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Vote for NYMA Talents in Round 1 of the Digital Creator Awards 2026 World Edition

Round 1 is on for Christian, Kristel, Raco, Bea, and Buji across five categories

Five talents represented by NYMA Talent Management are currently participating in Round 1 of the Digital Creator Awards 2026 – World Edition, and their communities can now support them by voting through the awards’ official voting platform.

The NYMA talents participating in Round 1 are:

  • Christian Bautista – Entertainment
  • Kristel Fulgar – Lifestyle
  • Raco Ruiz – Art
  • Bea Chu – Tech and Innovation
  • Buji Babiera – Podcast & Storytelling

NYMA is also participating under the Agency category as part of the awards’ agency and industry recognition component. The Agency category is not open for public voting.

Voting is currently open for Christian, Kristel, Raco, Bea, and Buji. Supporters and fans may cast their votes through the official Digital Creator Awards voting platform at:

https://vote.digitalcreatorawards.com/

The five creators represent different areas of today’s digital landscape, from entertainment and lifestyle to visual art, technology, education, community-building, and storytelling.

Christian Bautista, participating under Entertainment, continues to connect music, performance, and digital storytelling across audiences in the Philippines and the region. Supporters can help Christian progress through the competition by casting their votes during the current Round 1 voting period.

Kristel Fulgar, participating under Lifestyle, has built a cross-cultural digital presence connecting Filipino and Korean audiences through lifestyle, entertainment, and everyday storytelling. Her community may support her Round 1 participation through the official voting platform.

Raco Ruiz, participating under Art, brings his distinctive visual language into the creator space through illustration, character work, culture, and brand collaborations. Audiences can support Raco by voting for him during Round 1.

Bea Chu, participating under Tech and Innovation, creates content around technology, photography, cinematography, audio, and the tools behind modern content creation. Supporters can cast their votes for Bea throughout the current Round 1 voting period.

Buji Babiera, participating under Podcast & Storytelling, uses storytelling and community-building to explore cycling, mobility, and everyday urban experiences through First Bike Ride and his wider body of work. His community may support his Round 1 participation by voting through the official DCA platform.

The Round 1 participation of Christian, Kristel, Raco, Bea, and Buji highlights the range of creator voices represented by NYMA across entertainment, lifestyle, art, technology, and storytelling.

For audiences who have followed and supported their work, every vote during Round 1 is an opportunity to support their journey in the Digital Creator Awards 2026 – World Edition.

Cast Your Vote

Voting is open for:

Entertainment: Christian Bautista
Lifestyle: Kristel Fulgar
Art: Raco Ruiz
Tech and Innovation: Bea Chu
Podcast & Storytelling: Buji Babiera

Vote through the official Digital Creator Awards platform: https://vote.digitalcreatorawards.com/

 

 

 

Entertainment

ONE CLICK STRAIGHT Continues Global Festival Journey at Taiwan’s Vagabond Festival

The Filipino four-piece will make its Vagabond debut with a collaborative B2B set alongside Taiwanese band SADOG

ONE CLICK STRAIGHT (OCS) is set to take the stage at Vagabond Festival 2026, one of Taiwan’s major music festivals.

The Filipino alternative-pop/rock group will be featured on the festival’s Band Battle B2B stage, where they will team up with Taiwanese indie blues-punk band SADOG for a unique collaborative performance.

Through the Band Battle B2B format, the two bands will face each other on stage and exchange musical ideas through an improvised set, without following a predetermined setlist. For ONE CLICK STRAIGHT, the format brings an exciting performance challenge that highlights spontaneity, creativity, and the natural connection between the musicians.

“First things first, we are beyond grateful and excited to be part of the artist lineup for Taiwan’s Vagabond Festival this 2026,” the four-piece band shares. “Preparing for this show will be exciting and strangely alien to us, as we are set to play the Parachute stage with Taiwanese band SADOG in a face-to-face, no-setlist setup—something that we’ve never done in our career before. Everything is a mix of excitement and gratitude.”

