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Vic Vic Bautista

Food, Lifestyle

Filipinos Lead in Global Snacking Habits

  • The State of Philippine Snacking survey results shared
  • Snacking is key to daily life, influenced by connections, mindful snacking and sustainability 

Photo shows Cait Punzalan, Corp and Govt Affairs Lead of Mondelēz International; Aleli Arcilla, Managing Director of Mondelēz International; Dr. Imelda Agdeppa, Nutritionist-Dietitian; and Cristina Sison from the Philippine Society of Nutritionist-Dietitians, Inc.

In Filipino homes, snacks have a special place. In fact, the Philippines leads the globe in snacking, according to a 2024 global assessment on the state of eating! The majority of Filipinos polled (98%) consume one snack daily, which is higher than the 91% global average. A well-known snack business recently issued a State of Philippine Snacking report that included information on how, why, and when Filipinos munch, citing this poll.

In comparison to the global average, Filipinos not only snack the most, but they also snack the most often. 84% of respondents to the survey eat two snacks daily, which is higher than the 63% global average. Finally, 42% of respondents report snacking three times a day, which is more than the 31% global average. According to the report, people prefer morning and afternoon snacks because they help them feel more energized. In addition to providing energy, snacking fosters connections for Filipinos, as 90% of snackers state that “sharing snacks with others is my love language.” Three-quarters (3/4) of Filipino snackers say, “Snacking gives me a much-needed pick me up throughout my day.”

I’m truly grateful for the opportunity to learn from this event. It provided valuable insights into how Filipinos consume snacks and reminded me to be more mindful of our eating habits. I also discovered a variety of healthy snack options we can enjoy at home, including Mondelez products that are not only delicious but also nutritious.

The State of Philippine Snacking is a collection of insights from a global report of the same name, which is now on its 6th year. This survey was conducted online by The Harris Poll on behalf of snacking company Mondelēz international from October 10-22, 2024, among adults from Philippines, aged 18 or older. Mondelēz International is the maker of beloved snack brands such Oreo, Cadbury Dairy Milk, Toblerone, and Tiger biscuits. Previously a compounded report of global insights, this is the first year the Philippines is included in the survey, to give a glimpse into Filipinos’ snacking habits.

“Snacking is an essential part of Filipino culture. It allows people to connect with family and friends, relive fond memories, and treat themselves after a productive day,” said Aleli Arcilla, Managing Director of Mondelēz International in the Philippines. “The insights from this year’s State of Philippine Snacking report confirm that Filipinos embrace snacking as part of their daily lives. At the same time, we see a shift toward more mindful choices, with consumers looking for snacks that balance enjoyment and nutrition.”

Snacking Mindfully

Even as Filipinos snack the most globally, they do so mindfully. Mindful Snacking matters to Filipinos, according to the survey. An overwhelming 99% of Filipino snackers engage in mindful snacking behavior with 92% agreeing, “I appreciate my snacks more when consumed mindfully.” The most important piece of snacking advice that consumers have received is that they should “…enjoy snacks in moderation.” (55%). 80% also look for portion-controlled snacks. 91% similarly agree, “I combine my favorite snack foods with other, more nutritious foods for balance.”

Snacking is a cherished part of Filipino life, adding moments of joy to everyday routine. 96% agree, “Life is more fun with a bit of indulgence.” 92% also agree, “Snacking is my way of treating myself after a productive day.” Lastly, 86% agree “Some snacks should just be for enjoyment or satisfaction.”

The Where and How of Snacking

Filipino snackers also have preferences on where to buy their snacks and how to enjoy them. According to the survey, 67-68% of consumers surveyed say they buy their snacks from malls or neighborhood convenience stores.

Filipinos also like sustainable snacking. Sixty percent of eco-friendly items are created from sustainable materials, and 99% of Filipino customers participate in sustainable projects and behaviors.

Check out this infographic on how eating is a love language globally link here for other insights from the State of eating 2024 report.

 

April 10, 2025 by
Automotive

Toyota PH provides mobility and equipment assistance to Tamaraw protectors

In photo (from left) are TMP President Masando Hashimoto and DENR Secretary Maria Antonia Yulo Loyzaga during the turnover of Toyota Tamaraw UV and Bantay Tamaraw Kits

A brand-new locally made Tamaraw car and “Bantay Tamaraw Kits” are donated to the Department of Environment and Natural Resources’ (DENR) Tamaraw Conservation Program (TCP) by the Toyota Motor Philippines Foundation (TMPF), the social and humanitarian arm of the nation’s top automaker.

