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Vic Vic Bautista

Lifestyle, News

Women on Fire 2025: Strengthening Women and Creating Resilient Societies

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

Women on Fire, a celebration of the extraordinary leadership, bravery, strength, and tenacity of women in fire prevention, disaster response, and community safety, was introduced by SM Cares in honor of National Women’s Month and Fire Prevention Month. Across all programs, Women on Fire reached approximately 25,000 participants and provided a platform for empowerment, education, and awareness through partnerships with important public and private entities.

The Purple Illumination Ceremony, held on February 28 by SM Cares in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country to mark the beginning of Women’s Month. In the Philippines, purple, a color often associated with justice, dignity, and women’s rights, signified the beginning of National Women’s Month, reaffirming SM’s dedication to gender equality and female empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

“Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,” said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

Over 12,000 people attended SM Cares’ 3rd Nationwide Safe Spaces Act Orientation, which was hosted in 86 SM malls across the country on March 4 and 6, to reaffirm the company’s dedication to establishing safe spaces. Students, staff, renters, and security guards were all taught the value of preserving harassment-free environments in stores and businesses through this program.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

Visit the official website or follow @SMCaresOfficial on social media for additional updates on SM Cares’ efforts

 

March 19, 2025 by
Lifestyle

The Ultimate Bucket List for Youniverse—Remembering #WomensMonthAtSM

March is all about YOU! At SM, we’re honoring strong women with joyous experiences, wellness, and beauty this Women’s Month. Experience enjoyable outings with friends, self-care, and confidence boosting. With glow-ups, indulgences, and life-changing experiences, enter your girlboss age. Only at SM Supermalls, begin crossing things off the ultimate Women’s Month bucket list!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls’ Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls’ day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

This Women’s Month is no exception to our mission at SM Supermalls to provide you with first-rate experiences.

SM offers everything you need to make it a memorable occasion, whether you’re celebrating with your best friends, giving yourself a well-earned glow-up, or taking a much-needed getaway for yourself.

You deserve this month, so make it all about you! Everything may be found at SM, the #HomeOfFirsts.

For the most recent information and activities, remember to check www.smsupermalls.com or like and follow @smsupermalls on social media!

 

 

 

March 19, 2025 by
Lifestyle, News

How SM Moves From Bin it Right to #SMWasteFreeFuture reduces the impact on landfills

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

It is not “out of sight, out of mind”; landfills are not only unsightly places in isolated locations; they also provide a serious health danger to the local population and release a lot of greenhouse gases due to the decomposition of food waste.

The SM Supermalls’ Recyclable, Disposable, and Compostable (RDC) containers are not merely decorative; they mark the beginning of the path to a landfill that is net-zero and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

Other customer-facing solid waste management services offered by SM include the Plastic Waste Collection program, E-Waste Collection, clean water body awareness campaigns, and frequent cleanups of the coast and estero. Through RA 9004, RA 11898, and other similar laws, these activities are also carried out to assist the government in promoting appropriate solid waste management.

The path to SM’s #SMWasteFreeFuture becomes more feasible after solutions have been found. To establish an ecology of recovery and consumption where the term “waste” can become obsolete, we need everyone’s assistance, from properly “bin it right” to further developing waste solutions. Let’s contribute to the “waste-free future” movement.

Visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management to find out more about SM’s solid waste management activities.

 

 

March 19, 2025 by
Entertainment

Philippine Ballet Theatre presents “The Merry Widow” at the Samsung Performing Arts Theatre this April 5 and 6

For its first season production, the Philippine Ballet Theatre presents “The Merry Widow”—a delightful tale brimming with tangled relationships, near misses, and jealous lovers. Originally premiered as an operetta by Franz Lehár in Vienna in 1905, “The Merry Widow” has inspired numerous choreographic adaptations by ballet companies around the world. Set in Paris, the city of love, it explores themes of forbidden and rekindled love, wealth, and deceit.

In its version, “Merry Widow” is skillfully choreographed and presented by Philippine Ballet Theatre’s Artistic Director, Ronilo Jaynario, in a way that is sure to resonate with the Filipino audience’s appreciation for passion and drama. The dancers showcase their talents in classical ballet, character dance, mime, and theatrical acting. Franz Lehár’s exquisite melodies will transport audiences to a world of romance, wit, and opulence in “The Merry Widow,” where every note celebrates love and elegance.