The upcoming Taiwan performance continues to strengthen the band’s foothold in the Asian music festival circuit, which previously started at AXEAN Festival in Bali, Indonesia, and Baybeats Festival in Singapore in 2025, then continued with stints at Music Lane Festival Okinawa in Japan, Bangkok Music City in Thailand, All Of The Noise and Sonik Philippines in Manila, and Playtime Festival in Mongolia in 2026.

At Vagabond Festival, OCS plans to embrace the format’s spontaneity, letting its live sound shine in real time alongside SADOG and the festival audience.

“We aim to ride our sound through the spur of the moment alongside all music lovers in Vagabond,” the band says. “Audiences can expect to see us in our purest form, jamming out our own sonic DNA live and improvised.”

Follow ONE CLICK STRAIGHT’s Official social media channels
 • Facebook: https://www.facebook.com/ONECLICKSTRAIGHT
 • Instagram: https://www.instagram.com/oneclickstraight/
 • YouTube: https://www.youtube.com/@ONECLICKSTRAIGHT
 • Twitter / X: https://x.com/ONECLKSTRAIGHT
 • Tiktok: https://www.tiktok.com/@oneclickstraight

In June 2026, TRIN officially introduced its artist development and global management consultancy, with ONE CLICK STRAIGHT becoming its first artist partner under its global management program.

TRIN is committed to building a strong and inclusive community centered on culture and music. Through its platform, the organization aims to showcase outstanding Asian artists while creating stronger regional and international connections, both through live performances and digital platforms.

General inquiries: [email protected]

Website: www.therestisnoiseph.com

Twitter: twitter.com/therestisnoise_

Facebook: facebook.com/therestisnoiseph

Instagram: instagram.com/therestisnoiseph

 

 

 

 

Entertainment

Watch the music video of Josh Cullen new single “Like Me,” featuring Jay Park

Produced by Josh himself, the bold new single examines identity, adaptation, and what it means to remain one of one

Josh Cullen returns to his solo era with “Like Me,” his collab single with multi-awarded Korean-American rapper Jay Park under Sony Music Entertainment.

Produced by Josh Cullen himself and co-written with Mathew Auditor and Jay Park, “Like Me” reflects on a world increasingly shaped by imitation, adaptation, and algorithmic influence, where originality can easily be diluted by the pressure to follow familiar formulas.

Its accompanying music video expands on this concept through a striking sci-fi-inspired visual world, anchored by intricate choreography and a cast of backup dancers. The music video is helmed by Josh Cullen, alongside Iana Forbes and Louis Duran, extending the song’s conceptual exploration into its visual language.

“LIKE ME” ultimately challenges the notions of identity from Josh Cullen’s lens. Instead of simply resisting change, the song embraces transformation while drawing a line between adapting and becoming someone else.  Without these inevitable compromises, “adaptation risks becoming indistinguishable from imitation,” as Josh puts it.

The prominent Filipino singer, songwriter, rapper, and dancer from SB19 recently debuted “LIKE ME” on stage at his solo live showcase last Saturday, September 26, at Samsung Hall in SM Aura, Taguig City.

On October 2, selected lucky fans will get the chance to learn the choreography for Josh Cullen’s “LIKE ME” at an exclusive dance workshop at SPAC3 Studios in Quezon City. More details here.

Josh Cullen’s “Like Me” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the music video here.

 

 

 

 

Entertainment

DAELUX Makes P-Pop Debut with Pre-Debut Single “Like That”

The newly signed Sony Music Philippines act embraces youthful energy, sisterhood, and the exhilarating uncertainty of catching feelings

Davao-based girl group DAELUX officially steps into the P-Pop scene with their pre-debut single “Like That,” released under Sony Music Entertainment.

The seven-member group’s latest track explores the thrill and uncertainty that come with developing feelings for someone, especially when you’re unsure if those emotions are mutual. Filled with playful lyrics and an upbeat, bouncy sound, “Like That” delivers a feel-good pop experience while capturing the confusion, frustration, and excitement of trying to read someone’s signals and figure out where a possible relationship could go.