DENR Secretary Maria Antonia Yulo Loyzaga, Toyota Motor Philippines Corporation (TMP) President Masando Hashimoto, and TMPF President Jose Maria Aligada led the ceremonial transition, which took place at the DENR Central Office in Diliman, Quezon City.

In conjunction with the Next Generation Toyota Tamaraw’s December 2024 launch, the DENR and TMPF signed a Memorandum of Understanding (MOU), which includes the donations.

As the first tranche of support, TMPF handed over a Tamaraw Utility Van (UV) long wheelbase variant to aid in the patrolling and monitoring by “Bantay Tamaraw Rangers” as well as in the mobility operations of the TCP Office on the island of Mindoro. In addition, DENR-MIMAROPA regional officials and TCP Office representatives received Php500,000-worth of Bantay Tamaraw Kits, consisting of mountaineering gears, equipment, and tools on behalf of the Bantay Tamaraw Rangers.

The Bantay Tamaraw Rangers are volunteer Indigenous People (IP) and barangay residents dedicated in protecting the critically endangered Tamaraw (Bubalus mindorensis) and their known habitats in Mounts Iglit-Baco Natural Park, which spans across Occidental Mindoro and Oriental Mindoro. To date, the TCP Office has eighteen (18) registered rangers who will soon receive a complete set of equipment each.

In his message, TMP president Masando Hashimoto paid tribute to Tamaraw protectors, saying “we salute you for risking yourself on the ground to protect our Tamaraws.”

“Now, it is your turn to be protected too – from the harsh mountain conditions and various dangers of trekking and camping for weeks in the wilds.”

Hashimoto also mentioned that the initiative is part of the global Toyota Environmental Challenge 2050, particularly in “Establishing a Society in Harmony with Nature.” Under this challenge, TMP collaborates with the DENR on various environmental initiatives, including reforestation, afforestation, marine life conservation, and recently, biodiversity conservation.

To support important program initiatives, such as Tamaraw habitat monitoring and research, support programs for Barangay and Indigenous People (IP) volunteers, equipping the Tamaraw Research and Conservation Center, and various Communication, Education, and Public Awareness (CEPA) activities, TMPF is also committed to providing a Php3-million conservation fund in addition to in-kind donations.

In photo (from left) are TCP Deputy Coordinator Neil Anthony del Mundo, TMP First Vice President Josephine Villanueva, TMPF President Jose Maria Aligada, TMP President Masando Hashimoto, DENR Secretary Maria Antonia Yulo Loyzaga, DENR Undersecretary for Field Operations Atty. Juan Miguel T. Cuna, DENR Undersecretary for Legal and Administration Atty. Ernesto D. Adobo Jr., Assistant Director for Biodiversity Management Bureau Mariglo Rosaida I. Laririt, DENR MIMAROPA Regional Executive Director Felix S. Mirasol Jr., and San Jose, Occidental Mindoro City Environment and Natural Resources Office and Concurrent TCP Coordinator Efren L. Delos Reyes.

TMP’s business foundation, TMPF, was established 35 years ago with an emphasis on the four (4) main pillars of community service, education, health, and the environment.

 

 

 

 

 

April 8, 2025 by
Lifestyle

Through animation, 90,000 Bangsamoro children learn about inclusion and peace

Minister Mohagher Iqbal is accompanied by Australian Embassy officials Ms. Vivienne Sykes and Mr. Peter Carreon at the Isla Maganda materials handover. Also present are MBHTE officials: Basic Education Director General Abdullah Salik Jr., Higher Education Director General Marjuni Maddi, Atty. Mojahid Guro, Chief of the Legal Division, and Mr. Mobarak Pandi, Chief of the Information and Communications Division. Photo from Pathways.

Children sat enthralled in a remote Bangsamoro hamlet as Isla Maganda creates a universe where fundamental skills are taught with resilience, teamwork, and problem-solving. 90,000 kids are currently learning these vital skills thanks to a top-notch audio and animation series that is based on Bangsamoro cultural values. Children have already viewed the series an average of two to three times in classrooms with technology, and 99,527 workbooks with interesting hands-on activities have been issued to help reinforce what they have learned.

