Sustainability-driven initiatives Art From All and SM Green Movement gain international recognition for community impact and innovation
SM Supermalls has once again showcased its purpose-driven initiatives on the global stage after winning two Silver Awards at the prestigious ICSC MAXI Awards, one of the most highly regarded honors for excellence in marketing and innovation within the retail and shopping center industry.
The awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”
SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.
Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.
The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.
Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.
Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.
Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards honor exceptional campaigns and initiatives from shopping centers and retail brands around the world that deliver significant impact on communities, culture, and business.
Beyond recognizing excellence in marketing, the award highlights SM Supermalls’ ongoing dedication to enhancing everyday experiences—whether by supporting Filipino creativity, building meaningful connections, or promoting sustainable lifestyles.
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