Every promise begins with love.
Whether it’s helping our children pursue their dreams, giving our parents a healthier and more financially secure future, or building a life of happiness and stability with our partners, every promise we make comes from our desire to give our loved ones a more comfortable and brighter future.
The road to fulfilling these promises may not always be easy. But through consistent effort, thoughtful planning, and the right support, we can turn these promises into meaningful realities.
This idea underpins Pru Life UK’s parent company, Prudential plc’s new regional marketing campaign, Promises, made real, rolled out in eight markets across Asia, including the Philippines.
As the world continues to evolve, so do our hopes and aspirations for the people who matter to us. Through this initiative, Pru Life UK underscores its commitment to bringing every Filipino’s promise to life, helping them fulfill their dreams and build the future they envision for the people they love.
“Promises, made real captures Pru Life UK’s commitment to supporting millions of Filipinos in fulfilling their promises to their loved ones. Backed by solutions that address evolving needs, this campaign solidifies our dedication to creating lasting value that help every Filipino achieve their goals through every stage of life,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications of Pru Life UK.
With a 30-year legacy in the Philippines, Pru Life UK has demonstrated its role as a trusted partner of Filipinos in navigating life’s unexpected turns and in building a brighter future.
Through its innovative and reliable insurance solutions, Pru Life UK has been providing the necessary support that allows Filipinos to take meaningful steps to turn their promises into reality.
A testament to this commitment, Pru Life UK fulfilled Php 2.86 billion in total claims and benefits across 13,599 approved claims in 2025.1 These figures underscore not only the scale of financial protection it extended to Filipinos, but also the many promises made real and lives made more secure.
“With the launch of Promises, made real, Pru Life UK strengthens our commitment to empowering Filipinos to move ahead with confidence and peace of mind. It also amplifies our message that they can always Count on PRU as they navigate major life decisions,” said Cajucom.
Alongside the launch of Promises, made real, Pru Life UK also released a short film highlighting the meaningful promises people make to their loved ones and the journey of turning those promises into reality.
To learn more about Promises, made real, visit Pru Life UK’s official website and social media channels.
1 Pru Life UK 2025 Claims Report
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: [email protected].
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use “Pru Life UK” when referring to the company.
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