The Bangsamoro Government, in partnership with the Australian Government, introduced Isla Maganda, the first program in Bangsamoro to integrate 21st-century skills and Social and Emotional Learning (SEL) into early education. Isla Maganda reaches children in remote and disadvantaged areas, helping them build the skills they need for lifelong learning. To date, 546 public elementary schools, learning centers, Indigenous Peoples Education (IPED) implementing schools, Special Education (SPED) Centers, and madaris (Islamic schools) across six provinces have benefited from this initiative.

To strengthen teachers’ capacities and address learning gaps, 2,622 teachers have been trained and provided with the animated series’ teacher’s guide and children’s workbooks.

Low literacy rates have persistently challenged the Bangsamoro region, driven by barriers in access, quality, and inclusion, leading to widespread disparities. The region has the lowest literacy rates among 17 regions in the Philippines, and according to the Ministry of Basic, Higher, and Technical Education’s (MBHTE) 2021 Activity Baseline Results, most Grades 1 to 3 students perform below expected standards.

Isla Maganda aims to bridge this gap by delivering engaging, culturally relevant learning through animation and audio storytelling. This 20-episode series for Kindergarten to Grade 3 (K-3) learners strengthens literacy, numeracy, and peace education, while embedding core Bangsamoro values such as respect, honesty, and empathy. Developed over four years, it is a collaborative effort uniting government partners, international production teams, local talents, and education experts.

MBHTE Minister Mohagher M. Iqbal affirmed the importance of Isla Maganda’s rollout to schools across BARMM, including remote and conflict-affected areas.

“Many young learners grow up in conflict-affected or geographically remote areas, where access to quality and inclusive education is inconsistent, having a detrimental impact on their learning and future opportunities.”

“I commend the efforts of MBHTE, the Australian Government, DepEd, and education leaders across the country for their dedication to delivering quality, inclusive education to children in BARMM through Isla Maganda. Now, more young learners will gain the essential skills they need to excel in their learning, empowering children, strengthening communities, and building a future of peace and prosperity for our region.”

The Australian Embassy worked closely with MBHTE to provide technical assistance in developing Isla Maganda materials, ensuring they are tailored to the Bangsamoro context and designing teacher training programs to support their seamless integration into classrooms.

Each episode of Isla Maganda, part of the 21st Century Skills and Social and Emotional Learning (SEL) curriculum, is accompanied by lesson plans for teachers provided by MBHTE, ensuring its effective integration into the broader education curriculum across BARMM.

Teacher Ma. Socorro Tabuga of Lapok Elementary School in Shariff Aguak, Maguindanao, introduces Isla Maganda to her Kindergarten students after completing a three-day master training course. Photo from Pathways.

In February, Ma. Socorro Tabuga, a teacher at Shariff Aguak, Maguindanao’s Lapok Elementary School, was one of the first to introduce Isla Maganda to her Kindergarten pupils. She was excited to see how her pupils would respond after finishing a three-day master training course on how to use Isla Maganda classroom resources and lead discussions on important subjects.

Young learners at Lapok Elementary School in Shariff Aguak, Maguindanao showcase their Isla Maganda books. Photo from Pathways.

“Isla Maganda is helping my students develop important skills like empathy, self-control, and cooperation. Since introducing the series, I’ve noticed a positive change in the way they interact, and there’s less fighting. They identify with the characters they like and adopt their traits, which has led to better interaction, teamwork, and problem solving,” she shared.

Through its dedicated YouTube channel (www.youtube.com/@IslaMaganda), Isla Maganda is also available to everyone, allowing more kids—including those from outside the area—to watch the series, learn fundamental skills, create a route to academic achievement, and help bring about enduring peace.

 

April 7, 2025 by
Automotive

Toyota Motor Philippines adds a new Toyota dealership in Ilocos Sur to increase its footprint in Luzon

Toyota Motor Philippines opens its 74th dealership, making it easier to serve the mobility needs of customers in Northern Luzon.

From L to R – TMP Executive Vice President of Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr., and Toyota Dagupan Group President Rene So

The opening of the Toyota dealership in Ilocos Sur was recently announced by Toyota Motor Philippines (TMP) and Toyota Dagupan City Inc.

The recently opened dealership, which is situated in Barangay Langlangca II, Candon City, functions as a complete “3S” establishment, providing sales, service, and spare parts. It offers extensive support for clients in the area with a large four-car showroom and a well-equipped workshop with 47 general service and body repair bays.