“We were drawn to this theme because the feeling of liking someone and trying to figure out where you stand is something a lot of people can relate to,” DAELUX admits. “There’s excitement, but there’s also that uncertainty when you start overthinking little actions. For us, Like That captures that stage in a fun and lighthearted way. We may all have different experiences and perspectives on love, but the song reflects that real feeling of wanting clarity while still hoping the other person feels the same way.”

Instead of moping on the track’s complicated sentiments, “Like That” approaches the experience with optimism and youthful candor. Beneath its bright exterior, the song encourages confidence in expressing genuine emotions, especially when fear of rejection makes silence tempting.

The track also reflects the Filipino pop group’s sonic identity, with familiar storytelling and a clear sense of duality. The group embraces its free-spirited side while making room for a softer, more emotional dimension, allowing the music to reflect how young people navigate relationships, self-expression, and growing into themselves.

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“We think one of the biggest messages of the song is not to be afraid of truly expressing what you feel toward another person,” DAELUX explains. “It’s okay to be vulnerable, as long as you also know your worth and what you truly deserve.”

“Like That” is produced by Pao Lofranco with AndreaH as a co-writer, while the members contribute their own creative ideas to the songwriting process. Throughout its development, the group made several revisions, working closely with the production team and label to ensure the final arrangement felt authentic to DAELUX.

The song’s harmonies were arranged with the help of their vocal coach, Ma’am Shelley, who also worked on distributing the vocal parts to highlight the individual qualities of each member’s voice.

“While recording, we tried to bring ourselves back to a younger and more innocent feeling—when you’re still a little unsure and inexperienced when it comes to love,” DAELUX says. “We think that helped give the song its bright, playful, and youthful feel.”

“Like That” is DAELUX’s first release since partnering with Sony Music Philippines, bringing its distinct P-Pop brand to a wider audience.

“Being part of Sony Music is a huge opportunity for us. It gives us the chance to learn, grow, and take our music more seriously as artists. Working with them has also encouraged us to think bigger while still staying true to who DAELUX is,” shares the seven-piece group.

With all seven members—CK, Alice, Ara, Rhya, Slane, Zyra, and Riri—coming from Davao, DAELUX embodies a homegrown P-Pop journey rooted in the city. Beyond the members, the creative team behind the group’s music and performance video is also Davao-based, bringing together a shared pool of local talent that has played a key role in shaping DAELUX’s sound, visuals, and identity from the very beginning.

DAELUX’s “Like That” is now available worldwide across all major digital platforms through Sony Music Entertainment.

 

 

 

 

 

 

 

Entertainment

Iman Fandi enters her bold era with new EP “Afterglow”

Singaporean artist Iman Fandi releases her debut EP “Afterglow” on 25 September 2026 across all major streaming platforms, the culmination of a breakout year and her most significant work yet as an independent artist.

“Afterglow” is a story of finding yourself again, discovering confidence, embracing ambition and learning to put yourself first. Across the EP, Iman steps into her own light, leaves behind what no longer serves her and embraces a bolder, more unapologetic version of herself. The EP explores the tension between the heart’s desire for connection and the mind’s instinct to walk away, creating a sound that is emotionally honest, self-assured and full of clarity.

LISTEN TO IMAN FANDI’S “AFTERGLOW” HERE

“But it’s also about having fun along the way,” Iman shares. “Dancing around with your girls, celebrating how far you’ve come, and romanticising your own life.” Through its sleek, edgy pop and R&B sound, “Afterglow” becomes a feel-good soundtrack for choosing yourself, embracing your ambition and letting your glow shine.

Where earlier singles “Tip Toes,” “Out Of My Mind” and “IT IS” traced that journey one chapter at a time, “Afterglow” brings the full arc together – the clearest statement yet of who Iman is as an independent artist.

The EP arrives on the back of a defining year, from her Singapore National Day Parade debut before a 42,000-strong crowd at the National Stadium to her first US stage at Broadus Together: Superstar Among Friends in Los Angeles.

