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SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month. Across its network of most-loved malls and through SM Cares, SM sought to empower Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety.
Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities.
Reinforcing its dedication to public safety and community resilience, SM Supermalls, in collaboration with the Bureau of Fire Protection (BFP), rolled out a series of meaningful nationwide initiatives for Fire Prevention Month. These efforts aimed to equip Filipinos with essential life-saving knowledge, strengthen preparedness, and promote shared responsibility for fire safety across its malls.
On March 1, the SM Mall of Asia Globe lights up in purple signaling the joint celebration of Women’s Month and Fire Prevention Month 2026. The purple illumination and formation of the Venus symbol signifies dignity, justice, and empowerment for all women and girls, and marking the start of SM Cares’ month-long advocacy in partnership with the Bureau of Fire Protection (BFP).
Organized through SM Cares, the CSR arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill gathered nearly 30,000 participants—including SM personnel, tenant staff, security and maintenance teams, students, shoppers, and nearby barangay residents—marking a 30% increase from the previous year. With the theme “Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!”, the activity enhanced emergency response coordination and provided communities with hands-on experience in proper evacuation procedures. Meanwhile, the Fire Square Road Show delivered interactive fire safety education across 16 SM malls, reaching 8,611 participants through live demonstrations, equipment displays, and engaging, hands-on activities tailored for families, students, and local communities.
Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.
A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.
The official launch of the TOFF 2026 on March 3 at SM Mall of Asia Music Hall with DILG Usec. Rolando C. Puno as GOHAS together with SM officers, TOFF 2025 judges and BFP Officer-in-Charge Fire Chief Superintendent Wilberto Rico Neil Ang Kwan Tiu
The Ten Outstanding Firefighters of the Philippines (TOFF) 2026 search was officially launched with leaders from SM, the BFP, and the DILG, led by Undersecretary Rolando C. Puno as Guest of Honor and Speaker (GOHAS). Now in its third year, TOFF continues to honor Filipino firefighters for their outstanding contributions to fire safety and protection, emergency response, community education, and resilience-building efforts. The initiative also underscores the strong partnership between SM Prime and the BFP in advancing a safer and more resilient Philippines.
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