Driving Local Growth and Community Engagement

From L to R – TMP Vice President of Service Planning & Admin Department Marvin Gardiner, TMP Vice President of Dealer Development Department Soichiro Shirato, TMP First Vice President of Vehicle Sales Operations Elijah Marcial, TMP First Vice President of Value Chain and Customer Engagement Operations Mike Masamayor, TMP Senior Vice President of Marketing Division Sherwin Chua-Lim, TMP Senior Vice President of Marketing Division Masahiro Haoka, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr. Toyota Dagupan Group President Rene So, Toyota Dagupan Group Executive Vice President Jasper Ong, Toyota La Union General Manager Richmond So, Lexus Manila President Carlo Ablaza, TMP First Vice President of Customer Service Operations Bernardino Arevalo, and Lexus Manila Senior Advisor to the Board Raymond Rodriguez

“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” shared TMP President Masando Hashimoto. “As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.

“Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond,” shared Toyota Dagupan Group President Rene So. “We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable, and enjoyable experience,” he added.

The northern Philippine province of Ilocos Sur is well known for its beautiful coastline and mountainous scenery, surviving Spanish colonial architecture, and rich cultural legacy. Vigan City is the cultural center of the province, which is reachable by major highways like the MacArthur Highway and the Ilocos Sur–Cervantes Road. About two to three hours away, in Laoag, Ilocos Norte, is the closest airport.

To receive the most recent information on goods, services, and promotions, follow Toyota Motor Philippines on Facebook, Instagram and X. You can also join the ToyotaPH community on Viber.

 

April 5, 2025 by
Lifestyle, Tech

The new Sanrio Collection from 0917 Lifestyle combines fashion, enjoyment, and function

Prepare to add some adorable touches to your tech devices and outfit!

The 0917 Sanrio Collection is the newest must-have partnership that combines nostalgia, fashion, and functionality. 0917 Lifestyle is renowned for adding passion and creativity to everyday necessities.

In order to provide customers with premium, collectible things, 0917 Lifestyle, Globe’s leading online store for clothing and tech accessories, has teamed with international icons like Disney, Marvel, Star Wars, Spongebob, SM Entertainment, and more.

0917 Lifestyle continues its string of great partnerships by partnering with Sanrio, the well-known Japanese firm that created Hello Kitty, the adored little girl with a red ribbon who has been winning people over since 1974.

Sanrio is also home to many other beloved characters such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi, making it a natural fit for 0917’s ever-expanding selection of exclusive partnerships.

The excitement kicks off with a wave of adorable fashion, as the first drop of the 0917 Sanrio Collection brings Hello Kitty-themed apparel to the spotlight in early March.

As the collection grows, fans can look forward to even more unique finds, including gadget accessories designed to add a pop of personality to everyday tech.

“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”

With 12 delightful designs, this collection is a treat for Hello Kitty lovers of all generations, offering something fun and fresh for every fan. Alongside stylish adult apparel, the collection will also feature two exclusive shirt designs for kids.

To complement the lifestyle selection, the second drop will introduce gadget accessories, including a power bank, speaker, and true wireless earbuds— all inspired by Hello Kitty’s timeless charm.

0917 Lifestyle’s most recent launch continues the pop culture magic, demonstrating once more the connection between fandom and fashion. There is something for everyone in the new collection, regardless of whether fans want to update their outfit or give their devices a fun touch.

Online at 0917lifestyle.com, the 0917 Sanrio Collection will also be sold in Globe Stores, LazMall, and ShopeeMall across the country. While supplies are still available, fans can peruse the collection and acquire limited-edition merchandise.

 

 

 

 

 

 

 

 

April 5, 2025 by
Entertainment

Miley Cyrus releases “End of the World,” a new worldwide single and music video, from Something Beautiful

Miley Cyrus releases “End of the World,” her new worldwide single, the follow-up to her much awaited album Something Beautiful, which will be released by Columbia Records on May 30.

Click  here to listen to “End of the World.”

“End of the World” introduces another powerful yet understated image that accentuates the project’s distinct style. Reminiscent of her 2024 Grammy performance, the official video features Miley in her element on stage, holding her microphone.

Miley is sporting a unique Mugler that was made by Casey Cadwallader. Every release is a completely realized artistic vision that creates a unique cinematic experience by fusing fashion, music, and film.

View the official “End of the World” music video here.