INSTAGRAM | TIKTOK | SPOTIFY | YOUTUBE

 

 

Entertainment

Ben&Ben honors nearly a decade of music, memory, and becoming with anthology album “Nine”

The new anthology brings together a collection of reimagined favorites and new song “Harinawa,” offering a reflective look at the band’s evolution and the road ahead

For nine years, Ben&Ben has grown from a promising Filipino folk-pop collective into one of the Philippines’ most accomplished OPM acts. With billions of streams, major awards, sold-out concerts, and acclaimed performances on international stages, the nine-piece band has built a catalog of heartfelt anthems that resonate deeply with audiences at home and abroad. This year, the band adds another feather to their cap with the release of Nine, an anthology album that looks back on the music, memories, and experiences that defined Ben&Ben and shaped them into what they are today while opening doors to what comes next.

Rather than a straight retrospective, Nine serves as a musical time capsule of Ben&Ben’s first nine years: a collection that captures where the band has been, who they have become, and what they are still becoming. Gathering nine tracks that convey key moments in their story, the 9-track record lives at the intersection of nostalgia and discovery, comforting enough for longtime Liwanag (the group’s fanbase) to recognize the impact of every reworked note, yet fresh enough to offer new listeners an entry point into the band’s expansive sonic world. Apart from simply looking back, Nine honors the longevity of a friendship and creative partnership, reflecting a shared musical life that continues to unfold with brighter results ahead.

“We celebrate the love we have for one another and the bond we have built through the years,” says violinist Keifer Cabugao. “We’re just deeply grateful, not only for everything the past has taught us, but also for the gift of being present with one another today.”

Also worth mentioning is how Nine doubles as an act of revisiting—or, for simpler context, reimagining. The anthology features some of Ben&Ben’s most important songs through the perspective of musicians who have lived with them for years. The band returned to the original recordings, revisiting the instruments, arrangements, performances, and even the people they were when the songs first came to life. In doing so, the members discovered not only how much their music had changed but also how much they themselves had changed alongside it. The resulting songs retain the emotional DNA that first connected them with listeners while reflecting the experience and maturity of a band that has now spent nine years creating together.

“Reimagined, for us, is letting the songs grow up with us,” explains lead vocalist and acoustic guitar player Paolo Benjamin. “Our Liwanag, and we the band too, were molded by life a lot in the past nine years. Hindi biro ang mga karanasang humubog sa aming pagkatao nitong halos isang dekada na ang lumipas, parehong yung mga maaliwalas at yung mga madilim na yugto. And from all these combined, there was a burning desire to update the songs with our deeper, more nuanced perspective in the present.”

The evolution is evident in the album’s production and musical direction. Instead of radically reinventing the songs for reinvention’s sake, Ben&Ben reimagined each track from the vantage point of who they are as musicians in 2026. The arrangements reflect a band that has spent years performing together, while the instrumentation and production let familiar melodies move in new ways. Integral to the process was the intention to bring the chemistry and immediacy of their live performances into the studio, balancing stage energy with the precision and detail of a recorded work. The result is an album that feels both lived-in and renewed: recognizably Ben&Ben, but shaped by nearly a decade together.

“The influences and inspiration we truly channeled in producing ‘Nine’ were literally our nine years of experience in doing what we do—from our live show moments on stage and with Liwanag, to the close relationships we’ve built with each other in the band,” shares lead guitarist and backing vocalist Poch Barretto. “We really wanted to bring our live music experience and musical chemistry into the studio. It was a fun challenge for us to balance the energy of what we play live with the refinements of a studio recording.”

The album also highlights the collaborative relationships that have shaped Ben&Ben’s music over the years. JP Verona, who has worked with the band since its first album and across much of its recorded catalog, brought an understanding of the group’s core musical identity. At the same time, producer Ziv contributed a newer perspective that pushed the band toward fresher sonic possibilities. Poch led the album’s full production, balancing the different creative directions and ensuring that the recordings captured the band as it exists today. The project also features the contributions of Luke and Eo on drums for songs recorded during Jam Villanueva’s recovery from injury. Photographer and visual artist Sara Erasmo translated the album’s themes of memory and journey into its artwork and accompanying imagery.

