SM Active Hub powers the Philippines’ largest sports playground across 90 malls nationwide
Across the Philippines, an expanding community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and emerging athletes are adopting more active lifestyles within SM Supermalls. Through SM Active Hub, millions of Filipinos have gained access to spaces where they can stay active, compete, learn new sports, and engage with like-minded individuals, transforming SM malls into the country’s largest network of active lifestyle destinations.
From April to June, SM organized over 3,500 sports and sports-related events across the country, further solidifying its role in driving sports participation and community involvement. Through grassroots initiatives, beginner training sessions, tournaments, and large-scale activations, SM continues to promote greater access to sports while encouraging more Filipinos to lead active and engaged lifestyles.
Where Winning Begins
The success of SM Supermalls’ sports ecosystem is built on a simple belief: every athlete deserves a place to start. Through sports programs, tournaments, fitness activities, and community events across its malls nationwide, millions of Filipinos have discovered new passions, developed their skills, and embraced more active lifestyles, helping build one of the country’s largest sports communities.
At the heart of this movement is SM Sports & Leisure Centers, which introduces aspiring athletes and enthusiasts to a wide range of sports through its seasonal training programs. Under the banner “Where Winning Begins,” participants gain access to expert coaching, quality facilities, and opportunities to build confidence and sharpen their skills.
From the ice rink to the bowling lane and archery range, these programs inspire beginners to take their first steps in sport while nurturing the discipline, focus, and determination needed to grow.
“Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity, and the confidence to try,” said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.
He added, “Sports teach more than technique. They build discipline, resilience, teamwork, and character. Our goal is to make these experiences accessible to more Filipinos and help nurture the next generation of athletes.”
A Nationwide Active Lifestyle Movement
The success of these programs reflects SM Supermalls’ vision of making sports more accessible to Filipinos. By transforming its mall spaces into venues for sports, wellness, and recreation, SM continues to inspire more people to stay active and engaged.
From skating rinks and bowling centers to pickleball courts, running hubs, basketball events, and multi-sport activations, SM has become a major force in bringing sports closer to communities nationwide.
“Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities,” said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls. “Through SM Active Hub, we’re transforming our malls into spaces where people don’t just shop or dine—they move, compete, learn, and connect.”
He added, “What began as individual sports initiatives has grown into the Philippines’ largest sports communities. Every run, every game, every training session, and every event creates opportunities for Filipinos to pursue their passions and become part of something bigger.”
Today, SM Supermalls is more than a destination for leisure and entertainment. It has now become the country’s premier sports destination, where communities gather, and athletes are born.
To stay updated on upcoming sports events, programs, and activities, visit SM Active Hub via the SM Malls Online app or through SM Supermalls’ official channels. From active lifestyle experiences to Gala to the Max and other Maxed Out Fun activities, there is always something exciting happening at SM Supermalls.
No Comments