featured a variety of interactive stations designed for both kids and adults. Attendees enjoyed engaging activities such as a themed photo booth, play areas, games like Eggy’s Adventure and Breakfast Match, and a creative heat press tote bag station. Guests also had the chance to sample and purchase Bounty Fresh products, bringing the campaign’s promise of “baon-ready” meals to life.
As an attendee of the event, the experience felt both lively and memorable. The games were engaging and easy to follow, encouraging participation from everyone. At one point, my group and I even won in one of the activities after I quickly memorized how the game worked, which made the moment even more exciting and rewarding.
A major highlight of the event was the much-anticipated appearance of Chicky, the brand’s beloved mascot, who delighted children and families during the culminating program. The meet-and-greet created memorable moments and strengthened the brand’s connection with its audience.
The initiative also reinforced Bounty Fresh’s commitment to quality and nutrition. With offerings such as antibiotic-free chicken, premium eggs, and value-added products made from 100% natural chicken, the brand continues to position itself as a trusted partner in every Filipino household’s daily meals.
Chicky’s Easter Camp successfully brought together fun, food, and family—proving that even the busiest mornings can be transformed into something brighter, healthier, and more meaningful. As the campaign continues through April 2026, Bounty Fresh remains dedicated to inspiring Filipinos to choose better mornings—because great days always start with great breakfasts.
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