“End of the World” may be familiar to Miley’s fans from her special invite-only shows at the Chateau Marmont, where she frequently tried out new, unreleased songs for a select few.

Get Something Beautiful in advance here.

April 4, 2025 by
Lifestyle, Tech

A fresh approach to meaningful giving: Globe’s GoGIVE initiative enables users to promote change

In keeping with its objective to improve the lives of Filipinos, Globe has introduced a novel approach to involve its clients in its good deeds.

GoGIVE is a cutting-edge feature in the GlobeOne app that lets Globe Prepaid customers use mobile data to support causes that are very important to them.

GoGIVE offers a smooth means of coordinating purpose-driven activity with the digital lifestyle of Filipinos. With just their mobile data, Globe Prepaid subscribers may now support their campaign of choice. They can earn “hearts” that they can donate to the causes they care about as they go about their regular online activities, which include gaming, streaming, messaging, and surfing.

For every GB of data used, Globe customers collect hearts that they can allocate to their chosen advocacy, including animal welfare, environmental protection, children’s education, fighting hunger, and more.

“GoGIVE is designed to inspire our customers to create lasting change. By simply going online, they will be able to make a difference each day. Every post they create, every video they watch, every game they play, they can contribute to making our world a better place,” said Givielle Florida, Head of Globe Prepaid. “This campaign reinforces Globe’s dedication to sustainability and aligns with our purpose of uplifting lives through technology.”

Through GoGIVE, users can select from a range of advocacies from Globe partners, including:

  • Connect to Compassion: Saving More Animals with Technology– in Partnership with Philippine Animal Welfare Society
  • Guardians of the Forest: Empower Indigenous Youth with Conservation Education– in Partnership with Philippine Eagle Foundation
  • Strong Women, Stronger Connections: Digital Literacy for Women– in Partnership with  Project PEARLS
  • Every Child Safe, Every Child Seen: Building Stronger Communities Together –  in Partnership with World Vision
  • Supporting Healthcare Heroes: Advancing Medical Training and Research – in Partnership with PGH Medical Foundation

To join GoGIVE, Globe Prepaid users can simply download the GlobeOne app, click the GoGIVE banner, and select their preferred advocacy to begin making automatic donations.

GoGIVE is Globe’s latest initiative in its commitment to nation-building and sustainability, expanding on programs such as the Hapag Movement, Globe’s G-Gantic Goals, and Climate Champions, among other efforts.

Globe keeps redefining what it means to drive impact via digital innovation by continuously involving its stakeholders in the process of creating a better Philippines. This includes giving consumers outstanding experiences and the tools to create long-lasting positive change as they “#GoForwardTogether.”

Visit https://www.globe.com.ph/ to discover more about Globe and download the GlobeOne app right now.

 

 

 

April 4, 2025 by
Tech

Art Meets Technology: National Artists’ limited-edition skins are included with the new Globe AT HOME 5G WiFi

Globe AT HOME transforms ordinary connectivity into a platform for artistic expression by introducing limited-edition router skins displaying the creations of National Artists for its new 5G WiFi equipment.

Globe CCO Darius Delgado excites audience during the launch with the idea of Plug,
Play, and Power Up

The most recent version of Globe’s industry-leading 5G WiFi, which was unveiled at the “Art of Connection” premiere at a:museum, the nation’s largest digital museum, turns the ordinary router into a collectible item. In addition to exclusive skins featuring the works of well-known Philippine National Artists, the device now comes in two stylish base designs: Stone (White) and Blueberry.

Inside a:museum during Globe event, The Art of Connection

 

This unique collection pays homage to the richness of Philippine art, featuring the following iconic works from the country’s best-known artists:

  • Vicente Manansala- “Birdman”
  • Botong Francisco- “Pageant of Commerce”
  • Larry Alcala- “Barangay”
  • Imao x Imao- “Marahuyo”

With these skins, Globe AT HOME elevates the way Filipinos experience internet connectivity—not just as a tool, but as a meaningful part of their personal space.

Next-Level Design, Next-Level Connectivity

rainx Executive Director and Founder Brandon Leigh shares how the partnership with Globe came about

Globe AT HOME is rolling out its next-generation router in partnership with rainx, a global technology company that offers a range of 5G routers and an end-to-end integrated ecosystem that optimizes the experience for networks and customers.