Homage to History

This ballet has been a true gem for the company. It’s inclusion in the season is an homage to its roots; unbeknownst to many, “The Merry Widow” was among the first ballets ever performed by the company. Former Artistic Director Julie Borromeo’s version premiered in 1987, making waves and establishing PBT as a company with a sophisticated repertoire and innovative approach. It set the tone for what was to come. Almost four decades later, the ballet remains a testament to the vision of the founders: a company capable of competing globally with both Filipino works and classical repertoire. With hopes high, this fifth restaging aims to reaffirm that legacy. As a company guided by an artistic council, continuing the tradition of rich taste, innovation, and undeniable skill is of utmost importance. Through this ballet,PBT wishes to honor PBT’s founding members, expressing gratitude for setting the course toward the PBT of today, the National Performing Arts Company for ballet and contemporary dance. This production is lovingly dedicated to the eleven founding members: Julie Borromeo, Felicitas Radaic, Steve Villaruz, Gener Caringal, Eddie Elejar, Leonor-Orosa Goquinco, Vella Damian, Sony Lopez-Gonzales, the late Tony Fabella, the late Eric Cruz, and the late Inday Gaston-Manosa. Their pursuit of a fresh approach to ballet remains the guiding light for PBT. It’s a fitting ballet to start the year right.

Cast Update

Casted members are all debuting in their respective roles. Jimmy Lumba will take on the lead role of Count Danilo Danilovistch, while Jessa Tangalin will portray the elusive Hanna Glawari. The role of Count Camille de Rosillon will be shared by Julafer Fegarido and Justine Joseph Orande, with Sophia Martina Tiangco and Gabbie Jaynario alternating as Valencienne. Bringing humor to the production, veterans Anatoly Panasyukov and Joel Matias will play Baron Mirko Zeta and Njegus, respectively.

Coming Soon

Thanks to Philippine Ballet Theatre’s (PBT) partner, Philippine Airlines, and the support of the Cultural Center of the Philippines, the National Commission for Culture and the Arts, and the National Performing Arts Companies, PBT will have a special limited run at the Samsung Performing Arts Theatre.

The production opens on April 5, 2025, with a matinee at 3:00 PM and a gala performance at 7:30 PM. It concludes on April 6 with a final matinee at 3:00 PM.

Joyously romantic, this enchanting production promises to sweep audiences off their feet.

For ticket inquiries, call 09688708887, 09129455151

and +63286711968 or email [email protected]

 

 

 

March 19, 2025 by
Food

Burger & Lobster Philippine Debut at SM Supermalls: A First Bite, a Lasting Obsession

A major boost to Manila’s culinary scene is imminent. Burger & Lobster, a global dining hit, is finally making its Philippine debut at SM, the #HomeofFirsts. It will serve Manila’s most discerning eaters its iconic prime-cut burgers and wild-caught lobsters, poised to reinvent casual eating in the nation with a premium vibe.

The London-based phenomenon began and achieved success by concentrating on two ingredients and meticulously and passionately honing them. Burger & Lobster established a dining institution by perfecting the skill of creating outstanding burgers and perfectly cooking wild-caught lobsters, attracting foodies from New York to Dubai, Singapore, and other places. The outcome? The burgers are very delicious. Lobsters are delicious. After only one taste, you’ll begin to question everything in your life. Manila is about to become #OfficiallyObsessed.

An Unapologetically Bold Dining Experience

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Visit Burger & Lobster on the ground floor of SM Aura now to prevent missing out on the craze!

Keep yourself informed! For exclusive details and first looks, follow @burgerandlobsterph on Instagram. Visit www.smsupermalls.com or follow @SMSupermalls on social media to find more intriguing first-to-market brands.

 

 

March 19, 2025 by
Lifestyle

The “Trash to Cash” campaign by SM Supermalls gives communities the tools they need to create a waste-free future

Over 12 million kilos of recyclables collected in 2024.

A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.

The “Trash to Cash” (TTC) recycling market, which allows people to trade recyclable waste for cash, turns SM Supermalls into a center of sustainability every first Friday and Saturday of the month. This program, which is a component of SM Supermalls’ Waste-Free Future campaign, has been in place since 2007 and promotes recycling, waste segregation, and environmental awareness while also providing financial benefits to local communities.

The TTC program, which is implemented in 87 SM malls across the country, offers tenants, customers, and local communities an easy-to-use way to get involved in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

SM employees and tenant partners join in by bringing piles and bags of recyclable waste.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

A caring call to action: Be part of the change

Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

Segregating our trash plays a vital role in diverting waste from the landfills.

With TTC locations scattered worldwide, SM Supermalls provides convenient drop-off places where consumers can properly dispose of things such as paper, plastic bottles, and other recyclable garbage. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.

Follow @SMCaresOfficial on social media to find out more about TTC and other sustainability projects under SM’s Waste-Free Future campaign.

 

 

 

 

March 19, 2025 by
Lifestyle, News

By supporting the Water for Tomorrow Campaign, SM Prime promotes sustainability

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. Effective water management is essential for both the environment and civilization, according to the United Nations (UN)-Water.

Since the early 1990s, long before water stress and its connection to climate change were generally acknowledged, SM Prime Holdings, Inc. (SM Prime), a prominent integrated property developer in Southeast Asia, has placed a high priority on water conservation and management.

In order to ensure responsible resource management and promote the welfare of the communities it serves, SM Prime actively incorporates climate resilience into its developments through its water stewardship campaign, Water for Tomorrow.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.

Protecting water resources

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community.

