Eastern Communications, together with the Philippine Domestic Submarine Cable Network (PDSCN) consortium, took part in a mangrove tree-planting activity in Purok Calubay on May 22. The initiative, carried out in line with the consortium’s post-Environmental Compliance Certificate (ECC) commitments, reflects its ongoing dedication to sustainable development and climate action.
Organized by the Department of Environment and Natural Resources – Environmental Management Bureau (DENR-EMB) in collaboration with the Bago City LGU, CENRO Bago, and other partners, the activity underscored efforts to protect coastal communities and promote environmental conservation.
The activity opened with an orientation led by Bago City Environment and Management Office (CEMO) Representative Rex Magbanua, who emphasized the critical role mangroves play in protecting coastal communities from storm surges and coastal erosion. He cited the impact of Super Typhoon Odette in 2021, which heavily affected Bacolod and the rest of Negros Occidental, as a reminder of the importance of strengthening climate resilience initiatives.
Mangrove tree planting is a community-driven initiative that helps protect coastlines, support marine biodiversity, and strengthen climate resilience. Through initiatives like these, organizations contribute to environmental protection efforts while supporting vulnerable coastal communities and advancing meaningful Corporate Social Responsibility (CSR) programs.
For communities such as Purok Calubay, mangroves serve as nature-based solutions that help mitigate flooding and soil erosion while supporting local livelihoods, including fisheries and other coastal resources.
“This initiative reflects our belief that creating meaningful impact goes beyond providing reliable and responsive connectivity,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “By supporting sustainability-driven partnerships and community-centered programs, we aim to help strengthen environmental resilience, empower local communities, and contribute to long-term sustainable development.”
Through initiatives such as the mangrove tree-planting activity, Eastern Communications continues to advance programs that generate meaningful social and environmental impact. As it strengthens its footprint across the Philippines, the company remains dedicated to delivering future-ready connectivity solutions while supporting efforts that foster long-term value for communities and the environment.
To learn more about Eastern Communications and its upcoming partnerships, you may call 5300-7000 or visit www.eastern.com.ph.
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