The new 5G WiFi device called the101 is more than just aesthetically pleasing—it delivers a seamless and powerful connectivity experience. Designed for modern homes and fast-paced lifestyles, the plug-and-play device offers fiber-like speeds without the hassle of installation. Its cutting-edge 5G Fixed Wireless Access (FWA) technology ensures reduced latency for smooth video calls, gaming, and streaming, all while bypassing issues like fiber cuts and downtimes common with wired connections.

Other standout features include:

  • Scan-to-Connect:No more typing in long passwords—simply scan the QR code on the device’s LCD screen for instant access.
  • One-Tap Support and Easy Sim Registration:Manage connectivity needs with ease through the built-in display, which allows quick SIM registration and customer support access.
  • Geolocked for Stability:Consistent, high-quality internet performance, ensuring reliable service wherever it’s set up.
  • Money-Back Guarantee:Customers can experience the device risk-free with a no-questions-asked refund policy within seven days.

Abigail Cardino, Globe’s VP and Head of Brand Management for Globe’s Broadband
Business, talks about the newest innovation Globe now offers

“At Globe, we believe that technology should complement and enhance our everyday lives—not just functionally, but also aesthetically,” said Abigail Cardino, Globe AT HOME’s Head of Brand Management. “By showcasing the works of National Artists, we are making connectivity not just seamless, but also inspiring. These limited-edition designs turn our 5G WiFi device into a work of art that our customers can proudly showcase in their homes.”

With Globe continuously expanding its 5G footprint—now covering 98.51% of Metro Manila and key cities in Visayas and Mindanao—the 5G WiFi device is poised to bring fast, reliable, and stylish connectivity to more Filipinos than ever before.

Beginning in May 2025, the limited-edition artist skins will be accessible. Don’t pass up the opportunity to have the greatest online experience while acquiring a piece of Filipino art.

For additional information and updates, like and follow the Globe AT HOME Facebook page: https://www.facebook.com/globeathome/.

 

 

 

 

 

 

 

 

 

April 3, 2025 by
Food, Lifestyle

Following last year’s victory, Abi Marquez receives back-to-back Webby nominations

Abi’s photo

“Lumpia Queen” and Filipino culinary content maker Abi Marquez has once again received a nomination for the esteemed Webby Awards in the category of Creators-Food & Drink. This second consecutive nomination solidifies her position as a prominent personality in the digital culinary arena and a proud global ambassador for Filipino cuisine, following her 2024 Webby People’s Voice Award victory.

Filipino cuisine is now more widely available and loved thanks to Abi’s inventive and delicious recipes. In addition to gaining her a devoted fan base, her commitment to using food to tell stories has improved Filipino food’s standing in the global culinary community.

Abi’s TikTok video with Gordon Ramsay

Last year, in 2024, she won the Webby People’s Voice Award, a testament to her strong connection with her audience and her incredible talent.

Photo courtesy of The Webby Awards.
Abi’s Webby Awards photo

Abi’s success is a victory for the Philippines and Filipino cuisine on the global stage. As a proud Filipino creator, Abi has been instrumental in showcasing the beauty and depth of Filipino food, making it more accessible and appreciated by audiences worldwide. Her nomination and potential win bring well-deserved recognition to the richness of Filipino culinary traditions, inspiring more people to explore and celebrate our vibrant flavors.

Abi is up against some formidable competition, including renowned food personality Joshua Weissman, best known for his viral cooking videos and extensive social media presence, and Babish (Andrew Rea), the creator behind the wildly popular YouTube series Binging with Babish, which recreates iconic meals from film and television. Another competitor is Olivia Tiedemann, a rising star in the food content space whose innovative recipes have captivated audiences across multiple platforms.

What It Means to Be a Webby Nominee

Being nominated for a Webby Award is a major achievement. With over 13,000 entries submitted across various categories, only the top 12% of projects receive nominations, making this an elite recognition. The Webby Awards, known as the “Oscars of the Internet,” celebrate the best in digital content, and winning a Webby signifies excellence in creativity, impact, and innovation.

There are two major awards up for grabs:

  • The Webby Award, selected by the International Academy of Digital Arts and Sciences (IADAS).
  • The Webby People’s Voice Award, which is decided by public voting.

Winning the People’s Voice Award would be a huge milestone for Abi, giving her well-deserved recognition for her creativity, dedication, and influence in the online food community. Her 2024 victory showed the power of her fanbase—let’s make it happen again!