The Water for Tomorrow initiative, along with Net Zero by 2040 and a Waste-Free Future, are important components of SM Prime’s sustainability plan.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.

 

 

 

 

March 19, 2025 by
Lifestyle, News

The Wall of Champions for SM for MSMEs celebrates the spirit of entrepreneurship in the Philippines

Celebrating the strength of 17,000+ thriving businesses

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

The micro, small, and medium businesses (MSMEs) Champions’ Wall, a visual monument to the tenacity, commitment, and excellence of the nation’s 17,000 MSMEs, was proudly launched by SM Supermalls as part of a vibrant celebration of Filipino entrepreneurship. The spectacular event, which was hosted at the SM Mall of Asia (MOA), brought together esteemed guests to honor the 2024 Presidential Awardees for MSMEs and recognize their significant contributions to the corporate landscape of the country.

A symbol of innovation and perseverance

The MSME Champions’ Wall represents the path of Filipino business owners who have persevered in thriving in the face of adversity and is a testament to their inventiveness and tenacity. The installation, which combines storytelling and art, highlights the various industries and success stories that make up the MSME sector.

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

 

SM Supermalls’ commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.

By taking this action, SM Supermalls is reaffirming its dedication to being a genuine partner in MSMEs’ development and bolstering its support for them. The MSME Champions’ Wall at SM MOA will stand as a permanent reminder of the tenacity, zeal, and brilliance of Filipino business people.

To enroll in the initiative, MSMEs can go to msme.smsupermalls.com.

Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

 

March 19, 2025 by
Food

A Bit of Italy’s Finest: SM Mall of Asia Celebrates Rossopomodoro’s Asian Debut

The rich tang of slow-simmered tomato sauce, the creamy delight of delicate milky mozzarella, and the seductive aroma of newly baked dough all combine to create the ideal combination. With its first-ever location in Asia at SM Mall of Asia, Rossopomodoro—the biggest pizza company in Italy—has made its formal debut in the Philippines.

Rossopomodoro is the most recent example of SM Supermalls’ dedication to providing Filipinos with new experiences and bringing them closer to top-notch dining options as the Home of Firsts.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions.”

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

SM continues to be the best place in the nation to find top-notch eating experiences, and more foreign brands will be joining it shortly. The greatest cuisines from around the globe aren’t only available at SM; they’re already here and ready to be enjoyed.

For a genuine flavor of Naples, visit Rossopomodoro located on Level 1 of the North Entertainment Mall at the SM Mall of Asia. Visit www.smsupermalls.com or follow @SMSupermalls on social media to find more intriguing first-to-market brands.

 

 

March 19, 2025 by
Entertainment

The new track, “FUFN (Fuck You For Now)”, is released by international pop sensation JADE

After winning ‘Pop Act’ at the BRIT Awards, international music singer JADE is back with the powerful song “FUFN (Fuck You For Now).” Check out the music video here.

“FUFN (Fuck You For Now)” is a powerful and dramatic pop song that is full of attitude. It was written by JADE in collaboration with music legend RAYE and Dave Hamelin, and it was co-produced by Lostboy. “Don’t you tell me to calm down” is sung by JADE during the song’s explosive chorus, and she is bursting with genuine emotion.

JADE starred in the new Fendi campaign for their Mamma Baguette bag, which included a teaser for the song.

JADE shares, “FUFN is the escalation of an argument we’ve all had, knowing it’s not the end but feeling all the anger in the moment. It’s the channeling of female rage into a badass big pop banger.”

Listen here: http://jade.me/FUFN

JADE delivered the stand-out performance of the night at this year’s BRIT Awards, performing her superhit “Angel Of My Dreams.” The performance video has been viewed over 1 million times and Jade also scooped up her first solo BRIT award in the ‘Pop Act’ category.

The Guardian called JADE’s performance, “an episodic live performance so peculiar it stole the show,” whilst NME said it was “a staggering, theatrical performance.” Clash Magazine named it one of the greatest BRITS performances of all time.

JADE finished 2024 by winning the Trailblazer Award at The Rolling Stone UK Awards and appearing on the cover of the magazine. She was also included on many of the end of year ‘Best Of” lists.

“Angel Of My Dreams” was named the No.1 song of 2024 by DIY Magazine and a Top 10 song by The Guardian, DORK, Clash and NME. In addition, Dazed named JADE’s “Angel Of My Dreams,” video of the year.

The commercial success of “Angel Of My Dreams” has been enormous. With more than 100 million plays to date, the song debuted at No. 7 on the UK Official Singles Chart, making it the third-highest new entry by a British artist this year. The accompanying video has received 12 million views and was the top trending video on YouTube for 10 days. For two months, the song was in the Top 20 on the Official UK Singles Chart.

Three other songs have been released by JADE since then: “Midnight Cowboy,” a sensual, subdued bass-heavy hit about embracing your sexuality, the elegant disco-tinged Fantasy,” featuring the audacious hit song “IT girl” and a music video helmed by the legendary David LaChapelle.

 

 

 

 

 

March 18, 2025 by