The premiere global nutrition company Herbalife Nutrition takes place in digital technology to bring fitness to the people. As they go through different platforms through videos, virtual events and other interactive activities as their approach to this new normal. These different health protocols forbid the people to go outside and stay at their houses, but this doesn’t stop Herbalife Nutrition from giving their best to serve the people. I also witnessed their fitness platforms as I joined in their exercise through their fitness portal. It features workout videos that caters the beginner routines to the advanced workouts making fitness a reachable goal for everyone. It’s also great as all of their videos can be accessed for free.
Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition stated, “Three years ago, we started on our digital platform for fitness. It’s a free resource that’s for everybody.”
Ms. Clayton spoke in the media and the blogging community during the virtual Wellness Tour of Herbalife Nutrition Philippines. The conference was done in accordance with Herbalife Nutritious Get Moving with Good Nutrition, this campaign aims to stop this health sedentary lifestyle and encourage the people to take action and support one another on living a healthy lifestyle. It was introduced as part of Herbalife Nutrition’s 40th Anniversary Celebration.
According to Samantha Clayton, “Digital has been driving fitness for a long time. It really amplified the average everyday fitness professional’s voice. If you see a lot of the content that’s on YouTube, Twitter, or Instagram, the content that gets the most likes tend to be fitness-based content, so the digital transformation of the fit-ness world has been happening for a long time. It has always been supported hand in hand with going to a location to exercise, but as this year has gone on, the physical getting together piece has gone down a little, which has made the digital transformation of fitness move at a more rapid pace.”
She also said that people will still choose to do their home workout even if the gym starts to open and people can go out as they realized the convenience of doing their routine in the comfort of their own home.
Those companies that tend to create content, the challenging part is making it fascinating for the people and customers.
When the Olympic sports stopped this year, we really had a challenge in engaging in communicating to other communities and meeting with our distributor.
Clayton and her team addressed the challenge and came up with 2020 Quarantine Sports and Fitness content, including athlete cook- off contest, social media workout videos, sports nutrition blog contest series, Facebook lives workout series and social media workout graphics.
Previous Olympic Athlete; Clayton also stated that the audience for Fitness Sport and Nutrition is getting wider until today.
Years have passed, the fitness and sports industry, in particular, was focusing on the athletes. Everything shifted the attention towards athletes, a person is doing his/her best at their specific sports, what is exciting is the audience is expanding not just for sports and fitness nutrition.” Clayton said”, people now are more interested in what nutrition has to offer.
These are the data that Herbalife Nutrition gathered between February 23- March 25, 2020. She shared that pointers of communication in sports nutrition online listening are: Nutrition 10%, Market growth (28%), Science (10%), Food (15%) and health (37%).
Based on the data these are the reasons why people are moving: running and endurance training ranked highest at 26% followed by bodybuilding and weightlifting at 23%, cycling at 13% and plyometric at 12%.
Clayton believes that it is important that people must practice a healthy lifestyle. Doing so doesn’t mean you are striving to be an athlete. It’s not about you reaching specific performance, it is about improving your daily habits.
So whether you’re eating good and nutritious food, or having an exercise in the morning, an active lifestyle is sustainable healthy habits that last a lifetime. Your body is like a vehicle, the lifespan and how it operates relies on you.
A mother of four children, including a set of triplets Clayton has finished Bachelor of Science degree in Public Health Major in Nutrition and Wellness. A personal trainer and competed in the Sydney 2000 Olympics, is an athletics and Fitness Association of America (AFAA)- certified trainer, specialize group exercise and International Sports Science Association (ISSA)- certified trainer, group exercise specialist, and youth fitness specialist.
For more information, please visit IAmHerbalifeNutrition.com.