Among the collection’s pivotal moments is its focus track, “Maybe the Night (Reimagined).” The song played an important role in the band’s history, as it was the first song the members worked on from beginning to end as a nine-piece, arranged collectively in Jam’s attic in 2017. Reimagined nearly a decade later, “Maybe the Night” becomes both a return to the beginning and a reflection of how far the nine musicians have traveled since then.

“Maybe the Night was the first song we collaborated on from start to finish as nine,” shares bassist Agnes Reoma. “Binigay namin lahat ng puso namin sa kanta na ‘to and it opened a lot of opportunities for us, from our first ever Paskuhan, first official movie soundtrack, to our first band trip abroad. This new album is a testament to our journey, and ‘Maybe The Night (Reimagined)’ reflects how we have grown as individual musicians and as a collective since that attic session.”

Alongside the reimagined songs, “Nine” introduces a brand-new track, “Harinawa,” giving the anthology a forward-looking conclusion. Written and completed in 2026, the band’s ninth year, it holds a specific place in the album’s chronological sequence. If the reworked songs serve as vignettes of Ben&Ben’s past nine years, “Harinawa” serves as the link to whatever lies beyond them. Carrying a spirit of positivity and good energy, the song closes the anthology not with finality, but with anticipation for the band’s next chapter.

“We hope for these nine songs to accompany [Liwanag and our listeners] wherever they’re at in their lives right now,” says percussionist and backing vocalist Toni Muñoz. “Hope comes in many forms, and we wish for our music to be even just a glimpse of one of them.”

Ben&Ben’s new anthology album, Nine is out now on all digital platforms worldwide via Sony Music Entertainment.

 

 

 

 

 

 

 

 

Entertainment

From Bali to Cebu: ALYSON is Back Home, Teases Upcoming Regional Tour

Photo by Lorenz Torres, September Fever Cebu PH

PH City pop band and Manila sound fusion ALYSON is back home in the metro after their debut performances at AXEAN FESTIVAL in Bali, Indonesia and September Fever in Cebu, Philippines. Teases possible region-wide bar tour to bring the music closer to more ALYSTANS in Luzon.

ALYSON has been carving out a distinct place in the local music scene over the years, becoming a go-to name in the indie scene for their signature take on both Japanese City Pop and the ever-so classic Manila Sound, and their dynamic, genre-spanning sonic library. Hailing from Quezon City, the jazz-pop, sharp-suited sensations made their mark with their debut album, DEFINITELY LOVE!, earning recognition from major music media outlets including Billboard Philippines and Billboard Georgia’s NEXT GEN campaign. With a sound and style distinctly their own, ALYSON continues to make waves both onstage and beyond the local scene—and their recent trip to Indonesia and Cebu is just the beginning of their global takeover.

The blue-suited players of ALYSON are Pio Ligot on vocals and rhythm guitar, Luis Uy on lead guitar, Marcus Mababangloob on drums, Miguel Erfe on bass and Easel Manes on keyboard.

Photo by Aldhy (@aldy_pranata), AXEAN Music Festival

AXEAN Music Festival in Bali, Indonesia was their first stop right after the release of their sophomore album “AFTER OURS”, where the band explored and incorporated the Manila Sound genre more and refined their music to be more conceptual and streamlined with a narrative akin to a “teleserye” or a “KDrama”. Before the international stage in Bali, the band showcased “AFTER HOURS” in the metro by mounting an album release party last July of this year. Right after all the frills and celebrations amongst the usual haunts, off the band flew to Indonesia and Cebu to bring the ALYSON experience to new eyes and ears.

“It was a dream to be able to play outside the Philippines,” shared by Marcus when asked about what the band felt performing abroad. “We’ve said it time and again how we draw from Japanese and even Indonesian music and the parallels we have with our own musical history, so being able to play on a stage that reflects that is a huge thing for us.”