How to Vote for Abi Marquez

Fans and food lovers can help Abi secure the Webby People’s Voice Award by casting their votes online. Voting is open now and will run until Thursday, April 17th, at 11:59 PM PDT.

To vote, simply visit: Webby Awards Voting Page

  1. Type in your browser: https://www.webbyawards.com/
  2. Select: Go Vote
  3. Select: Start Voting
  4. Select: Categories
  5. Select Creators
  6. Select: Food and Drink
  7. Vote for Abi

Join the Campaign & Show Your Support

Show your Pinoy pride and support, Abi Marquez by:

  • Voting for her Webby People’s Voice Award.
  • Sharing the voting link on social media using the hashtag #VoteAbiMarquezWebby.
  • Tagging @thewebbyawards and @abimarquez @nyma to spread the word.

The winners will be revealed on Tuesday, April 22nd, and on Monday, May 12th, in New York City, there will be a special awards ceremony.

Come together and support our Lumpia Queen as she wins the Philippines’ second People’s Voice Webby! Cast your ballot now to honor the amazing work she keeps sharing with the world.

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

Karen Tumbali | [email protected]

To learn more about NYMA, visit nyma.ph

April 2, 2025 by
Entertainment

YARA’s seductive hit song “Sabi Ko Na” marks her entry into R&B/hip-hop realm

YARA reintroduces themselves as a fearless force in the local urban music scene

YARA’s new sound, which blends contemporary hip-hop and R&B flavor with Y2K nostalgia, heralds a brave new age. With a decidedly Pinoy flavor, the Filipino girl trio this time leans into urban music, as demonstrated by the song “Sabi Ko Na,” which was written by JRoa and produced by Yung Bawal.

With its luscious melodies, catchy beats, and atmospherics reminiscent of Darkchild, the song showcases YARA at its most assured, providing attitude and aural complexity in equal measure.

YARA, who have re-established themselves as a major force in the Filipino R&B/hip-hop scene, substitute a more sensual, expressive sound for polished pop.

“This song was heavily inspired by 2000s R&B, expressing raw emotions as they are—no deep words, no hidden meanings, just pure feeling,” the group shares. “We also wanted to highlight the unpleasant emotions, as they, too, are a part of us and shape who we are.”

For this new sonic revamp, YARA enlisted the expertise of award-winning producer, songwriter, and recording artist JRoa, who crafted an effortlessly smooth, soul-infused anthem about love, deception, and the unnecessary baggage that comes with it. Although YARA wasn’t directly involved in the songwriting process, their synergy with JRoa was spot on. “One of the most memorable moments during recording was the pep talk he gave that day,” recalls the four-member act. ‘It really showed his passion and, of course, inspired us to keep pushing for what we love. Every time he demonstrated how to sing a line, we couldn’t help but be in awe. We were fangirling the entire time, but we had to snap back to reality and focus on channeling that energy into a performance.

The result is a captivating mix of past and present—a song that honors classic R&B elements while redefining YARA’s musical identity. With Yung Bawal’s moody, after-hours production setting the stage, “Sabi Ko Na” succeeds in reclaiming the Filipino girl group’s space where they can truly shine.

“It’s not always easy to admit to yourself that someone special has fooled you, so we hope this song serves as both a reminder and a source of comfort—because, let’s be real, it’s a canon event,” the charismatic quartet reflects. “Kidding aside, we just want to be part of someone’s moving-on journey, and hopefully, this song helps them heal in the end.”

Earlier this week, YARA sparked intrigue with a social media blackout, signaling a pivot in their influence style not just for this particular release, but also for their overall sound and artist positioning moving forward. This move set the stage for the launch of “Sabi Ko Na,” a track that reintroduces the group as the next movers and shakers in the local R&B/hip-hop scene. Taking creative direction into their own hands, YARA delivers a bold and infectious banger that is rife with so much promise. “You can definitely expect more of this sound,” the group explains. “We had the best time creating Sabi Ko Na, and we can’t wait for you to enjoy it as much as we did.”

Sony Music Entertainment has made YARA’s “Sabi Ko Na” available on digital music outlets all around the world. Keep an eye out for the song’s lyric video, which will be posted on their  official YouTube channel at 6 p.m. today.

Additionally, the music video will debut on the group’s official YouTube channel on April 11 at 6 p.m.

 

April 2, 2025 by