In line with this, Mababangloob shared a lot of his discoveries while mingling with fellow ASEAN music lovers, artists and delegates at the AXEAN Music Festival. He states his surprise on how the PH scene and its neighboring islands have a lot in common on how the country values music, may it be local and international, coining this epiphany as a “spider-verse” of some sort. He also cites the reaction of the audiences in Bali as one of the most memorable experiences from the band as they also felt a warmth similar to their usual PH audience, which in turn allowed them to groove throughout their set.

As for the September Fever stage in Cebu, the drummer notices a significant difference yet a comfortability in the vibe as well. A “homecourt we never knew”, Mababangloob mentions. “I felt like a lot of the crowd knew our music and were fans despite us never playing there before.” Cementing the power of music to transcend beyond borders. The Cebu crowd enjoyed the ALYSON so much, there was even a fan that electrified the Cebuano audiences more by acting as an “unofficial” dance instructor for their set. “He got everyone dancing in a way that got us even more hype. A real treat,” he notes. “We really felt the love from everyone.”

From performing in two stages, both different in varying degrees yet both just as huge, in such a short amount of time, these milestones from the band have helped them re-affirm their musical identities and how their music creates a relationship with people, with Marcus stating the band’s desire to be a Filipino band not just contained to their own contexts as carriers of the OPM sound, but a Filipino band that is capable to connect to the greater South East Asian sphere, and beyond!

In line with pushing the envelope in terms of performances, an ALYSON Luzon-wide tour is currently in the works, to be made possible by the band’s record label Offshore Music.

The band will also be performing live at The Cozy Cove in Baguio on September 25. Tickets available here.

Support ALYSON everywhere and every time by streaming “AFTER OURS”, the sophomore album of ALYSON is out now on all digital streaming platforms.

ALYSON Socials

FB: https://www.facebook.com/AlysonPinas

IG: https://www.instagram.com/alysonpinas

YT: https://youtube.com/@alysonpinas

TT: https://www.tiktok.com/@alysonpinas

 

 

Entertainment

James Arthur shares a message of inclusivity and self-worth with the new single ‘Waste My Tears’

Listen here / Watch the video here

Photo by Jack Alexander / Single artwork

It has been a phenomenal year of touring for James Arthur- having completed his first sold-out European arena headline tour, a sold-out UK and Ireland arena headline tour which included playing to 40,000 fans over two nights at The O2 London, followed by select major international festival dates. Several shows featured a special surprise – a brand-new song that has had thousands of fans swamping his socials, excitedly asking when it will be released. That moment is now here as James unveils the eagerly anticipated new single ‘Waste My Tears’. Listen HERE.

Hit play on ‘Waste My Tears’ and you can hear what has caused such excitement. The chorus could well be the biggest of his career: the gritty soul of James’s lead vocal simmering with heartfelt passion and determination, backed by an explosive production and radiant gospel backing vocals. Its message is just as powerful. Whatever you’re struggling with, it’s a rousing reminder that you – the real you – is important and valuable.

James says, “This song is about knowing your worth, letting go of the things that don’t deserve your energy, and moving forward without looking back. One of my favourite lines is, ‘Don’t stop being anything but yourself,’ and I hope that means something to you too.”

‘Waste My Tears’ is James’s first new solo track since releasing his ‘PISCES’ album last year. It continued his superstar status, ensuring that all six of his studio albums have reached #3 or higher in the UK – including the chart-toppers ‘Back From The Edge’ and ‘Bittersweet Love’. His album success is matched on the Official Singles Chart with two #1 smashes and a further five Top 10 hits –  all of which contributed to being awarded a BRITs Billion award in 2023 in recognition of receiving over a billion UK streams. James has also achieved massive success with 12 Platinum certified singles in the UK with ‘Impossible’, ‘Rewrite The Stars’, ‘Naked’, ‘Safe Inside’, ‘Falling Like The Stars’, ‘Lasting Lover’, ‘Train Wreck’, ‘Can I Be Him’, ‘Empty Space’, ‘Sun Comes Up’, ‘Car’s Outside’ and ‘Say You Won’t Let Go’.

But the triple BRIT nominee James is also truly an international icon, with 20 billion career streams to date, and 52 million physical worldwide sales. He has scored hits all over the globe, amassing countless Diamond, Platinum and Gold certifications everywhere from the UK to the US, across Europe, and in Australia.

Follow James Arthur:

 Spotify | Apple Music | YouTube | Instagram | TikTok | Facebook | X |

Entertainment

The Kid LAROI releases new single “GET EVEN” with GIVĒON

“GET EVEN (feat. GIVĒON)”

LISTEN/WATCH: https://thekidlaroi.lnk.to/geteven 

Photo credit: Adam Kargenian

Hot on the heels of releasing his new single “SLEEP,” The Kid LAROI is back to share new single “GET EVEN” featuring GIVĒON. The first collaboration between LAROI and GIVĒON arrives with an Ayodeji-directed music video – the second visual collaboration between the fast-rising director and LAROI in a matter of weeks following the release of “SLEEP” at the end of August. Like “SLEEP,” the conception of “GET EVEN” dates back to an album that The Kid LAROI created prior to BEFORE I FORGET that was ultimately scrapped, though both “SLEEP” and “GET EVEN” were both identified as songs that did need to see the light of day upon LAROI revisiting them.

The song’s release comes ahead of LAROI launching the UK and European dates for his A PERFECT WORLD tour, which kicks off October 27th in Birmingham and wraps November 17th in the Czech Republic.

Listen to and watch “GET EVEN” now.

Connect with The Kid LAROI:

Instagram | X | TikTok | YouTube

Entertainment

Watch Nadine Lustre’s Official “DONUTS” Music Video

With Apl.de.Ap lending his global star power, Lustre takes audiences into a richly imagined world of Filipino tradition and contemporary visual edge

Nadine Lustre embraces a bold new chapter of self-expression with the launch of the official music video for “DONUTS,” featuring Black Eyed Peas member and global hip-hop icon Apl.de.Ap.

Rooted in Filipino history, spirituality, and fashion, the music video portrays the multi-talented artist as a warrior princess who boldly claims her strength, independence, and freedom in a world marked by oppression and lawlessness.

“The video connects to a bigger body of work, which explores transformation, stepping into your power, and becoming more comfortable with who you are,” Nadine Lustre explains. “I wanted that world to feel rooted in being Filipino, with influences subtly woven in setting, style, and imagery.”

With Nadine Lustre at the helm of creative direction, the visuals reflect her newfound pride in embracing one’s identity and roots. Set against open fields and grasslands in a fictional countryside, the “DONUTS” MV reimagines pre-colonial motifs with a modern, dystopian edge.

For the award-winning actress-singer, however, creative ownership doesn’t necessarily mean working alone. She opened up about assembling a production team that helped translate her ideas into a fully realized visual spectacle.

“Everyone brought their own perspective, from the styling and production design to the movement and how everything would look on camera,” Lustre reveals. “I enjoy being hands-on, but I also love seeing people take an idea and add something I wouldn’t have thought of. So much of what makes the video special came from that exchange. It really was a collective effort.”

Despite their different backgrounds, Apl.de.Ap admires Lustre and her team’s commitment to experimentation and collaboration. He specifically praised the cinematic world of “DONUTS,” noting how its visual language complements the song’s larger-than-life energy.

“I love the video,” Apl.de.Ap shares. “It’s so mythical. Nadine and the team have such a unique lens.”

The “DONUTS” music video reflects Nadine Lustre’s ongoing evolution as an artist, placing identity, self-expression, and creative freedom at the heart of her latest work. Featuring Filipino-inspired elements and a daring visual style, the MV signals a more fearless and experimental direction for her future projects.

Nadine Lustre’s  “DONUTS” is now streaming worldwide on all major digital music platforms through Cool Girl Records. The official music video is also available to watch here.